[07/14/09 - 01:45 PM]
TNT Recruits Marketing the Weinstein Company for Dark Blue Premiere
As the exclusive movie studio sponsor for the premiere episode, The Weinstein Company will highlight their upcoming film "Inglourious Basterds."

[via press release from TNT]

TNT Recruits Marketing The Weinstein Company for DARK BLUE Premiere

Series Premiere Wednesday, July 15, at 10 p.m. (ET/PT)

This July, TNT will unveil an action-packed night of programming with marketing partner The Weinstein Company's Inglourious Basterds along for the ride as sponsor for DARK BLUE. Starring Golden Globe� winner Dylan McDermott (The Practice), the series follows the exploits of an undercover team of police officers so covert, many of their own colleagues don't even know they are involved. DARK BLUE is executive produced by Jerry Bruckheimer (the CSI series, Without a Trace) and premieres Wednesday, July 15, at 10 p.m. (ET/PT), following the season premiere of TNT's hit series LEVERAGE.

"We continue to build on our promise to deliver more original TNT programming opportunities for marketers to align their brand in a high-profile environment," said Katherine Johnson, senior vice president, Turner Entertainment promotions and marketing. "Together with our sponsors, we look forward to premiering this exciting new series, topping off an action-packed night of TNT original programming,"

As the exclusive movie studio sponsor for the premiere episode, The Weinstein Company will highlight their upcoming film Inglourious Basterds, starring Brad Pitt, Diane Kruger, M�lanie Laurent, Christoph Waltz and Eli Roth. TNT will feature both a 90-second extended trailer and a 30-second spot featuring a select scene from the film within the premiere episode. In addition, custom co-branded tune-in spots featuring clips from the film were created to promote Ingluorious Basterds out in theatres Aug. 21 and DARK BLUE premiering on Jul. 15. Inglourious Basterds is written and directed by Quentin Tarantino.

"We are thrilled to be a presenting sponsor of the Dark Blue premiere," said Francois Martin, senior vice president, marketing, The Weinstein Company & Dimension Films. "TNT's original programming is a great environment to launch the Inglourious Basterds campaign."

DARK BLUE comes to TNT from Warner Horizon Television, with Bruckheimer, Jonathan Littman (the CSI series, Cold Case), Danny Cannon (the CSI series, Eleventh Hour), Doug Jung (Big Love) and Rick Eid (Law & Order) serving as executive producers. KristieAnne Reed (Eleventh Hour) is co-executive producer. .

Turner Network Television (TNT), one of cable's top-rated networks, is television's destination for drama and home to such original series as the acclaimed and highly popular detective drama The Closer, starring Kyra Sedgwick; Saving Grace, starring Holly Hunter; Raising the Bar, with Mark-Paul Gosselaar, Gloria Reuben and Jane Kaczmarek; Leverage, starring Timothy Hutton; HawthoRNe, with Jada Pinkett Smith; and Dark Blue, starring Dylan McDermott. TNT also presents such powerful dramas as Bones, Cold Case, Law & Order, Without a Trace, ER and Charmed; broadcast premiere movies; compelling primetime specials, such as the Screen Actors Guild Awards�; and championship sports coverage, including NASCAR and the NBA. TNT is available in high-definition.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.

  [july 2009]  


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