or


[06/03/09 - 01:36 PM]
We TV Jump-Starts New Season of Its Popular Wedding Programming with Wide-Ranging Marketing Campaign
The newly-renamed "WE tv's Wedding Sunday" block kicks off this weekend.

[via press release from WE: Women's Entertainment]

WE tv Jump-Starts New Season of its Popular Wedding Programming With Wide-Ranging Marketing Campaign

Promotion Includes Grand Central Terminal Outdoor Campaign; "Unforgettable" Bridezillas Spots; "Bridezillas on the Loose" Viral Campaign

WEtv.com Hosts "Unforgettable Cash Giveaway"

"WE tv's Wedding Sunday" Programming Block Launches Sunday, June 7; Includes Sixth Season of hit series Bridezillas

NEW YORK, NY JUNE 3, 2009 - On Sunday, June 7th, WE tv - the go-to network for all things bridal - will unleash a new season of wedding favorites under a newly-renamed Sunday night programming block, "WE tv's Wedding Sunday." The new season includes the sixth season of signature series, Bridezillas at 9PM/8C and a second season of breakout hit series, Amazing Wedding Cakes, at 10PM/9C. The season debuts with the World Premiere Original Special Top 10 Bridezilla Moments at 8PM/7C, which revisits some of series' all-time memorable Bridezillas and catches up with the now-married ladies. To support the launch, WE tv is rolling out a robust multi-platform marketing campaign.

"WE tv was the first network to create a vibrant niche of wedding themed programming. We offer viewers more hours of wedding programming than any other network, and ours is also the best-known," said Kenetta Bailey, SVP of marketing, WE tv. From Bridezillas to Amazing Wedding Cakes to My Fair Wedding with David Tutera, these series never fail to fascinate, entertain, and bring new viewers to the network. To support the new season, we created a campaign that showcases the scope of WE tv's bridal programming while using innovative tactics that celebrate that WE tv original that has become a pop-icon - the Bridezilla!"

Key elements of WE tv's Wedding Sunday campaign include:

"Grand Central Terminal Domination" - For the entire month of June, WE tv will wrap the upper levels of Metro-North Commuter Railroad train bays in Manhattan's Grand Central Terminal with more than 200 outdoor ads that showcase the breadth and appeal of WE tv's wedding programming. The campaign, titled "Simply Weddings," features hit shows including Bridezillas, Amazing Wedding Cakes, My Fair Wedding and Platinum Weddings. In addition, there will be animated ads promoting the new seasons of Bridezillas and Amazing Wedding Cakes and driving tune-in. The campaign will extend to New York City taxi cabs as well as select venues in Chicago.

"Unforgettable Wedding Season" - Used across all media to promote the return of Bridezillas, WE tv secured Filter Advertising to design a look that champions that iconic figure, the Bridezilla! To anchor the concept, WE tv licensed the rights to the Nat King Cole classic, "Unforgettable" (one of the most popular wedding songs of all time) as the music for the campaign. The song will be featured in Bridezillas promo spots that capture the badly behaving brides-to-be in action. Accompanying each spot will be critical reviews from past Bridezillas seasons...but with a twist. For this campaign, WE tv tapped into the thousands of followers the network has on Twitter, and uses select viewer "tweets" for inclusion in the ads. In addition to advertising on local and national television, the campaign will feature an analogous print key art design that will run in print publications and on online banner ads.

"Bridezillas on the Loose" Viral Campaign - As part of the Bridezillas promotion, WEtv.com is launching an online viral initiative that allows participants to send mock news releases to their friends to show what happens when a Bridezilla gets loose. Participants can upload a friend's name, and image to portray her as the Bridezilla described in the video. The release can then be passed along. Players access the site via www.Wetv.com. "Bridezillas on the Loose" Viral Campaign launches Monday, June 8.

Conde Nast's Brides Magazine Partnership - To support the broader wedding-themed brand, editorially WE tv has teamed up with Conde Nast's Brides magazine on a barter cross-promotional deal where WE tv will run online subscription offers for Brides magazine in return for in-book ad space in the Nov/Dec issue. In the past WE tv has partnered with other Conde Nast titles such as Modern Bride on wedding themed promotions.

