or


[04/21/09 - 11:28 AM]
Lifetime Digital Announces Strong Content Additions Including More Than 500 Project Runway Video Clips
Also: recent acquisitions MothersClick.com and Roiworld.com will be relaunched.

[via press release from Lifetime]

LIFETIME DIGITAL ANNOUNCES STRONG CONTENT ADDITIONS INCLUDING MORE THAN 500 PROJECT RUNWAY VIDEO CLIPS

Network to Relaunch DRESSUPCHALLENGE.COM and MOTHERSCLICK.COM

New Offering of Digital Assets to Build on Record Breaking 2008; 1Q09 Kicks-off with Increases of 212% in Page Views and 49% in Monthly Unique Visitors

NEW YORK, NY (April 21, 2009) � Building on impressive double-digit growth in 2008 and a record setting 1Q09, Lifetime Digital � the ultimate digital source for women's entertainment, escape and play � today announced as part of the Company's upfront presentation a robust slate of new content offerings to be rolled out in 2009. Headlining the new content offerings will be more than 500 exclusive Project Runway broadband video clips, the relaunches of MothersClick.com, DressUpChallenge.com and Total Beauty Makeover and the debut of Lifetime Moms. Additionally, Lifetime Digital will debut "All the Looks," a celebrity fashion and hairstyle photo offering, along with four new iPhone apps.

With the growth of myLifetime.com and the launch of the hugely successful fashion game sites Roiworld.com and DressUpChallenge.com, Lifetime Digital's traffic posted triple-digit increases in 1Q09 vs. 1Q08, up 212 percent in page views and 49 percent in unique visitors, according to Omniture. Roiworld.com alone attracted 1.4 million unique visitors and 40.4 million page views in the first full month following its February launch.

"Lifetime Digital enjoyed its best year ever in 2008 with record traffic, the acquisition of MothersClick.com and Roiworld.com, and the introduction of more than 20 new advertisers across our properties," said Dan Suratt, Executive Vice President, Digital Media and Business Development, Lifetime Networks. "With our new slate of robust digital offerings backed by the power of the #1 and #2 networks for women, we are well positioned for another record-breaking year in 2009."

Suratt announced that the Project Runway and Models of the Runway show sites will feature more than 500 exclusive broadband video clips and an extensive community designed for the franchise's passionate fan base to express themselves and connect with each other online. The in-depth clips will complement the viewing experience, bringing fans behind-the-scenes with unseen competition footage and into the designers' homes, the judges' evaluation sessions and much more in ways unprecedented for the show and its new companion. A comprehensive rundown of Digital offerings around Project Runway and Models of the Runway will be announced this summer.

DressUpChallenge.com, the hit dress-up fashion game that more than 650,000 people have registered to play since its launch in May 2008, will celebrate its one-year anniversary next month with a new look, improved community functionality and new features including The Fashion Maker, a tool that enables dress-up enthusiasts to create their own articles of clothing to add to their virtual closets.

Lifetime strengthens its offerings to mothers with the re-launch of MothersClick.com and the unveiling of Lifetime Moms in July. MothersClick.com, the community site for women to connect, learn and share with each other, will sport a new design, interface and content offering, while Lifetime Moms will bring a premier group of high-quality mom bloggers under one Lifetime umbrella as they inspire honest, real and thought-provoking conversations by moms and for moms.

Also this summer, myLifetime.com will bow a new version of Total Beauty Makeover, enabling women to share their makeovers with the larger community, to vote and rate various looks, to filter looks by hundreds of categories, to invite friends to Makeover Parties in order to create looks around special events and to purchase real-life versions of the products used in the free virtual makeover tool.

Roiworld.com and Lifetime Games Studio Korea will debut "Create-A-Mall," their first downloadable game that challenges women to build their own fashion mall empire. Building on the success of the Blood Ties downloadable game (now featured in major retail chains across the United States and Europe), Lifetime Games Studio will release Wisegal this summer based on the popular Lifetime Original Movie of the same name about life as a female in the world of organized crime.

"All the Looks" premieres this summer on myLifetime.com with thousands of photos of celebrity fashions and hairstyles filtered by hundreds of categories. Fashions can be sorted by designers, events, clothing types, colors, patterns, accessories and more, while hair can be sorted by event, styles, length, color and more.

Lifetime Digital's mobile offerings will increase with the release of the first of four iPhone applications when it unveils the Army Wives application featuring video, blogs, photos and scheduling information for the network's hit show's premiere on June 7. Applications for Roiworld.com, DressUpChallenge.com and a new women's tarot card deck will follow in the coming months.

ABOUT LIFETIME NETWORKS

Lifetime Networks is a diverse, multi-media company committed to creating high quality entertainment and information content for women across all media platforms. The Company's portfolio includes the cable industry's two highest-rated women's channels, Lifetime Television and Lifetime Movie Network, as well as Lifetime Real Women, Lifetime HD, Lifetime Movie Network HD, Lifetime on Demand and Lifetime Digital (including myLifetime.com, Roiworld.com, DressUpChallenge.com, MothersClick.com). Long dedicated to implementing and cultivating positive change, Lifetime Networks' advocacy initiatives span a wide range of issues affecting women and their families. Launched in 1984, Lifetime Networks is part of Lifetime Entertainment Services, a joint venture of Hearst Corporation and The Walt Disney Company.





