or


[06/02/09 - 10:27 AM]
New Media Strategies Signs on to Spearhead NBC's Social Media Marketing, Digital Outreach and Measurement Programs in Support of Primetime, Late Night and Digital Properties
The collaboration will "deepen connections between NBC and viewers, social media communities, and online outlets to create awareness and excitement for NBC's entertainment programming."

[via press release from NBC]

New Media Strategies Signs on to Spearhead NBC's Social Media Marketing, Digital Outreach and Measurement Programs in Support of Primetime, Late Night and Digital Properties

UNIVERSAL CITY, CALIF. - June 2, 2009 - NBC has hired New Media Strategies (NMS) to help maximize the network's social media marketing, digital outreach and measurement programs efforts. NMS will also focus on outreach to online portals and tracking viewer feedback. The efforts will be focused primarily on NBC's primetime, late-night and digital properties. The announcement was made today by Aaron Earls, Co-Founder & Vice President, New Media Strategies.

"Our team is thrilled to be working with NBC, both as social media strategists and avid television fans," said Earls. "We look forward to partnering with them to help launch an exciting slate of upcoming on-air and online programming."

The collaboration will deepen connections between NBC and viewers, social media communities, and online outlets to create awareness and excitement for NBC's entertainment programming and NBC.com features for popular shows such as "The Office" and "Saturday Night Live." NMS will deliver customized programs for every NBC show and NBC.com feature, further opening communication, content and talent access to fans across new media.

"Social media plays an increasing role in how television viewers discover shows and determine what they want to watch," said Jared Goldsmith, Director of Digital Promotions & Strategy, NBC Entertainment. "We are excited to partner with NMS, a pioneer in social media, to help us engage fans, strengthen the NBC brand and further our profile in online communities."

NMS will also provide unique insights to ensure that NBC is an active listener and participant in online conversations as they happen on Twitter, blogs, message boards and other emerging platforms. This two-way dialogue between fans and the network entertains and empowers viewers while offering the network valuable one-on-one dialogue with its audience.

"NBC has been an innovator across digital platforms including online and mobile, and we look forward to working with a partner that shares this spirit," said Matt Allen, Senior Executive Director, Marketing, NBC.com. "We recognize the power of social media's ability to impact our business and the new approach NBC is developing with NMS will allow us to maximize our distribution and promotional efforts."

Key Links

NBC Website - www.NBC.com

NMS Website - www.NewMediaStrategies.net

NBC Facebook - http://bit.ly/NBCFacebook

NBC Twitter - http://twitter.com/NBC

NBC Upcoming Shows - http://www.nbc.com/upcoming-shows/

About New Media Strategies

New Media Strategies established the first online brand intelligence, protection and social media engagement firm in 1999. Using the power of the Internet, New Media Strategies gives clients and their brands a direct line to consumers and a competitive advantage online, while safeguarding their products, services and issues from the effects of negative perceptions and attacks. Working closely with top bloggers, online communities and social media platforms, New Media Strategies serves as the "eyes, ears, and voice" online for some of the biggest and best known brands. Leading companies such as PepsiCo, C-SPAN, Intel, Chrysler and Sony all use New Media Strategies to add value to their brands and safeguard their bottom lines. New Media Strategies was named one of the "Fastest Growing Companies in America" by Inc. Magazine for three consecutive years and has been a subsidiary of Meredith Corporation since acquisition in January 2007. Headquartered in Arlington, Virginia, New Media Strategies was founded by former pollster Pete Snyder, now CEO of the company. To learn more, visit www.newmediastrategies.net

About NBC

NBC Entertainment develops and schedules programming for the network's primetime, late-night, and daytime schedules. NBC's quality programs and balanced lineup have earned the network critical acclaim, ratings success, particularly among young, upscale viewers, and numerous awards, including more Emmy Awards than any network in television history.

NBC's roster of popular scripted series includes the two-time Emmy-winning "30 Rock" (starring Golden Globe and Emmy winners Tina Fey and Alec Baldwin) and the Emmy-winning "The Office" (starring Golden Globe winner and Emmy nominee Steve Carell). In addition, NBC offers such hit dramas as "Heroes," NBC's #1 series of the 2007-08 season in 18-49 and the powerful "Law & Order" franchise, representing the longest-running crime series and the second-longest-running drama series in the history of television.

In the alternative series realm, NBC boasts "The Celebrity Apprentice," hosted by Donald Trump and produced by Mark Burnett, "The Biggest Loser," which in the spring of 2009 delivered its biggest average audience since the fall of 2004, and the #1 original summer series in total viewers of 2006, 2007 and 2008, "America's Got Talent." NBC also airs original movies and event programming throughout the year.

