or


[06/15/09 - 12:58 PM]
Hallmark Channel Introduces New Commercial Format - "Fast Break" - Featuring Reduced Commercial Load Within Exclusive Advertiser Pods
The network has signed Mutual of Omaha as its first sponsor.

[via press release from The Hallmark Channel]

HALLMARK CHANNEL INTRODUCES NEW COMMERCIAL FORMAT � "FAST BREAK" � FEATURING REDUCED COMMERCIAL LOAD WITHIN EXCLUSIVE ADVERTISER PODS

Mutual of Omaha First to Sponsor

Hallmark Channel has created a new commercial format for its on-air advertisers titled "Fast Break," which features shorter commercial pods exclusively sponsored by a client. The format is intended to help advertisers' products and services break through the commercial clutter. The network has signed Mutual of Omaha as its first sponsor.

Each "Fast Break" within a program begins with a 10-second bumper that tells viewers the show they are watching will be back in 30 seconds and features the sponsor's logo. It is followed by the advertiser's commercial before returning to the scheduled programming. The "Fast Break" execution will be used in 30-minute, 1-hour and 2-hour show formats.

Mutual of Omaha has signed on as the premiere sponsor of "Fast Break," debuting on the network on June 23-26 during the 9-11 p.m. movie as well as the 7-9 p.m. movie on June 28.

"Each 'Fast Break' is designed to exclusively showcase a single advertiser's product in a clutter-free environment, and is intentionally brief so that viewers stay tuned-in to both the network and the sponsor's message," stated Bill Abbott, President and Chief Executive Officer, Hallmark Channel. "Clients are increasingly concerned over the amount and length of commercial pods on television; this endeavor will provide greater awareness and ROI for our clients."

Hallmark Channel, owned and operated by Crown Media United States, LLC is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming to a national audience of over 86 million subscribers. The top tier program service is distributed through more than 5,450 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel consistently ranks among the top 10 ad-supported cable networks in Prime Time and Total Day household ratings and is the nation's leading network in providing quality family programming. Crown Media also operates a second





  [june 2009]  
S
M
T
W
T
F
S
 


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[02/20/18 - 10:45 AM]
Discovery Family Introduces the New Pet-Centric World of "Littlest Pet Shop: A World of Our Own" Premiering Saturday, April 14
Inspired by Discovery Family's 2012 hit series "Littlest Pet Shop," the series reveals a completely overhauled pet-centric world where even the littlest pet is treated like the greatest king!

[02/20/18 - 10:02 AM]
Video: New Trailer for Season Two of CBS All Access' "The Good Fight"
The series stars Christine Baranski, Cush Jumbo, Rose Leslie, Delroy Lindo, Audra McDonald, Sarah Steele, Justin Bartha, Michael Boatman and Nyambi Nyambi.

[02/20/18 - 10:01 AM]
Video: WGN America Reveals "100 Code" Premiere Date for Tuesday, May 29 and Unveils All-New Trailer
"100 Code" is a tense crime thriller, following the hunt for a serial killer who targets young, blonde and blue-eyed women, found dead in fields of flowers.

[02/20/18 - 10:01 AM]
Freeform Orders "Girls Code" Pilot from Emmy-Nominated Executive Producer and Director Paul Feig
The pilot sets up the odd couple partnership between a brazen, self-centered tech CEO and a community-building social entrepreneur who must overcome their many issues with each other in order to co-run a groundbreaking, all-female tech incubator.

[02/20/18 - 09:29 AM]
CBS Orders "TKO," A New Competition Series from Mark Burnett and MGM Television for Summer 2018
"TKO" features one player racing through daunting obstacles while the other contestants are manning battle stations along the course, firing over-the-top projectiles in an attempt to knock them off and slow them down.

[02/20/18 - 09:04 AM]
Amazon Prime Original Series "The Dangerous Book for Boys," from Bryan Cranston and Greg Mottola, To Debut Exclusively on Prime Video on Friday, March 30
The series is a family show inspired by the book of the same name written by Conn and Hal Iggulden, that will resonate with children and adults of all ages.

[02/20/18 - 09:03 AM]
"Saturday Night Live" Announces Slate of Hosts, Musical Guests for March 3, 10, 17 Shows
Sterling K. Brown (March 10) and Bill Hader (March 17) join the previously announced Charles Barkley (March 3) as hosts.

[02/20/18 - 09:00 AM]
History(R) Seeks to Uncover the Truth Behind One of the Greatest Mysteries of the 19th Century in "The Curse of Civil War Gold"
Marty Lagina of "The Curse of Oak Island" is back with a new six-episode non-fiction series.

[02/20/18 - 08:40 AM]
Video: Netflix Releases "Marvel's Jessica Jones" Franchise Trailer
With flashes back to the first season, the trailer explores Jessica's path to season two, while she shows everyone how to fight like a woman.

[02/20/18 - 08:34 AM]
Netflix Satisfies Cravings for More "Santa Clarita Diet" with Season 2, Launching March 23rd
Despite her hunger for human flesh, his undead wife's killer urges and her mom's new lust for life (and taking it), Sheila, Joel and Abby Hammond are fineeee.

[02/20/18 - 08:20 AM]
Monday's Broadcast Ratings: Winter Olympics Begin Final Week on Top
NBC easily wins the evening in total viewers and adults 18-49.

[02/20/18 - 01:58 AM]
"The Alcasser Murders," A Netflix Original Documentary Series, Coming in 2019 to Members Globally
The four-episode true crime documentary analyzes and investigates one of the most gruesome and controversial crimes in Spanish history.

[02/19/18 - 02:02 PM]
NBC Sports Digital Live Streaming for PyeongChang Olympics Triples Sochi Games with 1 Week to Go
NBC further spins the numbers for Sunday, February 18.

[02/19/18 - 09:01 AM]
Sunday's Broadcast Ratings: NBC, Winter Olympics Continue Their Reign
The Peacock tops the night among total viewers and adults 18-49.

[02/19/18 - 09:00 AM]
Travel Channel Greenlights "Mysterious Islands" with Kellee Edwards
Production begins in April, with the series slated to premiere in late 2018.