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[09/28/09 - 11:03 AM]
CBS Interactive Extends the Survivor Experience with New CBS Mobile and CBS.com Offerings
Users have the chance to win the weekly $10,000 prize when they vote in the "Player of the Week" competition.

[via press release from CBS]

CBS INTERACTIVE EXTENDS THE SURVIVOR EXPERIENCE WITH NEW CBS MOBILE AND CBS.COM OFFERINGS

New SURVIVOR Mobile Site, Palm Pre Application and Official CBS.com Hub Allow Users to Participate in Fantasy Game, Access Video Content and More

LOS ANGELES and SAN FRANCISCO, Sept. 28 - CBS Interactive today announced the launch of the new CBS Mobile SURVIVOR mobile Web site and Palm Pre application for Sprint customers, offering SURVIVOR fans access to full episodes, clips and videos of the eliminated Survivors, control of their CBS.com SURVIVOR Fantasy team, and the chance to win the weekly $10,000 prize when they vote in the "Player of the Week" competition.*

CBS Mobile's new SURVIVOR mobile Web site and Palm Pre application, developed by Treemo Labs and sponsored by Sprint, features:

�� Watch Video Content: Sprint customers can watch episode and preview clips, as well as cast interviews on both the Palm Pre application and the SURVIVOR Mobile Web site. Full episodes of SURVIVOR: SAMOA can be streamed from the Palm Pre application.

�� Play SURVIVOR Fantasy: Sprint customers who play the SURVIVOR Fantasy game on CBS.com can control their Fantasy team from within the Palm Pre application or on the SURVIVOR Mobile Web site.

�� Play and Win with Weekly Player of the Week: Sprint customers can vote for the Player of the Week from their mobile phone-and registered fans also have the chance to win the weekly $10,000 sweepstakes*.

�� Dig Deeper into the Show: Learn about the show, the cast and this season's SURVIVOR location, Samoa, through photos, bios, video interviews, and the latest SURVIVOR Guide.

CBS.com also extends and compliments the SURVIVOR: SAMOA experience through new offerings this season such as Survivor video trivia, where SURVIVOR fans can test their knowledge of the show. For the fifth consecutive season, fans can participate in the SURVIVOR Fantasy League, an online contest that lets fans compete to win a trip to Samoa, and the "Player of the Week" competition, a sweepstakes* encouraging fans to vote for their favorite player each week for the chance to win $10,000.

In addition, fans can visit the official SURVIVOR hub on CBS.com for access to full SURVIVOR: SAMOA episodes, secret scenes, sneak peek, interviews, behind-the-scenes, final words, castaway commentaries, and the all new Immunity Blog with Coach and Debbie from season 18. SURVIVOR fans are also able to stay up-to-date on everything SURVIVOR with the official show Twitter feed.

SURVIVOR: SAMOA airs on Thursdays at 8:00 PM, ET/PT on the CBS Television Network.

About CBS Mobile

CBS Mobile, a unit of CBS Interactive Inc., is charged with building CBS Corporation's wireless business across entertainment, sports and news for CBS, The CW, and CBS Paramount Television. As part of this mission, CBS Mobile offers consumers some of the most innovative and best-of wireless content available today, ranging from the nation's first mobile video alerts for CBS Mobile News, CBS Sports Mobile and entertainment properties, to some of the nation's largest mobile Web sites, made-for-mobile video on all major carriers, a 24/7 mobile television network, and partnerships with the world's more leading edge mobile technology and ad targeting companies. CBS Corporation is the parent company of CBS Interactive Inc.

About CBS Interactive

CBS Interactive, a division of CBS Corporation, is the best online content network for information and entertainment. With more than 200 million people visiting its properties each month, it is the 8th largest Web property globally. Its portfolio of leading brands, which include CNET, CBS.com, CBSSports.com, GameSpot, TV.com, BNET, CBS RADIO and Last.fm, span popular categories like technology, entertainment, sports, news and business.





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