or


[04/29/09 - 11:57 AM]
Reveille and Rodale to Develop 'Eat This, Not That!' as Unscripted Television Program Based on the Bestselling Book Series
"Eat This, Not That!" is a bestselling book series created by Men's Health Editor-in-Chief David Zinczenko and Food and Nutrition Editor Matt Goulding.

[via press release from Reveille]

REVEILLE AND RODALE TO DEVELOP 'EAT THIS, NOT THAT!' AS UNSCRIPTED TELEVISION PROGRAM BASED ON THE BESTSELLING BOOK SERIES

Los Angeles -- April 29, 2009 -- Reveille announced today it has partnered with Rodale Inc. to develop and produce an unscripted television program based on Eat This, Not That!, the bestselling book series created by Men's Health Editor-in-Chief David Zinczenko and Food and Nutrition Editor Matt Goulding.

Eat This, Not That! was inspired by the popular Men's Health magazine column and presents a no-diet weight-loss solution that allows consumers to eat their favorite foods and still lose weight. The unscripted show will expand on the easy-to-use format of the book, which provides thousands of simple food swaps that will save unwanted calories at any restaurant, drive-thru, supermarket or kitchen.

The original Eat This, Not That! book debuted as a runaway bestseller in 2008, and has sold more than one million copies to date. The second and third book in the series -- Eat This, Not That! For Kids (September 2008) and Eat This, Not That! Supermarket Survival Guide (January 2009) -- also debuted with instant success and have brought the franchise to more than 3.5 million copies in print. The popular book series also has a premium content website, www.eatthis.com , and a self-titled blog on Yahoo! penned by Zinczenko. The book series has positioned its authors as the premiere consumer advocates in the nutritional landscape, and their impact is undeniable. In the last year, fully half of the foods identified as "The 20 Unhealthiest Foods in America" have been completely discontinued or substantially improved.

"Eat This, Not That! is a publishing phenomenon and demonstrates Reveille's desire to work with the best in class intellectual property to create distinctive, entertaining, but also enlightening programming that gives the audience great information and service they can use," said Mark Koops, Managing Director at Reveille. "Over the past four years, Rodale has been a great content and marketing partner, leveraging the power of Prevention magazine as well as the Rodale database to support 'The Biggest Loser.' We look forward to developing an expanded platform for Eat This, Not That!"

"With Eat This, Not That!, David Zinczenko and the Men's Health team created a brilliantly simple, powerful tool in the pages of Men's Health magazine and translated it into a series of bestselling books," said Rodale President and CEO Steven Pleshette Murphy. "With its talent for creating engaging, smart, and entertaining programming, Reveille shares Zinczenko's unique ability to connect deeply with consumers, and I can think of no better partner to bring Eat This, Not That! to life."

Zinczenko is the author of New York Times bestsellers The Abs Diet and The Abs Diet for Women and is one of the nation's leading experts on health and fitness. Zinczenko and Koops will serve as executive producers of the new program, while Goulding will serve as a producer.

Reveille and Rodale have partnered for six seasons of "The Biggest Loser," which has featured integrations with Prevention magazine Editor-in-Chief Liz Vaccariello. Rodale also publishes "The Biggest Loser" books, six of which have hit The New York Times bestseller list. Reveille, Rodale, and NBC are also partners on BiggestLoserClub.com, the online, subscription-based extension of the show, which boasts tens of thousands of members.

About Reveille

Reveille is a leading independent television studio with a major presence in scripted and unscripted television and digital entertainment, and a world leader in creating integrated marketing opportunities for advertisers. Reveille's scripted entertainment programming includes The Office and Kath and Kim (NBC), Ugly Betty (ABC) and The Tudors (Showtime). The company's roster of highly successful reality programming includes The Biggest Loser, American Gladiators and Nashville Star (NBC), 30 Days (FX), Parental Control (MTV) and many more. Through its distribution arm, ShineReveille International, Reveille distributes its extensive library of high-quality programming, along with a broad array of programming acquired from independent producers and U.S. networks, to more than 150 countries. Reveille is part of the Shine Group, one of the world's foremost multinational entertainment and drama companies. The Shine Group also includes UK independent producers Kudos, Princess, Dragonfly and Shine TV.

About Rodale Inc.

Rodale is a global multiplatform media company with a mission dedicated to the health and wellness of the individual, community, and planet. The company, which reaches more than 70 million people worldwide, publishes some of the best-known health and wellness lifestyle magazines, including Men's Health, Prevention, Women's Health, Runner's World, Bicycling, Mountain Bike, Running Times, and Organic Gardening, and is also the largest independent book publisher in America with a collection of international titles, including The South Beach Diet, An Inconvenient Truth and Flat Belly Diet!, Rodale's broad range of media platforms includes magazines, books, video, and extensive Web sites. The company is also a leader in direct-response marketing and has more than 25 million active customers in its database. Visit the Web site at www.RodaleInc.com.





