[06/01/09 - 08:36 AM]
Bravo Media Launches Multi-Platform Creative Redesign
Among the changes: Bravo's "Watch What Happens" tagline will be replaced with a new tagline - "By Bravo."

[via press release from Bravo]


Network Implements New Tagline "By Bravo"

NEW YORK - June 1, 2009 - Bravo Media announced today that it will refresh the entire look and feel of the network with a major redesign to be implemented across all platforms on Tuesday, June 23. The redesign will consist of a new, innovative, pop art-inspired look for Bravo, which will communicate the evolution from television network to a complete multiplatform brand. Most notably, Bravo's "Watch What Happens" tagline will be replaced with a new tagline - "By Bravo" - and the network's on-air, online and mobile platforms will all implement new packaging to reflect the redesign.

"The goal of this redesign is to give Bravo a fresh look that illustrates where our brand is going while staying true to our roots," said Frances Berwick, General Manager and Executive Vice President, Bravo Media. "Bravo is more than a television network - it's a trendsetting, multiplatform brand. We're reflecting the strength of our brand and communicating this to our audience by transforming the signature talk bubble logo from a television message, 'Watch What Happens,' to a position of curation and ownership, 'by Bravo.'"

The redesign continues to differentiate the Bravo brand, reflecting its pop culture awareness and artistic roots, a look that is both contemporary and current. The underlying concept is that of a chain reaction, suggestive of the watercooler response and buzz generated by Bravo's distinctive original programming. The entire look and feel on-air, online, on mobile and off-channel will take on this new look beginning on Tuesday, June 23 with the launch of new docu-series "NYC Prep." For a sneak peek at Bravo's new look, go to http://www.bravotv.com/videos/our-new-look.

The new "By Bravo" tagline enables the network to own and curate different categories, including "Food by Bravo" for "Top Chef," "Competition by Bravo" for "The Fashion Show," "Drama by Bravo" for "The Real Housewives" franchise, and even "Funny by Bravo" for "Kathy Griffin: My Life on the D-List."

Bravo Media - a global, multimedia content company - reaches every consumer touch point, with its all-encompassing group of divisions: talent management, publishing, merchandising, Bravo To Go (wireless), Bravo Experience, digital, television, radio and international. With Bravo's television content serving as a blueprint for the multiplatform business, Bravo Media's divisions are organic extensions, providing the network's highly engaged fans with a menu of options to experience the network in a four-dimensional manner. Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com. Follow us on Twitter at https://twitter.com/BravoPR.

  [june 2009]  


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