or


[06/01/09 - 08:09 AM]
Oxygen Media Announces Nationwide "Dance Your Ass Off" Tour Beginning Saturday, June 6
The tour will "bring the much anticipated series to life and spread the word to consumers that dancing is a great way to lose weight and have a blast doing it."

[via press release from Oxygen]

OXYGEN MEDIA ANNOUNCES NATIONWIDE "DANCE YOUR ASS OFF" TOUR BEGINNING SATURDAY, JUNE 6

Priming Consumers For The "Dance Your Ass Off" Series Premiere on Monday, June 29 at 10PM ET/PT

The Tour Stops Include Atlanta, GA; Charlotte, NC; Orlando, FL; New York City, NY; and Chicago, IL.

New York, NY � June 1, 2009 � Oxygen Media launches a five-city tour to promote the launch of the new dance/weight loss competition reality series "Dance Your Ass Off" (DYAO) premiering Monday, June 29 at 10pm ET/PT. The DYAO tour titled, "Dance Your Ass Off: Move It To Lose It" will bring the much anticipated series to life and spread the word to consumers that dancing is a great way to lose weight and have a blast doing it. Key elements of the show will be integrated into a fabulous, interactive experience, with live dance performances, free giveaways, calorie-burning dance lessons and much more. In addition, trainers from Crunch, a national fitness chain will be on location in New York and Chicago.

The DYAO 3600 experience invites consumers of all ages from all over the country to dance their asses off with professional dancers on a giant stage shaped as a scale, create a customized video of themselves performing the official DYAO dance and generate their own DYAO animated dancer.

"We are excited to be able to bring such a fun show experience directly to the consumer," said Jane Olson, Senior Vice President, Marketing & Brand Strategy, Oxygen Media. "There is no other experience that will allow the public to 'Live Out Loud' as the 'Dance Your Ass Off:' Move It To Lose It Tour."

THE 'DANCE YOUR ASS OFF:' MOVE IT TO LOSE IT TOUR STOPS ARE AS FOLLOWS:

Market Event Date(s) Time(s)

Atlanta, GA Virginia-Highland Summerfest Sat., Jun 6 10am-8pm

Charlotte, NC Taste of Charlotte Sun., Jun 7 11am-6pm

Orlando, FL Universal CityWalk Fri., Jun 12 9am-1pm, 6pm-11pm Sat., Jun 13 9am-1pm, 6pm-11pm

New York Herald Square Mon., Jun 29 11am-7pm

Chicago Taste of Chicago Fri., July 3 11am-3pm Sat., July 4 11am-6pm Sun., July 5 11am-6pm

Who says getting fit can't be fun? Oxygen Media's new dance/weight loss competition series "Dance Your Ass Off, launches Oxygen's second night of original programming and features full-figured contestants who incorporate dance to reach their ideal weight while working with a nutritionist and fitness trainers to achieve a healthier lifestyle, as well as a chance to win $100,000. Each contestant will be paired with a professional dance partner who will train them for their weekly stage performances � ranging from Hip Hop, to Ballroom and even Pole Dancing! Then they'll shake and rattle their rolls in front of a live studio audience and a panel of expert judges: choreographer Danny Teeson, dancer/choreographer Mayte Garcia, and dancer/actress Lisa Ann Walter. DYAO is hosted by TONY Award�-winning actress Marissa Jaret Winokur, well known for her role as plus-sized Tracy Turnblad in the hit Broadway musical "Hairspray."

As part of the series launch, Oxygen enters its first-ever multiplatform marketing partnership with Crunch that extends the Oxygen brand beyond the analog world. On-site, Crunch will feature a DYAO class at locations nationwide throughout the run of the show, which will reflect the dance styles the contestants perform each week.

In addition, Oxygen and Crunch will produce a co-branded fitness DVD, distributed by Anchor Bay Entertainment, on sale at shop.oxygen.com and other retailers. Online, the two brands will share content via www.Crunch.com and www.Oxygen.com with users gaining access to exclusive videos, fitness tips, merchandise for sale, e-newsletters and mobile content. Oxygen will have a strong presence at all Crunch locations nationwide through closed-circuit promotion on monitors throughout their facilities; Oxygen designated channels on individual TV screens on cardio equipment; as well as signage in locker rooms and other areas.

Also, Oxygen and iVillage have partnered to create a robust "Super 360" experience designed to get fans of DYAO" moving and grooving their way to a healthier lifestyle. Generation O can join www.neversaydiet.com, powered by iVillage for community and support as well as get video fitness tips featuring trainers from Crunch and healthy (but tasty) recipes will live on Oxygen.com.

