or


[07/27/09 - 12:57 PM]
Discovery Channel Launches New On-Air and Online Packages Discovery Sunday and AwesomesundayS.com in August
Beginning August 9, viewers will see the excitement that comes from extreme weather in RAGING PLANET, "an all new eight part series that takes viewers on a thrilling ride right into the heart of the planet's most amazing forces."

[via press release from Discovery]

DISCOVERY CHANNEL LAUNCHES NEW ON-AIR AND ONLINE PACKAGES DISCOVERY SUNDAY AND AWESOMESUNDAYS.COM IN AUGUST

(Silver Spring, Md.) Beginning in August, Discovery Channel is launching a new on-air and online campaign to expand the packaging of Sunday night specials and reinforce the network's top position as a destination for high-quality programming for the curious. Under president and general manager of Discovery Channel John Ford's leadership, the network has spent the last several months developing, producing and creating packaging for a focused Sunday night block.

"The new 'Discovery Sunday' programming, marketing and companion digital block, awesomesundays.com, will entice viewers with amazing stories across our core genres � natural history, science and history, just to name a few," said John Ford. "We created special packaging that contains a new logo, factoids, and viral games centered upon the core theme of the night, with the hopes of sparking our viewers curiosity. If viewers walk away knowing 10 new things, then we have done our job!"

On August 2, awesomesundays.com will launch featuring fansites with Sunday sneak peeks and topic driven information for upcoming programs. To further fuel people's curiosity, additional content will rollout including an Awesome Sunday viral game (a user-generated puzzle via discovery.com and facebook), information pertaining to the on-air factoids powered by howstuffworks.com, and thousands of trivia quizzes.

On August 9, as a complement to the landmark programming, the on-air packages will feature a new franchise moniker called 'Discovery Sunday' wrapped into fresh promos that include opening factoids questions at the top of the program and answers revealed deeper in the shows. In addition, the channel will evolve the on-air bug and roll out "Sundays are Awesome on Discovery," tying into the award-wining brand campaign, "The World is Just Awesome," that launched in April 2008.

Beginning August 9, viewers will see the excitement that comes from extreme weather in RAGING PLANET, an all new eight part series that takes viewers on a thrilling ride right into the heart of the planet's most amazing forces revealing the speed of a twister, the lethal force of a lightning bolt, the power of a hurricane and the instant devastation of a flood. Each edition of RAGING PLANET looks at different weather event: Tornados, Lightning, Hurricanes and Floods. Capturing nature at its wildest and most furious, RAGING PLANET takes viewers into the eye of the storm and the heart of the action.

Other special events populating Sundays through the summer include an encore of the award-winning, ground breaking television event PLANET EARTH and an all new multi-part special event MEGABEASTS that showcases ferocious species of dinosaurs, creatures of enormous size and deadly force. Using mind-blowing CGI to bring these creatures to life, MEGABEASTS reveals how these mysterious creatures functioned and behaved, what they looked like, how they fought, what they ate�and what ate them. Meet a few of the MEGABEASTS: The Terror Bird, a giant bird that bashed in its victims' brains with its mighty beak; and The Mosasaur, a fearsome marine monster with an extra row of teeth on the roof of its mouth and that dined on giant sharks. Each episode is an action-packed detective story, bringing the mega beast back to life from fossil clues and modern analogues.

About Discovery Channel

Discovery Channel (DSC) is dedicated to creating the highest quality non-fiction content that informs and entertains its consumers about the world in all its wonder, diversity and amazement. The network, which reaches 98.1 million viewers in the US, can be seen in over 170 countries, offering a signature mix of compelling, high-end production values and vivid cinematography across genres including, science and technology, exploration, adventure, history and in-depth, behind-the-scenes glimpses at the people, places and organizations that shape and share our world. For more information, please visit www.discovery.com.

About Discovery Communications

Discovery Communications (NASDAQ: DISAD, DISBD, DISCK) is the world's number one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 170 countries. Discovery empowers people to explore their world and satisfy their curiosity through 100-plus worldwide networks, led by Discovery Channel, TLC, Animal Planet, Science Channel, Planet Green, Investigation Discovery and HD Theater, as well as leading consumer and educational products and services, and a diversified portfolio of digital media services including HowStuffWorks.com. For more information, please visit www.discoverycommunications.com.





