or


[04/29/09 - 11:57 AM]
Reveille and Rodale to Develop 'Eat This, Not That!' as Unscripted Television Program Based on the Bestselling Book Series
"Eat This, Not That!" is a bestselling book series created by Men's Health Editor-in-Chief David Zinczenko and Food and Nutrition Editor Matt Goulding.

[via press release from Reveille]

REVEILLE AND RODALE TO DEVELOP 'EAT THIS, NOT THAT!' AS UNSCRIPTED TELEVISION PROGRAM BASED ON THE BESTSELLING BOOK SERIES

Los Angeles -- April 29, 2009 -- Reveille announced today it has partnered with Rodale Inc. to develop and produce an unscripted television program based on Eat This, Not That!, the bestselling book series created by Men's Health Editor-in-Chief David Zinczenko and Food and Nutrition Editor Matt Goulding.

Eat This, Not That! was inspired by the popular Men's Health magazine column and presents a no-diet weight-loss solution that allows consumers to eat their favorite foods and still lose weight. The unscripted show will expand on the easy-to-use format of the book, which provides thousands of simple food swaps that will save unwanted calories at any restaurant, drive-thru, supermarket or kitchen.

The original Eat This, Not That! book debuted as a runaway bestseller in 2008, and has sold more than one million copies to date. The second and third book in the series -- Eat This, Not That! For Kids (September 2008) and Eat This, Not That! Supermarket Survival Guide (January 2009) -- also debuted with instant success and have brought the franchise to more than 3.5 million copies in print. The popular book series also has a premium content website, www.eatthis.com , and a self-titled blog on Yahoo! penned by Zinczenko. The book series has positioned its authors as the premiere consumer advocates in the nutritional landscape, and their impact is undeniable. In the last year, fully half of the foods identified as "The 20 Unhealthiest Foods in America" have been completely discontinued or substantially improved.

"Eat This, Not That! is a publishing phenomenon and demonstrates Reveille's desire to work with the best in class intellectual property to create distinctive, entertaining, but also enlightening programming that gives the audience great information and service they can use," said Mark Koops, Managing Director at Reveille. "Over the past four years, Rodale has been a great content and marketing partner, leveraging the power of Prevention magazine as well as the Rodale database to support 'The Biggest Loser.' We look forward to developing an expanded platform for Eat This, Not That!"

"With Eat This, Not That!, David Zinczenko and the Men's Health team created a brilliantly simple, powerful tool in the pages of Men's Health magazine and translated it into a series of bestselling books," said Rodale President and CEO Steven Pleshette Murphy. "With its talent for creating engaging, smart, and entertaining programming, Reveille shares Zinczenko's unique ability to connect deeply with consumers, and I can think of no better partner to bring Eat This, Not That! to life."

Zinczenko is the author of New York Times bestsellers The Abs Diet and The Abs Diet for Women and is one of the nation's leading experts on health and fitness. Zinczenko and Koops will serve as executive producers of the new program, while Goulding will serve as a producer.

Reveille and Rodale have partnered for six seasons of "The Biggest Loser," which has featured integrations with Prevention magazine Editor-in-Chief Liz Vaccariello. Rodale also publishes "The Biggest Loser" books, six of which have hit The New York Times bestseller list. Reveille, Rodale, and NBC are also partners on BiggestLoserClub.com, the online, subscription-based extension of the show, which boasts tens of thousands of members.

About Reveille

Reveille is a leading independent television studio with a major presence in scripted and unscripted television and digital entertainment, and a world leader in creating integrated marketing opportunities for advertisers. Reveille's scripted entertainment programming includes The Office and Kath and Kim (NBC), Ugly Betty (ABC) and The Tudors (Showtime). The company's roster of highly successful reality programming includes The Biggest Loser, American Gladiators and Nashville Star (NBC), 30 Days (FX), Parental Control (MTV) and many more. Through its distribution arm, ShineReveille International, Reveille distributes its extensive library of high-quality programming, along with a broad array of programming acquired from independent producers and U.S. networks, to more than 150 countries. Reveille is part of the Shine Group, one of the world's foremost multinational entertainment and drama companies. The Shine Group also includes UK independent producers Kudos, Princess, Dragonfly and Shine TV.

About Rodale Inc.

