or


[06/02/09 - 10:27 AM]
New Media Strategies Signs on to Spearhead NBC's Social Media Marketing, Digital Outreach and Measurement Programs in Support of Primetime, Late Night and Digital Properties
The collaboration will "deepen connections between NBC and viewers, social media communities, and online outlets to create awareness and excitement for NBC's entertainment programming."

[via press release from NBC]

New Media Strategies Signs on to Spearhead NBC's Social Media Marketing, Digital Outreach and Measurement Programs in Support of Primetime, Late Night and Digital Properties

UNIVERSAL CITY, CALIF. - June 2, 2009 - NBC has hired New Media Strategies (NMS) to help maximize the network's social media marketing, digital outreach and measurement programs efforts. NMS will also focus on outreach to online portals and tracking viewer feedback. The efforts will be focused primarily on NBC's primetime, late-night and digital properties. The announcement was made today by Aaron Earls, Co-Founder & Vice President, New Media Strategies.

"Our team is thrilled to be working with NBC, both as social media strategists and avid television fans," said Earls. "We look forward to partnering with them to help launch an exciting slate of upcoming on-air and online programming."

The collaboration will deepen connections between NBC and viewers, social media communities, and online outlets to create awareness and excitement for NBC's entertainment programming and NBC.com features for popular shows such as "The Office" and "Saturday Night Live." NMS will deliver customized programs for every NBC show and NBC.com feature, further opening communication, content and talent access to fans across new media.

"Social media plays an increasing role in how television viewers discover shows and determine what they want to watch," said Jared Goldsmith, Director of Digital Promotions & Strategy, NBC Entertainment. "We are excited to partner with NMS, a pioneer in social media, to help us engage fans, strengthen the NBC brand and further our profile in online communities."

NMS will also provide unique insights to ensure that NBC is an active listener and participant in online conversations as they happen on Twitter, blogs, message boards and other emerging platforms. This two-way dialogue between fans and the network entertains and empowers viewers while offering the network valuable one-on-one dialogue with its audience.

"NBC has been an innovator across digital platforms including online and mobile, and we look forward to working with a partner that shares this spirit," said Matt Allen, Senior Executive Director, Marketing, NBC.com. "We recognize the power of social media's ability to impact our business and the new approach NBC is developing with NMS will allow us to maximize our distribution and promotional efforts."

Key Links

NBC Website - www.NBC.com

NMS Website - www.NewMediaStrategies.net

NBC Facebook - http://bit.ly/NBCFacebook

NBC Twitter - http://twitter.com/NBC

NBC Upcoming Shows - http://www.nbc.com/upcoming-shows/

About New Media Strategies

New Media Strategies established the first online brand intelligence, protection and social media engagement firm in 1999. Using the power of the Internet, New Media Strategies gives clients and their brands a direct line to consumers and a competitive advantage online, while safeguarding their products, services and issues from the effects of negative perceptions and attacks. Working closely with top bloggers, online communities and social media platforms, New Media Strategies serves as the "eyes, ears, and voice" online for some of the biggest and best known brands. Leading companies such as PepsiCo, C-SPAN, Intel, Chrysler and Sony all use New Media Strategies to add value to their brands and safeguard their bottom lines. New Media Strategies was named one of the "Fastest Growing Companies in America" by Inc. Magazine for three consecutive years and has been a subsidiary of Meredith Corporation since acquisition in January 2007. Headquartered in Arlington, Virginia, New Media Strategies was founded by former pollster Pete Snyder, now CEO of the company. To learn more, visit www.newmediastrategies.net

About NBC

NBC Entertainment develops and schedules programming for the network's primetime, late-night, and daytime schedules. NBC's quality programs and balanced lineup have earned the network critical acclaim, ratings success, particularly among young, upscale viewers, and numerous awards, including more Emmy Awards than any network in television history.

NBC's roster of popular scripted series includes the two-time Emmy-winning "30 Rock" (starring Golden Globe and Emmy winners Tina Fey and Alec Baldwin) and the Emmy-winning "The Office" (starring Golden Globe winner and Emmy nominee Steve Carell). In addition, NBC offers such hit dramas as "Heroes," NBC's #1 series of the 2007-08 season in 18-49 and the powerful "Law & Order" franchise, representing the longest-running crime series and the second-longest-running drama series in the history of television.

In the alternative series realm, NBC boasts "The Celebrity Apprentice," hosted by Donald Trump and produced by Mark Burnett, "The Biggest Loser," which in the spring of 2009 delivered its biggest average audience since the fall of 2004, and the #1 original summer series in total viewers of 2006, 2007 and 2008, "America's Got Talent." NBC also airs original movies and event programming throughout the year.

