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[07/27/09 - 12:57 PM]
Discovery Channel Launches New On-Air and Online Packages Discovery Sunday and AwesomesundayS.com in August
Beginning August 9, viewers will see the excitement that comes from extreme weather in RAGING PLANET, "an all new eight part series that takes viewers on a thrilling ride right into the heart of the planet's most amazing forces."

[via press release from Discovery]

DISCOVERY CHANNEL LAUNCHES NEW ON-AIR AND ONLINE PACKAGES DISCOVERY SUNDAY AND AWESOMESUNDAYS.COM IN AUGUST

(Silver Spring, Md.) Beginning in August, Discovery Channel is launching a new on-air and online campaign to expand the packaging of Sunday night specials and reinforce the network's top position as a destination for high-quality programming for the curious. Under president and general manager of Discovery Channel John Ford's leadership, the network has spent the last several months developing, producing and creating packaging for a focused Sunday night block.

"The new 'Discovery Sunday' programming, marketing and companion digital block, awesomesundays.com, will entice viewers with amazing stories across our core genres � natural history, science and history, just to name a few," said John Ford. "We created special packaging that contains a new logo, factoids, and viral games centered upon the core theme of the night, with the hopes of sparking our viewers curiosity. If viewers walk away knowing 10 new things, then we have done our job!"

On August 2, awesomesundays.com will launch featuring fansites with Sunday sneak peeks and topic driven information for upcoming programs. To further fuel people's curiosity, additional content will rollout including an Awesome Sunday viral game (a user-generated puzzle via discovery.com and facebook), information pertaining to the on-air factoids powered by howstuffworks.com, and thousands of trivia quizzes.

On August 9, as a complement to the landmark programming, the on-air packages will feature a new franchise moniker called 'Discovery Sunday' wrapped into fresh promos that include opening factoids questions at the top of the program and answers revealed deeper in the shows. In addition, the channel will evolve the on-air bug and roll out "Sundays are Awesome on Discovery," tying into the award-wining brand campaign, "The World is Just Awesome," that launched in April 2008.

Beginning August 9, viewers will see the excitement that comes from extreme weather in RAGING PLANET, an all new eight part series that takes viewers on a thrilling ride right into the heart of the planet's most amazing forces revealing the speed of a twister, the lethal force of a lightning bolt, the power of a hurricane and the instant devastation of a flood. Each edition of RAGING PLANET looks at different weather event: Tornados, Lightning, Hurricanes and Floods. Capturing nature at its wildest and most furious, RAGING PLANET takes viewers into the eye of the storm and the heart of the action.

Other special events populating Sundays through the summer include an encore of the award-winning, ground breaking television event PLANET EARTH and an all new multi-part special event MEGABEASTS that showcases ferocious species of dinosaurs, creatures of enormous size and deadly force. Using mind-blowing CGI to bring these creatures to life, MEGABEASTS reveals how these mysterious creatures functioned and behaved, what they looked like, how they fought, what they ate�and what ate them. Meet a few of the MEGABEASTS: The Terror Bird, a giant bird that bashed in its victims' brains with its mighty beak; and The Mosasaur, a fearsome marine monster with an extra row of teeth on the roof of its mouth and that dined on giant sharks. Each episode is an action-packed detective story, bringing the mega beast back to life from fossil clues and modern analogues.

About Discovery Channel

Discovery Channel (DSC) is dedicated to creating the highest quality non-fiction content that informs and entertains its consumers about the world in all its wonder, diversity and amazement. The network, which reaches 98.1 million viewers in the US, can be seen in over 170 countries, offering a signature mix of compelling, high-end production values and vivid cinematography across genres including, science and technology, exploration, adventure, history and in-depth, behind-the-scenes glimpses at the people, places and organizations that shape and share our world. For more information, please visit www.discovery.com.

About Discovery Communications

Discovery Communications (NASDAQ: DISAD, DISBD, DISCK) is the world's number one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 170 countries. Discovery empowers people to explore their world and satisfy their curiosity through 100-plus worldwide networks, led by Discovery Channel, TLC, Animal Planet, Science Channel, Planet Green, Investigation Discovery and HD Theater, as well as leading consumer and educational products and services, and a diversified portfolio of digital media services including HowStuffWorks.com. For more information, please visit www.discoverycommunications.com.





