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[09/28/09 - 12:34 AM] The 10 Things You Need to Know About the New Season: #1 - 68% of New Shows Fail By Brian Ford Sullivan (TFC) |
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Please note: As a courtesy, please do not reproduce these comments to newsgroups, forums or other online places. Links only please.
Welcome once again to "The 10 Things You Need to Know About the New Season," our annual feature about, well... the 10 things you need to know about the new season. The goal of this venture is to address not only common questions people have about television but to also demystify (or potentially reaffirm) stigmas out there about certain networks, time periods, genres and so forth. So with that in mind let us put on our journalistic caps and give you the cold hard truth about what's potentially ahead for some of your favorite new and returning shows...
1. Only 32% of new network shows make it to a second season.
The CW's "The Beautiful Life" will eventually have a lot of company: in the past 10 seasons, only 32% of new shows on average made it to a second season. Last season it was even worse: just 11 of the 44 new shows (or 25%) made the cut for a sophomore run. The best survival rate? 35% during the 2000-2001 and 2001-2002 seasons. In other words, for better or worse, between 29-34 of this season's 45 (and counting) newcomers will be axed by May 2010. Don't believe us? Check out the hard data:
| season | abc | cbs | fox | nbc | upn | wb | cw | total |
| 1999-2000 | 3/12 (25%) | 6/12 (50%) | 2/12 (17%) | 5/15 (33%) | 1/7 (14%) | 5/10 (50%) | | 22/68 (32%) |
| 2000-2001 | 5/12 (42%) | 4/10 (40%) | 4/12 (33%) | 5/17 (29%) | 2/8 (25%) | 3/7 (43%) | | 23/66 (35%) |
| 2001-2002 | 4/16 (25%) | 4/11 (36%) | 5/17 (29%) | 7/15 (47%) | 2/5 (40%) | 4/11 (36%) | | 26/75 (35%) |
| 2002-2003 | 7/21 (33%) | 5/12 (42%) | 4/17 (24%) | 8/17 (47%) | 2/6 (33%) | 5/13 (38%) | | 31/86 (36%) |
| 2003-2004 | 2/17 (12%) | 4/8 (50%) | 7/22 (32%) | 3/11 (27%) | 2/9 (22%) | 4/11 (36%) | | 22/78 (28%) |
| 2004-2005 | 9/21 (43%) | 3/11 (27%) | 6/17 (35%) | 6/20 (30%) | 2/8 (25%) | 2/7 (29%) | | 28/84 (33%) |
| 2005-2006 | 2/17 (12%) | 6/12 (50%) | 4/11 (36%) | 3/16 (19%) | 1/5 (20%) | 1/8 (13%) | | 17/69 (25%) |
| 2006-2007 | 7/27 (26%) | 4/10 (40%) | 3/14 (21%) | 6/17 (35%) | | | 2/4 (50%) | 22/72 (31%) |
| 2007-2008 | 9/21 (43%) | 3/11 (27%) | 3/11 (27%) | 4/15 (27%) | | | 2/8 (25%) | 21/66 (32%) |
| 2008-2009 | 6/17 (35%) | 2/8 (25%) | 5/10 (50%) | 3/17 (18%) | | | 1/8 (13%) | 17/60 (28%) |
| total | 54/181 (30%) | 41/105 (39%) | 43/143 (30%) | 50/160 (31%) | 12/48 (25%) | 24/67 (36%) | 5/20 (25%) | 229/724 (32%) |
* the above table has been revised to reflect the fates of 2009's summer series
From this we can also glean a few other pieces of info - CBS (39%) and The WB (36%) had the best survival rates while FOX (30%), UPN (25%) and The CW (25%) had the worst. But considering that both UPN and the WB don't exist anymore, that doesn't necessarily translate into longevity as a whole.
So brace yourself, chances are the majority of the new shows you've added to your viewing schedule won't be back this time next year.
TOMORROW: Which day of the week is the toughest to launch a new show?
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[09/25/26 - 10:02 AM] Season Two of "The Tonight Show Starring Jimmy Fallon" Hit Microdrama Series "Who Billionaire? Me Billionaire." Premieres This Sunday, Sept. 27 The vertical comedy series is the first microdrama produced by a late-night television franchise, with its first season generating 27 million digital views.
