or


[06/15/09 - 12:58 PM]
Hallmark Channel Introduces New Commercial Format - "Fast Break" - Featuring Reduced Commercial Load Within Exclusive Advertiser Pods
The network has signed Mutual of Omaha as its first sponsor.

[via press release from The Hallmark Channel]

HALLMARK CHANNEL INTRODUCES NEW COMMERCIAL FORMAT � "FAST BREAK" � FEATURING REDUCED COMMERCIAL LOAD WITHIN EXCLUSIVE ADVERTISER PODS

Mutual of Omaha First to Sponsor

Hallmark Channel has created a new commercial format for its on-air advertisers titled "Fast Break," which features shorter commercial pods exclusively sponsored by a client. The format is intended to help advertisers' products and services break through the commercial clutter. The network has signed Mutual of Omaha as its first sponsor.

Each "Fast Break" within a program begins with a 10-second bumper that tells viewers the show they are watching will be back in 30 seconds and features the sponsor's logo. It is followed by the advertiser's commercial before returning to the scheduled programming. The "Fast Break" execution will be used in 30-minute, 1-hour and 2-hour show formats.

Mutual of Omaha has signed on as the premiere sponsor of "Fast Break," debuting on the network on June 23-26 during the 9-11 p.m. movie as well as the 7-9 p.m. movie on June 28.

"Each 'Fast Break' is designed to exclusively showcase a single advertiser's product in a clutter-free environment, and is intentionally brief so that viewers stay tuned-in to both the network and the sponsor's message," stated Bill Abbott, President and Chief Executive Officer, Hallmark Channel. "Clients are increasingly concerned over the amount and length of commercial pods on television; this endeavor will provide greater awareness and ROI for our clients."

Hallmark Channel, owned and operated by Crown Media United States, LLC is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming to a national audience of over 86 million subscribers. The top tier program service is distributed through more than 5,450 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel consistently ranks among the top 10 ad-supported cable networks in Prime Time and Total Day household ratings and is the nation's leading network in providing quality family programming. Crown Media also operates a second





  [june 2009]  
S
M
T
W
T
F
S
 


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[03/23/17 - 02:46 PM]
CBS Announces Mario Lopez as Host of "Candy Crush" Premiering Sunday, July 9 on CBS
In the new CBS series, the game that has become a worldwide phenomenon comes to life as teams of two people use their wits and physical agility to compete on enormous, interactive game boards featuring next generation technology.

[03/23/17 - 02:32 PM]
National Geographic Announces Ensemble Cast for Global Scripted Event Series "The Long Road Home," Based on Martha Raddatz's New York Times Best-Seller
Michael Kelly, Jason Ritter, E.J. Bonilla, Kate Bosworth, Sarah Wayne Callies, Noel Fisher and Jeremy Sisto star in the eight-part series.

[03/23/17 - 01:49 PM]
Bobby Moynihan Cast as Titular Voice of "Happy" for Syfy!
Moynihan joins the previously announced cast led by Chris Meloni, along with Lili Mirojnick, Patrick Fischler, Ritchie Coster and Zabryna Guevara.

[03/23/17 - 01:31 PM]
Amazon Studios to Launch Season Two of "Fortitude" on Prime Video in the US on Friday, April 14
Season two resumes as an Amazon Original Series with noted actor Dennis Quaid (Vantage Point) joining the ensemble cast.

[03/23/17 - 11:15 AM]
Eliza Dushku Joins the #1 New Series "Bull"
Dushku will play J.P. Nunnelly, the savvy head of the best criminal defense firm in New York, who is hired by Dr. Jason Bull (Michael Weatherly) when a member of his Trial Analysis Corporation team faces prison time.

[03/23/17 - 10:35 AM]
Spike TV Renews "Ink Master" for Season Ten and Greenlights "Ink Master Angels" Special
Season 9 of "Ink Master" debuts this June along with new episodes of spin-off series "Ink Master: Redemption."

[03/23/17 - 10:14 AM]
Final Four Episodes of "Through the Wormhole with Morgan Freeman" Beginning April 25 at 10PM on Science Channel
Freeman will challenge audiences once again to think about daring questions while taking a deeper look at the science behind topics such as hidden forces in the universe, aging, the future of Earth, and gun violence.

[03/23/17 - 10:07 AM]
Peabody Award-Winning Drama Series "The Leftovers" Returns for Its Third and Final Season April 16 on HBO
The Peabody Award-winning drama series follows the lives that were forever changed by the event that shook the world on October 14.

[03/23/17 - 09:25 AM]
Wednesday's Broadcast Ratings: "Empire" Returns on Top for FOX
The network leads the night among adults 18-49.

[03/23/17 - 09:06 AM]
Video: "The Handmaid's Tale" Full-Length Trailer Now Available
The series premieres with three episodes on April 26 with subsequent episodes streaming weekly on Wednesdays.

[03/23/17 - 09:03 AM]
E!'s "Second Wives Club" Premieres Thursday May 4th at 9PM ET/PT
The eight-episode, hour-long docu-series - previously known as "Famously Married" - follows six women who are married or engaged to wealthy, powerful men.

[03/23/17 - 09:01 AM]
Starz to Premiere Comedy Legend Documentary, "Robert Klein Still Can't Stop His Leg," on Network Television on March 31st
Klein, Billy Crystal, Bill Maher, Jerry Seinfeld, Jon Stewart, Jay Leno, Don Rickles and Ray Romano are among those featured.

[03/23/17 - 09:00 AM]
History's New Series "Road Hauks" Premieres Saturday, April 8 Following the Return of "Counting Cars"
Kenny Hauk and his crew of expert mechanics and fabricators at Hauk Designs are history buffs who pride themselves on the ability to make builds that are both historic and have high-horsepower.

[03/23/17 - 08:02 AM]
Unbreakable! First Look and Guest Stars Announced for "Unbreakable Kimmy Schmidt" Season 3
This season brings some incredible new guest stars to Kimmy's world, including Laura Dern, Daveed Diggs, Rachel Dratch, Ray Liotta, Andrea Martin and Maya Rudolph.

[03/23/17 - 08:00 AM]
CBS Renews 18 Series for the 2017-2018 Season
Among the pickups are newcomers "Bull," "Kevin Can Wait," "MacGyver," "Man with a Plan" and "Superior Donuts."