or


[08/04/09 - 01:30 PM]
USA Network Continues Long-Running Relationship with Kia Motors to Create Customized Vignette Promoting the All-New 2010 Kia Forte During Its Hit Series Psych
The vignette, which will air from August 14 through September 25, showcases the features that make the Forte a "first of its kind."

[via press release from USA]

USA NETWORK CONTINUES LONG-RUNNING RELATIONSHIP WITH KIA MOTORS TO CREATE CUSTOMIZED VIGNETTE PROMOTING THE ALL-NEW 2010 KIA FORTE DURING ITS HIT SERIES PSYCH

Psych Characters prove to be USA's promotional Forte with Kia Motors

Partnership includes Kia's sponsorship of PSYCH'S Fourth Season Premiere on Friday, August 7 at 10/9c PSYCH

NEW YORK, NEW YORK � August 4, 2009 -- USA and Kia Motors America (KMA) are re-teaming around the hit original series PSYCH, starring James Roday, Dul� Hill and Corbin Bernsen, to help market the automaker's all-new 2010 Kia Forte compact sedan. Marking the second pairing of USA and Kia Motors, the partnership leverages the powerful relationship between key characters in the show and the groundbreaking features of Kia Motor's all-new sporty, compact car. USA collaborated with KMA to create a customized vignette which will debut during PSYCH's fourth season, set to premiere on August 7 at 10/9c on USA. The announcement was made today by Chris McCumber, USA's executive vice president, marketing, digital and brand strategy.

"The fact that Kia Motors has once again come aboard with USA demonstrates the power behind the �Characters Welcome' brand and our fluid ability to promote an automaker's new vehicle," said McCumber. "The Kia Motors sponsorship of PSYCH is another example of how we consistently offer creative marketing solutions that integrate our advertiser's brand message and provide the entertainment value our highly engaged viewers have come to expect."

"USA and Kia Motors enjoy a unique partnership that is beneficial to both brands," said Mark Miller, senior vice president, entertainment sales. "The characters of PSYCH fit Kia Motors's target audience and this vignette demonstrates that organic integration."

The vignette features detectives Juliet O'Hara (Maggie Lawson) and Carlton Lassiter (Tim Omundson) interacting with the Kia Forte and draws a connection between the characters' confidence and strength and the car's core brand attributes. The vignette, which will air from August 14 through September 25, showcases the features that make the Forte a "first of its kind."

USA and Kia Motor's collaboration builds upon their joint campaign from earlier this year, which featured a customized vignette starring PSYCH characters Shawn (Roday) and Gus (Hill). According to IAG research, the promotional vignette garnered triple digit increases for the automaker in all key metrics including likeability, brand recall and message recall. USA'S marketing for Kia Motors secured the #1 ranking on cable for the automaker's hybrid vehicle outperforming its closest competitor by +70%.

"Extending our partnership with USA Networks provides KMA the opportunity to showcase the all-new Kia Forte to consumers looking for a vehicle that combines style and technology with comprehensive safety features," said Michael Sprague, vice president of marketing, KMA. "By integrating ourselves with a hip and relevant show like PSYCH, we have the perfect opportunity to introduce Forte's innovative features like SIRIUS Satellite Radio, MP3 device connections and voice-activated Bluetooth to a perfectly matched audience." A quick-witted drama, PSYCH follows the adventures of young police consultant, Shawn Spencer (Roday), who solves crimes with powers of observation so acute the precinct detectives think he's psychic. Spencer is joined by his best friend and reluctant sidekick, Gus (Hill), and his disapproving yet loving father (Bernsen), who ironically was the one who honed his son's "observation" skills as a child. In addition to Omundson and Lawson, the show co-stars Kirsten Nelson ("Everwood").

USA Network is the #1 network in all of basic cable and is seen in over 98.5 million U.S. homes. A division of NBC Universal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [august 2009]  
S
M
T
W
T
F
S
      


· PSYCH (USA)











[03/29/15 - 09:41 AM]
Saturday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with ABC
"48 Hours" was the night's most-watched program among the broadcast networks.

[03/29/15 - 09:35 AM]
"Saturday Night Live," With Host Dwayne Johnson, Is the #1 Telecast of the Night on the Big 4 Networks in Metered-Market Households and Adults 18-49
NBC spins the numbers for Saturday, March 28.

[03/28/15 - 07:56 PM]
Nickelodeon's 28th Annual Kids' Choice Awards Winners
Kids from around the world cast more than 500 million votes, a record-breaking tally.

[03/28/15 - 08:53 AM]
Friday's Broadcast Ratings: NCAA Continues Its Reign for CBS
The Eye once again leads the night in total viewers and adults 18-49.

[03/28/15 - 08:36 AM]
"Grimm" Is Currently Reporting Its Top Total-Viewer Result Since January 23
NBC spins the numbers for Friday, March 27.

[03/27/15 - 11:21 PM]
Development Update: Friday, March 27
Updates include: Ernie Hudson bound for "Delores & Jermaine" at ABC; Corbin Bernsen cast in HBO's "Living on Video"; and AMC gives the moniker "Fear the Walking Dead" to the franchise's upcoming spin-off.

[03/27/15 - 01:33 PM]
Video: "The Casual Vacancy" - Trailer (HBO)
Based on the novel by acclaimed author J.K. Rowling, the mini-series premieres Wednesday, April 29 and Thursday, April 30.

[03/27/15 - 01:13 PM]
Bravo Media's "The Millionaire Matchmaker" Earns Highest-Rated Episode of the Season with 2.2 Million Total Viewers
Bravo spins the numbers for Sunday, March 22.

[03/27/15 - 12:31 PM]
Masi Oka to Return as Hiro Nakamura on NBC's "Heroes Reborn"
"I'm excited to return to my 'Heroes' roots," said Oka. "Hiro Nakamura was such an inspirational role to play, and I'm hoping the fans will enjoy seeing him back on TV."

[03/27/15 - 11:38 AM]
The "Comedy Central Roast of Justin Bieber" Premieres on Monday, March 30 at 10:00 P.M. ET/PT on Comedy Central and Online Via CC.com and the Comedy Central App
The global multiplatform comedy event kicks off with "The Roast of Justin Bieber Pre-Show," airing 9:30 p.m. ET/PT on Comedy Central and simultaneously through the app and cc.com.

[03/27/15 - 11:13 AM]
Showtime Sports(R) to Chronicle the Most Anticipated Event of the Year with "Inside Mayweather vs. Pacquiao"
The first installment kicks off Saturday, April 18 on the cable channel.

[03/27/15 - 11:11 AM]
E!'s "The Royals" Shows Significant Audience Growth in Its Second Week
E! further spins the numbers for Sunday, March 22.

[03/27/15 - 10:37 AM]
Syfy's "Dominion" Adds New Recurring Characters for Season 2
Joining the series' stellar cast are recurring guest stars Nic Bishop, Simon Merrells, Christina Chong, Olivia Mace and Luke Tyler.

[03/27/15 - 10:27 AM]
Video: Starz Releases First Look Live Action Teaser of Original Series "Blunt Talk"
The series will premiere on Starz in the summer of 2015.

[03/27/15 - 10:16 AM]
NBC Goes on 8 "First Dates" as Network Orders Popular U.K. Format to Series
The observational documentary series, from executive producer Ellen DeGeneres and Shed Media, takes a peek at what happens when a couple meets for the first time and love may be in the air.