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[09/25/26 - 09:19 AM] Volpi Cup Winner and Emmy & Golden Globe Nominee Peter Sarsgaard Joins Scottish Highland Drama "Laird" for Paramount+ Sarsgaard will star as Peter Bergstrom, a ruthless, self-made tech titan and land magnate whose influence spans continents.
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[09/25/26 - 09:01 AM] "Evil Dead Burn" Begins Streaming Exclusively on HBO Max October 2 The film unleashes the franchise's most savage and terrifying ride to date with an all-new chapter of carnage and demonic mayhem.
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[09/25/26 - 07:04 AM] Video: AMC+ Unveils Bewitching Trailer for the Highly Anticipated Contemporary Mystery Thriller, "Yaga" The contemporary mystery thriller which reimagines the myth of Baba Yaga, is set for a two-episode premiere on Friday, October 23, exclusively in the U.S. on AMC+.
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[09/25/26 - 07:00 AM] Paramount and Spotify Partner for the "2026 MTV Video Music Awards (VMAs)" on CBS The collaboration will extend the "VMAs" experience through a dedicated on-platform destination on Spotify, launching today.
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[09/25/26 - 05:17 AM] Video: "#Love" - Official Trailer - Netflix A practical dating app founder and her adventurous competitor test their opposing theories about love through a 60-day challenge to find the right match.
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[09/24/26 - 03:01 PM] Video: "Did Someone Happen to Mention Me?" - Official Trailer - Netflix Once Japan's most renowned actor, Gen is suddenly forgotten. Fueled by a need for recognition, he claws his way back from zero in this comedy.
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[09/24/26 - 02:02 PM] Tubi Announces New Original Docuseries "Just One Before I Die" Offering an Inside Look at the Buffalo Bills Fanbase All episodes premiere for free exclusively on Tubi on Wednesday, October 21.
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[09/24/26 - 02:01 PM] Prime Video Announces Worldwide Exclusive Streaming of "Quiz from God," a Reboot of the Phenomenal Korean Mystery Drama, Starring Shotaro Mamiya - Premiering Friday, Dec 4, 2026 The series follows Haruto Hatsushima, a genius forensic pathologist and former neurosurgeon hailed by those around him as "a genius chosen by God" - yet dismissed as being eccentric by his colleagues.
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[09/24/26 - 12:25 PM] ABC News Wins Across the Board in Late Night and Friday Night "20/20" ranks as Friday's No. 1 newsmagazine in Total Viewers, Adults 25-54 and Adults 18-49, drawing its largest audience in two months and growing year to year in all key measures.
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[09/24/26 - 12:01 PM] "The Graham Norton Show" Returns with All-New Episodes Thursday, October 1 on BBC America Episodes will also be available to stream on AMC+, Acorn TV, and All Reality.
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[09/24/26 - 12:00 PM] Presenters Announced for the "2026 Video Music Awards (VMAs)" Airing Sunday, Sept. 27 on CBS Alex Warren, Belmont Cameli, Brandon Sklenar, Charli xcx, Ciara Miller, David Corenswet, Ella Bright, Isabel May, Jeff Probst, Rachel Dratch, Teyana Taylor, Troye Sivan, and Tyla are among the featured talent.
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[09/24/26 - 11:29 AM] Marquee Championship Doubleheader Leads UFC Return to Madison Square Garden Streaming on Paramount+ Saturday, November 14 In the main event, newly crowned undisputed UFC heavyweight champion Ciryl Gane looks to make his first title defense against No. 4 ranked contender Josh Hokit.
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[09/24/26 - 10:02 AM] "The Beast in Me" Returning for a Second Season on Netflix as Netflix and Howard Gordon Forge Creative Partnership Executive producer Claire Danes will reprise her Emmy-nominated role as Aggie Wiggs.
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[09/24/26 - 10:01 AM] What's New on HBO Max This October Streaming premieres include "The Housemaid" (October 9), "The Death of Robin Hood" (October 16), and "The Invite" (October 23).
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