or


[04/21/09 - 11:28 AM]
Lifetime Digital Announces Strong Content Additions Including More Than 500 Project Runway Video Clips
Also: recent acquisitions MothersClick.com and Roiworld.com will be relaunched.

[via press release from Lifetime]

LIFETIME DIGITAL ANNOUNCES STRONG CONTENT ADDITIONS INCLUDING MORE THAN 500 PROJECT RUNWAY VIDEO CLIPS

Network to Relaunch DRESSUPCHALLENGE.COM and MOTHERSCLICK.COM

New Offering of Digital Assets to Build on Record Breaking 2008; 1Q09 Kicks-off with Increases of 212% in Page Views and 49% in Monthly Unique Visitors

NEW YORK, NY (April 21, 2009) � Building on impressive double-digit growth in 2008 and a record setting 1Q09, Lifetime Digital � the ultimate digital source for women's entertainment, escape and play � today announced as part of the Company's upfront presentation a robust slate of new content offerings to be rolled out in 2009. Headlining the new content offerings will be more than 500 exclusive Project Runway broadband video clips, the relaunches of MothersClick.com, DressUpChallenge.com and Total Beauty Makeover and the debut of Lifetime Moms. Additionally, Lifetime Digital will debut "All the Looks," a celebrity fashion and hairstyle photo offering, along with four new iPhone apps.

With the growth of myLifetime.com and the launch of the hugely successful fashion game sites Roiworld.com and DressUpChallenge.com, Lifetime Digital's traffic posted triple-digit increases in 1Q09 vs. 1Q08, up 212 percent in page views and 49 percent in unique visitors, according to Omniture. Roiworld.com alone attracted 1.4 million unique visitors and 40.4 million page views in the first full month following its February launch.

"Lifetime Digital enjoyed its best year ever in 2008 with record traffic, the acquisition of MothersClick.com and Roiworld.com, and the introduction of more than 20 new advertisers across our properties," said Dan Suratt, Executive Vice President, Digital Media and Business Development, Lifetime Networks. "With our new slate of robust digital offerings backed by the power of the #1 and #2 networks for women, we are well positioned for another record-breaking year in 2009."

Suratt announced that the Project Runway and Models of the Runway show sites will feature more than 500 exclusive broadband video clips and an extensive community designed for the franchise's passionate fan base to express themselves and connect with each other online. The in-depth clips will complement the viewing experience, bringing fans behind-the-scenes with unseen competition footage and into the designers' homes, the judges' evaluation sessions and much more in ways unprecedented for the show and its new companion. A comprehensive rundown of Digital offerings around Project Runway and Models of the Runway will be announced this summer.

DressUpChallenge.com, the hit dress-up fashion game that more than 650,000 people have registered to play since its launch in May 2008, will celebrate its one-year anniversary next month with a new look, improved community functionality and new features including The Fashion Maker, a tool that enables dress-up enthusiasts to create their own articles of clothing to add to their virtual closets.

Lifetime strengthens its offerings to mothers with the re-launch of MothersClick.com and the unveiling of Lifetime Moms in July. MothersClick.com, the community site for women to connect, learn and share with each other, will sport a new design, interface and content offering, while Lifetime Moms will bring a premier group of high-quality mom bloggers under one Lifetime umbrella as they inspire honest, real and thought-provoking conversations by moms and for moms.

Also this summer, myLifetime.com will bow a new version of Total Beauty Makeover, enabling women to share their makeovers with the larger community, to vote and rate various looks, to filter looks by hundreds of categories, to invite friends to Makeover Parties in order to create looks around special events and to purchase real-life versions of the products used in the free virtual makeover tool.

Roiworld.com and Lifetime Games Studio Korea will debut "Create-A-Mall," their first downloadable game that challenges women to build their own fashion mall empire. Building on the success of the Blood Ties downloadable game (now featured in major retail chains across the United States and Europe), Lifetime Games Studio will release Wisegal this summer based on the popular Lifetime Original Movie of the same name about life as a female in the world of organized crime.

"All the Looks" premieres this summer on myLifetime.com with thousands of photos of celebrity fashions and hairstyles filtered by hundreds of categories. Fashions can be sorted by designers, events, clothing types, colors, patterns, accessories and more, while hair can be sorted by event, styles, length, color and more.

Lifetime Digital's mobile offerings will increase with the release of the first of four iPhone applications when it unveils the Army Wives application featuring video, blogs, photos and scheduling information for the network's hit show's premiere on June 7. Applications for Roiworld.com, DressUpChallenge.com and a new women's tarot card deck will follow in the coming months.

ABOUT LIFETIME NETWORKS

Lifetime Networks is a diverse, multi-media company committed to creating high quality entertainment and information content for women across all media platforms. The Company's portfolio includes the cable industry's two highest-rated women's channels, Lifetime Television and Lifetime Movie Network, as well as Lifetime Real Women, Lifetime HD, Lifetime Movie Network HD, Lifetime on Demand and Lifetime Digital (including myLifetime.com, Roiworld.com, DressUpChallenge.com, MothersClick.com). Long dedicated to implementing and cultivating positive change, Lifetime Networks' advocacy initiatives span a wide range of issues affecting women and their families. Launched in 1984, Lifetime Networks is part of Lifetime Entertainment Services, a joint venture of Hearst Corporation and The Walt Disney Company.





