[06/01/09 - 08:09 AM]
Oxygen Media Announces Nationwide "Dance Your Ass Off" Tour Beginning Saturday, June 6
The tour will "bring the much anticipated series to life and spread the word to consumers that dancing is a great way to lose weight and have a blast doing it."

[via press release from Oxygen]


Priming Consumers For The "Dance Your Ass Off" Series Premiere on Monday, June 29 at 10PM ET/PT

The Tour Stops Include Atlanta, GA; Charlotte, NC; Orlando, FL; New York City, NY; and Chicago, IL.

New York, NY � June 1, 2009 � Oxygen Media launches a five-city tour to promote the launch of the new dance/weight loss competition reality series "Dance Your Ass Off" (DYAO) premiering Monday, June 29 at 10pm ET/PT. The DYAO tour titled, "Dance Your Ass Off: Move It To Lose It" will bring the much anticipated series to life and spread the word to consumers that dancing is a great way to lose weight and have a blast doing it. Key elements of the show will be integrated into a fabulous, interactive experience, with live dance performances, free giveaways, calorie-burning dance lessons and much more. In addition, trainers from Crunch, a national fitness chain will be on location in New York and Chicago.

The DYAO 3600 experience invites consumers of all ages from all over the country to dance their asses off with professional dancers on a giant stage shaped as a scale, create a customized video of themselves performing the official DYAO dance and generate their own DYAO animated dancer.

"We are excited to be able to bring such a fun show experience directly to the consumer," said Jane Olson, Senior Vice President, Marketing & Brand Strategy, Oxygen Media. "There is no other experience that will allow the public to 'Live Out Loud' as the 'Dance Your Ass Off:' Move It To Lose It Tour."


Market Event Date(s) Time(s)

Atlanta, GA Virginia-Highland Summerfest Sat., Jun 6 10am-8pm

Charlotte, NC Taste of Charlotte Sun., Jun 7 11am-6pm

Orlando, FL Universal CityWalk Fri., Jun 12 9am-1pm, 6pm-11pm Sat., Jun 13 9am-1pm, 6pm-11pm

New York Herald Square Mon., Jun 29 11am-7pm

Chicago Taste of Chicago Fri., July 3 11am-3pm Sat., July 4 11am-6pm Sun., July 5 11am-6pm

Who says getting fit can't be fun? Oxygen Media's new dance/weight loss competition series "Dance Your Ass Off, launches Oxygen's second night of original programming and features full-figured contestants who incorporate dance to reach their ideal weight while working with a nutritionist and fitness trainers to achieve a healthier lifestyle, as well as a chance to win $100,000. Each contestant will be paired with a professional dance partner who will train them for their weekly stage performances � ranging from Hip Hop, to Ballroom and even Pole Dancing! Then they'll shake and rattle their rolls in front of a live studio audience and a panel of expert judges: choreographer Danny Teeson, dancer/choreographer Mayte Garcia, and dancer/actress Lisa Ann Walter. DYAO is hosted by TONY Award�-winning actress Marissa Jaret Winokur, well known for her role as plus-sized Tracy Turnblad in the hit Broadway musical "Hairspray."

As part of the series launch, Oxygen enters its first-ever multiplatform marketing partnership with Crunch that extends the Oxygen brand beyond the analog world. On-site, Crunch will feature a DYAO class at locations nationwide throughout the run of the show, which will reflect the dance styles the contestants perform each week.

In addition, Oxygen and Crunch will produce a co-branded fitness DVD, distributed by Anchor Bay Entertainment, on sale at shop.oxygen.com and other retailers. Online, the two brands will share content via www.Crunch.com and www.Oxygen.com with users gaining access to exclusive videos, fitness tips, merchandise for sale, e-newsletters and mobile content. Oxygen will have a strong presence at all Crunch locations nationwide through closed-circuit promotion on monitors throughout their facilities; Oxygen designated channels on individual TV screens on cardio equipment; as well as signage in locker rooms and other areas.

