or


[08/04/09 - 01:30 PM]
USA Network Continues Long-Running Relationship with Kia Motors to Create Customized Vignette Promoting the All-New 2010 Kia Forte During Its Hit Series Psych
The vignette, which will air from August 14 through September 25, showcases the features that make the Forte a "first of its kind."

[via press release from USA]

USA NETWORK CONTINUES LONG-RUNNING RELATIONSHIP WITH KIA MOTORS TO CREATE CUSTOMIZED VIGNETTE PROMOTING THE ALL-NEW 2010 KIA FORTE DURING ITS HIT SERIES PSYCH

Psych Characters prove to be USA's promotional Forte with Kia Motors

Partnership includes Kia's sponsorship of PSYCH'S Fourth Season Premiere on Friday, August 7 at 10/9c PSYCH

NEW YORK, NEW YORK � August 4, 2009 -- USA and Kia Motors America (KMA) are re-teaming around the hit original series PSYCH, starring James Roday, Dul� Hill and Corbin Bernsen, to help market the automaker's all-new 2010 Kia Forte compact sedan. Marking the second pairing of USA and Kia Motors, the partnership leverages the powerful relationship between key characters in the show and the groundbreaking features of Kia Motor's all-new sporty, compact car. USA collaborated with KMA to create a customized vignette which will debut during PSYCH's fourth season, set to premiere on August 7 at 10/9c on USA. The announcement was made today by Chris McCumber, USA's executive vice president, marketing, digital and brand strategy.

"The fact that Kia Motors has once again come aboard with USA demonstrates the power behind the �Characters Welcome' brand and our fluid ability to promote an automaker's new vehicle," said McCumber. "The Kia Motors sponsorship of PSYCH is another example of how we consistently offer creative marketing solutions that integrate our advertiser's brand message and provide the entertainment value our highly engaged viewers have come to expect."

"USA and Kia Motors enjoy a unique partnership that is beneficial to both brands," said Mark Miller, senior vice president, entertainment sales. "The characters of PSYCH fit Kia Motors's target audience and this vignette demonstrates that organic integration."

The vignette features detectives Juliet O'Hara (Maggie Lawson) and Carlton Lassiter (Tim Omundson) interacting with the Kia Forte and draws a connection between the characters' confidence and strength and the car's core brand attributes. The vignette, which will air from August 14 through September 25, showcases the features that make the Forte a "first of its kind."

USA and Kia Motor's collaboration builds upon their joint campaign from earlier this year, which featured a customized vignette starring PSYCH characters Shawn (Roday) and Gus (Hill). According to IAG research, the promotional vignette garnered triple digit increases for the automaker in all key metrics including likeability, brand recall and message recall. USA'S marketing for Kia Motors secured the #1 ranking on cable for the automaker's hybrid vehicle outperforming its closest competitor by +70%.

"Extending our partnership with USA Networks provides KMA the opportunity to showcase the all-new Kia Forte to consumers looking for a vehicle that combines style and technology with comprehensive safety features," said Michael Sprague, vice president of marketing, KMA. "By integrating ourselves with a hip and relevant show like PSYCH, we have the perfect opportunity to introduce Forte's innovative features like SIRIUS Satellite Radio, MP3 device connections and voice-activated Bluetooth to a perfectly matched audience." A quick-witted drama, PSYCH follows the adventures of young police consultant, Shawn Spencer (Roday), who solves crimes with powers of observation so acute the precinct detectives think he's psychic. Spencer is joined by his best friend and reluctant sidekick, Gus (Hill), and his disapproving yet loving father (Bernsen), who ironically was the one who honed his son's "observation" skills as a child. In addition to Omundson and Lawson, the show co-stars Kirsten Nelson ("Everwood").

USA Network is the #1 network in all of basic cable and is seen in over 98.5 million U.S. homes. A division of NBC Universal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [august 2009]  
S
M
T
W
T
F
S
      


· PSYCH (USA)





[07/29/25 - 12:32 PM]
"Inside the Worlds of Epic Universe" to Air Wednesday, Aug. 20 at 9 P.M. ET/PT on NBC and Next Day on Peacock
Hosted by Joe Manganiello, the one-hour special celebrates the debut of Universal Orlando Resort's Universal Epic Universe and explores the imagination, innovation and storytelling behind the groundbreaking new theme park.