Rodale is a global multiplatform media company with a mission dedicated to the health and wellness of the individual, community, and planet. The company, which reaches more than 70 million people worldwide, publishes some of the best-known health and wellness lifestyle magazines, including Men's Health, Prevention, Women's Health, Runner's World, Bicycling, Mountain Bike, Running Times, and Organic Gardening, and is also the largest independent book publisher in America with a collection of international titles, including The South Beach Diet, An Inconvenient Truth and Flat Belly Diet!, Rodale's broad range of media platforms includes magazines, books, video, and extensive Web sites. The company is also a leader in direct-response marketing and has more than 25 million active customers in its database. Visit the Web site at www.RodaleInc.com.





  [april 2009]  
S
M
T
W
T
F
S
   


· BIGGEST LOSER, THE (NBC)





[07/30/14 - 01:05 PM]
American Heroes Channel New Original Series "Hardcore Heroes" Showcases Extraordinary Feats by Everyday People
Premiering Wednesday, August 6, this action-packed series follows these courageous fighters as they battle the elements, save hundreds of lives, and ultimately, change the course of history forever.

[07/30/14 - 12:45 PM]
ESPN's Dan Shulman, John Kruk to Call "Sunday Night Baseball" atop Green Monster at Fenway Park Aug 3
The duo will be joined by ESPN MLB Insider Buster Olney who will provide reports from the field.

[07/30/14 - 12:38 PM]
Discovery's Hit Series "Bering Sea Gold" Returns for Its Fourth Season with Crews Battling Against Extreme Conditions and Each Other for the Ultimate Payout
The series returns Friday, August 22 at 9:00/8:00c on the cable channel.

[07/30/14 - 12:00 PM]
TNT Renews Real-Life Crime Series "Cold Justice" for Third Season
Season three is slated for early 2015 and will feature both new states and types of cases never seen on the show before.

[07/30/14 - 10:51 AM]
Paramount Digital Entertainment Announces New Original Comedy Series "Resident Advisors" Produced by Elizabeth Banks and Max Handelman
The series will star Ryan Hansen, Jamie Chung, Alison Rich, Andrew Bachelor, Graham Rogers and features Anna Camp.

[07/30/14 - 10:30 AM]
LMN Premieres the Second Season of the Original Series "Ghost Inside My Child" Saturday, August 16 at 9PM ET
The series features stories of children who claim to have lived before, often having died violently in a past life, and whose parents struggle to make sense of their child's memories of a former life.

[07/30/14 - 09:59 AM]
First Lady Michelle Obama to Guest Star on the Hub Network's "Kid President(R): Declaration of Awesome" Discussing the Importance of Healthy Eating and Exercise, Airing August 9
The episode also includes celebrity appearances by Christina Applegate, Reggie Watts, Carrie Brownstein and the PS22 Chorus from New York.

[07/30/14 - 09:43 AM]
"Squidbillies" and "Mr. Pickles" Debut September 21st on Adult Swim!
These two series are guaranteed to leave you loving Sunday night and hating Monday morning even more than you already do!

[07/30/14 - 08:51 AM]
NBC Wins Tuesday Night in 18-49 and Total Viewers Among the Big 4
NBC spins the numbers for Tuesday, July 29.

[07/30/14 - 08:41 AM]
"Captivated: The Trials of Pamela Smart," Exploring the Role of the Media in the First Murder Trial Televised Gavel-to-Gavel, Debuts Aug. 18 on HBO
An official selection of the 2014 Sundance Film Festival, the project explores how the media coverage of the case may have influenced the trial and sentencing.

[07/30/14 - 08:24 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Keeps NBC on Top
The Peacock doubles second place ABC among adults 18-49.

[07/30/14 - 08:17 AM]
"Baseball Tonight": Trade Deadline Special Airs Thursday
ESPN.com's MLB trade deadline content will be headlined by Rumor Central and a live, interactive chat with ESPN Insiders beginning at 10 a.m. and running through 5 p.m.

[07/30/14 - 08:16 AM]
ABC's Tuesday Unscripted Series Grow - "Extreme Weight Loss" Ties a 2-Month High
ABC spins the numbers for Tuesday, July 29.

[07/30/14 - 07:58 AM]
NBCSN Is TV's Fastest Growing Sports Network Since Debut of Premier League on August 17, 2013
NBCSN spins the numbers for the past 50 weeks to date.

[07/30/14 - 07:37 AM]
Giants and Bills Kick Off Preseason in NFL/Hall of Fame Game on "Sunday Night Football" This Sunday at 8 PM ET
Sunday night's telecast will also feature live interviews with members of the NFL Hall of Fame's Class of 2014.