or


[04/22/09 - 01:02 PM]
Hallmark Channel Creates Customized, Co-Branded Psas for American Cancer Society to Support Network's Original Movie "Living Out Loud"
"Living Out Loud" stars Gail O'Grady as a wife and mother battling breast cancer and coming to terms with her mortality.

[via press release from The Hallmark Channel]

HALLMARK CHANNEL CREATES CUSTOMIZED, CO-BRANDED PSAs FOR AMERICAN CANCER SOCIETY TO SUPPORT NETWORK'S ORIGINAL MOVIE "LIVING OUT LOUD"

Hallmark Channel has produced a series of customized public service announcements co-branded with the American Cancer Society, the nation's leading voluntary health organization, supporting the organization's sponsorship of the network's original movie "Living Out Loud," premiering Saturday, May 2 (9-11 p.m., ET/PT). The PSAs integrate scenes from the movie with information about the Society, its resources, and community events like Relay For Life�, an inspiring event which brings communities together to celebrate the lives of those who have had cancer. They will air throughout the week of April 26.

"Living Out Loud" stars Gail O'Grady as a wife and mother battling breast cancer and coming to terms with her mortality. The theme of the movie dovetails with the American Cancer Society's newest branding campaign which has adopted the tagline: "The Official Sponsor Of Birthdays." The line is intended to communicate how the organization is saving lives and creating a world with more birthdays by helping people stay well, helping people get well, by finding cures and by fighting back.

The network crafted a series of six PSAs for the American Cancer Society which will air on both Hallmark Channel and Hallmark Movie Channel to help drive viewer tune-in to "Living Out Loud" and build awareness of the Society's lifesaving mission.

In addition to the PSAs, Hallmark Channel has developed a microsite (www.hallmarkchannel.com/livingoutloud) to support the original movie, which features behind-the-scenes interviews with the cast and director, photos, downloads and a community message board.

This project marks yet another customized venture for an advertiser, the mission of Hallmark Channel's Sponsorship Solutions Unit.

"In this cluttered marketplace, it's imperative that we work with our sponsors to create customized solutions that meet their specific marketing needs and help them stand out from the crowd," stated Bill Abbott, Executive Vice President, Advertising Sales, Hallmark Channel. "Our Sponsorship Solutions Unit works hand-in-hand with advertisers to craft messages that seamlessly integrate the trusted brand of Hallmark with that of the advertiser. The result is a consumer-targeted message that delivers greater ROI for our clients."

Hallmark Channel, owned and operated by Crown Media United States, LLC is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming to a national audience of over 86 million subscribers. The top tier program service is distributed through more than 5,450 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel consistently ranks among the top 10 ad-supported cable networks in Prime Time and Total Day household ratings and is the nation's leading network in providing quality family programming. Crown Media also operates a second 24-hour linear channel which plays the greatest family movies of all time, Hallmark Movie Channel, and launched Hallmark Movie Channel HD in April, 2008.





  [april 2009]  
S
M
T
W
T
F
S
   


· LIVING OUT LOUD (HALLMARK)





[06/05/25 - 12:30 PM]
Shocking Limited True Crime Docu-Series, "Butchers of L.A.," Premieres Thursday, June 26 on SundanceTV, Sundance Now and AMC+
Airing weekly, the three-part series sheds new light on the horrifying crimes of the "Freeway Killers" who terrorized Southern California over two decades.

[06/05/25 - 11:01 AM]
ESPN Events Announces 17-Game College Football Bowl Schedule for 2025-26 Season
Bowl Season will begin Saturday, December 13, with the 10th edition of the ESPN Events' Cricket Celebration Bowl.

[06/05/25 - 11:00 AM]
Prime Video Reveals Premiere Date, First Look Images, and Teaser Art for "Butterfly," Starring and Executive Produced by Daniel Dae Kim
The spy-thriller series will premiere all episodes on August 13 and also stars Reina Hardesty, Piper Perabo, and Louis Landau.

[06/05/25 - 10:32 AM]
ESPN Reveals 33-Game College Football Bowl Season Slate for 2025-26
The postseason slate, including 17 ESPN Events' owned-and-operated bowls, starts Saturday, December 13, and runs through Friday, January 2.

[06/05/25 - 10:04 AM]
"My Big Fat Fabulous Life," "90 Day Fiance: Happily Ever After?" and "Welcome to Plathville" Return This July
This July, TLC expands its summer slate with the return of three hit series - each offering new beginnings, evolving relationships, and unforgettable personalities navigating love, family, and personal growth.

[06/05/25 - 10:01 AM]
Starz Renews "The BMF Documentary: Blowing Money Fast" for Season Two
The docuseries, which dives deeper into the real stories of the Black Mafia Family figures who inspired the "BMF" scripted series, will also serve as a complement to the fourth season of "BMF," premiering Friday, June 6.

[06/05/25 - 10:01 AM]
Video: "Trainwreck: The Cult of American Apparel" - Official Trailer - Netflix
In the mid-2000s, a new clothing brand emerged, capturing the attention of fashion enthusiasts and young adults across America.

[06/05/25 - 10:01 AM]
HBO Original Documentary "Surviving Ohio State" Debuts June 17
The film tells the story of the male victims of Dr. Richard Strauss, a sports medicine physician and serial sex abuser employed by The Ohio State University (OSU) from 1978 to 1998.

[06/05/25 - 10:01 AM]
Video: ALLBLK Releases Trailer and Key Art for Original Feature Film, "Operation: Aunties" Premiering Friday, July 11
After an attempted trafficking incident impacts her family, professor and blockchain expert Dr. Carol Cleavers (Melissa De Sousa) uncovers a dark web trafficking ring targeting women through a rideshare app.

[06/05/25 - 10:00 AM]
Prime Video Reveals First Look Images from the Upcoming Music Drama Series "The Runarounds"
Featuring original music performed by the band at the center of the story, the eight-episode series will premiere this fall exclusively on Prime Video in more than 240 countries and territories worldwide.

[06/05/25 - 09:46 AM]
First Look: Hulu's "The Twisted Tale of Amanda Knox"
Hulu's new limited series starring Grace Van Patten as Amanda Knox will premiere August 20 with two episodes.

[06/05/25 - 09:35 AM]
MGM+ Unveils "The Institute" Key Art and Eerie First Look Images
The series follows the story of teen genius Luke Ellis (Joe Freeman) who is kidnapped and awakens at The Institute, a facility full of children who all got there the same way he did, and who are all possessed of unusual abilities.

[06/05/25 - 09:21 AM]
Academy Award-Winner Octavia Spencer Celebrates Her Southern Roots and Showcases Outstanding Home Cooks in New Series "Family Recipe Showdown"
Set in New Orleans, Octavia serves as the host of the series which also features Southern cooking royalty Edgar "Dook" Chase as the resident expert.

[06/05/25 - 09:03 AM]
Reunion Announcement: Hulu's "The Secret Lives of Mormon Wives: Reunion Special" Premieres July 1st
Join the cast for a special season two reunion hosted by Nick Viall.

[06/05/25 - 08:05 AM]
Video: "The Gold" Trailer
Welcome to the 1980s, awash with cheap money and loosened morals, and witness the extraordinary and epic story premiering Sunday, October 5 on PBS.