or


[04/29/09 - 11:57 AM]
Reveille and Rodale to Develop 'Eat This, Not That!' as Unscripted Television Program Based on the Bestselling Book Series
"Eat This, Not That!" is a bestselling book series created by Men's Health Editor-in-Chief David Zinczenko and Food and Nutrition Editor Matt Goulding.

[via press release from Reveille]

REVEILLE AND RODALE TO DEVELOP 'EAT THIS, NOT THAT!' AS UNSCRIPTED TELEVISION PROGRAM BASED ON THE BESTSELLING BOOK SERIES

Los Angeles -- April 29, 2009 -- Reveille announced today it has partnered with Rodale Inc. to develop and produce an unscripted television program based on Eat This, Not That!, the bestselling book series created by Men's Health Editor-in-Chief David Zinczenko and Food and Nutrition Editor Matt Goulding.

Eat This, Not That! was inspired by the popular Men's Health magazine column and presents a no-diet weight-loss solution that allows consumers to eat their favorite foods and still lose weight. The unscripted show will expand on the easy-to-use format of the book, which provides thousands of simple food swaps that will save unwanted calories at any restaurant, drive-thru, supermarket or kitchen.

The original Eat This, Not That! book debuted as a runaway bestseller in 2008, and has sold more than one million copies to date. The second and third book in the series -- Eat This, Not That! For Kids (September 2008) and Eat This, Not That! Supermarket Survival Guide (January 2009) -- also debuted with instant success and have brought the franchise to more than 3.5 million copies in print. The popular book series also has a premium content website, www.eatthis.com , and a self-titled blog on Yahoo! penned by Zinczenko. The book series has positioned its authors as the premiere consumer advocates in the nutritional landscape, and their impact is undeniable. In the last year, fully half of the foods identified as "The 20 Unhealthiest Foods in America" have been completely discontinued or substantially improved.

"Eat This, Not That! is a publishing phenomenon and demonstrates Reveille's desire to work with the best in class intellectual property to create distinctive, entertaining, but also enlightening programming that gives the audience great information and service they can use," said Mark Koops, Managing Director at Reveille. "Over the past four years, Rodale has been a great content and marketing partner, leveraging the power of Prevention magazine as well as the Rodale database to support 'The Biggest Loser.' We look forward to developing an expanded platform for Eat This, Not That!"

"With Eat This, Not That!, David Zinczenko and the Men's Health team created a brilliantly simple, powerful tool in the pages of Men's Health magazine and translated it into a series of bestselling books," said Rodale President and CEO Steven Pleshette Murphy. "With its talent for creating engaging, smart, and entertaining programming, Reveille shares Zinczenko's unique ability to connect deeply with consumers, and I can think of no better partner to bring Eat This, Not That! to life."

Zinczenko is the author of New York Times bestsellers The Abs Diet and The Abs Diet for Women and is one of the nation's leading experts on health and fitness. Zinczenko and Koops will serve as executive producers of the new program, while Goulding will serve as a producer.

Reveille and Rodale have partnered for six seasons of "The Biggest Loser," which has featured integrations with Prevention magazine Editor-in-Chief Liz Vaccariello. Rodale also publishes "The Biggest Loser" books, six of which have hit The New York Times bestseller list. Reveille, Rodale, and NBC are also partners on BiggestLoserClub.com, the online, subscription-based extension of the show, which boasts tens of thousands of members.

About Reveille

Reveille is a leading independent television studio with a major presence in scripted and unscripted television and digital entertainment, and a world leader in creating integrated marketing opportunities for advertisers. Reveille's scripted entertainment programming includes The Office and Kath and Kim (NBC), Ugly Betty (ABC) and The Tudors (Showtime). The company's roster of highly successful reality programming includes The Biggest Loser, American Gladiators and Nashville Star (NBC), 30 Days (FX), Parental Control (MTV) and many more. Through its distribution arm, ShineReveille International, Reveille distributes its extensive library of high-quality programming, along with a broad array of programming acquired from independent producers and U.S. networks, to more than 150 countries. Reveille is part of the Shine Group, one of the world's foremost multinational entertainment and drama companies. The Shine Group also includes UK independent producers Kudos, Princess, Dragonfly and Shine TV.

About Rodale Inc.

