or


[06/01/09 - 08:09 AM]
Oxygen Media Announces Nationwide "Dance Your Ass Off" Tour Beginning Saturday, June 6
The tour will "bring the much anticipated series to life and spread the word to consumers that dancing is a great way to lose weight and have a blast doing it."

[via press release from Oxygen]

OXYGEN MEDIA ANNOUNCES NATIONWIDE "DANCE YOUR ASS OFF" TOUR BEGINNING SATURDAY, JUNE 6

Priming Consumers For The "Dance Your Ass Off" Series Premiere on Monday, June 29 at 10PM ET/PT

The Tour Stops Include Atlanta, GA; Charlotte, NC; Orlando, FL; New York City, NY; and Chicago, IL.

New York, NY � June 1, 2009 � Oxygen Media launches a five-city tour to promote the launch of the new dance/weight loss competition reality series "Dance Your Ass Off" (DYAO) premiering Monday, June 29 at 10pm ET/PT. The DYAO tour titled, "Dance Your Ass Off: Move It To Lose It" will bring the much anticipated series to life and spread the word to consumers that dancing is a great way to lose weight and have a blast doing it. Key elements of the show will be integrated into a fabulous, interactive experience, with live dance performances, free giveaways, calorie-burning dance lessons and much more. In addition, trainers from Crunch, a national fitness chain will be on location in New York and Chicago.

The DYAO 3600 experience invites consumers of all ages from all over the country to dance their asses off with professional dancers on a giant stage shaped as a scale, create a customized video of themselves performing the official DYAO dance and generate their own DYAO animated dancer.

"We are excited to be able to bring such a fun show experience directly to the consumer," said Jane Olson, Senior Vice President, Marketing & Brand Strategy, Oxygen Media. "There is no other experience that will allow the public to 'Live Out Loud' as the 'Dance Your Ass Off:' Move It To Lose It Tour."

THE 'DANCE YOUR ASS OFF:' MOVE IT TO LOSE IT TOUR STOPS ARE AS FOLLOWS:

Market Event Date(s) Time(s)

Atlanta, GA Virginia-Highland Summerfest Sat., Jun 6 10am-8pm

Charlotte, NC Taste of Charlotte Sun., Jun 7 11am-6pm

Orlando, FL Universal CityWalk Fri., Jun 12 9am-1pm, 6pm-11pm Sat., Jun 13 9am-1pm, 6pm-11pm

New York Herald Square Mon., Jun 29 11am-7pm

Chicago Taste of Chicago Fri., July 3 11am-3pm Sat., July 4 11am-6pm Sun., July 5 11am-6pm

Who says getting fit can't be fun? Oxygen Media's new dance/weight loss competition series "Dance Your Ass Off, launches Oxygen's second night of original programming and features full-figured contestants who incorporate dance to reach their ideal weight while working with a nutritionist and fitness trainers to achieve a healthier lifestyle, as well as a chance to win $100,000. Each contestant will be paired with a professional dance partner who will train them for their weekly stage performances � ranging from Hip Hop, to Ballroom and even Pole Dancing! Then they'll shake and rattle their rolls in front of a live studio audience and a panel of expert judges: choreographer Danny Teeson, dancer/choreographer Mayte Garcia, and dancer/actress Lisa Ann Walter. DYAO is hosted by TONY Award�-winning actress Marissa Jaret Winokur, well known for her role as plus-sized Tracy Turnblad in the hit Broadway musical "Hairspray."

As part of the series launch, Oxygen enters its first-ever multiplatform marketing partnership with Crunch that extends the Oxygen brand beyond the analog world. On-site, Crunch will feature a DYAO class at locations nationwide throughout the run of the show, which will reflect the dance styles the contestants perform each week.

In addition, Oxygen and Crunch will produce a co-branded fitness DVD, distributed by Anchor Bay Entertainment, on sale at shop.oxygen.com and other retailers. Online, the two brands will share content via www.Crunch.com and www.Oxygen.com with users gaining access to exclusive videos, fitness tips, merchandise for sale, e-newsletters and mobile content. Oxygen will have a strong presence at all Crunch locations nationwide through closed-circuit promotion on monitors throughout their facilities; Oxygen designated channels on individual TV screens on cardio equipment; as well as signage in locker rooms and other areas.

Also, Oxygen and iVillage have partnered to create a robust "Super 360" experience designed to get fans of DYAO" moving and grooving their way to a healthier lifestyle. Generation O can join www.neversaydiet.com, powered by iVillage for community and support as well as get video fitness tips featuring trainers from Crunch and healthy (but tasty) recipes will live on Oxygen.com.

ABOUT OXYGEN MEDIA

Oxygen Media is a multiplatform lifestyle brand that delivers relevant and entertaining content to young women, wherever they are. Oxygen is rewriting the rulebook for women's media, with a vast array of unconventional and original content including "Bad Girls Club," "Pretty Wicked" and "Tori & Dean: Home Sweet Hollywood." Popular features online include makeOvermatic, tweetOverse and hormoneOscope. Available in 74 million homes, online at www.oxygen.com, or on mobile devices at wap.oxygen.com, Oxygen Media is a service of NBC Universal.