  [april 2009]  
S
M
T
W
T
F
S
   


· MODELS OF THE RUNWAY (LIFETIME)
· PROJECT RUNWAY (FREEFORM)





[07/18/25 - 09:09 AM]
"Bobby's Triple Threat" Is Back With Brand-New Addition to Bobby Flay's Hand-Picked Trio of Culinary Titans
The 10-episode season premieres Tuesday, September 2 at 8pm ET/PT on Food Network and streaming the next day on HBO Max.

[07/18/25 - 08:06 AM]
Jaw-Dropping Custom Builds and Outrageous Family Antics Collide in "Truck Dynasty" Premiering Tuesday, August 12 at 9PM ET/PT on Discovery Channel
Florida's Apocalypse Manufacturing owner Joe Ghattas is a self-made boss in the custom truck industry, known for his bold designs and loyal following that includes hardcore enthusiasts, world-famous rappers, sports superstars, and elite supermodels.

[07/18/25 - 08:01 AM]
Hallmark Channel Adds Hit Series "Gilmore Girls" to Its Lineup Beginning August 25
Just in time for the fall, the Gilmore family and the beloved residents of Stars Hollow will add twice the warmth and joy to Hallmark Channel's widely adored slate of heartfelt programming.

[07/18/25 - 07:36 AM]
Peacock Exclusively Streams Wes Anderson's "The Phoenician Scheme" Beginning July 25
From Oscar-nominated writer and director Wes Anderson, the film stars Benicio del Toro, Mia Threapleton and Michael Cera.

[07/18/25 - 07:01 AM]
Video: Canelo Álvarez vs. Terence Crawford - Official Teaser Trailer - Netflix
Two of boxing's most dominant forces, Saul "Canelo" Álvarez and Terence Crawford will face off in a once in a lifetime fight for the unified Super Middleweight championship on Saturday, September 13 at Allegiant Stadium in Las Vegas, Nevada.

[07/17/25 - 10:01 PM]
Video: "Final Draft" - Official Trailer - Netflix
Twenty-five athletes, most retired, compete to win 30M yen to launch their second career. Can they overcome tough physical and psychological challenges?

[07/17/25 - 07:04 PM]
Video: Preview - Summer Nights 2025 - Coming in August
Tune in for all-new movie premieres this August on Hallmark Channel Saturday nights at 8/7c!

[07/17/25 - 04:15 PM]
"The Late Show with Stephen Colbert" to End After 2025-26 Broadcast Season
Colbert announced the news during tonight's taping at the Ed Sullivan Theater.

[07/17/25 - 02:17 PM]
Thrilling True Crime Docu-Series, "True Crime Story: Smugshot," Returns to SundanceTV Thursday, August 14
Created and executive produced by award-winning documentary filmmakers Amy Bandlien Storkel and Bryan Storkel, the six-episode series spotlights entitled individuals involved in elaborate criminal behavior.

[07/17/25 - 01:31 PM]
Netflix: What We Watched the First Half of 2025
This report, which captures ~99% of all viewing in the first half of 2025, shows that people watched a lot of Netflix - over 95B hours - spanning a wide range of genres and languages.

[07/17/25 - 01:16 PM]
Freida Pinto to Star in Netflix's "Unaccustomed Earth"
Inspired by the internationally beloved Jhumpa Lahiri short story collection of the same name, "Unaccustomed Earth" is an epic, soapy, and culturally vibrant drama about a tight-knit Indian American community navigating love, desire, and belonging.

[07/17/25 - 01:06 PM]
Samuel L. Jackson to Headline His First TV Series As Paramount+ Greenlights "NOLA King," The First Spinoff of the Hit Series "Tulsa King"
Jackson's character, Russell Lee Washington Jr., will be introduced in the upcoming, highly anticipated third season of "Tulsa King," slated to premiere in September.

[07/17/25 - 12:53 PM]
New Series "The Mother Flip" Premieres Saturday, August 16 at 12pm ET/PT on A&E's HomeMadeNation
Best friends and savvy flippers Kristy Etheredge and Rebecca Franchione, along with contractor Roy Salinas, transform the worst homes in Texas' Hill Country into big profits.

[07/17/25 - 12:11 PM]
AMC Networks' August Highlights Include "Nautilus," "Irish Blood," "Kidnapped," "The Furry Detectives" and More!
The month also features new seasons of Sundance TV's "True Crime Story: Smugshot," and We TV's fan-favorite series "Life After Lockup."

[07/17/25 - 11:35 AM]
ESPN "Sunday Night Baseball Presented by Capital One" Schedule Update: Division Leaders Collide as Detroit Tigers Visit Philadelphia Phillies on August 3
This marks the third "Sunday Night Baseball" appearance of the 2025 regular season for the Tigers and the fourth appearance for the Phillies.