WEtv.com - To celebrate the new season of June bridal premieres, WEtv.com is hosting the online sweepstakes "Unforgettable Cash Giveaway." Once a day viewers can enter for a chance to win a cash grand prize of $5000.00. The contest runs from June 1 to noon June 30, 2009. Details and entry information can be found at www.WEtv.com In addition to presenting extended behind-the-scenes footage from the sixth season of Bridezillas (www.WEtv.com/bridezillas), to support the second season of Amazing Wedding Cakes, WEtv.com will feature exclusive web-only excerpts from the new season that showcases cake design, tricks of the trade tips and wedding cake trends. More information may be found at www.WEtv.com/amazing-wedding-cakes.

WE tv is committed to bringing fascinating, real-life, originals to the network. Below are descriptions of bridal series that are premiering on June 7:

WE tv Special: Top 10 Bridezilla Moments, 8pm/7C - So, what happens to a bridezilla after the honeymoon? Top 10 Bridezilla Moments, a new, original WE tv special, visits with several nightmarishly memorable brides from previous seasons who survived their stress-filled wedding preparations, family conflicts and ceremonies. With time to reflect on the past, cameras catch up with the now-married ladies who reveal little Top 10 Bridezilla Moments is produced by September Films for WE tv.

Bridezillas, 9pm/8C - Each week WE tv's signature series provides viewers a behind-the-scenes peek at 'extreme brides' as they get ready for the biggest day of their lives, while slowly losing their grip on sanity. The sixth season of Bridezillas consists of 22 one-hour episodes. Episodes of Bridezillas are available on iTunes. Bridezillas is produced by September Films for WE tv.

Amazing Wedding Cakes, 10pm/9C - What's a wedding without the ultimate cake? For the talented cake designers and over-the-top personalities of WE tv's original series, Amazing Wedding Cakes, striving for a balance of creativity and perfectionism while fending-off opinionated brides is a daily challenge. The series takes viewers into the kitchen for an inside look at high-stakes cakes that are works of art. In Chicago, the sisters, Brenda and Mary Maher, continue to struggle for power while running Cake Girls, a favorite bakery of Oprah and midwestern brides. In New York, Lauri has formed Cake Alchemy as an edgy sweets sanctuary for non-traditional brides. Season 2 also unveils the addition of two new Los Angeles-based bakeries - Christopher Garren's Cakes and the Merci Beaucoup Bakery. The second season of Amazing Wedding Cakes consists of 14 one-hour episodes. Amazing Wedding Cakes is produced by Film Garden for WE tv.

About WE tv

WE tv (www.WEtv.com) is the premier source for women looking to satisfy their curiosity with fascinating, original stories and entertaining, informative content that is relevant to key stages of their lives. Available in more than 73 million homes, WE tv's programming gives viewers compelling perspectives on everyday women at extraordinary points in their lives. The network's original real-life stories include provocative signature series like Bridezillas and critically-acclaimed original series such as The Locator - the network's most watched series ever, as well as Secret Lives of Women and My Fair Wedding. WE tv's public affairs initiative, WE Empowers Women, is dedicated to creating programs that foster and celebrate women's strength, confidence and diversity. The 2009-2011 initiative, WE Volunteer, motivates women to become more involved in their communities by connecting them with local causes that they are passionate about and encouraging them to volunteer. WE tv is available in HD and WE tv On Demand is available in 27 million homes. WE tv is a subsidiary of Rainbow Media Holdings LLC.





  [june 2009]  
S
M
T
W
T
F
S
 


· AMAZING WEDDING CAKES (WE)
· BRIDEZILLAS (WE)





[08/16/17 - 12:11 PM]
OWN Announces New Drama Series from Academy Award-Winning "Moonlight" Writer/Producer Tarell Alvin McCraney
Haunted by the death of his closest friend, and relied on by his hardworking mother to find a way out of poverty, a 14-year-old prodigy from the projects must choose between the streets that raised him or the higher education that may offer him a way out.