ABOUT OXYGEN MEDIA

Oxygen Media is a multiplatform lifestyle brand that delivers relevant and entertaining content to young women, wherever they are. Oxygen is rewriting the rulebook for women's media, with a vast array of unconventional and original content including "Bad Girls Club," "Pretty Wicked" and "Tori & Dean: Home Sweet Hollywood." Popular features online include makeOvermatic, tweetOverse and hormoneOscope. Available in 74 million homes, online at www.oxygen.com, or on mobile devices at wap.oxygen.com, Oxygen Media is a service of NBC Universal.





  [june 2009]  
S
M
T
W
T
F
S
 


· DANCE YOUR ASS OFF (OXYGEN)





[05/26/17 - 12:31 PM]
Senators-Penguins Game 7 Double-OT Thriller on NBCSN Averages More Than 3 Million Viewers
NBCSN spins the numbers for Thursday, May 25.

[05/26/17 - 10:01 AM]
Disney XD's "Star vs. The Forces of Evil" Two-Hour TV Movie Event to Premiere Saturday, July 15
Season three of the fan-favorite and Annie Award-nominated series is slated to debut this fall.

[05/26/17 - 09:07 AM]
"Into the Badlands" Closes Its Second Season as a Top Scripted Series on Cable
AMC further spins the numbers for the series to date.

[05/26/17 - 08:36 AM]
NBC's 10 P.M. "The Red Nose Day Special" #1 in Timeslot in 18-49 and Improves on Last Year's Telecast by 40% in Demo and 27% in Total Viewers
NBC spins the numbers for Thursday, May 25.

[05/25/17 - 11:55 PM]
3rd Annual Red Nose Day Raises Over $35 Million for Children in Need, Top Stars Join NBC's Night of Red Nose Day Programming & Live Special
The donation total was calculated after the broadcast finished airing on the West Coast.

[05/25/17 - 03:59 PM]
Video: Netflix Reveals Trailer and Key Art for CounterPunch
The film brings to light the true stories of a number of young boxers determined not only to turn around the fate of the industry, but to also make sure their names end up in the firmament alongside the most remembered and revered champions.

[05/25/17 - 03:50 PM]
Top Ninja Warriors Will Show Off Their Strength on NBC's Annual Three-Hour Special "USA vs. The World" Airing Sunday, June 4 (8-11 PM ET/PT)
Matt Iseman and Akbar Gbajabiamila are set to host and Kristine Leahy will co-host.

[05/25/17 - 02:36 PM]
ABC Wins Its 4th Consecutive May in Adults 18-49, Delivering Its Longest Winning Streak for the Sweep in Over 25 Years
ABC further spins the numbers for the May sweeps period.

[05/25/17 - 02:32 PM]
Production Team for "69th Primetime Emmys" Announced
Glenn Weiss and Ricky Kirshner of White Cherry Entertainment will executive produce this year's telecast.

[05/25/17 - 01:27 PM]
Video: First Look at Ludacris in MTV's "Fear Factor"
The series returns this Tuesday, May 30 at 10:00/9:00c.

[05/25/17 - 11:59 AM]
Rubber Hits the Road on the New Season of CNBC's "Jay Leno's Garage" Premiering Wednesday, June 28th
Celebrity guests this season include President George W. Bush and Laura Bush, Ted Koppel, Wanda Sykes, Michael Strahan, Brad Garrett, Josh Duhamel, J. B. Smoove, among others.

[05/25/17 - 10:59 AM]
History Orders Robert Zemeckis Scripted Drama Series "Blue Book"
"Blue Book" chronicles the true top secret United States Air Force-sponsored investigations into UFO-related phenomena in the 1950's and 60's known as "Project Blue Book."

[05/25/17 - 10:46 AM]
Summer Is Blazing Hot with "Teen Choice 2017" Live Sunday, August 13, on FOX
For 19 years, the special has presented performances and appearances by some of pop culture's brightest stars.

[05/25/17 - 10:30 AM]
The Avengers Return for an Action-Packed One-Hour "Marvel's Avengers: Secret Wars" Season Four Premiere on Saturday, June 17, on Disney XD
Picking up right after the events of season three "Ultron Revolution," the fourth season finds Tony Stark trapped in another dimension.

[05/25/17 - 10:04 AM]
"Legends of Chamberlain Heights" Returns for Season Two on Sunday, June 18 at 11:30 P.M. ET/PT on Comedy Central
"Legends of Chamberlain Heights" is an urban animated series mixing raucous comedy and social commentary that centers on three high school freshman basketball benchwarmers.