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GET READY TO STRUT YOUR STUFF!
OXYGEN MEDIA LAUNCHES THE "DANCE YOUR ASS OFF CONTEST" ON YOUTUBE FOR A CHANCE TO BE FEATURED ON-AIR DURING SHOW'S SEASON FINALE
The "Dance Your Ass Off" Brand Channel is
EXCLUSIVE Home to Contest Submissions;
Site Goes Live on YouTube Friday, June 12, Featuring Series Promos,
Dance Videos and Contest News
NEW YORK, June 10, 2009 - Want to show the world how you TOO can dance your ass off? In support of Oxygen Media's much-anticipated dance/weight-loss competition series premiere of "Dance Your Ass Off" on June 29 at 10PM ET/PT, the network is launching a contest in which users can submit a video, exclusively on YouTubeTM, of themselves dancing their asses off for a chance to be featured on an Oxygen on-air promo during the show's season finale and a chance to win a 3-night getaway to Universal Orlando� Resort. The "Dance Your Ass Off Contest" begins Friday, June 12 on www.youtube.com/danceyourassoff as part of the new "Dance Your Ass Off" brand channel on YouTube.
The "Dance Your Ass Off" channel allows users to upload their hottest weight-loss dance moves for fellow fans to enjoy internet-wide and be the exclusive home of the submitted contest videos. The channel also features music track downloads to be used in their video submissions including the "Dance Your Ass Off" theme song as well as Salsa, Disco and Hip-Hop tracks. In addition, the channel offers the "Dance Your Ass Off" Dance instructional video, show promos and trailers and contest/prizing details. The channel and contest run through August 17.
Oxygen brings the "Dance Your Ass Off" experience to its viewers also by allowing them to enter the contest by visiting the "Dance Your Ass Off" Move It To Lose It Tour in one of three cities: Orlando (Universal CityWalk� - June 12/13), New York (Herald Square - June 29) and Chicago (Taste of Chicago - July 3-5), where their dance videos will be automatically uploaded to the brand channel.
Bringing dance and diet together, Oxygen's "Dance Your Ass Off" series features talented, full-figured contestants who will have to lose to win. Throughout the upcoming season, each contestant is paired with a professional dance partner who will train them for their weekly stage performances - ranging from Hip Hop, to Ballroom and even Pole Dancing! Then they shake and rattle their rolls in front of a live studio audience and a panel of expert judges. The judges score the routines, and then the contestants weigh in to reveal their weekly weight loss. The dance score and the weight loss are combined for an overall score, which determines who is sent home each week. The last dancer remaining wins the grand prize of $100,000.
"Dance Your Ass Off" is produced by 495 Productions with SallyAnn Salsano serving as executive producer and Joel Zimmer as co-executive producer, with concept by Lisa Ann Walter and Kate Rigg also serving as executive producers.
YouTube, LLC is a subsidiary of Google Inc.
ABOUT 495 PRODUCTIONS
495 Productions is a dynamic reality television production company that was launched in by veteran producer Sally Ann Salsano. In the company's three years since launch, 495 Productions has emerged as one of the leading production companies that creates, develops and produces innovative and cutting-edge programming for all major cable and network broadcasters, including the company's overall deal with MTV. Named after Salsano's hometown expressway in Long Island, 495 Productions is the foremost production company for identifying the most interesting everyday people, putting them in unique situations and creating water-cooler programming unlike any other on television.
ABOUT OXYGEN MEDIA
Oxygen Media is a multiplatform lifestyle brand that delivers relevant and entertaining content to young women, wherever they are. Oxygen is rewriting the rulebook for women's media, with a vast array of unconventional and original content including "Bad Girls Club," "Pretty Wicked" and "Tori & Dean: Home Sweet Hollywood." Popular features online include makeOvermatic, tweetOverse and hormoneOscope. Available in 74 million homes, online at www.oxygen.com, or on mobile devices at wap.oxygen.com, Oxygen Media is a service of NBC Universal.
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