[06/03/09 - 01:36 PM]
We TV Jump-Starts New Season of Its Popular Wedding Programming with Wide-Ranging Marketing Campaign
The newly-renamed "WE tv's Wedding Sunday" block kicks off this weekend.

[via press release from WE: Women's Entertainment]

WE tv Jump-Starts New Season of its Popular Wedding Programming With Wide-Ranging Marketing Campaign

Promotion Includes Grand Central Terminal Outdoor Campaign; "Unforgettable" Bridezillas Spots; "Bridezillas on the Loose" Viral Campaign

WEtv.com Hosts "Unforgettable Cash Giveaway"

"WE tv's Wedding Sunday" Programming Block Launches Sunday, June 7; Includes Sixth Season of hit series Bridezillas

NEW YORK, NY JUNE 3, 2009 - On Sunday, June 7th, WE tv - the go-to network for all things bridal - will unleash a new season of wedding favorites under a newly-renamed Sunday night programming block, "WE tv's Wedding Sunday." The new season includes the sixth season of signature series, Bridezillas at 9PM/8C and a second season of breakout hit series, Amazing Wedding Cakes, at 10PM/9C. The season debuts with the World Premiere Original Special Top 10 Bridezilla Moments at 8PM/7C, which revisits some of series' all-time memorable Bridezillas and catches up with the now-married ladies. To support the launch, WE tv is rolling out a robust multi-platform marketing campaign.

"WE tv was the first network to create a vibrant niche of wedding themed programming. We offer viewers more hours of wedding programming than any other network, and ours is also the best-known," said Kenetta Bailey, SVP of marketing, WE tv. From Bridezillas to Amazing Wedding Cakes to My Fair Wedding with David Tutera, these series never fail to fascinate, entertain, and bring new viewers to the network. To support the new season, we created a campaign that showcases the scope of WE tv's bridal programming while using innovative tactics that celebrate that WE tv original that has become a pop-icon - the Bridezilla!"

Key elements of WE tv's Wedding Sunday campaign include:

"Grand Central Terminal Domination" - For the entire month of June, WE tv will wrap the upper levels of Metro-North Commuter Railroad train bays in Manhattan's Grand Central Terminal with more than 200 outdoor ads that showcase the breadth and appeal of WE tv's wedding programming. The campaign, titled "Simply Weddings," features hit shows including Bridezillas, Amazing Wedding Cakes, My Fair Wedding and Platinum Weddings. In addition, there will be animated ads promoting the new seasons of Bridezillas and Amazing Wedding Cakes and driving tune-in. The campaign will extend to New York City taxi cabs as well as select venues in Chicago.

"Unforgettable Wedding Season" - Used across all media to promote the return of Bridezillas, WE tv secured Filter Advertising to design a look that champions that iconic figure, the Bridezilla! To anchor the concept, WE tv licensed the rights to the Nat King Cole classic, "Unforgettable" (one of the most popular wedding songs of all time) as the music for the campaign. The song will be featured in Bridezillas promo spots that capture the badly behaving brides-to-be in action. Accompanying each spot will be critical reviews from past Bridezillas seasons...but with a twist. For this campaign, WE tv tapped into the thousands of followers the network has on Twitter, and uses select viewer "tweets" for inclusion in the ads. In addition to advertising on local and national television, the campaign will feature an analogous print key art design that will run in print publications and on online banner ads.

"Bridezillas on the Loose" Viral Campaign - As part of the Bridezillas promotion, WEtv.com is launching an online viral initiative that allows participants to send mock news releases to their friends to show what happens when a Bridezilla gets loose. Participants can upload a friend's name, and image to portray her as the Bridezilla described in the video. The release can then be passed along. Players access the site via www.Wetv.com. "Bridezillas on the Loose" Viral Campaign launches Monday, June 8.

