or


[04/22/09 - 01:02 PM]
Hallmark Channel Creates Customized, Co-Branded Psas for American Cancer Society to Support Network's Original Movie "Living Out Loud"
"Living Out Loud" stars Gail O'Grady as a wife and mother battling breast cancer and coming to terms with her mortality.

[via press release from The Hallmark Channel]

HALLMARK CHANNEL CREATES CUSTOMIZED, CO-BRANDED PSAs FOR AMERICAN CANCER SOCIETY TO SUPPORT NETWORK'S ORIGINAL MOVIE "LIVING OUT LOUD"

Hallmark Channel has produced a series of customized public service announcements co-branded with the American Cancer Society, the nation's leading voluntary health organization, supporting the organization's sponsorship of the network's original movie "Living Out Loud," premiering Saturday, May 2 (9-11 p.m., ET/PT). The PSAs integrate scenes from the movie with information about the Society, its resources, and community events like Relay For Lifeďż˝, an inspiring event which brings communities together to celebrate the lives of those who have had cancer. They will air throughout the week of April 26.

"Living Out Loud" stars Gail O'Grady as a wife and mother battling breast cancer and coming to terms with her mortality. The theme of the movie dovetails with the American Cancer Society's newest branding campaign which has adopted the tagline: "The Official Sponsor Of Birthdays." The line is intended to communicate how the organization is saving lives and creating a world with more birthdays by helping people stay well, helping people get well, by finding cures and by fighting back.

The network crafted a series of six PSAs for the American Cancer Society which will air on both Hallmark Channel and Hallmark Movie Channel to help drive viewer tune-in to "Living Out Loud" and build awareness of the Society's lifesaving mission.

In addition to the PSAs, Hallmark Channel has developed a microsite (www.hallmarkchannel.com/livingoutloud) to support the original movie, which features behind-the-scenes interviews with the cast and director, photos, downloads and a community message board.

This project marks yet another customized venture for an advertiser, the mission of Hallmark Channel's Sponsorship Solutions Unit.

"In this cluttered marketplace, it's imperative that we work with our sponsors to create customized solutions that meet their specific marketing needs and help them stand out from the crowd," stated Bill Abbott, Executive Vice President, Advertising Sales, Hallmark Channel. "Our Sponsorship Solutions Unit works hand-in-hand with advertisers to craft messages that seamlessly integrate the trusted brand of Hallmark with that of the advertiser. The result is a consumer-targeted message that delivers greater ROI for our clients."

Hallmark Channel, owned and operated by Crown Media United States, LLC is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming to a national audience of over 86 million subscribers. The top tier program service is distributed through more than 5,450 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel consistently ranks among the top 10 ad-supported cable networks in Prime Time and Total Day household ratings and is the nation's leading network in providing quality family programming. Crown Media also operates a second 24-hour linear channel which plays the greatest family movies of all time, Hallmark Movie Channel, and launched Hallmark Movie Channel HD in April, 2008.





  [april 2009]  
S
M
T
W
T
F
S
   


· LIVING OUT LOUD (HALLMARK)











[10/23/14 - 06:20 PM]
ABC Gives Additional Episodes to Eight Series
Among the pickups: Wednesday comedies "The Middle," "The Goldbergs," "Modern Family" and "Black-ish," all of which will now produce 24 episodes this season.

[10/23/14 - 02:43 PM]
Video: "The Americans" - Flying Colors
FX releases its first tease of the new season, premiering in January.

[10/23/14 - 01:40 PM]
World Series Game 2 Powers FOX to Second-Straight Prime Time Victory
FOX Sports spins the numbers for Wednesday, October 22.

[10/23/14 - 12:53 PM]
CBS News Announces 2014 Election Coverage
Look for a special one-hour broadcast at 10:00 PM, ET/PT on Tuesday, November 4.

[10/23/14 - 12:33 PM]
A New Cast of Characters Is Ready to Join the Party When "Party Down South 2" Premieres Thursday, November 20 at 9 P.M., ET/PT
Marking the beginning of a franchise for the hit series, the one-hour, 12-episode season follows this rowdy group of eight as they arrive in Biloxi, Miss. ready to shotgun the summer.

[10/23/14 - 12:20 PM]
Discovery Channel Serves Up Global Multiplatform Experience & Content as Fans Count Down to "Skyscraper Live with Nik Wallenda"
Discovery has launched SkyscraperLive.com, a global digital destination available in 60 countries and 14 languages, taking viewers to the edge of all of the heart-pounding excitement.

[10/23/14 - 12:11 PM]
Football Helps ESPN Win the Night 11 Times among all Viewers
ESPN spins the numbers for the season to date.

[10/23/14 - 11:00 AM]
Additional Talent Confirmed for "The Concert for Valor," To Be Presented Live on the National Mall in Washington, D.C., Tuesday, Nov. 11
New additions to the live music lineup include The Black Keys and Jessie J.

[10/23/14 - 11:00 AM]
Courtney Love Joins "Empire" on FOX - Singer-Songwriter/Musician/Actress to Appear as Recurring Guest Star
She'll play a hard rock powerhouse, who is part of Empire Entertainment's stable of artists.

[10/23/14 - 10:42 AM]
WE tv's Scripted Supernatural Thriller, "South of Hell," Begins Production in Charleston, SC - Mena Suvari Cast in Lead Role
Zachary Booth, Bill Irwin, Drew Moerlein, Lamman Rucker and Paulina Singer will also star in the eight-episode series, which will premiere in 2015.

[10/23/14 - 10:41 AM]
"The Tonight Show" Defeats ABC, CBS Late-Night Competition in 18-49, Total Viewers for Week of Oct. 13-17
NBC spins the numbers for the week of October 13-17.

[10/23/14 - 10:24 AM]
LMN Presents New Original Documentary "Footsteps in the Snow" Premiering Wednesday, November 12 at 8PM ET
Weaving together the gripping tale dating back to 1957, the two-hour special recounts the chilling story of the coldest case in American history ever to be solved - the murder of Maria Ridulph.

[10/23/14 - 10:22 AM]
Get Real Stories About Life Beyond the Spotlight from Former Reality Show Phenoms When "True Hollywood Story: Life After Reality" Premieres This Thursday, October 23rd @ 8:00PM ET/PT on E!
Tila Tequila, Jay McCarroll, Megan Hauserman, Terry Fator and Tracy DiMarco Epstein are among those featured in the one-hour special.

[10/23/14 - 10:17 AM]
"House of Lies" Welcomes Mary McCormack and Alicia Witt
McCormack will play Denna Altshuler, a tough, highly successful white knight investor who Marty (Don Cheadle) recruits to help save Kaan & Associates.

[10/23/14 - 09:48 AM]
Video: Pop Group Sensation Fifth Harmony Performs a Remix of New Kids on the Block "The Right Stuff" on an All-New "Faking It" Airing Tuesday, October 28 at 10:30 P.M. ET/PT on MTV
In the episode, Shane, Amy and Lauren attend an underground dance party where an all-girl band takes center stage.