or


[04/22/09 - 01:02 PM]
Hallmark Channel Creates Customized, Co-Branded Psas for American Cancer Society to Support Network's Original Movie "Living Out Loud"
"Living Out Loud" stars Gail O'Grady as a wife and mother battling breast cancer and coming to terms with her mortality.

[via press release from The Hallmark Channel]

HALLMARK CHANNEL CREATES CUSTOMIZED, CO-BRANDED PSAs FOR AMERICAN CANCER SOCIETY TO SUPPORT NETWORK'S ORIGINAL MOVIE "LIVING OUT LOUD"

Hallmark Channel has produced a series of customized public service announcements co-branded with the American Cancer Society, the nation's leading voluntary health organization, supporting the organization's sponsorship of the network's original movie "Living Out Loud," premiering Saturday, May 2 (9-11 p.m., ET/PT). The PSAs integrate scenes from the movie with information about the Society, its resources, and community events like Relay For Lifeďż˝, an inspiring event which brings communities together to celebrate the lives of those who have had cancer. They will air throughout the week of April 26.

"Living Out Loud" stars Gail O'Grady as a wife and mother battling breast cancer and coming to terms with her mortality. The theme of the movie dovetails with the American Cancer Society's newest branding campaign which has adopted the tagline: "The Official Sponsor Of Birthdays." The line is intended to communicate how the organization is saving lives and creating a world with more birthdays by helping people stay well, helping people get well, by finding cures and by fighting back.

The network crafted a series of six PSAs for the American Cancer Society which will air on both Hallmark Channel and Hallmark Movie Channel to help drive viewer tune-in to "Living Out Loud" and build awareness of the Society's lifesaving mission.

In addition to the PSAs, Hallmark Channel has developed a microsite (www.hallmarkchannel.com/livingoutloud) to support the original movie, which features behind-the-scenes interviews with the cast and director, photos, downloads and a community message board.

This project marks yet another customized venture for an advertiser, the mission of Hallmark Channel's Sponsorship Solutions Unit.

"In this cluttered marketplace, it's imperative that we work with our sponsors to create customized solutions that meet their specific marketing needs and help them stand out from the crowd," stated Bill Abbott, Executive Vice President, Advertising Sales, Hallmark Channel. "Our Sponsorship Solutions Unit works hand-in-hand with advertisers to craft messages that seamlessly integrate the trusted brand of Hallmark with that of the advertiser. The result is a consumer-targeted message that delivers greater ROI for our clients."

Hallmark Channel, owned and operated by Crown Media United States, LLC is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming to a national audience of over 86 million subscribers. The top tier program service is distributed through more than 5,450 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel consistently ranks among the top 10 ad-supported cable networks in Prime Time and Total Day household ratings and is the nation's leading network in providing quality family programming. Crown Media also operates a second 24-hour linear channel which plays the greatest family movies of all time, Hallmark Movie Channel, and launched Hallmark Movie Channel HD in April, 2008.





  [april 2009]  
S
M
T
W
T
F
S
   


· LIVING OUT LOUD (HALLMARK)





[01/23/17 - 01:30 PM]
Stephen Colbert to Host the "69th Primetime Emmy(R) Awards" Sunday, Sept. 17 on CBS
"This will be the largest audience to witness an Emmys, period," said Stephen Colbert. "Both in person and around the globe."

[01/23/17 - 01:01 PM]
HBO Confirms March Debut Dates for Special "Jerrod Carmichael: 8" and Second Season of "Animals."
Look for said events on Saturday, March 11 and Friday, March 17, respectively.

[01/23/17 - 12:57 PM]
2017 NFC Championship Game Delivers 46.422 Million Combined Viewers on FOX Broadcast Network, FOX Deportes & FOX Sports GO
FOX Sports spins the numbers for Sunday, January 22.

[01/23/17 - 12:21 PM]
Series Premiere of "Hunted" Is the Season's Highest Rated New Series Debut in Adults 18-49, Adults 25-54 and Adults 18-34
CBS spins the numbers for Sunday, January 22.

[01/23/17 - 11:33 AM]
VH1's "Martha & Snoop's Potluck Dinner Party" Returns Monday, February 13 at 9PM ET/PT
Look for five additional episodes to roll out in successive weeks.

[01/23/17 - 11:10 AM]
Documentary "Eagles of Death Metal: Nos Amis (Our Friends)," Chronicling the Band's Resilience in the Wake of the Paris Terror Attack, Debuts Feb. 13 on HBO
The film explores the deep bonds between band co-founders Jesse Hughes and Josh Homme, as well as the intense connection the band has always had with its devoted fans, which moved them to return to Paris to perform once again in February 2016.

[01/23/17 - 10:51 AM]
Refinery29 Announces the Return of Female-Focused Short Film Series Shatterbox Anthology, In Partnership with TNT
The Shatterbox Anthology series has become known for providing female filmmakers of all ages, levels of recognition, and years of experience, the opportunity to bring their stories and directorial visions to life.

[01/23/17 - 10:02 AM]
Season Two of OWN's Popular Drama Series "Greenleaf" Premieres Wednesday, March 15
The first eight episodes of the new season will debut on Wednesday, March 15 with the remaining eight due this summer.

[01/23/17 - 10:02 AM]
Freeform's February Funday Event Airs February 18 - 19
Freeform's Funday weekend features a horde of heroes from beloved Disney movies, including the premiere of Disney's "Big Hero 6."

[01/23/17 - 10:01 AM]
Freeform's Valentine's Day Weekend Programming Event Airs February 11 - 12
Highlights include the premiere of "What's Your Number?" and a special edition airing of "The Notebook."

[01/23/17 - 10:00 AM]
Jenny Ramirez Joins Turner as Vice President of Unscripted Programming for TBS & TNT
Ramirez joins TBS & TNT from Irwin Entertainment, where she served as both senior vice president of development and co-executive producer for the company's robust slate of NBC specials.

[01/23/17 - 09:54 AM]
"Teachers" Reaches Series Highs and Has Its Most-Watched Episode Ever
TV Land further spins the numbers for Tuesday, January 17.

[01/23/17 - 09:51 AM]
Video: Two New Promos for "FEUD: Bette and Joan," FX's New Anthology Series from Ryan Murphy
Catch the series premiere Sunday, March 5 on the cable channel.

[01/23/17 - 09:36 AM]
HGTV Renews "Desert Flippers" for a Second Season
The 10-episode season is set to premiere in June 2017.

[01/23/17 - 09:01 AM]
"Saturday Night Live" Returns in February with Back-to-Back Shows
On February 11, Alec Baldwin will return for his record-breaking 17th time as host.