MARK BURNETT NAMED EXECUTIVE PRODUCER OF "36TH ANNUAL PEOPLE'S CHOICE AWARDS" TO BE BROADCAST WEDNESDAY, JAN. 6, 9:00-11:00 PM ON THE CBS TELEVISION NETWORK
Queen Latifah Returns as Host for the Fourth Consecutive Year As the Show Moves To Its New Home at the Nokia Theater L.A. LIVE
Mark Burnett has been named executive producer of 36TH ANNUAL PEOPLE'S CHOICE AWARDS and Queen Latifah will return as host for the fourth consecutive year when the awards show, in which fans honor their favorites in movies, music and television, is broadcast Wednesday, Jan. 6 (9:00-11:00 PM, ET/PT) on the CBS Television Network.
"I am so excited to be working with the 'People's Choice Awards,'" said Burnett, President of Mark Burnett Productions. "The PCA is a terrific franchise but more importantly, an essential voice for the people. I look forward to producing a show that not only celebrates and honors all the favorite movies, music and television of 2009, but creates some of the very first buzz-worthy moments of 2010."
"We are thrilled to introduce our new Executive Producer, Mark Burnett, known for creating must-see moments that surprise and engage television audiences," said Fred Nelson, President of People's Choice. "Burnett's out-of-the-box vision and experience in awards show production make him the perfect choice to reinvigorate the 'People's Choice Awards,' and combining his creativity with Queen Latifah's presence ensures that we deliver the type of show the fans truly want and deserve."
Award-winning performer Queen Latifah returns to host the PEOPLE'S CHOICE AWARDS for the fourth consecutive year. Since her last appearance, Queen Latifah has released a new album, Persona, loaned her voice to the animated film, "Ice Age: Dawn of the Dinosaurs," and wrapped production on the new comedy film "Valentine's Day."
36TH ANNUAL PEOPLE'S CHOICE AWARDS will be broadcast live from its new home at the Nokia Theater, which is the centerpiece of L.A. LIVE, a four million square foot/ $2.5 billion downtown Los Angeles entertainment, sports, dining and residential district adjacent to Staples Center.
Mark Burnett is a leading executive producer for primetime television, cable and the internet, and has produced over 1,100 hours of television programming which regularly airs in more than 70 countries around the world. Mark Burnett has revolutionized television with continuing hits such as "Survivor" (CBS), "The Apprentice" (NBC), the now syndicated "Are You Smarter Than a 5th Grader?" (FOX), which is currently being produced in 55 countries, the daytime syndicated hit "Martha," and the new series "Shark Tank" (ABC); giving Mark different series on each of the four major networks. Mark has garnered other current hit cable series in 2009 with "Bully Beatdown" (MTV), "StarMaker" (MTV), and "How'd You Get So Rich" (TV Land). In the summers of 2007, 2008, and 2009, Burnett entered the world of award shows when he served as executive producer for the MTV Movie Awards. Since 2001, Mark Burnett shows have garnered a total of 60 Emmy Award nominations including two wins for best reality series, along with four People's Choice Awards for favorite reality series. Burnett has been named one of the most influential people in the world by Time magazine and named TV Guide's most valuable player. He has won Brandweek's Marketer of the Year Award, The Brandon Tartikoff Legacy Award, and the prestigious Rose D'or Frapa Format Award. In 2007, Mark Burnett was inducted into the Broadcasting and Cable Hall of Fame. In July of 2009, Mark was honored by the Hollywood Chamber of Commerce when he was presented with a star on the Hollywood Walk of Fame.
Now in its 36th year, the PEOPLE'S CHOICE AWARDS is voted on entirely by the public for fan favorites in music, movies and television. The "People's Choice" website at http://www.peopleschoice.com/ serves as a year-round destination for entertainment enthusiasts to voice their opinions on pop culture, and determine the nominees and winners for the annual awards show. Fred Nelson is the President of People's Choice, and the awards show is produced by Procter & Gamble Productions, Inc., which is represented by MediaVest Worldwide, Inc., supervisors of the production. Mark Burnett is the Executive Producer of the 36TH ANNUAL PEOPLE'S CHOICE AWARDS.