or


[06/02/09 - 10:27 AM]
New Media Strategies Signs on to Spearhead NBC's Social Media Marketing, Digital Outreach and Measurement Programs in Support of Primetime, Late Night and Digital Properties
The collaboration will "deepen connections between NBC and viewers, social media communities, and online outlets to create awareness and excitement for NBC's entertainment programming."

[via press release from NBC]

New Media Strategies Signs on to Spearhead NBC's Social Media Marketing, Digital Outreach and Measurement Programs in Support of Primetime, Late Night and Digital Properties

UNIVERSAL CITY, CALIF. - June 2, 2009 - NBC has hired New Media Strategies (NMS) to help maximize the network's social media marketing, digital outreach and measurement programs efforts. NMS will also focus on outreach to online portals and tracking viewer feedback. The efforts will be focused primarily on NBC's primetime, late-night and digital properties. The announcement was made today by Aaron Earls, Co-Founder & Vice President, New Media Strategies.

"Our team is thrilled to be working with NBC, both as social media strategists and avid television fans," said Earls. "We look forward to partnering with them to help launch an exciting slate of upcoming on-air and online programming."

The collaboration will deepen connections between NBC and viewers, social media communities, and online outlets to create awareness and excitement for NBC's entertainment programming and NBC.com features for popular shows such as "The Office" and "Saturday Night Live." NMS will deliver customized programs for every NBC show and NBC.com feature, further opening communication, content and talent access to fans across new media.

"Social media plays an increasing role in how television viewers discover shows and determine what they want to watch," said Jared Goldsmith, Director of Digital Promotions & Strategy, NBC Entertainment. "We are excited to partner with NMS, a pioneer in social media, to help us engage fans, strengthen the NBC brand and further our profile in online communities."

NMS will also provide unique insights to ensure that NBC is an active listener and participant in online conversations as they happen on Twitter, blogs, message boards and other emerging platforms. This two-way dialogue between fans and the network entertains and empowers viewers while offering the network valuable one-on-one dialogue with its audience.

"NBC has been an innovator across digital platforms including online and mobile, and we look forward to working with a partner that shares this spirit," said Matt Allen, Senior Executive Director, Marketing, NBC.com. "We recognize the power of social media's ability to impact our business and the new approach NBC is developing with NMS will allow us to maximize our distribution and promotional efforts."

Key Links

NBC Website - www.NBC.com

NMS Website - www.NewMediaStrategies.net

NBC Facebook - http://bit.ly/NBCFacebook

NBC Twitter - http://twitter.com/NBC

NBC Upcoming Shows - http://www.nbc.com/upcoming-shows/

About New Media Strategies

New Media Strategies established the first online brand intelligence, protection and social media engagement firm in 1999. Using the power of the Internet, New Media Strategies gives clients and their brands a direct line to consumers and a competitive advantage online, while safeguarding their products, services and issues from the effects of negative perceptions and attacks. Working closely with top bloggers, online communities and social media platforms, New Media Strategies serves as the "eyes, ears, and voice" online for some of the biggest and best known brands. Leading companies such as PepsiCo, C-SPAN, Intel, Chrysler and Sony all use New Media Strategies to add value to their brands and safeguard their bottom lines. New Media Strategies was named one of the "Fastest Growing Companies in America" by Inc. Magazine for three consecutive years and has been a subsidiary of Meredith Corporation since acquisition in January 2007. Headquartered in Arlington, Virginia, New Media Strategies was founded by former pollster Pete Snyder, now CEO of the company. To learn more, visit www.newmediastrategies.net

About NBC

NBC Entertainment develops and schedules programming for the network's primetime, late-night, and daytime schedules. NBC's quality programs and balanced lineup have earned the network critical acclaim, ratings success, particularly among young, upscale viewers, and numerous awards, including more Emmy Awards than any network in television history.

NBC's roster of popular scripted series includes the two-time Emmy-winning "30 Rock" (starring Golden Globe and Emmy winners Tina Fey and Alec Baldwin) and the Emmy-winning "The Office" (starring Golden Globe winner and Emmy nominee Steve Carell). In addition, NBC offers such hit dramas as "Heroes," NBC's #1 series of the 2007-08 season in 18-49 and the powerful "Law & Order" franchise, representing the longest-running crime series and the second-longest-running drama series in the history of television.

In the alternative series realm, NBC boasts "The Celebrity Apprentice," hosted by Donald Trump and produced by Mark Burnett, "The Biggest Loser," which in the spring of 2009 delivered its biggest average audience since the fall of 2004, and the #1 original summer series in total viewers of 2006, 2007 and 2008, "America's Got Talent." NBC also airs original movies and event programming throughout the year.