  [april 2009]  
S
M
T
W
T
F
S
   


· MODELS OF THE RUNWAY (LIFETIME)
· PROJECT RUNWAY (LIFETIME)





[09/20/17 - 01:18 PM]
A&E Network to Premiere New Nonfiction Limited Series "The Eleven" on Thursday, October 19 at 9PM ET/PT
The six-part limited series follows investigators as they reexamine the murders of 11 teenage girls after discovering a confession letter from current inmate and convicted murderer Edward Harold Bell.

[09/20/17 - 12:31 PM]
NBC and Hulu Bring Will & Grace (and Jack & Karen) to Screens Everywhere with First-Ever Streaming Deal for Multi-Emmy Award Winning Series
The iconic series will be available on the NBC app, Hulu and on-demand through satellite, cable and telco pay TV providers, beginning Thursday, September 21, one week ahead of the return of "Will & Grace" on NBC.

[09/20/17 - 12:01 PM]
CBS Gives 13 Episode Series Production Commitment to New Drama from Emmy Award Winner Dick Wolf for the 2018-2019 Broadcast Season
The new series, "F.B.I." (working title), is a scripted drama about the inner workings of the New York office of the Federal Bureau of Investigation.

[09/20/17 - 11:55 AM]
American Heroes Channel Announces Premiere of "Unabomber: 20 Years of Terror" This Sunday, September 24 at 10/9c
For 18 years, Theodore John Kaczynski mailed and planted handmade explosive devices, traumatizing the American people, claiming the lives of three innocent victims and injuring nearly two dozen more.

[09/20/17 - 11:16 AM]
Natasha Lyonne, Leslye Headland and Amy Poehler to Bring New Comedy Series to Netflix
The series follows a young woman named Nadia (Lyonne) on her journey as the guest of honor at a seemingly inescapable party one night in New York City.

[09/20/17 - 11:03 AM]
Short Film "Tokyo Project," Starring Elisabeth Moss, Ebon Moss-Bachrach and Shu Kakizawa, Debuts Oct. 14 on HBO
Exploring a mysterious romance between two strangers, the exclusive presentation is written and directed by Richard Shepard.

[09/20/17 - 10:40 AM]
eSports Docuseries "Chasing the Cup: Injustice 2" Launches Today on CW Seed and Machinima's Main YouTube Channel
The finale will air on The CW network as a one-hour primetime special on Tuesday, October 3.

[09/20/17 - 10:31 AM]
Nora Arnezeder, Gabriel Byrne, Justin Chatwin, Tomiwa Edun and Laura Fraser Cast in Crackle's Upcoming Original Movie, "In the Cloud" from Imperative Entertainment and Automatik
The 90-minute feature is expected to release this December on the streaming network.

[09/20/17 - 10:30 AM]
Fan-Favorite "MasterChef Junior" Judge Joe Bastianich Returns for Season Six, Scheduled to Air During the 2017-2018 Season on FOX
Additionally, Bastianich joins chefs Gordon Ramsay, Christina Tosi and Aarón Sánchez on the "MasterChef" season eight finale airing tonight.

[09/20/17 - 09:37 AM]
Aflac Dives Into the Animation Pond, Signing on as Sponsor of Disney XD's New "DuckTales" Animated Series
As part of the agreement, the two companies have developed a co-branded commercial featuring an animated version of the Aflac Duck set in the world of "DuckTales."

[09/20/17 - 09:01 AM]
Video: "The Meyerowitz Stories (New and Selected)" - Official Trailer - Netflix
Adam Sandler, Ben Stiller, Dustin Hoffman, Elizabeth Marvel, Grace Van Patten and Emma Thompson star in Noah Baumbach's latest film.

[09/20/17 - 08:37 AM]
Michael McKean Sprinkles Fact with a Dash of Fiction in New Season of "Food: Fact or Fiction?"
"A revered actor with impeccable comedic timing, Michael McKean is the perfect guide to walk viewers through the myths, mysteries, and magic behind the foods we all love, " said Courtney White.

[09/20/17 - 08:19 AM]
Tuesday's Broadcast Ratings: NBC, "Got Talent" Cruise to Victory
The Peacock easily tops the night among total viewers as well as adults 18-49.

[09/20/17 - 08:09 AM]
Lifetime Has Five All New Movies You Don't Want to Miss
Newly announced: "Oscar Pistorious: Blade Runner Killer" starring Andreas Damm and Toni Garrn on November 11.

[09/20/17 - 07:39 AM]
DIY Network Hit "Texas Flip N Move" Premieres New Season on Oct. 6
The series follows a cast of real estate risk-takers in the Lone Star State as they compete head-to-head to buy low, work fast and sell high in this property-flipping competition.