or


[04/22/09 - 01:02 PM]
Hallmark Channel Creates Customized, Co-Branded Psas for American Cancer Society to Support Network's Original Movie "Living Out Loud"
"Living Out Loud" stars Gail O'Grady as a wife and mother battling breast cancer and coming to terms with her mortality.

[via press release from The Hallmark Channel]

HALLMARK CHANNEL CREATES CUSTOMIZED, CO-BRANDED PSAs FOR AMERICAN CANCER SOCIETY TO SUPPORT NETWORK'S ORIGINAL MOVIE "LIVING OUT LOUD"

Hallmark Channel has produced a series of customized public service announcements co-branded with the American Cancer Society, the nation's leading voluntary health organization, supporting the organization's sponsorship of the network's original movie "Living Out Loud," premiering Saturday, May 2 (9-11 p.m., ET/PT). The PSAs integrate scenes from the movie with information about the Society, its resources, and community events like Relay For Life�, an inspiring event which brings communities together to celebrate the lives of those who have had cancer. They will air throughout the week of April 26.

"Living Out Loud" stars Gail O'Grady as a wife and mother battling breast cancer and coming to terms with her mortality. The theme of the movie dovetails with the American Cancer Society's newest branding campaign which has adopted the tagline: "The Official Sponsor Of Birthdays." The line is intended to communicate how the organization is saving lives and creating a world with more birthdays by helping people stay well, helping people get well, by finding cures and by fighting back.

The network crafted a series of six PSAs for the American Cancer Society which will air on both Hallmark Channel and Hallmark Movie Channel to help drive viewer tune-in to "Living Out Loud" and build awareness of the Society's lifesaving mission.

In addition to the PSAs, Hallmark Channel has developed a microsite (www.hallmarkchannel.com/livingoutloud) to support the original movie, which features behind-the-scenes interviews with the cast and director, photos, downloads and a community message board.

This project marks yet another customized venture for an advertiser, the mission of Hallmark Channel's Sponsorship Solutions Unit.

"In this cluttered marketplace, it's imperative that we work with our sponsors to create customized solutions that meet their specific marketing needs and help them stand out from the crowd," stated Bill Abbott, Executive Vice President, Advertising Sales, Hallmark Channel. "Our Sponsorship Solutions Unit works hand-in-hand with advertisers to craft messages that seamlessly integrate the trusted brand of Hallmark with that of the advertiser. The result is a consumer-targeted message that delivers greater ROI for our clients."

Hallmark Channel, owned and operated by Crown Media United States, LLC is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming to a national audience of over 86 million subscribers. The top tier program service is distributed through more than 5,450 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel consistently ranks among the top 10 ad-supported cable networks in Prime Time and Total Day household ratings and is the nation's leading network in providing quality family programming. Crown Media also operates a second 24-hour linear channel which plays the greatest family movies of all time, Hallmark Movie Channel, and launched Hallmark Movie Channel HD in April, 2008.





  [april 2009]  
S
M
T
W
T
F
S
   


· LIVING OUT LOUD (HALLMARK)





[06/21/18 - 05:30 PM]
ABC Picks Up "The Conners" (Working Title) Straight to Series to Premiere This Fall
The series, featuring John Goodman, Laurie Metcalf, Sara Gilbert, Lecy Goranson and Michael Fishman as their beloved Conner characters, is set to air Tuesdays (8:00-8:30 p.m.).

[06/21/18 - 02:49 PM]
Felicity Huffman Joins Angela Bassett and Patricia Arquette in "Otherhood" for Netflix
Cindy Chupack is directing the film, which is based on William Sutcliffe's novel "Whatever Makes You Happy."

[06/21/18 - 02:09 PM]
Netflix Makes Overall Deal with Steven S. DeKnight
Most recently, he was the writer and director on his first feature film "Pacific Rim Uprising."

[06/21/18 - 02:02 PM]
New Season of Travel Channel's "Ghost Adventures" Kicks Off with Record-Setting Ratings
Travel Channel further spins the numbers for Saturday, June 16.

[06/21/18 - 11:31 AM]
Lifetime Greenlights Trio of Movies from Global Best-Selling Author Jane Green for 2019 Movie Event
The first film in the series, "Tempting Fate," will star Alyssa Milano and begins production today in Vancouver.

[06/21/18 - 10:47 AM]
Video: Netflix Reveals Trailer for "Flavors of Youth" from the Producers of "Your Name"
Told in three chapters in three cities, "Flavors of Youth" explores the simple joys of life through sensual memories and how the beating heart of love cannot be defeated by the flow of time.

[06/21/18 - 10:10 AM]
Bravo Media Kicks Off Casting for "Project Runway" Season Seventeen
Returning to its original home on Bravo, the winner of "Project Runway" will take home $250,000, the largest cash prize in series history.

[06/21/18 - 09:55 AM]
Third Season of HGTV Hit "Desert Flippers" Brings More Sizzling Home Renos to Palm Springs
Real estate and home renovation experts Eric and Lindsey Bennett will fix and flip more hot properties in Palm Springs, California, in a new season.

[06/21/18 - 09:52 AM]
Video: Sony Crackle Releases Trailer and Key Art for Summer Original Movie, "Office Uprising," Premiering Thursday, July 19
Brenton Thwaites, Zachary Levi, Jane Levy, Karan Soni, Ian Harding and Alan Ritchson star in the project.

[06/21/18 - 09:10 AM]
Joseph Gordon-Levitt Tapped as Roast Master for the "Comedy Central Roast of Bruce Willis"
The event (#BruceWillisRoast) will tape at the Hollywood Palladium in Los Angeles on Saturday, July 14 and will premiere on Sunday, July 29 at 10:00/9:00c on Comedy Central.

[06/21/18 - 09:03 AM]
Prime Video Exclusive "Zoe" to Launch on July 20
The futuristic love story follows two colleagues, played by Ewan McGregor and Léa Seydoux, at a revolutionary research lab who design technology to improve and perfect romantic relationships.

[06/21/18 - 09:02 AM]
AT&T Audience Network to Bring "Mr. Mercedes Immersive Experience" and Show Panel to 2018 San Diego Comic-Con International
Fans can be the first to play the virtual reality (VR) escape room game, "Mr. Mercedes: Lair Escape," on the HTC Vive Pro - the next generation of VR headsets.

[06/21/18 - 09:00 AM]
"Adventure Time" Minecraft Partnership Expands to Consumer Products; Announces Episode Premiere Date
This special episode titled "Diamonds and Lemons" features Finn and his friends experiencing setbacks and creative triumphs in a fantastic new vision of Ooo.

[06/21/18 - 08:58 AM]
MTV Launches "MTV Studios" After Record Growth on Linear and Digital
The initial slate includes a reimagined version of the feminist icon "Daria"; cult sci-fi hit "Aeon Flux"; groundbreaking reality series "The Real World"; and an update of the Emmy Award-winning coming of age unscripted series "Made."

[06/21/18 - 08:24 AM]
Wednesday's Broadcast Ratings: FOX, Gordon Ramsay Lead Demo Race
The network wins the night among adults 18-49 while CBS is the most-watched broadcaster.