or


[08/04/09 - 01:30 PM]
USA Network Continues Long-Running Relationship with Kia Motors to Create Customized Vignette Promoting the All-New 2010 Kia Forte During Its Hit Series Psych
The vignette, which will air from August 14 through September 25, showcases the features that make the Forte a "first of its kind."

[via press release from USA]

USA NETWORK CONTINUES LONG-RUNNING RELATIONSHIP WITH KIA MOTORS TO CREATE CUSTOMIZED VIGNETTE PROMOTING THE ALL-NEW 2010 KIA FORTE DURING ITS HIT SERIES PSYCH

Psych Characters prove to be USA's promotional Forte with Kia Motors

Partnership includes Kia's sponsorship of PSYCH'S Fourth Season Premiere on Friday, August 7 at 10/9c PSYCH

NEW YORK, NEW YORK � August 4, 2009 -- USA and Kia Motors America (KMA) are re-teaming around the hit original series PSYCH, starring James Roday, Dul� Hill and Corbin Bernsen, to help market the automaker's all-new 2010 Kia Forte compact sedan. Marking the second pairing of USA and Kia Motors, the partnership leverages the powerful relationship between key characters in the show and the groundbreaking features of Kia Motor's all-new sporty, compact car. USA collaborated with KMA to create a customized vignette which will debut during PSYCH's fourth season, set to premiere on August 7 at 10/9c on USA. The announcement was made today by Chris McCumber, USA's executive vice president, marketing, digital and brand strategy.

"The fact that Kia Motors has once again come aboard with USA demonstrates the power behind the �Characters Welcome' brand and our fluid ability to promote an automaker's new vehicle," said McCumber. "The Kia Motors sponsorship of PSYCH is another example of how we consistently offer creative marketing solutions that integrate our advertiser's brand message and provide the entertainment value our highly engaged viewers have come to expect."

"USA and Kia Motors enjoy a unique partnership that is beneficial to both brands," said Mark Miller, senior vice president, entertainment sales. "The characters of PSYCH fit Kia Motors's target audience and this vignette demonstrates that organic integration."

The vignette features detectives Juliet O'Hara (Maggie Lawson) and Carlton Lassiter (Tim Omundson) interacting with the Kia Forte and draws a connection between the characters' confidence and strength and the car's core brand attributes. The vignette, which will air from August 14 through September 25, showcases the features that make the Forte a "first of its kind."

USA and Kia Motor's collaboration builds upon their joint campaign from earlier this year, which featured a customized vignette starring PSYCH characters Shawn (Roday) and Gus (Hill). According to IAG research, the promotional vignette garnered triple digit increases for the automaker in all key metrics including likeability, brand recall and message recall. USA'S marketing for Kia Motors secured the #1 ranking on cable for the automaker's hybrid vehicle outperforming its closest competitor by +70%.

"Extending our partnership with USA Networks provides KMA the opportunity to showcase the all-new Kia Forte to consumers looking for a vehicle that combines style and technology with comprehensive safety features," said Michael Sprague, vice president of marketing, KMA. "By integrating ourselves with a hip and relevant show like PSYCH, we have the perfect opportunity to introduce Forte's innovative features like SIRIUS Satellite Radio, MP3 device connections and voice-activated Bluetooth to a perfectly matched audience." A quick-witted drama, PSYCH follows the adventures of young police consultant, Shawn Spencer (Roday), who solves crimes with powers of observation so acute the precinct detectives think he's psychic. Spencer is joined by his best friend and reluctant sidekick, Gus (Hill), and his disapproving yet loving father (Bernsen), who ironically was the one who honed his son's "observation" skills as a child. In addition to Omundson and Lawson, the show co-stars Kirsten Nelson ("Everwood").

USA Network is the #1 network in all of basic cable and is seen in over 98.5 million U.S. homes. A division of NBC Universal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [august 2009]  
S
M
T
W
T
F
S
      


· PSYCH (USA)





[07/15/19 - 10:59 AM]
Cartoon Network Studios Continues to Expand Global Content Pipeline
Additional season pickups of its originals "Craig of the Creek" and "Victor and Valentino" add to Cartoon Network Studios' fast-growing programming roster of authentic storytelling for kids around the world.

[07/15/19 - 10:17 AM]
MTV and Sean "Diddy" Combs Announce the Epic Return of "Making the Band" in 2020
Earlier this week, Combs set off a social media firestorm by suggesting the idea of the show's return and the demand was too loud to resist.

[07/15/19 - 10:16 AM]
"Live Rescue" Moves to Thursday Nights on A&E
"Live Rescue" follows first responders from across the country as they bravely put their lives on the line responding to emergency rescue calls.

[07/15/19 - 10:00 AM]
ABC Embraces the Holiday Spirit with "Same Time, Next Christmas," From Freeform Studios, Starring Lea Michele
Michele will play the lead role of Olivia Henderson, a young woman who met her childhood sweetheart during her family's annual Christmas visit to Hawaii.

[07/15/19 - 09:19 AM]
TLC's Hit Series "Unexpected" Returns for a Third Season on August 4 at 10PM ET/PT
The eye-opening show takes a raw look at several teenage couples' journeys through parenthood, and the responsibilities that fall upon each family as they struggle to raise multiple generations, oftentimes under the same roof.

[07/15/19 - 09:18 AM]
Written, Produced, Starring and Directed by Alton Brown, Long-Anticipated New Season of Landmark Series "Good Eats" Joins Food Network Primetime Lineup
Look for back-to-back episodes on Sunday, August 25 beginning at 10:00/9:00c.

[07/15/19 - 09:07 AM]
Following the Success of "Versailles" and "Riviera," Ovation Returns to France with "Maigret"
Rowan Atkinson stars as world-renowned fictional French detective Jules Maigret, who has been featured in 75 books written by Georges Simenon.

[07/15/19 - 09:01 AM]
The AIMS Team Is Back with a Brand-New Season of "Mountain Monsters" on Travel Channel
The cult-classic series moves to its new home on Travel Channel with a special two-hour premiere on Wednesday, August 21.

[07/15/19 - 08:01 AM]
"The Daily Show with Trevor Noah" Announces Live Democratic Presidential Primary Debate Coverage
The series will air live, back-to-back nights on Tuesday, July 30 and Wednesday, July 31 at 11:00 p.m. ET on Comedy Central and react in real time to both debates across its social media accounts.

[07/14/19 - 09:02 AM]
Saturday's Broadcast Ratings: "Furious 7" Puts NBC on Top
The Peacock wins the low key evening in both total viewers and adults 18-49.

[07/13/19 - 08:32 AM]
Friday's Broadcast Ratings: "Dateline NBC" Holds Off Demo Competition
The Peacock wins the night among adults 18-49 while CBS is still the most-watched network.

[07/12/19 - 10:24 AM]
"Mindhunter" Season 2 Premieres August 16
Netflix confirmed the show's return via social media.

[07/12/19 - 09:11 AM]
Thursday's Broadcast Ratings: "Big Brother" Wins Reality Showdown
CBS is the most-watched network last night and shares the adults 18-49 crown with FOX.

[07/12/19 - 09:04 AM]
"The Deuce" Final Season to Premiere Monday, September 9
HBO broke the news on social media this morning.

[07/12/19 - 08:31 AM]
"In the Cut" Season Five Premieres Mon. July 15 at 9:00 p.m. (ET) on Bounce
New episodes will premiere every Monday night at the same time throughout the summer and into the fall.