or


[05/04/09 - 10:11 AM]
Bravo Announces Multi-Platform Sponsors for "The Fashion Show"
TRESemmé and Propel Vitamin Enhanced Water are among the four sponsors.

[via press release from Bravo]

BRAVO ANNOUNCES MULTI-PLATFORM SPONSORS FOR "THE FASHION SHOW"

Four Sponsors Confirmed Including TRESemm� And Propel� Vitamin Enhanced Water

NEW YORK - May 4, 2009 - Bravo has inked multi-platform deals with four sponsors including TRESemm�, Propel� vitamin enhanced water beverage, a major wireless carrier and a health and beauty company to be unveiled during the run of the series, for the premiere season of Bravo's newest fashion creative competition series "The Fashion Show," premiering Thursday, May 7 at 10 p.m. ET/PT. These sponsorship deals provide unique brand exposure as well as a major on-air and online presence.

TRESemm� will serve as the official hair care partner for the series. The fully-integrated sponsorship includes an in-show branded hair salon and the $125,000 prizing. TRESemm� is part of the action each episode by providing catwalk-ready hair created by the TRESemm� stylist team lead by celebrity stylist Jeanie Syfu. TRESemm� will also sponsor one of the series' challenges, showing that hair is the ultimate fashion accessory to complete a look.

The multi-platform deal will also feature customized on-air vignettes starring Harper's Bazaar's Laura Brown and TRESemm�'s Jeanie Syfu. Brown and Syfu will highlight the latest hair and fashion trends this season, and each vignette will showcase how to create an overall look from head to toe. BravoTV.com will also feature videos from the behind-the-scenes TRESemm� salon cam, showing viewers first-hand how high-fashion hair styles are created. In addition, TRESemm� continues to increase its online presence with its lifestyle website, TRESemm� StyleSeeker(TM), including photos, blogs and tips on how to get the winning look from each episode.

The Propel brand will have a weekly presence in the series via tagged tune-in and billboards, and the Propel sponsorship will support Bravo's custom vignette series, including experts who will teach viewers how to value quality versus quantity when buying clothing and who will provide advice on how to keep key basics in their wardrobe.

"The Fashion Show" follows 15 professional designers and is hosted by internationally acclaimed designer Isaac Mizrahi and four-time Grammy Award-winning performer and actress Kelly Rowland. Mizrahi and Rowland will also serve as judges alongside fashion luminary and Senior Vice President of IMG Fashion, Fern Mallis.

As previously announced, Harper's Bazaar will serve as the official magazine partner for the series, fully integrated into each episode. Each week the designers will be put to the test and will have to face off in two challenges - the Harper's Bazaar Mini Challenge, judged by the magazine's Special Projects Director Laura Brown, and an elimination challenge. In the end, America will choose which contestant will have a clothing line available for retail and win the $125,000 prize, presented by TRESemm�.

"The Fashion Show" is produced by 3 Ball Productions for Bravo. JD Roth, Todd A. Nelson and Adam Greener serve as executive producers.

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC Universal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com.





  [may 2009]  
S
M
T
W
T
F
S
     


· FASHION SHOW, THE (BRAVO)









[12/18/14 - 02:07 PM]
ABC Family to Air an Exclusive Look at the "Pretty Little Liars" Winter Premiere During "The Hunger Games" on Monday, December 29
The network's flagship series returns Tuesday, January 6 at 8:00/7:00c.

[12/18/14 - 01:13 PM]
British TV Star Chronicles Body Transformation in Two-Part TLC Special "Fat and Back" (WT)
Said installments are set for Thursday, January 18 and 25 at 10:00/9:00c.

[12/18/14 - 11:01 AM]
"The Tonight Show" Handily Outperforms ABC, CBS Timeslot Competition for Week of Dec. 8-12
NBC spins the late-night numbers for the week of December 8-12.

[12/18/14 - 10:18 AM]
Video: All-New Promo for Season Two of "Salem" Set to Return to WGN America in April
In the spot, Mercy transforms the symbol of her torment at the hands of the town's witches into a signal of the Witch War to come.

[12/18/14 - 10:01 AM]
TBS Wins 2014 as Basic Cable's #1 Entertainment Network with Adults 18-49
Turner spins the numbers for the year to date.

[12/18/14 - 09:40 AM]
USA Network Continues Unprecedented Ratings Streak with 9th Consecutive Year as #1 in Cable in Total Viewers
USA spins the numbers for the year to date.

[12/18/14 - 09:14 AM]
New Five-Part ESPN Series "Snoop & Son: A Dad's Dream" Set for January 14
The series will air four consecutive Wednesday nights at 7 p.m. ET on ESPN (re-airs on ESPNU) with a fifth and final episode airing in mid-February.

[12/18/14 - 09:09 AM]
Spike TV and Ace Hardware Announce Major Partnership for the Network's Innovative New Series, "Framework"
The series will showcase the nation's best emerging furniture designers as they compete for a $100,000 cash prize and the opportunity to launch their furniture nationally.

[12/18/14 - 09:03 AM]
New Season of "Brain Games" Tunes Up Your Brain to Give You the Upper Hand, Starting Jan. 19 at 9 PM
Host Jason Silva will be taking you behind the scenes of mind-blowing hidden camera social experiments that reveal startling truths about your own brain and the brains of people around you.

[12/18/14 - 09:01 AM]
Beth Behrs, Kaley Cuoco-Sweeting, Ellen Degeneres, Kat Dennings, Kevin Hart, Hunter Hayes, The Band Perry and More to Attend "People's Choice Awards 2015"
The event, airing Wednesday, January 7, will be hosted by Anna Faris and Allison Janney.

[12/18/14 - 09:01 AM]
"Bachelor" and "Bachelorette" Couples, Fan Favorites and Host Chris Harrison Will Share Their Love With Millions of Viewers on the First-Ever "Bachelor" Float in the 126th Rose Parade(R)
Chris Soules, Trista and Ryan Sutter, Jason and Molly Mesnick, Desiree Hartsock and Chris Siegfried are among those participating.

[12/18/14 - 09:00 AM]
Hulu Announces Exclusive Multi-Year Licensing Agreement with Twentieth Century Fox Television Distribution for FX Networks' Original Series Produced by FX Productions
Said pact includes the studio's upcoming series "Man Seeking Woman," "The Comedians," "Sex&Drugs&Rock&Roll," "Taboo" and "Wayward Pines."

[12/18/14 - 08:44 AM]
"The Sing-Off" Ties for #2 in Its Slot Among the Big 4 in Adults 18-49
NBC spins the numbers for Wednesday, December 17.

[12/18/14 - 08:39 AM]
Wednesday's Broadcast Ratings: "Survivor" Wraps Season on Top for CBS
The Eye leads the night in both total viewers and adults 18-49.

[12/18/14 - 08:26 AM]
Alfonso Ribeiro Comes to Cooking Channel in New Year with "Unwrapped 2.0"
The newcomer launches Monday, February 2 at 10:00/9:00c on the network.