[07/29/25 - 12:07 PM]
Video: "Songs & Stories with Kelly Clarkson" - NBC
Get an exclusive first look at the new four-part behind-the-scenes series, featuring Gloria Estefan, Jonas Brothers, Lizzo and Teddy Swims.

[07/29/25 - 12:01 PM]
Netflix Top 10 Week of July 21: "Happy Gilmore 2" Finds Its Happy Place at No. 1 in This Week's Top 10
Mystery thriller "Untamed" spent another week at No. 1 on the English TV List.

[07/29/25 - 11:46 AM]
ABC Airs Another of Its Most-Watched WNBA Games Ever: Indiana Fever vs Chicago Sky Averaged 1.5 Million Viewers, Up 17% from Last Year's ABC Average
Said audience peaked with 1.7 million viewers.

[07/29/25 - 11:30 AM]
Chilling Crime Thriller Based on the Unbelievable Real-Life Case, "Kidnapped: The Chloe Ayling Story," Set to Premiere on Thursday, August 28, Exclusively on AMC+
Additionally, a three-part Sundance Now original true crime docu-series about the ordeal, "Chloe Ayling: My Unbelievable Kidnapping," will premiere with all episodes on Thursday, September 25, exclusively on Sundance Now and AMC+.

[07/29/25 - 11:00 AM]
ABC Announces Fall 2025 Premiere Dates on the Heels of Scoring the Top 5 Programs in Adults 18-49 for the 2024-2025 Season
New series "9-1-1: Nashville" and returning series "9-1-1" and "Grey's Anatomy" will now premiere Thursday, October 9.

[07/29/25 - 10:01 AM]
Premiere Date Announcement: Hulu Original Documentary "Blood & Myth"
After a series of shocking violent crimes shatter a remote native village in Northern Alaska, one man embarks on a journey to investigate a terrifying paranormal connection.

[07/29/25 - 09:31 AM]
Welcome Claudia Doumit and Ellie De Lange to "3 Body Problem" Season 2
The future is closer than you think.

[07/29/25 - 09:09 AM]
TNT Sports to Present Summer and Fall Savannah Bananas Games
All of TNT Sports' coverage of Banana Ball will also be simulcast on HBO Max for all U.S. subscribers.

[07/29/25 - 09:01 AM]
Video: "The Lost Bus" - Official Trailer - Apple TV+
The film is a white-knuckle ride through one of America's deadliest wildfires, as a wayward school bus driver (Matthew McConaughey) and a dedicated school teacher (America Ferrera) battle to save 22 children from the terrifying inferno.

[07/29/25 - 08:01 AM]
Video: "Millionaire" - Official Trailer - Netflix
In this documentary, a Chilean man hits the headlines when his damaged lottery ticket claiming a life-changing jackpot sparks a national investigation.

[07/29/25 - 07:18 AM]
Apple TV+ Announces "Prehistoric Planet: Ice Age"
Tom Hiddleston narrates the next epic chapter in the groundbreaking natural history series, premiering globally on November 26.

[07/29/25 - 07:00 AM]
Tracy McGrady to Join NBC Sports as NBA Studio Analyst Beginning This Fall
McGrady played 16 seasons in the NBA, primarily with the Toronto Raptors (1997-2000), Orlando Magic (2000-2004), and Houston Rockets (2004-2010).

[07/29/25 - 06:41 AM]
"Untamed," Starring Eric Bana, Has Been Renewed for Season 2!
Season 1, following a National Park Service special agent working to enforce human law inside Yosemite's vast wilderness, is now playing.

[07/29/25 - 06:32 AM]
Apple Unveils First Look at New Thriller "Down Cemetery Road"
The eight-episode thriller will make its global debut on Apple TV+ with the first two episodes on Wednesday, October 29, followed by new episodes every Wednesday through December 10.