or


[07/02/09 - 01:01 PM]
Sci Fi to Unveil Fully Immersive and Interactive 'House of Imagination' Brand Film Marking Syfy Evolution
Stars from "Warehouse 13," "Eureka," "Ghost Hunters," "Caprica," "Sanctuary," "Stargate Universe" and "Destination Truth" are featured.

[via press release from Sci Fi]

SCI FI TO UNVEIL FULLY IMMERSIVE AND INTERACTIVE 'HOUSE OF IMAGINATION' BRAND FILM MARKING SYFY EVOLUTION

CELEBRATORY HOMAGE TO IMAGINATION SHOWCASES TOP CHANNEL TALENT

PRODUCED BY AWARD-WINNING UK 4CREATIVE TEAM

NEW YORK � July 2, 2009 � As part of SCI FI's brand evolution to Syfy on July 7, a refresh of the look and feel of Syfy will be reflected in a ground-breaking two-minute brand film, "House of Imagination," that celebrates Syfy's unique spin on imagination. Stars from Warehouse 13, Eureka, Ghost Hunters, Caprica, Sanctuary, Stargate Universe, and Destination Truth are featured.

Talent participating, in order of appearance, are: Amanda Tapping and Robin Dunne (Sanctuary); Colin Ferguson, Salli Richardson-Whitfield, Jordan Hinson, Neil Grayston, (Eureka); Lou Diamond Phillips (Stargate Universe); Josh Gates (Destination Truth); Jason Hawes and Grant Wilson (Ghost Hunters); Tracy Morgan (Scare Tactics), Eddie McClintock, Joanne Kelly, Saul Rubinek (Warehouse 13), and Alessandra Torresani (Caprica).

Below is the link to the video. Please copy and paste it into your web browser to view:

http://www.syfy.com/imaginegreater/

The look and feel of Syfy will be reflected in a groundbreaking two-minute brand film, "House of Imagination," that celebrates Syfy's unique spin on imagination, starring talent from Warehouse 13, Eureka, Ghost Hunters, Caprica, Sanctuary, Stargate Universe, and Destination Truth. The film invites viewers into a celebratory house party populated with rooms inspired by the Channel's original programs and characters. Goldfrapp's "Happiness" provides the soundtrack for the trip through the never-ending house where anything can and does happen in each one-of-a-kind room. Through high concept visual storytelling, each scene fuses a bold complement of visual effects with practical set design. "House of Imagination" was designed to be modularly deconstructed into a dynamic, long-running campaign of 10 and 5-second network identifications.

The experience will extend digitally into Syfy.com/ImagineGreater beginning July 7, where visitors will have a rich, fully interactive and immersive experience as guests at the house party. Visitors will be able to explore parallax rooms and to discover exclusive content including games, behind-the-scenes and making-of footage, cast interviews, downloadable wallpaper and much more.

Said Michael Engleman, Vice President, Creative, Syfy, the key architect behind the brand film: "Coming off the most successful year in our 16-year history, we wanted to create a brand film that both celebrates the genre and also feels human, relatable, and wildly creative, highlighting the wide array of casts and character who inhabit Syfy's ever broadening programming landscape. Through this unique creative collaboration, we're honoring and embracing a powerful global brand with deep roots in the popular culture."

"House of Imagination" is produced and directed by the award-winning 4Creative (UK-based) team led by director Brett Foraker, who was joined, specifically for this project, by Larry Fong (Director of Photography, Watchmen, 300) and Tino Schaedler (Production Designer, Charlie and the Chocolate Factory, V For Vendetta, The Golden Compass) with visual effects by MPC (Watchmen, Harry Potter and the Order of the Phoenix).

Syfy -- unlike the generic entertainment category "sci-fi" � firmly establishes a uniquely ownable trademark that is portable across all non-linear digital platforms and beyond, from Hulu to iTunes. Syfy also creates an umbrella brand name that can extend into new adjacent businesses under the Syfy Ventures banner, such as Syfy Games, Syfy Films and Syfy Kids.

As the Channel's footprint expands rapidly around the globe, aiming to reach more than 50 international channels by the end of next year, Syfy meets the need of a globally relevant, trademarkable brand that stands for something unique to the brand in each territory.

Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in 95 million homes, Syfy is a network of NBC Universal, one of the world's leading media and entertainment companies. (Syfy. Imagine greater.)