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· RAGING PLANET (DISCOVERY)





[08/15/17 - 01:14 PM]
Showtime Sports(R) to Chronicle the 2017 United States Naval Academy Football Team with Weekly Docu-Series "A Season with Navy Football"
After chronicling The Notre Dame Fighting Irish and Florida State Seminoles in its first two seasons, the original franchise returns to reveal a vastly different picture of student-athlete life.

[08/15/17 - 11:21 AM]
Hallmark Movies & Mysteries' Newest "Garage Sale Mystery Month" Premiere Scores as Highest-Rated and Most-Watched Telecast in Network History
The Hallmark Channel spins the numbers for the week of August 7-13.

[08/15/17 - 11:20 AM]
Video: Netflix Announces the Launch Date and Debuts Trailer for Original Documentary Short "Resurface"
The film premiered at the Tribeca Film Festival where it won a Special Jury Mention and will launch globally on Netflix on September 1.

[08/15/17 - 10:44 AM]
Smithsonian Channel(TM) Calls All Aboard with "Mighty Cruise Ships" and "Mighty Trains"
Look for both series back-to-back beginning Sunday, September 3 at 8:00/7:00c.

[08/15/17 - 10:31 AM]
2017 "NFL on CBS" Broadcast Pairings Feature Five New Teams Led by New Lead Announce Team of Jim Nantz, Tony Romo and Tracy Wolfson
Beth Mowins will become the first woman to ever call play-by-play for the network's NFL games when she teams with new game analyst Jay Feely to call Cleveland-Indianapolis on September 24.

[08/15/17 - 10:08 AM]
Patrick Dempsey, Ben Schnetzer, Damon Wayans Jr and Virginia Madsen Star in the MGM Television, Eagle Pictures and Barbary Films New Television Series Based on the Worldwide Best-Selling Novel "The Truth About the Harry Quebert Affair"
The project takes place in coastal Maine and focuses on Marcus Goldman who is visiting Harry Quebert's home to find a cure for his writer's block as his publisher's deadline looms.

[08/15/17 - 10:06 AM]
Netflix Renews "Ozark" for a Second Season
The Jason Bateman/Laura Linney-led drama will return for 10 new episodes.

[08/15/17 - 10:02 AM]
"Younger" Continues to Break All-Time Series Records with Highest-Rated and Most-Watched Episode Ever
TV Land further spins the numbers for Wednesday, August 9.

[08/15/17 - 10:01 AM]
"Project Runway" Gets Accessorized with Launch of Three New Digital Series from A+E Networks' 45th & Dean
Fan favorite digital series "Project Sammy's Way," which debuted with season 15, also returns this year.

[08/15/17 - 09:15 AM]
"Mysteries of the Abandoned: Chernobyl's Deadly Secrets" Premieres Thursday, August 31 at 9 PM on Science Channel
For the past seven years, engineer Philip Grossman's obsession has been the abandoned landscape that has developed out of the infamous nuclear disaster at Chernobyl.

[08/15/17 - 08:28 AM]
Monday's Broadcast Ratings: ABC, "Bachelor in Paradise" Win Demo Crown
The Alphabet narrowly edges NBC and "American Ninja Warrior" among adults 18-49.

[08/15/17 - 08:01 AM]
Video: "The Meyerowitz Stories (New and Selected)" Teaser Released
Adam Sandler, Ben Stiller, Elizabeth Marvel and Dustin Hoffman star in Noah Baumbach's Netflix film.

[08/15/17 - 07:21 AM]
FOX Sports Unveils Broadcast Teams for 2017 NFL Season
Three-time Super Bowl Champion Mark Schlereth spends his first season in the booth alongside play-by-play announcer Dick Stockton and sideline reporter Shannon Spake.

[08/15/17 - 07:18 AM]
Investigation Discovery (ID) Partners with the Southern Poverty Law Center to Develop New Special about the White Supremacy Movement
The cable channel will also encore its special "Hate in America: The Klan on Trial" this Thursday at 8:00/7:00c.

[08/15/17 - 07:07 AM]
Discovery Explores the Disturbing Story of a Young Man Who Was Found Inside a Deadly Snake in "Man-Eating Python" Premiering August 25 at 10PM ET/PT
Hosted by Rob Nelson, the all-new special reveals the science behind these remarkable python attacks and how we as humans could be contributing to the rise in them.