or


[09/24/09 - 01:50 PM]
MTV's All-New Scripted Supernatural Mystery Series, 'Valemont,' to Premiere with 'The Hills' and 'The City' on Tuesday, September 29
Kristen Hager, Eric Balfour and Nikki Blonsky co-star in the short-form series, which will run for six consecutive weeks.

[via press release from MTV]

MTV's All-New Scripted Supernatural Mystery Series, 'Valemont,' To Premiere With 'The Hills' and 'The City' on Tuesday, September 29

Verizon Wireless to Sponsor Online and Mobile Content; Post Bonus Content on V Cast

NEW YORK, Sept. 24 -- MTV today announced that "Valemont," its all-new scripted, supernatural mystery series, co-produced with Electric Farm Entertainment, will premiere on Tuesday, September 29. "Valemont" is the first short-form series of its kind: a co-branded project that seamlessly weaves the narrative throughout linear, digital and mobile platforms. For six consecutive weeks, two and a half minute episodes of "Valemont" will premiere in the commercial pods directly preceding "The Hills" (10 p.m. ET/PT) and following "The City" (10:30 p.m. ET/PT). The concluding 23 episodes of the series will be made available online at MTV.com and on V Cast Video from Verizon Wireless, along with other bonus footage.

"Valemont" follows 18 year-old Sophie, played by Kristen Hager ("Wanted," "Aliens vs. Predator," "I'm Not There"), as she infiltrates Valemont University, an exclusive and distinguished East Coast college that her brother Eric attended. As Sophie delves deeper into the mystery of her brother's disappearance from school, more details emerge about her family and the origins of the elite Valemont students.

Eric will be played by Eric Balfour ("Six Feet Under," "24," "The O.C.") and "Valemont" will co-star Nikki Blonsky ("Hairspray," "Ugly Betty"), Jessica Parker Kennedy ("Smallville") and Dillon Casey ("Warehouse 13").

Verizon Wireless' phones will play an integral role in the storyline, as each episode begins with a video clip or text message from Eric's mobile device. The phones will provide clues to characters in the show, as well as to viewers watching at home - through SMS messages that fans can register to receive - and through an online gaming experience at ValemontU.com. In addition, a five second Verizon Wireless billboard will close each new episode of "Valemont," driving to additional exclusive content on V CAST.

"With 'Valemont,' we're taking storytelling to new heights by incorporating central parts of the show's narrative on-air, online and on mobile," said John Shea, Executive Vice President of Integrated Marketing, MTV Networks. "What's great about this integration with Verizon Wireless is how the mystery of 'Valemont' unfolds for its characters across platforms, mirroring the way the audience receives information and interacts with the show."

At ValemontU.com, visitors can apply to the school and receive an interactive Verizon Wireless phone that immerses them into the inner-workings of the private university as a part of the story. Registered users will then engage with clues, tasks and messages that are embedded throughout the site's offerings, which include campus photos and maps, blogs from professors and students, and active in-character student Twitter accounts. MTV and Verizon Wireless will promote Valemont University as a "real" educational institution with listings on Ratemyprofessor.com, mtvU.com and on VerizonWireless.com/Valemont.

About MTV

MTV is the dynamic, vibrant experiment at the intersection of music, creativity and youth culture. For over 27 years, MTV has evolved, challenged the norm, and detonated boundaries -- giving each new generation a creative outlet and voice that entertains, informs and unites on every platform and screen. On-air, MTV is the number one rated full-day ad-supported cable network for P12-24. Online, MTV.com grew a healthy +9% from 1Q09, averaging 23.6M unique visitors for the second quarter of 2009. The site continues to grow video content streams, up significantly from 1Q09 by +15%, generating a whopping 262.2M streams in Q209, a +7% increase from the same time period last year. And MTV's successful sibling networks MTV2, mtvU and MTV Tr3s each deliver unprecedented customized content, super-serving music fans, college students and young American Latinos like no one else. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world's leading creators of programming and content across all media platforms.





