or


[06/15/09 - 12:58 PM]
Hallmark Channel Introduces New Commercial Format - "Fast Break" - Featuring Reduced Commercial Load Within Exclusive Advertiser Pods
The network has signed Mutual of Omaha as its first sponsor.

[via press release from The Hallmark Channel]

HALLMARK CHANNEL INTRODUCES NEW COMMERCIAL FORMAT � "FAST BREAK" � FEATURING REDUCED COMMERCIAL LOAD WITHIN EXCLUSIVE ADVERTISER PODS

Mutual of Omaha First to Sponsor

Hallmark Channel has created a new commercial format for its on-air advertisers titled "Fast Break," which features shorter commercial pods exclusively sponsored by a client. The format is intended to help advertisers' products and services break through the commercial clutter. The network has signed Mutual of Omaha as its first sponsor.

Each "Fast Break" within a program begins with a 10-second bumper that tells viewers the show they are watching will be back in 30 seconds and features the sponsor's logo. It is followed by the advertiser's commercial before returning to the scheduled programming. The "Fast Break" execution will be used in 30-minute, 1-hour and 2-hour show formats.

Mutual of Omaha has signed on as the premiere sponsor of "Fast Break," debuting on the network on June 23-26 during the 9-11 p.m. movie as well as the 7-9 p.m. movie on June 28.

"Each 'Fast Break' is designed to exclusively showcase a single advertiser's product in a clutter-free environment, and is intentionally brief so that viewers stay tuned-in to both the network and the sponsor's message," stated Bill Abbott, President and Chief Executive Officer, Hallmark Channel. "Clients are increasingly concerned over the amount and length of commercial pods on television; this endeavor will provide greater awareness and ROI for our clients."

Hallmark Channel, owned and operated by Crown Media United States, LLC is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming to a national audience of over 86 million subscribers. The top tier program service is distributed through more than 5,450 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel consistently ranks among the top 10 ad-supported cable networks in Prime Time and Total Day household ratings and is the nation's leading network in providing quality family programming. Crown Media also operates a second





  [june 2009]  
S
M
T
W
T
F
S
 


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)











[02/26/15 - 01:41 PM]
ABC's Primetime Grows the Most During the 2015 February Sweep, Winning Monday, Thursday and Friday During the Month in Adults 18-49
ABC spins the numbers for the February sweeps period.

[02/26/15 - 01:24 PM]
Daytona 500 Bounces Back & Daytona Speedweeks Viewership Up on FOX Sports 1
FOX Sports spins the numbers for its NASCAR coverage to date this season.

[02/26/15 - 01:05 PM]
The "Supergirl" Cast Adds Two New Members - Chyler Leigh & David Harewood
They'll play Alexandra "Alex" Danvers and Hank Henshaw, respectively.

[02/26/15 - 12:57 PM]
The Dysfunctional Dollanganger Saga Returns to Lifetime(R) with Premieres of Original Movies "If There Be Thorns" on April 5 and "Seeds of Yesterday" on April 12
The film adapt the final two novels in V.C. Andrews' iconic series about the Dollanganger family.

[02/26/15 - 12:33 PM]
ESPN's 20th Season of Major League Soccer
This season's coverage will feature a new consistent "MLS Soccer Sunday" match window: Sundays at 5 p.m. ET.

[02/26/15 - 12:17 PM]
WGN America Unveils Provocative "Salem" Key Art for Season Two
Season two of "Salem" will debut on Sunday, April 5 at 10:00/9:00c.

[02/26/15 - 11:30 AM]
CBS Announces Summer 2015 Slate
Scripted dramas "Under the Dome," "Extant" and "Zoo" are all on tap, as is a new season of "Big Brother."

[02/26/15 - 11:22 AM]
Animal Planet's "Ice Cold Gold" Returns for an Arctic-Cold Season Thursday, March 5, At 10 PM ET/PT
At the beginning of this 12-episode season, the miners are greeted with devastating news: the government sets new restrictions and takes their 13-million-dollar ruby deposit.

[02/26/15 - 10:56 AM]
ABC to Broadcast the Easter Classic Cecil B. DeMille's "The Ten Commandments" Easter Sunday, April 5
The legendary Cecil B. DeMille film from 1956 was an annual tradition for many families who gathered to watch the story of Moses every Easter.

[02/26/15 - 10:34 AM]
"The Tonight Show" Scores Highest 18-49 and Total Viewers in 11 Months for Week of Feb. 16-20
NBC spins the late-night numbers for the week of February 16-20.

[02/26/15 - 10:27 AM]
Starz Casts Riley Keough in Original Anthology Series "The Girlfriend Experience"
She'll play Christine Reade, a law student at the University of Chicago and an intern at a prestigious law firm, who is intrigued when a friend introduces her to the world of transactional relationships.

[02/26/15 - 09:12 AM]
CBS Scores with Night of Reality Premieres
CBS spins the numbers for Wednesday, February 25.

[02/26/15 - 09:01 AM]
Rev Run and the Family Serve Up Seconds in Cooking Channel's "Rev Run's Sunday Suppers"
Season two rolls out Wednesday, April 1 at 8:00/7:00c on the network.

[02/26/15 - 08:50 AM]
"Mysteries of Laura" Equals Its Top 18-49 Rating Since October 1
NBC spins the numbers for Wednesday, February 25.

[02/26/15 - 08:35 AM]
Wednesday's Broadcast Ratings: "Empire" Soars to Another High for FOX
The show's 5.3 rating among adults 18-49 eclipses the competition last night.