  [june 2009]  
S
M
T
W
T
F
S
 


· DANCE YOUR ASS OFF (OXYGEN)





[07/27/16 - 01:39 PM]
Netflix Announces Premiere Dates for Nine Series, Including "Black Mirror," "Chef's Table: France," "Gilmore Girls: A Year in the Life" and More
Plus: "Chelsea," Lady Dynamite" and "Real Rob" to all return for second seasons.

[07/27/16 - 01:31 PM]
Multi-Award Winner Laura Linney Stars Alongside Jason Bateman in New Netflix Original Drama Series "Ozark"
Grounded in dark reality, this money-centric present day story revolves around financial planner Marty (Jason Bateman) and Wendy Bird (Laura Linney) and their family's sudden relocation from the suburbs of Chicago to a summer resort community in the Missouri Ozarks.

[07/27/16 - 01:11 PM]
Nickelodeon to Feature First Lady Michelle Obama in an All-New Episode of "All in with Cam Newton," Airing Friday, July 29, at 8:00 P.M. (ET/PT)
In this episode, Cam Newton takes 10-year old Rosie Smolowitz to the White House to meet First Lady Michelle Obama, who talks to Rosie about her dream of one day becoming President of the United States.

[07/27/16 - 01:02 PM]
Suspense Thriller and Six-Part Television Event "Wolf Creek" to Premiere This October Only on Pop
The TV series stars John Jarratt, who reprises his movie role as the murdering psychopath Mick Taylor, wreaking havoc in the Australian Outback - except this time, things are different.

[07/27/16 - 12:31 PM]
Spike Backs "Bar" Business and Star Jon Taffer
The fifth season of "Bar Rescue" will debut on August 7, with the additional "Back to the Bar" specials airing throughout the "Bar Rescue" run of original episodes on Sunday nights.

[07/27/16 - 11:31 AM]
"The Walking Dead" and "Fear the Walking Dead" 2016 Comic-Con Trailers Rack Up a Record 25 Million Views in Four Days
Since their release on Friday afternoon in San Diego, the season seven trailer for "The Walking Dead" has notched 17.6 million total views across Facebook, YouTube, Twitter and AMC.com.

[07/27/16 - 11:30 AM]
Video: "Gilmore Girls: A Year in the Life" - Date Announcement - Netflix
The four-part event premieres Friday, November 25 on the streaming service.

[07/27/16 - 10:02 AM]
Starz Developing "Peep Show" Series Based on UK Comedy Created by Sam Bain and Jesse Armstrong
With the original series having aired its ninth and final season for Channel 4 in the UK, series creators Sam Bain and Jesse Armstrong will be consulting producers on the US adaptation.

[07/27/16 - 09:35 AM]
Video: Crackle Releases Extended Trailer and Key Art from Its New Scripted Original Series, "StartUp," Starring Martin Freeman, Adam Brody, Edi Gathegi and Otmara Marrero
Launching Tuesday, September 6, the series is set amongst the unconstrained, yet opportunistic streets of Miami and weaves a complex and exciting narrative, focusing on the high-stakes struggle of what one will do to reach ultimate success.

[07/27/16 - 09:19 AM]
The Wild, Wild West Meets Its Match with Animal Planet's "North Woods Law: Washington State"
The series, formerly known as "Rugged Justice," returns Thursday, August 25 at 10:00/9:00c.

[07/27/16 - 09:05 AM]
Tuesday's Broadcast Ratings: NBC, "America's Got Talent" Continue Their Reign
The Peacock wins the night among adults 18-49 as well as total viewers.

[07/27/16 - 08:59 AM]
Travel Channel Refreshes Sunday Ratings with Water-Themed Fun
Travel Channel spins the numbers for Sunday, July 24.

[07/27/16 - 08:06 AM]
Smithsonian Channel Celebrates National Parks 100th on August 28
The one-hour special tells the story of how this radical idea evolved into an enduring mission shaped by the creativity, resourcefulness and passion of individual Americans.

[07/27/16 - 06:01 AM]
CMT Announces Season Two Pickup of Hit Comedy "Still the King"
The one-hour season finale airs Sunday, August 14 at 9:00/8:00c.

[07/26/16 - 01:51 PM]
Bravo Media Delivers a Dramatic Two-Night "Shahs of Sunset" Reunion Airing Tuesday, August 2 at 9PM ET/PT and Wednesday, August 3 at 10PM ET/PT
Host Andy Cohen sits down with Reza Farahan, Asa Soltan Rahmati, Mike Shouhed, Mercedes "MJ" Javid, Golnesa "GG" Gharachedaghi and Shervin Roohparvar to discuss - or debate - this season's most "shah"-king moments.