  [september 2009]  
S
M
T
W
T
F
S
  


· 24 (FOX)
· CITY, THE (MTV)
· HILLS, THE (MTV)
· OC, THE (FOX)
· SIX FEET UNDER (HBO)
· SMALLVILLE (CW)
· UGLY BETTY (ABC)
· WAREHOUSE 13 (SYFY)









[04/19/15 - 08:41 AM]
Saturday's Broadcast Ratings: NHL, UFC Top Demos for NBC, FOX
Coverage of the NHL Playoffs and UFC on FOX lead the night among adults 18-49.

[04/19/15 - 08:37 AM]
NBC Sports Coverage of Stanley Cup Playoff Hockey Ties for the Nightlong Win in Adults 18-49 Among the Big 4 Networks
NBC spins the numbers for Saturday, April 18.

[04/18/15 - 01:32 PM]
Pete Rose Serves FOX Sports as Guest Analyst
In his television role, Rose provides analysis and insight for FOX Sports' pregame and postgame shows as part of its presentation of regular-season MLB games on both FOX and FOX Sports 1.

[04/18/15 - 08:56 AM]
Friday's Broadcast Ratings: ABC Tops Demos for Second Consecutive Week with "Shark Tank"
Plus: The CW's new Friday lineup opens on par with its offerings from a year ago.

[04/18/15 - 08:44 AM]
ABC Dominates Friday with the Top 3 Shows for the 2nd Straight Week
ABC spins the numbers for Friday, April 17.

[04/18/15 - 08:43 AM]
"Grimm" Ties for #2 in Its Time Period in Adults 18-49
NBC spins the numbers for Friday, April 17.

[04/17/15 - 01:16 PM]
NBC's "The Night Shift" Collaborates with First Lady Michelle Obama, Dr. Jill Biden and Joining Forces
The First Lady and Dr. Biden will also appear in the show's episode airing on Monday, May 4.

[04/17/15 - 11:47 AM]
CBS Announces 2014-2015 Season Finale Storylines, Featuring Dramatic Conclusions, Big Reveals and a Couple of Weddings
The Eye details its May sweeps programming highlights (SPOILERS!).

[04/17/15 - 10:20 AM]
Spike TV Partners with Jerry Bruckheimer Television and Warner Horizon Television to Develop Family Drama "Harvest"
The project centers on a mild-mannered cemetery caretaker who finds his small town life in jeopardy when his estranged, criminal father tracks him down.

[04/17/15 - 09:04 AM]
The Black Eyed Peas & ESPN Collaborate to Make 2015 NBA Playoffs "Awesome"
The broadcast open stars The Black Eyed Peas members' will.i.am, Taboo and apl.de.ap and features their hit single "Awesome," which they wrote for the NBA Playoffs and to capture the energy and excitement of the action.

[04/17/15 - 09:01 AM]
Live + 3 Day Ratings: ABC's "Secrets and Lies" Spikes 62% to Move Ahead of NBC's "A.D." in Adults 18-49
ABC further spins the numbers for Sunday, April 12.

[04/17/15 - 08:55 AM]
"Dateline" Delivers NBC's Top Total-Viewer Result in the Thursday 10 P.M. Hour in 11 Weeks
NBC spins the numbers for Thursday, April 16.

[04/17/15 - 08:37 AM]
Thursday's Broadcast Ratings: "Big Bang Theory" Keeps CBS on Top
The Eye once again leads the night in both total viewers and adults 18-49.

[04/17/15 - 08:33 AM]
ABC's "Scandal" Returns Up and Wins Its Hour Among Adults 18-49
ABC spins the numbers for Thursday, April 16.

[04/17/15 - 08:22 AM]
LION BABE Covers Legendary Chicago Artist Curtis Mayfield's "Move on Up" for ESPN's NFL Draft
"Chicago has such a great music tradition and since the draft is here for the first time, we really wanted to use the song of a legendary artist from this city," said Kevin Wilson.