[08/05/09 - 06:28 AM]
Jesse James Sets Land Speed World Record for Hydrogen-Powered Vehicle in Season Finale on Spike TV
The debut season of "Jesse James Is A Dead Man" has averaged more than 1.5 million viewers weekly.

[via press release from Spike TV]

Jesse James Sets Land Speed World Record For Hydrogen-Powered Vehicle In Season Finale On Spike TV

'Jesse James Is A Dead Man' Season Finale 'Quest for 200 MPH' Premieres Sunday, August 9 At 10:00 PM, ET/PT

NEW YORK, Aug. 5 -- Over the course of this season, Jesse James has set himself on fire, outrun the police, ridden across the Arctic Circle on a motorcycle and driven through a minefield, among other challenges. In the process, he's broken three ribs and an elbow, chipped his pelvis and even had a concussion or two. So what will this guy do for a season finale? How about capture the land speed record for an eco-friendly, but highly volatile, hydrogen-burning vehicle? "Jesse James Is A Dead Man" season finale "Quest for 200 MPH" will premiere on Sunday, August 9 (10:00 - 11:00 PM, ET/PT) only on Spike.

In order to prepare for his quest, Jesse James first had to build a vehicle capable of handling such dangerous speeds and encountered many unforeseen construction challenges along the way. Jesse James also had to prepare himself for a worst-case scenario, a hydrogen explosion, by learning how to escape from a burning vehicle. The challenge ultimately takes place at the El Mirage Dry Lake Bed in California and it seems as though the universe is working against Jesse in his quest for 200 MPH.

The debut season of "Jesse James Is A Dead Man" has averaged more than 1.5 million viewers weekly. "Jesse James Is A Dead Man" consistently ranks in the top 5 show pages on Spike.com. The show section on the site attracts an average weekly unique audience of 42,000 and the show's video content has generated more than 934,000 views to date.

Ten weekly one-hour episodes of "Jesse James Is A Dead Man" are being produced for Spike TV by executive producers Jesse James and Hildie Katibah through his production company, Payupsucker Productions, in conjunction with executive producers John Brenkus and Mickey Stern of BASE Productions ("Sport Science," "Crime 360"). Kevin Lee also serves as executive producer. Sharon Levy and Tim Duffy are executives in charge of production for Spike TV.

Spike TV is available in 98 million homes and is a division of MTV Networks. A unit of Viacom (NYSE: VIA, VIA.B), MTV Networks is one of the world's leading creators of programming and content across all media platforms. Spike TV's Internet address is www.spike.com and for up-to-the-minute and archival press information and photographs, visit Spike TV's press site at http://www.spike.com/press.

  [august 2009]  

· CRIME 360 (A AND E)

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