or


[05/04/09 - 10:11 AM]
Bravo Announces Multi-Platform Sponsors for "The Fashion Show"
TRESemmé and Propel Vitamin Enhanced Water are among the four sponsors.

[via press release from Bravo]

BRAVO ANNOUNCES MULTI-PLATFORM SPONSORS FOR "THE FASHION SHOW"

Four Sponsors Confirmed Including TRESemm� And Propel� Vitamin Enhanced Water

NEW YORK - May 4, 2009 - Bravo has inked multi-platform deals with four sponsors including TRESemm�, Propel� vitamin enhanced water beverage, a major wireless carrier and a health and beauty company to be unveiled during the run of the series, for the premiere season of Bravo's newest fashion creative competition series "The Fashion Show," premiering Thursday, May 7 at 10 p.m. ET/PT. These sponsorship deals provide unique brand exposure as well as a major on-air and online presence.

TRESemm� will serve as the official hair care partner for the series. The fully-integrated sponsorship includes an in-show branded hair salon and the $125,000 prizing. TRESemm� is part of the action each episode by providing catwalk-ready hair created by the TRESemm� stylist team lead by celebrity stylist Jeanie Syfu. TRESemm� will also sponsor one of the series' challenges, showing that hair is the ultimate fashion accessory to complete a look.

The multi-platform deal will also feature customized on-air vignettes starring Harper's Bazaar's Laura Brown and TRESemm�'s Jeanie Syfu. Brown and Syfu will highlight the latest hair and fashion trends this season, and each vignette will showcase how to create an overall look from head to toe. BravoTV.com will also feature videos from the behind-the-scenes TRESemm� salon cam, showing viewers first-hand how high-fashion hair styles are created. In addition, TRESemm� continues to increase its online presence with its lifestyle website, TRESemm� StyleSeeker(TM), including photos, blogs and tips on how to get the winning look from each episode.

The Propel brand will have a weekly presence in the series via tagged tune-in and billboards, and the Propel sponsorship will support Bravo's custom vignette series, including experts who will teach viewers how to value quality versus quantity when buying clothing and who will provide advice on how to keep key basics in their wardrobe.

"The Fashion Show" follows 15 professional designers and is hosted by internationally acclaimed designer Isaac Mizrahi and four-time Grammy Award-winning performer and actress Kelly Rowland. Mizrahi and Rowland will also serve as judges alongside fashion luminary and Senior Vice President of IMG Fashion, Fern Mallis.

As previously announced, Harper's Bazaar will serve as the official magazine partner for the series, fully integrated into each episode. Each week the designers will be put to the test and will have to face off in two challenges - the Harper's Bazaar Mini Challenge, judged by the magazine's Special Projects Director Laura Brown, and an elimination challenge. In the end, America will choose which contestant will have a clothing line available for retail and win the $125,000 prize, presented by TRESemm�.

"The Fashion Show" is produced by 3 Ball Productions for Bravo. JD Roth, Todd A. Nelson and Adam Greener serve as executive producers.

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC Universal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com.





  [may 2009]  
S
M
T
W
T
F
S
     


· FASHION SHOW, THE (BRAVO)





[06/28/16 - 03:42 PM]
OWN Delivers 2Q 2016 Primetime Growth and Most-Watched Week in Network History
OWN spins the numbers for the quarter to date.

[06/28/16 - 02:37 PM]
Sarah Gadon to Star in Netflix and CBC Miniseries "Alias Grace"
The six-hour miniseries, inspired by the historical true story of convicted murderer Grace Marks, is written and produced by Sarah Polley and directed by Mary Harron.

[06/28/16 - 02:29 PM]
Smithsonian Channel Goes Wild on Wednesdays This Summer with Some of the World's Deadliest Predators
Through five consecutive weeks of one-hour specials, the stunt will span the globe in search of elusive sharks, mighty lizard kings, viper queens, killer hornets and desert lions.

[06/28/16 - 12:31 PM]
Double the Episodes, Double the Surprises on the Second Season of "Cooks vs. Cons"
New episodes begin Sunday, July 10 at 10:00/9:00c on Food Network.

[06/28/16 - 12:16 PM]
Hallmark Channel's Most Recent Original Premiere Marks 4th Consecutive Week with Top HH-Rated Movie of the Week
The Hallmark Channel spins the numbers for the week of June 20-26.

[06/28/16 - 11:18 AM]
All Eyes Were on the 2016 "BET Awards" as 7.2mm Total Viewers Tuned in Across 12 Viacom Networks for the Premiere Telecast on Sunday, June 26
BET spins the numbers for Sunday, June 26.

[06/28/16 - 11:09 AM]
Bravo Media's Lavish Ladies from Down Under Return for a New Season of "The Real Housewives of Melbourne" on Friday, July 22 at 9 PM ET/PT
Newcomer Susie McLean will join returning cast members Chyka Keebaugh, Gamble Breaux, Gina Liano, Jackie Gillies, Janet Roach, Lydia Schiavello and Pettifleur Berenger.

[06/28/16 - 10:54 AM]
"ER Week" Is Back on Discovery Life with Unpredicatble Moments Leading Up to the Premiere of "Trauma Doctors"
These elite doctors take the emergency room to the streets providing on-site medical treatments that are normally only done in hospitals, transforming a patient's chance of survival.

[06/28/16 - 10:50 AM]
ESPN Remembers Legendary Coach Pat Summitt
ESPN Classic will be the home of Tennessee's National Championship title games, where Summitt led the Lady Vols to national titles in 1996, 1997, 1998, 2007 and 2008.

[06/28/16 - 10:35 AM]
U.S. Army Sgt. Elizabeth Marks to Receive Pat Tillman Award for Service at The 2016 ESPYS
Marks is also a member of the 2016 U.S. Paralympics Swimming National Team and is training for the 2016 Paralympic Games taking place in Rio de Janeiro in September.

[06/28/16 - 10:28 AM]
Heartwarming Documentary "Open Your Eyes," Following Nepalese Spouses on a Remarkable Odyssey to Restore Their Sight, Debuts July 18, Exclusively on HBO
The film follows Manisara and Durga, an aging couple from the remote Himalayan Mountains of Nepal, as they embark on a transformative odyssey to regain the sight they lost over the years by undergoing this life-changing procedure.

[06/28/16 - 10:21 AM]
Diane Sawyer Holds Exclusive Interview with Jaycee Dugard, on ABC News' "20/20," Friday, July 8
Sawyer interviewed Dugard in 2011 when she talked about her horrendous experience in captivity for the first time on the eve of the release of her first memoir "A Stolen Life."

[06/28/16 - 09:24 AM]
SundanceTV Greenlights Original Scripted Series "Hap and Leonard" for a Second Season
Plus: John Wirth will join as showrunner and executive producer.

[06/28/16 - 09:06 AM]
Monday's Broadcast Ratings: NBC, "American Ninja Warrior" Hold Onto Top Spot
The Peacock leads the night among total viewers and adults 18-49.

[06/28/16 - 09:05 AM]
Fans Can Now Share Adult Swim Themed Images, GIFs, Sounds, and Custom Bumps With New App
The new Adult Swim Keyboard also features sharable soundboards and animated GIFs from the network's colorful show characters.