or


[07/01/09 - 01:00 PM]
Sci Fi Becomes Syfy on Tuesday, July 7th
That evening, Syfy will unveil an innovative brand film "showcasing the network's top talent, which will be the centerpiece of a new brand campaign inviting consumers to Imagine Greater."
[via press release from Sci Fi]

SCI FI BECOMES SYFY ON TUESDAY, JULY 7TH

NEW SERIES WAREHOUSE 13 DEBUTS WITH TWO-HOUR PREMIERE AT 9PM (ET/PT)

INNOVATIVE BRAND FILM "HOUSE OF IMAGINATION" SHOWCASES NETWORK TALENT

NEW YORK � July 1, 2009 � Pop the champagne. Light the fireworks. And imagine greater achievements ahead when the powerhouse global brand SCI FI officially becomes Syfy on-air and online (Syfy.com) on Tuesday, July 7.

The imagination celebration kicks off with the two-hour premiere of Warehouse 13 at 9PM (ET/PT). Starring Eddie McClintock and Joanne Kelly, Warehouse 13 joins Syfy's stable of water cooler programming led by Eureka (the network's most-watched scripted series) and Ghost Hunters (cable's #1 Wednesday program among P25-54).

That evening, Syfy will unveil an innovative brand film, "House of Imagination," showcasing the network's top talent, which will be the centerpiece of a new brand campaign inviting consumers to Imagine Greater, which also includes new ID 's, interstitials, and teasers. "House of Imagination" was produced and directed by the award-winning 4Creative (UK-based) team led by director Brett Foraker, who was joined, specifically for this project, by Larry Fong (Director of Photography, Watchmen, 300) and Tino Schaedler (Production Designer, Charlie and the Chocolate Factory, V For Vendetta, The Golden Compass) with visual effects by MPC (Watchmen, Harry Potter and the Order of the Phoenix).

On Syfy.com beginning on July 7, a new design will give the channel's official home a bright new look and make accessing the latest digital content easier than ever. Visitors will be able to watch "House of Imagination" online at Syfy.com/ImagineGreater, take an interactive trip through America's Attic with Warehouse 13, and get behind-the-scenes updates from Stargate Universe consulting producer Joseph Mallozzi's blog. In addition, the site's network will deliver non-stop coverage of the hottest in entertainment (SCIFIWIRE.COM), consumer electronics (DVICE.COM) and gaming (FIDGIT.COM). Syfy.com's Game Center will also be offering up a wide variety of titles, including puzzle games like Warehouse 13: Clean Up America's Attic and Planet 9 Prospector, as well as full massively-multiplayer universes like Dark Orbit.

Said Dave Howe, President, Syfy: "While continuing to embrace our sci-fi fantasy legacy, we wanted to cultivate a distinct point of view with a trade-markable brand name that reflects our broader range of imagination-based entertainment. With the new tagline, Imagine Greater, Syfy allows us to build on our 17-year track record of success with a brand built on the power that fuels our genre, the imagination. Coming off our most-watched year in history, Syfy launches a new era of unlimited imagination, exceptional experiences and greater entertainment that paves the way for us to truly become a global lifestyle brand."

Backed by an aggressive marketing campaign, Syfy embraces a more diverse range of imagination-based entertainment including fantasy, paranormal, reality, mystery, action and adventure, as well as science fiction. Syfy -- unlike the generic entertainment category "sci-fi" -- firmly establishes a uniquely ownable trademark that is portable across all non-linear digital platforms and beyond, from Hulu to iTunes.

Syfy also extends the brand into new adjacent businesses under the Syfy Ventures banner, such as Syfy Games, Syfy Films and Syfy Kids, as well as facilitating the Channel's international expansion, scheduled to reach more than 50 global channels by the end of 2010.

Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in 95 million homes, Syfy is a network of NBC Universal, one of the world's leading media and entertainment companies. (Syfy. Imagine greater.)





