[06/22/09 - 07:55 AM]
Sci Fi Launches Imagine Greater Affiliate Marketing Campaign
The campaign is designed as a build up to the network's brand evolution to Syfy.

[via press release from Sci Fi]


NEW YORK, June 22, 2009 �SCI FI today announced Imagine Greater, a themed affiliate marketing promotion to support the July 7 premiere of its highly anticipated new series Warehouse 13 and the July 10 return (in its new Friday 9PM time period) of SCI FI's most watched scripted series Eureka. July 7 also marks SCI FI's brand evolution to Syfy. NBC Universal's multichannel video program distributors (MVPDs) will have the opportunity to win a trip to San Francisco for a Warehouse 13 and Eureka experience where guests will participate in activities and visit locations that encourage fresh ways to Imagine Greater, and other promotional prizes.

"SCI FI is one of the top-five rated cable networks with incredible demographics and proven original programming," said Brian Hunt, Senior Vice President, Marketing & Sales Strategy, TV Networks Distribution, NBC Universal. "Affiliates will now have an opportunity to take advantage of an incredible promotion and unique prizing during this exciting Syfy rebrand phase."

Distribution partners will run a minimum of 250 cross channel spots consisting of 150 Warehouse 13/Eureka show premiere spots from June 23 to July 10. And, following the series' premieres, partners will run 50 Warehouse 13 spots from July 8 through August 28 and 50 Eureka spots from July 11 through August 28. The enrollment period for MVPD's is from June 9 to July 3 online at www.nbcunetworks.com.

Tier 1, which includes markets 1 through 25, will receive a trip to San Francisco for a Warehouse 13 and Eureka experience. In keeping with the premise of Warehouse 13, in which a top-secret government warehouse is central to the story line, the four day/three night trip for two includes a VIP branded dinner event at the Exploratorium � the museum of science, art and human perception located in a former warehouse � with SCI FI talent in attendance. In Eureka, the US Government moved their smartest scientific minds to one area in the Pacific Northwest, which became the town of Eureka. The facility where they all work is called Global Dynamics, and is overseen by the Department of Defense. Accommodations for this promotion will be set up at environmentally sustainable Cavallo Point Lodge luxury resort hotel, set in historical Fort Baker, a former Army post.

Additional prizing includes an appointment at the Healing Arts Center & Spa and a choice of three day trips, including the Winchester Mystery House in San Jose � 13 bathrooms, 13 windows and doors in the sewing room, 13 palms lining the driveway and 13 hooks in the s�ance room, filled with mysteries even the geniuses of Eureka would have trouble unraveling! The Winchester Mystery House was investigated on an episode of Ghost Hunters. Or, MVPDs may choose a day trip to San Francisco's museums, galleries, studios, private collections and eclectic art scene or a creative arts day.

Tier 2, which includes markets 26+, will receive the SCI FI Imagine Greater Gift Pack, comprised of an iPod Touch, TomTom Portable Navigation Device, Numbers Clock and the Seeing Outside the Box Game.

About Eureka

Season 3.5, consisting of 10 episodes, picks up where Eureka left off at the mid-season cliffhanger with Jack Carter (Colin Ferguson) being removed from his job as Eureka's sheriff and Allison (Salli Richardson-Whitfield) announcing that she is expecting her recently-deceased husband's baby.

About Warehouse 13

In Warehouse 13, debuting Tuesday, July 7, with the two-hour pilot from 9-11PM (ET/PT), two Secret Service agents (Eddie McClintock and Joanne Kelly) find themselves abruptly transferred to a massive, top-secret storage facility in windswept South Dakota which houses every strange artifact, mysterious relic, fantastical object and supernatural souvenir ever collected by the U.S. government.

About Syfy

Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in 95 million homes, Syfy is a network of NBC Universal, one of the world's leading media and entertainment companies. (Syfy. Imagine greater.)

About TV Networks Distribution, NBC Universal

TV Networks Distribution, a division of NBC Universal, drives the company's multichannel video platform distribution, marketing and local ad sales for a top-rated cable portfolio of 16 networks (Bravo, Bravo HD, Chiller, CNBC, CNBC HD+, CNBC World, MSNBC, mun2, Oxygen, SCI FI, SCI FI HD, Sleuth, Telemundo, Universal HD, USA Network and USA HD). Reaching nearly 600 million MVPD subscribers, the division also oversees retransmission consent for NBC and Telemundo owned-and-operated stations; the distribution of the Olympics on cable; and the distribution of On Demand (VOD), Pay-Per-View (PPV), and set-top box interactive features to multichannel video programming distributors.

  [june 2009]  


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