  [july 2009]  
S
M
T
W
T
F
S
   


· RAGING PLANET (DISCOVERY)





[09/16/14 - 03:07 PM]
Lifetime Announces Premiere Dates for "Project Runway All Stars" and "Project Runway: Threads"
Alyssa Milano hosts the former series, which returns Thursday, October 30 at 9:00/8:00c.

[09/16/14 - 03:06 PM]
"Monday Night Football" Helps ESPN Win the Night among All Networks
ESPN spins the numbers for Monday, September 15.

[09/16/14 - 02:31 PM]
GSN and Jerry Springer Taking "Baggage on the Road" in New Traveling Spinoff of Hit Dating Game Show "Baggage"
"It's hard to be shocked in my line of work, but I'm continually amazed at how revealing the contestants on the show have been," says Springer.

[09/16/14 - 02:00 PM]
Nomination Period for Fourth Annual "Fox Writer's Intensive" Begins Today
Nominations can be submitted by one of the FWI's partnering organizations or through submission by talent agents and management companies.

[09/16/14 - 01:20 PM]
Equestrian Coverage on NBCSN Highlighted by Central Park Grand Prix Live Thurs., Sept. 18 at 7 PM ET
The event features some of the world's top show jumpers including U.S. Champion Kent Farrington and Olympic gold medalists McLain Ward and Laura Kraut in a $200,000 FEI world ranking class.

[09/16/14 - 01:18 PM]
"Ray Donovan" Delivers Highest Rated Episode & Night Ever!
Showtime spins the numbers for Sunday, September 14.

[09/16/14 - 01:04 PM]
Season Three Finale of History's "Mountain Men" Hits 3.0 Million Total Viewers, Ranking as Cable's Top Show for the Night
History spins the numbers for Sunday, September 14.

[09/16/14 - 12:37 PM]
Mark Feuerstein Joins "Nurse Jackie"
He will play Barry Wolfe, a high-powered, cutthroat lawyer who will represent Jackie as she pieces her life back together following her arrest last season.

[09/16/14 - 12:07 PM]
"Ebola: Inside the Deadly Outbreak" to Simulcast On Discovery Channel and Discovery Fit & Health Thursday Sept. 18 at 10PM
The one-hour premiere special is a comprehensive look into the history, containment, and medical implications of this highly infectious disease.

[09/16/14 - 12:04 PM]
Adult Swim Ranks #1 Among Basic Cable Networks for Total Day Delivery of Adults 18-24 & 18-34 for the Second Week Of September
Turner spins the numbers for the week of September 8-14.

[09/16/14 - 10:45 AM]
Bears-49ers on NBC's "Sunday Night Football" Is NFL's Most-Watched West Coast Sunday Primetime Game Ever
NBC further spins the numbers for Sunday, September 14.

[09/16/14 - 10:31 AM]
Famed Wire Walker Nik Wallenda to Attempt His Most Challenging Tightrope Walk Yet Over the Chicago Skyline Untethered
"Skyscraper Live with Nik Wallenda" will air live around the world in over 220 countries beginning at 7 PM ET/4 PM PT, Sunday, November 2 on the Discovery Channel.

[09/16/14 - 10:18 AM]
Spike TV Travels the Infamous Silk Road to Develop New Drama, "Deep Web," From Tony Krantz and Gary Oldman's Flying Studio Pictures
The project is the incredible saga of an ambitious computer aficionado in Silicon Valley who, with the help of his friends, evolves into an internet underworld crime boss fueled by a web portal where one can buy anything - from a kidney to cocaine to a rocket-launcher.

[09/16/14 - 10:13 AM]
CMT Heads Back to the Bayou This Fall with the Return of "Swamp Pawn" and "Swamp Hunters" Beginning Saturday, October 11 at 9 PM, ET/PT
A special crossover episode of the two series will premiere Saturday, November 8 at 9:00 p.m., ET/PT.

[09/16/14 - 09:53 AM]
Video: Tuesday's Are Getting a Little Happier When MTV's New Series "Happyland" Premieres on September 30 at 11:00 PM ET/PT
The project is a soapy teen dramedy exploring the underbelly of one of the country's most popular theme parks, going behind the scenes to reveal the not so magical reality of the park workers.