Also, Oxygen and iVillage have partnered to create a robust "Super 360" experience designed to get fans of DYAO" moving and grooving their way to a healthier lifestyle. Generation O can join www.neversaydiet.com, powered by iVillage for community and support as well as get video fitness tips featuring trainers from Crunch and healthy (but tasty) recipes will live on Oxygen.com.


Oxygen Media is a multiplatform lifestyle brand that delivers relevant and entertaining content to young women, wherever they are. Oxygen is rewriting the rulebook for women's media, with a vast array of unconventional and original content including "Bad Girls Club," "Pretty Wicked" and "Tori & Dean: Home Sweet Hollywood." Popular features online include makeOvermatic, tweetOverse and hormoneOscope. Available in 74 million homes, online at www.oxygen.com, or on mobile devices at wap.oxygen.com, Oxygen Media is a service of NBC Universal.

  [june 2009]  


[11/25/15 - 11:01 AM]
Disney Channel Orders a Third Season of "Girl Meets World"
Production resumes in Los Angeles in January with season three scheduled to premiere in spring 2016.

[11/25/15 - 11:00 AM]
HBO Confirms Debut Date for Animated Adult Comedy Series "Animals"
The 10-episode series will launch on Friday, February 5 at 11:30/10:30c.

[11/25/15 - 10:35 AM]
American Hero and Fan Favorite Alek Skarlatos to Join "Dancing With The Stars: Live! -- Dance All Night Tour"
Skarlatos made headlines around the world in August 2015 when he and his friends heroically overpowered a man that opened fire on a train from Amsterdam to Paris.

[11/25/15 - 10:04 AM]
Gwen Stefani and Sia to Perform on Nov. 30 and Dec. 1 Telecasts of NBC's Emmy Award-Winning Series "The Voice"
Sia will perform the single "Alive" from her upcoming album "This Is Acting" while Stefani will sing her current single "Used to Love You."

[11/25/15 - 09:01 AM]
Tuesday's Broadcast Ratings: ABC Pulls in Front with "Dancing with the Stars" Finale
The Alphabet leads the night in both total viewers and adults 18-49.

[11/25/15 - 08:42 AM]
New Debut Date for "Very Semi-Serious: A Partially Thorough Portrait of New Yorker Cartoonists"
The exclusive HBO presentation is now slated to debut Monday, December 14.

[11/25/15 - 08:36 AM]
Week Two of "Chicago Med" Is Up 50% vs. Last Season's Slot Average
NBC spins the numbers for Tuesday, November 24.

[11/25/15 - 08:33 AM]
ABC Wins the Final Tuesday of November with a Season-High Performance
ABC spins the numbers for Tuesday, November 24.

[11/24/15 - 04:45 PM]
Video: First Promo for "Grease: Live" to Air During "Scream Queens" Tonight
Get your first look at the upcoming promo for the much-ballyhooed live event.

[11/24/15 - 02:44 PM]
Michigan State at Ohio State: Highest-Rated Game of Season across All Networks
ESPN spins the numbers for Saturday, November 21.

[11/24/15 - 02:41 PM]
"Monday Night Football" Helps ESPN Win the Night among All Networks
ESPN spins the numbers for Monday, November 23.

[11/24/15 - 01:48 PM]
Spike TV Unwraps Big Ratings for "Lip Sync Battle" Holiday Special
Spike TV further spins the numbers for Thursday, November 19.

[11/24/15 - 01:40 PM]
The CW Extends "The Flash/Arrow" Crossover by Four Minutes
Lead outs "iZombie" and "Supernatural" will air in their entirety following said event.

[11/24/15 - 01:26 PM]
"48 Hours: The Strange Case of Kurt Sonnenfeld" Is Saturday's #1 Program with Viewers
CBS spins the numbers for Saturday, November 21.

[11/24/15 - 01:01 PM]
NBC's Annual "Christmas in Rockefeller Center" Celebrates the Music of the Holidays Live on Wednesday, Dec. 2
Matt Lauer, Savannah Guthrie, Al Roker and Natalie Morales will host the live broadcast from New York City's Rockefeller Center.