[08/16/17 - 11:44 AM]
Lifetime's Twisted Secrets September Features the Premieres of the Movies "Ten" Starring China Anne McClain, Vampire Flick "Drink, Slay, Love" from Producer Bella Thorne and "Sea Change" Based on the YA New York Times Bestseller
Based on the teen horror novel by Gretchen McNeil, "Ten" is the story of a weekend retreat gone wrong.

[08/16/17 - 11:41 AM]
Video: Watch the New Trailer for TNT's "Good Behavior"
The new season will premiere Sunday, October 15, now at the later time of 10:00/9:00c.

[08/16/17 - 10:09 AM]
TLC's "My Giant Life" Returns with a Brand-New Season of Tall Tales to Tell on Sunday, September 17th at 10/9c
Haleigh, Alicia Jay, Katja, Lindsay, Krista and Coco will take viewers inside their everyday lives as they deal with issues that far surpass height than ever before.

[08/16/17 - 10:05 AM]
Joy Nash Cast as Lead in AMC's Upcoming Series "Dietland"
Set against the backdrop of the beauty industry, this part-character drama and part-revenge fantasy explores society's obsession with weight loss and beauty in a bold, original and wickedly entertaining way.

[08/16/17 - 10:00 AM]
Carlton Cuse Signs Multiyear Pact with ABC Studios
Under the Genre Arts banner, Cuse will develop projects and collaborate with other writers to bring their visions to the screen under the new agreement.

[08/16/17 - 09:01 AM]
USA Network and Universal Cable Productions Confirm Spinoff Pilot Starring Gina Torres to Air in the Current Season of "Suits"
When Jessica Pearson is forced to enter the dirty world of Chicago politics, she must rely on her legal wits and valiant relationships from Pearson Specter Litt to navigate this unknown territory.

[08/16/17 - 08:23 AM]
An All-New Season of "Victoria" Premieres January 14, 2018 on "Masterpiece" on PBS
More than 16.2 million viewers tuned in for "Victoria's" premiere season, making it the highest-rated drama on PBS in 20 years - second only to "Downton Abbey."

[08/16/17 - 08:17 AM]
Tuesday's Broadcast Ratings: NBC Continues Its Win Streak
The Peacock, powered by "America's Got Talent," has won Tuesday night for 13 consecutive weeks.

[08/15/17 - 01:43 PM]
Julian McMahon Joins Cast of Hulu Original Series, "Marvel's Runaways"
While his origins and ultimate intentions are unknown, McMahon will be a pivoltal player in the Runaways' rebellion against their parents.

[08/15/17 - 01:14 PM]
Showtime Sports(R) to Chronicle the 2017 United States Naval Academy Football Team with Weekly Docu-Series "A Season with Navy Football"
After chronicling The Notre Dame Fighting Irish and Florida State Seminoles in its first two seasons, the original franchise returns to reveal a vastly different picture of student-athlete life.

[08/15/17 - 11:21 AM]
Hallmark Movies & Mysteries' Newest "Garage Sale Mystery Month" Premiere Scores as Highest-Rated and Most-Watched Telecast in Network History
The Hallmark Channel spins the numbers for the week of August 7-13.

[08/15/17 - 11:20 AM]
Video: Netflix Announces the Launch Date and Debuts Trailer for Original Documentary Short "Resurface"
The film premiered at the Tribeca Film Festival where it won a Special Jury Mention and will launch globally on Netflix on September 1.

[08/15/17 - 10:44 AM]
Smithsonian Channel(TM) Calls All Aboard with "Mighty Cruise Ships" and "Mighty Trains"
Look for both series back-to-back beginning Sunday, September 3 at 8:00/7:00c.

[08/15/17 - 10:31 AM]
2017 "NFL on CBS" Broadcast Pairings Feature Five New Teams Led by New Lead Announce Team of Jim Nantz, Tony Romo and Tracy Wolfson
Beth Mowins will become the first woman to ever call play-by-play for the network's NFL games when she teams with new game analyst Jay Feely to call Cleveland-Indianapolis on September 24.