About NBC.com

NBC.com, the Emmy Award-winning broadcast network website, is a leading online and mobile destination for television and interactive entertainment. With both derivative and web-exclusive programming, NBC.com pioneered the "360" experience with "Heroes 360," which gave viewers a way to extend their entertainment experience beyond the broadcast, and the first weekly social networking experience attached to a primetime entertainment program with "Dunder Mifflin Infinity." The site offers full episode streaming of many NBC Entertainment shows as well as short clips, interactive games and social networking, including user-generated content. NBC.com continually develops new ways for consumers to experience entertainment content on both existing and emerging platforms. The site is the recipient of multiple Emmy and Webby awards for its content and applications. Please log on to www.nbc.com to learn more. NBC.com is a division of NBC Universal.





  [june 2009]  
S
M
T
W
T
F
S
 


· OFFICE, THE (NBC)











[09/02/14 - 03:36 PM]
New "Supernatural" Season 10 Poster Revealed!
The new season of "Supernatural" kicks off Tuesday, October 7 at 9:00/8:00c.

[09/02/14 - 01:59 PM]
FOX Sports Continues Soccer Lineup with 2016 UEFA EURO Qualifiers
Starting in September and spanning through November, FOX Sports and its family of networks have 54 live games over the first four qualifying match days, in addition to several international friendlies.

[09/02/14 - 01:59 PM]
Discovery Is "All-In, All-Night" with Three Hours of Poker Themed Programming on September 10th
The cable channel will up the ante with three brand new specials as a part of poker themed night.

[09/02/14 - 01:41 PM]
CBS Sports and NFL Network "Run This Town" for Thursday Night Football Open with Music Featuring Rihanna and Narration by Don Cheadle
The 16-game "Thursday Night Football" schedule kicks off on September 11 with the Steelers vs. Ravens from Baltimore and ends with a Week 16 Saturday doubleheader on December 20.

[09/02/14 - 01:20 PM]
Netflix Orders Third Season of "Hemlock Grove"
Showrunner Charles H. (Chic) Eglee will return for the ten-episode final season which is slated to premiere on Netflix in 2015.

[09/02/14 - 01:20 PM]
"Houdini" Mesmerizies 3.7 Million Viewers
History spins the numbers for Monday, September 1.

[09/02/14 - 01:07 PM]
New Series "Live Free or Die" Follows Five Americans Who Left Their Mainstream Lives to Survive off the Land, Premieres Sept. 30 at 10 PM
National Geographic Channel's new series examines one of America's most remote subcultures, following five individuals living in the country's backwoods and swamps with few of the trappings of modern society.

[09/02/14 - 12:11 PM]
TNT Announces Restaurants Set to Participate in New Series "On the Menu," Premiering Friday, Oct. 3
Host Ty Pennington and legendary Chef Emeril Lagasse headline the series in which everyday cooks will vie for the chance to have their own dishes served in major restaurant chains across the country.

[09/02/14 - 12:07 PM]
Get Ready for Football Season with Birchbox Man and "The League"
All Birchbox Man subscribers will receive the box, containing everything they need from the best in grooming and lifestyle in preparation for the big game.

[09/02/14 - 12:03 PM]
Top Five Home Cooks Named on "MasterChef"
Plus: auditions for season six begin Saturday, September 13 in San Francisco and San Diego.

[09/02/14 - 11:42 AM]
WatchESPN Launches to Mediacom, Suddenlink, NCTC and NTTC Customers
Access to WatchESPN is now currently available to 75 million households nationwide.

[09/02/14 - 11:22 AM]
HGTV and DIY Network to Premiere Eight New Shows This Fall
Highlights include "Lakefront Bargain Hunt," premiering Sunday, September 14 at 8:00/7:00c on HGTV.

[09/02/14 - 11:02 AM]
Spike TV Presents a Compelling Inside Look at the Life of America's Greatest Daredevil, Evel Knievel
The 90-minute special will premiere on Spike TV Wednesday, September 10 at 11:00/10:00c.

[09/02/14 - 10:30 AM]
Monday's Broadcast Ratings: "MasterChef," "American Ninja Warrior" Top Demos
FOX and NBC both share the adults 18-49 crown last night.

[09/02/14 - 10:20 AM]
ABC Family Scares Up Some Fun During Its 16th Annual "13 Nights pf Halloween" Holiday Programming Event, Airing October 19th - 31st
The fright fest features brand-new Halloween-themed episodes of "Melissa & Joey" and "Baby Daddy," an all-new "Pretty Little Liars" fan appreciation special, plus the hilariously scary prank specials "Freak Out."