GRANADA AMERICA RENAMED ITV STUDIOS, INC.

RE-BRANDING REFLECTS COMPANY�S SUBSTANTIAL CONTRIBUTIONS TO ITV�S GLOBAL PROGRAMMING OUTREACH

LOS ANGELES and LONDON, May 27, 2009 � -- Granada America, the U.S. based production entity of ITV Studios PLC in the U.K., has been re-named ITV Studios, Inc. effective immediately. The announcement was made by Lee Bartlett, Managing Director of ITV Global Content.

The re-branding is in line with Granada America�s substantial production activities in the U.S., which have more than tripled during the 18 months since the arrival of Paul Buccieri as the CEO. Granada America represents an increasingly significant contribution to ITV�s global programming outreach.

ITV Studios is one of Europe�s leading commercial production companies producing more than 3,000 hours of original programming each year, encompassing a wide range of programme genres, including drama, soaps, entertainment, factual, daytime, arts, current affairs, quiz and game shows.

ITV also has production companies in Germany and Australia. ITV has had considerable success in producing local versions of ITV and other UK programmes, including Hell�s Kitchen and the upcoming new version of I�m A Celebrity�Get Me Out of Here! in the US, Dancing On Ice in Australia, and local versions of I�m A Celebrity and Come Dine with Me in Germany.

Since being formally created in February 2004, Granada America�s level of productivity has consistently exceeded its goals. With offices in Los Angeles and New York, Granada America is one of the largest international producers for the US market and a major force in acquiring, developing and producing reality and scripted programming for US networks.

Granada America has become a leading producer of reality and scripted programming in the US with a slate of successful formats in production with major US networks, including Hell�s Kitchen and Kitchen Nightmares for Fox, I�m A Celebrity�Get Me Out of Here!NBC, Nanny 911 for CMT, WCG Ultimate Gamer for Sci-Fi, Celebrity Fit Club for VH1, Room Raiders for MTV, First 48 and Steven Seagal � Lawman for A&E, First Love Second Chance for TV Land, Bought & Sold for HGTV and more.

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Global Content is ITV�s content division, bringing together all of ITV�s UK and international production and distribution businesses. ITV Studios is one of Europe�s leading commercial production companies producing more than 3,000 hours of original programming each year. ITV-produced programmes include some of the most popular shows on UK television, such as Coronation Street, Emmerdale, I�m a Celebrity and Dancing On Ice. ITV also produces programming for other channels such as University Challenge for the BBC, Brainiac for Sky and Countdown for Channel 4. ITV Studios is a significant producer across a wide range of programme genres, including drama, soaps, entertainment, factual, daytime, arts, current affairs, quiz and game shows.

ITV also has production companies in America, Germany and Australia. ITV has had considerable success in producing local versions of ITV and other UK programmes, including Hell�s Kitchen in the US, Dancing On Ice in Australia, and local versions of I�m A Celebrity and Come Dine with Me in Germany.

Global Entertainment generates revenues by distributing ITV and third-party programming internationally, and through the sale of DVDs and merchandise associated with ITV and third-party programming.

In 2007 ITV took a 25% equity holding in independent producer Mammoth, a controlling 51% stake in US production company Jaffe/Braunstein Entertainment and acquired entertainment quiz format producer 12 Yard. In May 2008 ITV acquired Swedish-based independent production company and programme formats business Silverback AB.