Rodale is a global multiplatform media company with a mission dedicated to the health and wellness of the individual, community, and planet. The company, which reaches more than 70 million people worldwide, publishes some of the best-known health and wellness lifestyle magazines, including Men's Health, Prevention, Women's Health, Runner's World, Bicycling, Mountain Bike, Running Times, and Organic Gardening, and is also the largest independent book publisher in America with a collection of international titles, including The South Beach Diet, An Inconvenient Truth and Flat Belly Diet!, Rodale's broad range of media platforms includes magazines, books, video, and extensive Web sites. The company is also a leader in direct-response marketing and has more than 25 million active customers in its database. Visit the Web site at www.RodaleInc.com.





  [april 2009]  
S
M
T
W
T
F
S
   


· BIGGEST LOSER, THE (NBC)





[07/25/17 - 08:05 AM]
Netflix Announces "Disenchantment," a New Epic Fantasy Animated Series from Matt Groening
Viewers will be whisked away to the crumbling medieval kingdom of Dreamland, where they will follow the misadventures of hard-drinking young princess Bean, her feisty elf companion Elfo, and her personal demon Luci.

[07/25/17 - 07:58 AM]
Backstreet Boys and Florida Georgia Line Unite to Perform Each Group's Biggest Hits During "CMT Crossroads" Premiering Wednesday, August 30 at 10 PM ET/PT
"Being such fans of each other, this is a really fun way for us to put our mark on our songs," said BSB's Brian Littrell.

[07/25/17 - 07:17 AM]
HGTV Renews Home Reno Series "Good Bones"
The series stars the dynamic mother/daughter duo Karen E Laine and Mina Starsiak as they buy homes in serious disrepair and transform them into stunning remodels.

[07/25/17 - 06:03 AM]
Video: "One Mississippi" Season 2 Teaser Now Available
The Tig Notaro-led comedy returns Friday, September 8 on Amazon Prime Video.

[07/24/17 - 12:57 PM]
The CW to Swap "Hooten and the Lady," "Whose Line Is It Anyway?" Beginning Next Week
"Hooten" will now air Monday nights while "Whose Line" moves to Thursdays.

[07/24/17 - 12:32 PM]
TV One's "Rickey Smiley for Real" Garners Third Consecutive Week of Growth Among Women 18-49
TV One further spins the numbers for Tuesday, July 18.

[07/24/17 - 12:03 PM]
"George Lopez: The Wall, Live from Washington, D.C.," The HBO Favorite's Fourth Live Stand-Up Special on the Network, Debuts Aug. 5
The exclusive special features Lopez performing all-new material before a live audience at the prestigious Kennedy Center.

[07/24/17 - 12:01 PM]
ABC Announces Fall Series Premiere Dates for 2017-18 Season
"The Gospel of Kevin" is now titled "Kevin (Probably) Saves the World" and premieres Tuesday, October 3.

[07/24/17 - 09:30 AM]
E! Sets Premiere Date for Season Two of "Total Bellas" and Announces Cast for Season Seven of "Total Divas"
"Total Bellas" returns for an emotionally-charged new season Wednesday, September 6 at 9:00/8:00c.

[07/24/17 - 08:52 AM]
WE tv Celebrates the Return of Beloved Sitcom "Will & Grace" with Five-Week Programming Stunt Featuring "Best of" Episodes
Beginning Saturday, August 19 through September 16, WE tv will air back-to-back episodes from 10:00am ET/PT until 5:00pm ET/PT.

[07/24/17 - 08:22 AM]
Sunday's Broadcast Ratings: CBS Holds Off ABC, NBC in Adults 18-49 Race
The latter gets a boost from two hours of NASCAR overrun in primetime.

[07/24/17 - 07:40 AM]
MTV Presents "An Inconvenient Special" Town Hall on Climate Change Hosted by Former Vice President Al Gore
Viacom Networks will also help bring awareness to the issue by declaring the week of July 31 as, "An Inconvenient Week," with social, digital and on-air support across 10 channels.

[07/24/17 - 07:09 AM]
"La Casa de Las Flores," Starring Veronica Castro, Aislinn Derbez and Cecilia Suarez, Beings Principal Photography Today
The series will feature 13 30-minute episodes and will be available to Netflix members around the world in 2018.

[07/24/17 - 07:02 AM]
Video: Netflix Reveals Teaser for Sarah Polley and Mary Harron's "Alias Grace," Premiering Nov. 3
The mini-series is inspired by the historical true story of convicted murderer Grace Marks and based on the award-winning novel by Margaret Atwood.

[07/24/17 - 07:00 AM]
Chris Harrison to Return as Host of the 97th Miss America Competition; ESPN Personality Sage Steele Returns as Co-Host
This year's event airs Sunday, September 10 on ABC.