or


[09/01/09 - 07:01 AM]
Lifetime, Myspace and the Weinstein Company Launch Nationwide Models of the Runway Casting Challenge
The nationwide online casting competition will give one woman the opportunity to be selected as a model in an upcoming season of the Lifetime series.

[via press release from Lifetime]

Lifetime, MySpace and The Weinstein Company Launch Nationwide Models of the Runway Casting Challenge

Online Competition Calls on America to Help Select One Aspiring Model to Appear in an Upcoming Season of PROJECT RUNWAY'S Companion Series MODELS OF THE RUNWAY

Leading Online Interactive Casting Site GOTCAST.COM to Provide Challenge Functionality

NEW YORK, Sept. 1 -- Lifetime Digital, the ultimate digital source for women's entertainment, escape and play, MySpace and The Weinstein Company today launched the Models of the Runway Casting Challenge, a nationwide online casting competition that will give one woman the opportunity to be selected as a model in an upcoming season of Lifetime Television's Models of the Runway, the all-new companion series to the hit unscripted program Project Runway.

Lifetime Television and The Weinstein Company are searching for an aspiring model to become one of the contestants on Models of the Runway to compete to win prizes that may include cash and a national modeling opportunity. Models of the Runway, which follows the models' lives "behind the seams" of Project Runway, currently airs Thursdays at 11pm ET/PT.

Beginning today, hopeful models can enter the Models of the Runway Casting Challenge on myLifetime.com, MySpace at www.myspace.com/modelsoftherunway or ProjectRunway.com, where they can complete an online application and upload an introductory video and three photos of themselves. They will also be required to submit other materials, including a brief essay that outlines why they feel they deserve to be on Models of the Runway and how, if selected, it would change their lives. Functionality for Models of the Runway Casting Challenge will be provided by leading online interactive casting site GotCast.com.

"We are very excited to let America help us cast Models of the Runway," said Dan Suratt, Executive Vice President, Digital Media and Business Development, Lifetime Networks. "It's a natural fit to work with MySpace on this competition to reach a broader audience for both programs, effectively promote the Models of the Runway Casting Challenge and potentially find fashion's next supermodel."

"MySpace empowers its community to discover great content and share it with their friends," said Jason Kirk, Vice President of Video and Entertainment for MySpace. "We're thrilled to see how the Models of the Runway community on MySpace will socialize and share this unique content."

"The Project Runway brand continues to seek untapped talent in new and creative ways, and we are thrilled to be going viral with the Models of the Runway Casting Challenge," said Barbara Schneeweiss, Vice President, TV and Film Production and Development at The Weinstein Company. "It allows us to incorporate the fans directly into the selection process, giving them the opportunity to participate in the show that they love so much."

The winner of the Models of the Runway Casting Challenge will be selected from a multiple round, online voting process in conjunction with guidance from the Program's producers and Lifetime during the final stage of the competition. Call for entries and the first round of voting on myLifetime.com, MySpace and ProjectRunway.com will end September 20, 2009, when the challenge's contestant pool will be reduced by approximately 25%. Remaining contestants will be required to provide additional videos and information to secure more online votes to advance to the third round. The Models of the Runway Casting Challenge contestants will then be put through the next round of online voting, with five prospective models scheduled to be announced on October 31, 2009. The winner will be unveiled in November of this year.

The sixth season of Project Runway made its long awaited return to television on Lifetime on August, 20, 2009, when it became the highest-rated premiere for the series ever and in the Network's 25-year history. Models of the Runway also performed well in its debut, averaging 1.9 million Total Viewers.

ABOUT PROJECT RUNWAY AND MODELS OF THE RUNWAY

Hosted by supermodel and fashion maven Heidi Klum, the hit series Project Runway provides budding designers with an opportunity to launch their careers in fashion, under the watchful eye of mentor and Liz Claiborne Chief Creative Officer Tim Gunn. The wildly successful competition reality series has proven to be one of television's most talked about shows and is this year's highest-rated unscripted competition series premiere on all of cable.

Models of the Runway, an exciting new companion series to Project Runway, gives fans a behind-the-scenes look at the reality competition -- from the models' perspective. Viewers experience the drama, anxiety, joys, tears and frustrations as the models themselves face elimination each week and compete for a cash prize and photo spread in Marie Claire magazine.

Produced by The Weinstein Company, Miramax Films, Bunim-Murray Productions and Full Picture Productions, Project Runway and Models of the Runway are executive produced by Bob and Harvey Weinstein, Co-Chairmen of The Weinstein Company, and Jon Murray and Sara Rea of Bunim-Murray Productions (The Real World). Heidi Klum; Desiree Gruber and Jane Cha of New York City-based Full Picture also executive produce both series. Barbara Schneeweiss oversees the production on behalf of The Weinstein Company.

About GOTCAST

GotCast.com, led by its new CEO Alec Shankman (formerly the long-standing Head of Alternative Programming at Abrams Artists Agency), is the Web's premier interactive TV casting & social networking platform for aspiring talent. It is currently powering interactive castings for nearly every network, studio, production company, and casting director in the business. GotCast is making it realistic and possible for people from coast-to-coast to have a shot at getting noticed by casting directors and network execs in Hollywood -- without having to make a pre-emptive move to L.A.

About Lifetime Digital Media

Lifetime Digital Media, the ultimate digital source for women's entertainment, escape and play, reaches women wherever and however they connect, play and share. Combined with the reach of the Lifetime Networks, Lifetime Digital Media provides sponsors an unrivaled opportunity to reach women with a powerful, singular-branded experience across all platforms. More than 3.8 million women per month (May, 2009; ComScore Media Metrix) visit Lifetime Digital's robust properties (myLifetime.com, Roiworld.com, DressUpChallenge.com, LMN.tv, LifetimeMoms.com, and MothersClick.com) and consume Lifetime's content on mobile devices and partner platforms.