Conde Nast's Brides Magazine Partnership - To support the broader wedding-themed brand, editorially WE tv has teamed up with Conde Nast's Brides magazine on a barter cross-promotional deal where WE tv will run online subscription offers for Brides magazine in return for in-book ad space in the Nov/Dec issue. In the past WE tv has partnered with other Conde Nast titles such as Modern Bride on wedding themed promotions.

WEtv.com - To celebrate the new season of June bridal premieres, WEtv.com is hosting the online sweepstakes "Unforgettable Cash Giveaway." Once a day viewers can enter for a chance to win a cash grand prize of $5000.00. The contest runs from June 1 to noon June 30, 2009. Details and entry information can be found at www.WEtv.com In addition to presenting extended behind-the-scenes footage from the sixth season of Bridezillas (www.WEtv.com/bridezillas), to support the second season of Amazing Wedding Cakes, WEtv.com will feature exclusive web-only excerpts from the new season that showcases cake design, tricks of the trade tips and wedding cake trends. More information may be found at www.WEtv.com/amazing-wedding-cakes.

WE tv is committed to bringing fascinating, real-life, originals to the network. Below are descriptions of bridal series that are premiering on June 7:

WE tv Special: Top 10 Bridezilla Moments, 8pm/7C - So, what happens to a bridezilla after the honeymoon? Top 10 Bridezilla Moments, a new, original WE tv special, visits with several nightmarishly memorable brides from previous seasons who survived their stress-filled wedding preparations, family conflicts and ceremonies. With time to reflect on the past, cameras catch up with the now-married ladies who reveal little Top 10 Bridezilla Moments is produced by September Films for WE tv.

Bridezillas, 9pm/8C - Each week WE tv's signature series provides viewers a behind-the-scenes peek at 'extreme brides' as they get ready for the biggest day of their lives, while slowly losing their grip on sanity. The sixth season of Bridezillas consists of 22 one-hour episodes. Episodes of Bridezillas are available on iTunes. Bridezillas is produced by September Films for WE tv.

Amazing Wedding Cakes, 10pm/9C - What's a wedding without the ultimate cake? For the talented cake designers and over-the-top personalities of WE tv's original series, Amazing Wedding Cakes, striving for a balance of creativity and perfectionism while fending-off opinionated brides is a daily challenge. The series takes viewers into the kitchen for an inside look at high-stakes cakes that are works of art. In Chicago, the sisters, Brenda and Mary Maher, continue to struggle for power while running Cake Girls, a favorite bakery of Oprah and midwestern brides. In New York, Lauri has formed Cake Alchemy as an edgy sweets sanctuary for non-traditional brides. Season 2 also unveils the addition of two new Los Angeles-based bakeries - Christopher Garren's Cakes and the Merci Beaucoup Bakery. The second season of Amazing Wedding Cakes consists of 14 one-hour episodes. Amazing Wedding Cakes is produced by Film Garden for WE tv.

About WE tv

WE tv (www.WEtv.com) is the premier source for women looking to satisfy their curiosity with fascinating, original stories and entertaining, informative content that is relevant to key stages of their lives. Available in more than 73 million homes, WE tv's programming gives viewers compelling perspectives on everyday women at extraordinary points in their lives. The network's original real-life stories include provocative signature series like Bridezillas and critically-acclaimed original series such as The Locator - the network's most watched series ever, as well as Secret Lives of Women and My Fair Wedding. WE tv's public affairs initiative, WE Empowers Women, is dedicated to creating programs that foster and celebrate women's strength, confidence and diversity. The 2009-2011 initiative, WE Volunteer, motivates women to become more involved in their communities by connecting them with local causes that they are passionate about and encouraging them to volunteer. WE tv is available in HD and WE tv On Demand is available in 27 million homes. WE tv is a subsidiary of Rainbow Media Holdings LLC.

  [june 2009]  


[10/21/16 - 02:02 PM]
NLCS Game 5 Is Second Most-Watched Telecast in FS1 History
FOX Sports spins the numbers for Thursday, October 20.