  [july 2009]  
S
M
T
W
T
F
S
   


· EUREKA (SYFY)
· GHOST HUNTERS (DISCOVERY)
· WAREHOUSE 13 (SYFY)




[05/29/26 - 10:38 AM]
Video: We TV and All Reality Unveil Sneak Peek of All New Original Unscripted Series "Age Inappropriate"
The eight episode series is set to premiere this August, exclusively on We TV and All Reality.
[05/29/26 - 10:01 AM]
Hallmark Channel's Annual "Christmas in July" Programming Event Returns June 26 with Four Original Movie Premieres
Plus: Hallmark+ subscribers will be treated to a second season of sailing the high seas with their favorite Hallmark stars in "Christmas at Sea," available to stream on Wednesday, July 1.
[05/29/26 - 08:01 AM]
Paramount+ Sets U.S. and International Premiere for "Wild Cherry"
The acclaimed six-part BBC thriller from the U.K., will stream exclusively on Paramount+ on June 24 in the U.S., Canada, Italy, Germany, Switzerland, Austria, France and Latin America.
[05/29/26 - 08:01 AM]
Video: "A Different World" - Official Teaser - Netflix
The new class just enrolled. "A Different World" premieres on Netflix September 24.
[05/29/26 - 07:01 AM]
Video: HBO Releases Official Trailer for Season Three of Original Drama Series "House of the Dragon"
Based on George R.R. Martin's "Fire & Blood," the series, set 200 years before the events of "Game of Thrones," tells the story of House Targaryen.
[05/29/26 - 06:06 AM]
Tubi's New Exclusive Series "Deestroying the Pitch" Premieres on June 4th
The series follows YouTube star Deestroying (Donald De La Haye) as he hits the streets of Los Angeles, Miami and Toronto to uncover the soul of soccer through a 1v1 competition as the World Cup lands in North America.
[05/29/26 - 06:00 AM]
Disney+ Greenlights New Docuseries from Maximum Effort Following SailGP's BONDS Flying Roos Australian Team and Co-Owners Hugh Jackman and Ryan Reynolds
Blending humor, pressure and behind-the-scenes access, the series captures life inside one of the world's most demanding sports leagues as the team operates as a tight-knit family built on trust and camaraderie.

[05/29/26 - 03:01 AM]
Video: "Physical 100: Italy" - Official Trailer - Netflix
One hundred Italian athletes face brutal physical challenges, each battling to outlast the rest and claim the glory of becoming the one true champion.
[05/28/26 - 11:31 PM]
Video: "The Pyramid Scheme" - Official Trailer - Prime Video
The series follows the story of Goldy, an ambitious but impatient young man, whose quest to get rich through a pyramid marketing business spirals into a rollercoaster of chaos - risking not just his future, but also the love and trust of his close-knit joint family.
[05/28/26 - 05:01 PM]
Gripping Suspense Drama Series "Notes from the Last Row" Premieres June 26
A failed writer-turned-professor finds rare talent in a student's writing - and grows obsessed with his draft as their private lessons go off course.
[05/28/26 - 03:32 PM]
Acorn TV Renews Breakout Murder Mystery Series "You're Killing Me," Starring and Executive Produced by Brooke Shields
Season two, which will again be set in the quaint Maine town of Founder's Cove, will also consist of six, hour-long episodes and go into production later this year.
[05/28/26 - 03:23 PM]
2026 NBA Eastern Conference Finals Presented by Dunkin' Finishes Strong with Average Audience of 7.4 Million Viewers Across ESPN and ABC
Additionally, Game 4 on ESPN averaged 7.2 million viewers, marking the most-viewed Eastern Conference Finals Game 4 across any network since 2018.
[05/28/26 - 02:00 PM]
Peacock Reveals Steamy Hot Cast of "Love Island USA" as Season Eight Premieres on Tuesday, June 2
Hosted by Ariana Madix and narrated by comedian Iain Stirling, "Love Island USA" season eight streams exclusively on Peacock with new episodes dropping daily at 6 p.m. PT / 9 p.m. ET for premiere week, followed by new episodes everyday - except Wednesdays thereafter.

[05/28/26 - 01:03 PM]
Video: Tubi's New Original Thriller Film "Stepfather" Reveals Official Trailer and First Look Images
After years of eradicating any family that falls short of perfection, Darnell (Taye Diggs) believes his new wife Asia (Tamar Braxton) and her daughters might finally be the real deal.

[05/28/26 - 12:30 PM]
CNN to Air Expansive "The Fourth in America: Celebrating 250" Programming Including "Independence Eve Live with Anderson & Andy"
Throughout the night, Anderson and Andy will be joined by an array of special guests - including celebrated American icons, cultural legends, and inspiring everyday heroes whose stories reflect the spirit, resilience, and diversity of the United States.