  [april 2009]  
S
M
T
W
T
F
S
   


· BIGGEST LOSER, THE (NBC)





[03/25/17 - 08:29 AM]
Friday's Broadcast Ratings: NCAA Coverage Puts CBS on Top
The Eye easily wins the evening in total viewers and adults 18-49.

[03/24/17 - 02:58 PM]
TV One Premieres "The Lost Souls Cafe" on Easter Sunday, April 16 at 6 pm ET
Loretta Devine, Christian Keyes, Kiki Haynes and Ernest L. Thomas star in the film adaptation of Donald Welch's popular inspirational stage play.

[03/24/17 - 01:20 PM]
"Into the Badlands" Is 2017's #1 Returning Cable Series
AMC further spins the numbers for Sunday, March 19.

[03/24/17 - 10:51 AM]
Univision Network Casts Marco de la O as Star of New Boundary-Breaking Original Series "El Chapo"
The new ripped-from-the-headlines drama explores the life story of one of the world's most notorious criminals over a span of three decades - from 1985, when he was a low level member of the Guadalajara Cartel, his rise to power and his ultimate downfall.

[03/24/17 - 10:38 AM]
John Leguizamo Joins the Cast of "Waco" - Premieres on Paramount Network in 2018
Leguizamo joins the cast as ATF agent Robert Rodriguez, who was was sent into Koresh's Mount Carmel to gather evidence and build a federal case against the Branch Davidians but forged a bond with the people inside.

[03/24/17 - 10:05 AM]
Discovery Channel Revs Up Motor Line-Up with New Series "House of Cars" (W/T)
The series, produced by Coolfire Studios, is an original unscripted series that proves building cars isn't just for the pros - it's for anyone who thinks they have what it takes to test their chops on a big build.

[03/24/17 - 10:00 AM]
Leah Remini and Kevin James Reunite on the Two-Part Season Finale of the #1 New Comedy "Kevin Can Wait"
In the two-part finale, Kevin agrees to come out of retirement briefly to reprise his undercover assignment in an ongoing police investigation where he and fellow cop Vanessa Cellucci (Remini) will, once again, pose as husband and wife.

[03/24/17 - 09:30 AM]
AMC to Air Special Edition of "Talking" After Show Following the "Better Call Saul" Season Three Premiere and Finale Episodes
Hosted by Chris Hardwick, the hour-long talk show will feature series cast, producers and celebrity fans discussing the Emmy(R) nominated series' third season.

[03/24/17 - 08:41 AM]
Thursday's Broadcast Ratings: CBS Pulls in Front with NCAA Coverage
The Eye wins the night among total viewers and adults 18-49.

[03/24/17 - 08:02 AM]
"J. Cole: 4 Your Eyez Only, A Dreamville Film," The Grammy-Nominated Music Star's Second HBO Special, Debuts April 15
In the spirit of his previous outing, this exclusive presentation is a multi-narrative show that combines music performances with intimate interviews documented through Cole's lens.

[03/24/17 - 08:00 AM]
"Charlie Hustle" & "The Big Hurt" Reunite as MLB Analysts for FOX Sports' 2017 Season
"Charlie Hustle" and "The Big Hurt" add to an already impressive baseball cast for FOX Sports, which also includes World Series Champions Alex Rodriguez, and Nick Swisher.

[03/24/17 - 07:26 AM]
Giada De Laurentiis Returns to Her Family's Homeland and Showcases the Food and Culture of Florence in New Season of "Giada in Italy," Premiering Sunday, April 9th at 12PM ET/PT
The series shares Giada's passion for all things Italy - especially the food.

[03/24/17 - 02:52 AM]
Academy Award Winner Adrien Brody Joins "Peaky Blinders" for Series Four
Tom Hardy returns as Jewish gang leader Alfie Solomons, alongside series regulars Natasha O'Keefe and Packy Lee.

[03/23/17 - 07:32 PM]
"This Just In" Celebrates First Daytime Emmy Nomination
Since "This Just In's" 22 episode critically acclaimed first season on PopTV continues to be an overwhelming success, a second season is already planned.

[03/23/17 - 02:46 PM]
CBS Announces Mario Lopez as Host of "Candy Crush" Premiering Sunday, July 9 on CBS
In the new CBS series, the game that has become a worldwide phenomenon comes to life as teams of two people use their wits and physical agility to compete on enormous, interactive game boards featuring next generation technology.