About NBC.com

NBC.com, the Emmy Award-winning broadcast network website, is a leading online and mobile destination for television and interactive entertainment. With both derivative and web-exclusive programming, NBC.com pioneered the "360" experience with "Heroes 360," which gave viewers a way to extend their entertainment experience beyond the broadcast, and the first weekly social networking experience attached to a primetime entertainment program with "Dunder Mifflin Infinity." The site offers full episode streaming of many NBC Entertainment shows as well as short clips, interactive games and social networking, including user-generated content. NBC.com continually develops new ways for consumers to experience entertainment content on both existing and emerging platforms. The site is the recipient of multiple Emmy and Webby awards for its content and applications. Please log on to www.nbc.com to learn more. NBC.com is a division of NBC Universal.





  [june 2009]  
S
M
T
W
T
F
S
 


· OFFICE, THE (NBC)









[12/17/14 - 02:44 PM]
Join Us Saturday, February 28 8/7c for the Two-Hour World Premiere Event of "Good Witch" A Hallmark Channel Original Primetime Series
Catherine Bell, Bailee Madison and James Denton star in the project, based on the series of TV movies of the same name.

[12/17/14 - 01:59 PM]
Nickelodeon Premieres a New Live-Action Comedy Series That Follows One Girl's Dream from the Sideline to the Gridiron in "Bella and the Bulldogs," Saturday, Jan. 17, at 8 P.M. (ET/PT)
In the special two-part series premiere, head cheerleader Bella earns a chance to try out to be quarterback of her middle school football team.

[12/17/14 - 12:51 PM]
Two Lucky Fans Will Win Trip to Super Bowl XLIX by Entering NBC Sports Super Bowl Fan Challenge
Fans can complete weekly challenges for a chance to win the grand prize - VIP access and two tickets to Super Bowl XLIX, as well as hotel and airfare accommodations.

[12/17/14 - 12:00 PM]
"Beautiful & Twisted" Starring Rob Lowe, Paz Vega and Emmy(R) and Golden Globe(R) Winner Candice Bergen, To Premiere January 31
The film is the true story of a couple's obsession, jealousy and greed, which ends in one of the most notorious cold-blooded murders in recent history.

[12/17/14 - 11:48 AM]
NASA's Curiosity Rover Finds Organics on Mars and Discovery Channel Gets Unprecedented Access Every Step of the Way
"Red Planet Rover" premieres this Thursday, December 18 at 10:00/9:00c.

[12/17/14 - 11:44 AM]
Channing Tatum Returns to Launch "Team Oscar(R)"
Winners will deliver Oscar statuettes to celebrity presenters at the 87th Academy Awards(R) on Oscar Sunday, February 22, live on ABC.

[12/17/14 - 11:22 AM]
Decorate the Tree and Ring in the New Year with Some of Your Favorite "Ink Master" Alumni on "Merry Ink" and "New Year's Ink" Specials
Every drop of ink counts, there are no flash challenges on these episodes and after every round, one artist is eliminated from their chance at "Ink Master" redemption.

[12/17/14 - 11:00 AM]
Adult Swim Hits Milestone as Basic Cable's #1 Network With Young Adults for 10th Consecutive Year
Adult Swim spins the numbers for the year to date.

[12/17/14 - 10:59 AM]
Emmy(R)-Winning Comedy Series "Girls," Created By and Starring Lena Dunham, Returns for Fourth Season Jan. 11, Exclusively on HBO
New guest stars this season include Ana Gasteyer, Anthony Edwards, Natasha Lyonne, Gillian Jacobs, Marc Maron, Zachary Quinto, Jason Ritter, Maude Apatow and Spike Jonze.

[12/17/14 - 10:52 AM]
HGTV's Stars to Celebrate New Year's Day with Fans During Live All-Day Twitter Party
The viewing and Twitter party begins with Drew Scott and Jonathan Scott as they co-host HGTV's Rose Parade 2015 with Josh Temple, who will be on the ground offering unique street-side perspectives and spectator interviews.

[12/17/14 - 10:51 AM]
SEC Network Warms Up Christmas Morning with Yule Log and Fight Songs
On Christmas morning, SEC Network will warm up any living room with a fireplace featuring a burning blaze, accompanied by a playlist of Southeastern Conference college fight songs and holiday music.

[12/17/14 - 10:40 AM]
ABC Is Up the Most this Season in Viewers - #1 in Non-Sports Adults 18-49
ABC spins the numbers for the season to date.

[12/17/14 - 10:32 AM]
"The Biggest Loser: Glory Days" Kicks Off the New Year with 4 Must-See Episodes Leading Up to the Exciting Season 16 Live Finale January 29
In a special two-hour, live finale from 8-10 p.m. ET, all of the former athletes who made up the season 16 cast return to weigh-in one last time.

[12/17/14 - 10:17 AM]
The Battle of the Bulbs Will Continue as "The Great Christmas Light Fight" Returns for Season Three in 2015
"The Great Christmas Light Fight" first debuted on ABC in December 2013 and continued in 2014, increasing the field from 20 to 24 participating families.

[12/17/14 - 10:01 AM]
FXX Gets Animated - New One-Hour Late Night Animation Block Kicks Off on January 22 With Special Sneak Preview
The block will feature all-new episodes of "Lucas Bros. Moving Co." and "Stone Quackers."