[10/21/16 - 12:08 PM]
Freeform Brings Fan Favorite "Stitchers" and New Original Sci-Fi Series "Beyond" to Stan Lee's L.A. Comic Con on October 29 and 30
"Stitchers" co-stars Ritesh Rajan, Damon Dayoub and Sarah Davenport are among those scheduled to appear.

[10/21/16 - 10:05 AM]
Freeform's Annual "Countdown to 25 Days of Christmas" Starts on Thanksgiving Day, Thursday, November 24
Said offerings include the premiere "The Odd Life of Timothy Green," "Boxtrolls," and the network premiere of the fourth installment of the hit "Cinderella Story" franchise, "A Cinderella Story: If the Shoe Fits."

[10/21/16 - 10:04 AM]
Freeform's Funday Programming Event Begins November 12 and Continues Through November 13
Highlights include the network premieres of "Planes: Fire & Rescue," "How to Train Your Dragon" and "Shrek Forever After."

[10/21/16 - 10:03 AM]
"Madonna: Rebel Heart Tour" to Premiere on Showtime(R) on December 9 at 9 PM ET/PT
The film is co-directed by Danny B. Tull and Nathan Rissman, both of whom have worked extensively with Madonna on her feature films and tour movies.

[10/21/16 - 09:55 AM]
David Blaine Is Back With an Extraordinary Special, "David Blaine: Beyond Magic," Airing Tuesday, November 15, on ABC
Following his critically acclaimed ratings smash "David Blaine: Real or Magic," Blaine returns with his most revealing performance yet.

[10/21/16 - 09:35 AM]
Video: Netflix's "Haters Back Off!" Star Miranda Sings Shares Some of Her Favorite Things
Based on the character created by Colleen Ballinger, "Haters Back Off!" delves into the oddball family life of Miranda Sings.

[10/21/16 - 09:31 AM]
Video: Netflix Unveils The Ivory Game Trailer and Poster
From executive producer Leonardo DiCaprio, The Ivory Game is an epic documentary feature that goes undercover into the dark and sinister underbelly of ivory trafficking.

[10/21/16 - 09:29 AM]
Premiere Date Change - A&E Network Will Now Air Original Docu-Series "The Killing Season" on November 12
The newcomer will now roll out with back-to-back episodes one week later than previously announced.

[10/21/16 - 09:24 AM]
No One Can Hear You Scream: Investigation Discovery's All-New Series "Dead Silent" Premieres Tuesday, October 25 at 9/8C
In the six-part series, myth, urban legend, and horror movie dread collide to showcase real-life, dark and twisted tales too frightening to be imaginary.

[10/21/16 - 09:02 AM]
Oxygen Media Strikes Again with New True Crime Series "Killision Course" Premiering Saturday, November 5th at 9PM ET/PT
The four-episode, genre breaking series, recreates true stories of murder connecting the victim, accomplice and killer, on a joy ride of suspense, betrayal and obsession.

[10/21/16 - 08:47 AM]
Thursday's Broadcast Ratings: CBS Holds Off Competition with NFL
The Eye wins the night in both total viewers and adults 18-49.

[10/20/16 - 03:55 PM]
Oxygen Media Tests the Bonds of Friendship When New Competition Series "The Battle of the Ex-Besties" Premieres Tuesday, December 6 at 11PM ET/PT
Hosted by Sibley Scoles, the series follows fourteen former BFFs who are forced to confront - and hopefully forget - past differences in order to win a life-changing $100,000 grand prize.

[10/20/16 - 01:49 PM]
Investigation Discovery Delivers Nearly One Million Viewers for World Television Premiere of "Southwest of Salem: The Story of the San Antonio Four"
Investigation Discovery further spins the numbers for Saturday, October 15.

[10/20/16 - 01:04 PM]
Investigation Discovery Looks at When Happily Ever After Goes Horribly Wrong in All-New Series "Married with Secrets"
The new eight-part series premieres Tuesday, October 25 at 10:00/9:00c.