About NBC.com

NBC.com, the Emmy Award-winning broadcast network website, is a leading online and mobile destination for television and interactive entertainment. With both derivative and web-exclusive programming, NBC.com pioneered the "360" experience with "Heroes 360," which gave viewers a way to extend their entertainment experience beyond the broadcast, and the first weekly social networking experience attached to a primetime entertainment program with "Dunder Mifflin Infinity." The site offers full episode streaming of many NBC Entertainment shows as well as short clips, interactive games and social networking, including user-generated content. NBC.com continually develops new ways for consumers to experience entertainment content on both existing and emerging platforms. The site is the recipient of multiple Emmy and Webby awards for its content and applications. Please log on to www.nbc.com to learn more. NBC.com is a division of NBC Universal.





  [june 2009]  
S
M
T
W
T
F
S
 


· OFFICE, THE (NBC)





[01/20/17 - 03:14 PM]
Disney Channel Debuts Season Two of "Stuck in the Middle" with a Family Movie Event "Stuck in the Waterpark - The Movie," on February 3
The telecast will be preceded by family favorites "Despicable Me" and Disney Pixar's "Monsters University."

[01/20/17 - 02:59 PM]
Amazon Original Series "Patriot" to Screen at Berlin Film Festival, Berlinale
Michael Dorman, Terry O'Quinn, Kurtwood Smith and Michael Chernus star in the drama, the full season of which rolls out on the streaming service February 24.

[01/20/17 - 12:46 PM]
"Braking" News: Premiere of "Mickey and the Roadster Racers" Takes the Checkered Flag, Fuels Disney Junior and Disney Channel to Pole Position
Disney Channel further spins the numbers for Sunday, January 15.

[01/20/17 - 10:31 AM]
Ray Diaz Joins Cast of TV Land's "Lopez" as Series Regular
The series returns for its second season on Wednesday, March 29 at 10:30/9:30c.

[01/20/17 - 09:38 AM]
Thursday's Broadcast Ratings: "The Big Bang Theory" Original Sparks CBS Victory
The Eye wins the night in total viewers and adults 18-49.

[01/20/17 - 07:58 AM]
History Teams with Travis Fimmel for Scripted Anthology Series in Development from A+E Studios, Atlas Entertainment and Imperative Entertainment
The scripted anthology series tells the stories of Wyatt Earp and other iconic sinners and anti-heroes throughout history.

[01/20/17 - 07:33 AM]
"We Make the Terror" - Season Five of "House of Cards" to Premiere May 30
Netflix made said announcement via Twitter this morning.

[01/20/17 - 06:33 AM]
Amazon Studios Sets May 12 as Premiere Date for "I Love Dick"
The series will also be presented at the Sundance Film Festival on Monday, January 23.

[01/20/17 - 06:30 AM]
Ten-Time Grammy(R) Award Winner and Current Nominee Adele to Perform on "The 59th Annual Grammy Awards(R)" Feb. 12
She will perform a song from her Grammy-nominated album, 25, marking the fourth time she takes the Grammy stage.

[01/19/17 - 02:15 PM]
History's "Six" Opens Strong with 2.6 Million Total Viewers
History spins the numbers for Wednesday, January 18.

[01/19/17 - 01:18 PM]
Amazon Original Series "Sneaky Pete" Renewed for Season Two
The series was the second most streamed original scripted series on an opening day, behind "The Man in the High Castle."

[01/19/17 - 12:29 PM]
Catch Up with Past MVPs in "Puppy Bowl: Where Are They Now?" New Date - Friday, January 27
The one-hour special was previously slated to air tomorrow night on the cable channel.

[01/19/17 - 12:24 PM]
Roel Reine to Direct "Marvel's The Inhumans"
The series, produced in conjunction with ABC Studios and filmed entirely with IMAX digital cameras, will run worldwide exclusively in IMAX for two weeks at the beginning of September 2017.

[01/19/17 - 11:52 AM]
Food Network Orders Seconds of "Ginormous Food"
The series features comedian and food fanatic Josh Denny as he travels the country tasting the greatest and biggest dishes, while learning about the amazing stories and people behind them.

[01/19/17 - 11:46 AM]
A&E Network's Emmy-Nominated Series "Cold Case Files" Gets a Reboot Narrated by Danny Glover
The return of "Cold Case Files" will explore compelling new cases that have gone cold for years and chronicle the journeys of the detectives who reopened them.