About Lifetime Networks

Lifetime Networks is a diverse, multi-media company, committed to offering the highest quality entertainment and information programming that celebrates, entertains and supports women.

Through its award-winning public affairs initiatives, the Company also advocates a wide range of issues affecting women and their families. Lifetime Television, Lifetime Movie Network, Lifetime Real Women and Lifetime Digital are part of Lifetime Entertainment Services, a 50/50 joint venture of Hearst Corporation and The Walt Disney Company.





  [september 2009]  
S
M
T
W
T
F
S
  


· MODELS OF THE RUNWAY (LIFETIME)
· PROJECT RUNWAY (BRAVO)





[04/19/21 - 04:18 PM]
Investigation Discovery Announces Arrest of a Convicted Murderer on the Run Thanks to Tip from the "In Pursuit with John Walsh" Hotline
"Thanks to a direct tip from a brave tipster into the 'In Pursuit' hotline and our great partners at the U.S. Marshals, a convicted murderer is now off the streets," said host and executive producer, John Walsh.

[04/19/21 - 12:03 PM]
MTV Unveils the Highly Anticipated 2021 "MTV Movie & TV Awards" Nominees
Beginning today, April 19, fans can vote for their favorites across 25 gender-neutral categories including "Best Kiss," "Breakthrough Performance," "Best Show," and more by visiting vote.mtv.com through April 30.

[04/19/21 - 11:21 AM]
Video: "Exposure" Trailer - A Hulu Exclusive - Series Premieres April 26
"Exposure" is a competition series where contestants compete for a photography gig that could change one of their lives forever.

[04/19/21 - 11:19 AM]
Peacock's Countdown to Tokyo Programming Adds Gymnastics Docuseries "Golden: The Journey of USA's Elite Gymnasts"
The six-episode docuseries follows top American gymnasts - Olympic gold medalist Laurie Hernandez, Morgan Hurd, Sunisa Lee, Konnor McClain, and MyKayla Skinner - as they compete for the four coveted Team USA roster spots in the Olympic team competition.

[04/19/21 - 11:01 AM]
Video: "Death and Nightingales" - Official Trailer - Starz
An epic tale of love, betrayal, deception, and revenge set in the Irish countryside in 1885.

[04/19/21 - 10:45 AM]
Apple Orders Bilingual Thriller "Now and Then"
Set in Miami with an all-Hispanic cast, "Now and Then" is a multi-layered thriller that explores the differences between youthful aspirations and the reality of adulthood, when the lives of a group of college best friends are forever changed after a celebratory weekend ends up with one of them dead.

[04/19/21 - 10:04 AM]
FX Sets Premiere Date for Season Two of "Dave"
Season two guest stars will include CL, Kendall Jenner, Hailey Bieber, Benny Blanco, Kyle Kuzma, Doja Cat, J Balvin, Rae Sremmurd (Swae Lee & Slim Jxmmi), Kareem Abdul-Jabbar, Lil Yachty, Lil Nas X, Kevin Hart and more.

[04/19/21 - 10:02 AM]
Sunday's Broadcast Ratings: "Academy of Country Music Awards" Tops Charts for CBS
The Eye wins the evening in both total viewers and adults 18-49.

[04/19/21 - 10:01 AM]
Netflix's Popular Mother/Daughter Coming of Age Series "Ginny & Georgia" Renewed for Second Season
More than 52 million member households chose to watch the new coming-of-age series in its first 28 days.

[04/19/21 - 09:31 AM]
Video: "Money, Explained" - Official Trailer - Netflix
We spend it, borrow it and save it. Now let's talk about money and its many minefields, from credit cards to casinos, scammers to student loans.

[04/19/21 - 09:16 AM]
All That Glitters Is Gold for Bravo When "Shahs of Sunset" Returns on Sunday, May 16 at 8PM ET/PT
Returning for season nine: Reza Farahan, Mercedes "MJ" Javid, Mike Shouhed, Golnesa "GG" Gharachedaghi, Destiney Rose, and Nema Vand.

[04/19/21 - 09:00 AM]
Video: HBO Max Comedy Series "That Damn Michael Che" Releases Teaser Ahead of May 6 Premiere
Fellow "SNL" cast members Cecily Strong, Heidi Gardner, Colin Quinn, Ellen Cleghorne and Colin Jost lend their talents along with guest stars Omari Hardwick, Geoffrey Owens, Godfrey, Billy Porter and Method Man.

[04/19/21 - 09:00 AM]
New AMC+ Original "Too Close" Starring Emily Watson Joins May Lineup
For the month of May, AMC+ offers subscribers a wide variety of critically acclaimed and commercial-free programming, including compelling new dramas, fan-favorite franchises, and film collections from across the company's entertainment networks and targeted streaming services.

[04/19/21 - 09:00 AM]
Amazon Original Anthology Series "Solos" to Premiere May 21 on Prime Video
Academy Award-winning actors Morgan Freeman, Anne Hathaway and Helen Mirren, Emmy Award-winning actor Uzo Aduba, Nicole Beharie, Anthony Mackie, Dan Stevens, and Constance Wu are among the featured talent.

[04/19/21 - 08:08 AM]
Acorn TV Original Seaside Murder Mystery "Whitstable Pearl" Docks Monday, May 24
The six-part British detective drama explores the dark undercurrents of murder and debauchery swirling beneath the surface of the picturesque English seaside town of Whitstable, famous for its native oysters and buffeted by the prevailing winds and spray of the North Sea.