  [july 2009]  
S
M
T
W
T
F
S
   


· CAPRICA (SYFY)
· DESTINATION TRUTH (SYFY)
· EUREKA (SYFY)
· GHOST HUNTERS (SYFY)
· SANCTUARY (SYFY)
· STARGATE UNIVERSE (SYFY)
· WAREHOUSE 13 (SYFY)





[06/20/18 - 08:14 AM]
Tuesday's Broadcast Ratings: NBC, "Got Talent" Cruise to Victory
The Peacock easily wins the night among adults 18-49 and total viewers.

[06/19/18 - 12:51 PM]
Paradise Found in New HGTV Series "My Aloha Dream Home" Premiering Friday, June 22, at 9 p.m. ET/PT
Real estate broker and attorney Wayne Chi helps clients find a tropical getaway to call home in the new HGTV series.

[06/19/18 - 11:30 AM]
NBC Announces Fall Premiere Dates for New 2018-19 Season
"The Voice" as is custom will kick things off on Monday, September 24 followed by the launch of new drama "Manifest."

[06/19/18 - 11:11 AM]
Academy Award(R) Winner John Ridley Joins EPIX(R) Series "Godfather of Harlem" Produced by ABC Signature Studios
The 10-episode series tells the story of infamous crime boss Bumpy Johnson (Forest Whitaker), who in the early 1960s, returned from ten years in prison to find the neighborhood he used to rule in shambles and his power gone.

[06/19/18 - 11:00 AM]
Starz Launches on YouTube TV
The networks' 14 Starz and Starz Encore channels are now available via YouTube TV for $9/month along with access to the network's full Starz and Starz Encore VOD catalogs.

[06/19/18 - 11:00 AM]
History Presents "Detroit: Comeback City," An Original Documentary Special to Premiere July 1
Narrated by Academy Award(R)-winner and Detroit native J.K. Simmons, the film chronicles how Detroit went from the engine of American capitalism to a city of ruins that is now on the cusp of an exciting rebirth.

[06/19/18 - 10:57 AM]
Contractor Mike Holmes and Son Mike Jr Star in New Season of DIY Network's "Holmes & Holmes" on July 10
Armed with Mike Sr.'s personal mission to "make it right," the 12-episode season will star the pair as they buy and transform three tired properties into dream homes.

[06/19/18 - 10:05 AM]
CBS TV Studios Announces 5-Year Production Deal with "Star Trek: Discovery" Producer Alex Kurtzman
As part of the new production deal, Kurtzman will supervise the expansion of CBS' "Star Trek" franchise for television, developing new series, mini-series and other content opportunities, including animation.

[06/19/18 - 10:02 AM]
Hulu Acquires Award-Winning Documentary "Crime + Punishment"
The premium streaming service will partner with IFC Films to release the documentary simultaneously in theaters and on Hulu on August 24.

[06/19/18 - 09:40 AM]
CNBC's New Primetime Series "Deadly Rich" Debuts July 9 at 10PM ET/PT
From the producers of "American Greed," the 10 episode true-crime series takes viewers inside the lives and deaths of the one percent, exposing the dirty little secrets of how big money drives people to the ultimate sin.

[06/19/18 - 09:30 AM]
Season Four of Bounce's Hit Comedy "In The Cut" Set to Premiere Mon. July 2 at 9:00 p.m. ET/PT
The series stars Dorien Wilson as Jay Weaver, an accomplished entrepreneur and barbershop owner who is kept on his toes by Cheryl, played by Kellita Smith, the co-owner of the beauty salon next door and his love interest-turned-fiancee.

[06/19/18 - 09:14 AM]
FOX Sports' Presentation of 2018 U.S. Open Championship Is Most-Watched U.S. Open Since 2015
FOX Sports spins the numbers for its coverage to date.

[06/19/18 - 08:12 AM]
Monday's Broadcast Ratings: ABC, "The Bachelorette" Hold Off Competition
The Alphabet takes home top honors in total viewers and adults 18-49.

[06/19/18 - 08:02 AM]
Video: Trailer - "Last Chance U" - New Season, New U
The quaint town of Independence, Kansas, is the new setting, as the underdog Pirates of Independence Community College have a chance to finally stand tall after more than a decade of losses.

[06/19/18 - 07:32 AM]
Video: Featurette Debut - It's "GLOW" Up Time! Watch the Cast Transform Behind the Scenes
Season two launches globally on Netflix next Friday, June 29.