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[09/28/09 - 12:34 AM]
The 10 Things You Need to Know About the New Season: #1 - 68% of New Shows Fail
By Brian Ford Sullivan (TFC) |
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Please note: As a courtesy, please do not reproduce these comments to newsgroups, forums or other online places. Links only please.
Welcome once again to "The 10 Things You Need to Know About the New Season," our annual feature about, well... the 10 things you need to know about the new season. The goal of this venture is to address not only common questions people have about television but to also demystify (or potentially reaffirm) stigmas out there about certain networks, time periods, genres and so forth. So with that in mind let us put on our journalistic caps and give you the cold hard truth about what's potentially ahead for some of your favorite new and returning shows...
1. Only 32% of new network shows make it to a second season.
The CW's "The Beautiful Life" will eventually have a lot of company: in the past 10 seasons, only 32% of new shows on average made it to a second season. Last season it was even worse: just 11 of the 44 new shows (or 25%) made the cut for a sophomore run. The best survival rate? 35% during the 2000-2001 and 2001-2002 seasons. In other words, for better or worse, between 29-34 of this season's 45 (and counting) newcomers will be axed by May 2010. Don't believe us? Check out the hard data:
| season | abc | cbs | fox | nbc | upn | wb | cw | total |
| 1999-2000 | 3/12 (25%) | 6/12 (50%) | 2/12 (17%) | 5/15 (33%) | 1/7 (14%) | 5/10 (50%) | | 22/68 (32%) |
| 2000-2001 | 5/12 (42%) | 4/10 (40%) | 4/12 (33%) | 5/17 (29%) | 2/8 (25%) | 3/7 (43%) | | 23/66 (35%) |
| 2001-2002 | 4/16 (25%) | 4/11 (36%) | 5/17 (29%) | 7/15 (47%) | 2/5 (40%) | 4/11 (36%) | | 26/75 (35%) |
| 2002-2003 | 7/21 (33%) | 5/12 (42%) | 4/17 (24%) | 8/17 (47%) | 2/6 (33%) | 5/13 (38%) | | 31/86 (36%) |
| 2003-2004 | 2/17 (12%) | 4/8 (50%) | 7/22 (32%) | 3/11 (27%) | 2/9 (22%) | 4/11 (36%) | | 22/78 (28%) |
| 2004-2005 | 9/21 (43%) | 3/11 (27%) | 6/17 (35%) | 6/20 (30%) | 2/8 (25%) | 2/7 (29%) | | 28/84 (33%) |
| 2005-2006 | 2/17 (12%) | 6/12 (50%) | 4/11 (36%) | 3/16 (19%) | 1/5 (20%) | 1/8 (13%) | | 17/69 (25%) |
| 2006-2007 | 7/27 (26%) | 4/10 (40%) | 3/14 (21%) | 6/17 (35%) | | | 2/4 (50%) | 22/72 (31%) |
| 2007-2008 | 9/21 (43%) | 3/11 (27%) | 3/11 (27%) | 4/15 (27%) | | | 2/8 (25%) | 21/66 (32%) |
| 2008-2009 | 6/17 (35%) | 2/8 (25%) | 5/10 (50%) | 3/17 (18%) | | | 1/8 (13%) | 17/60 (28%) |
| total | 54/181 (30%) | 41/105 (39%) | 43/143 (30%) | 50/160 (31%) | 12/48 (25%) | 24/67 (36%) | 5/20 (25%) | 229/724 (32%) |
* the above table has been revised to reflect the fates of 2009's summer series
From this we can also glean a few other pieces of info - CBS (39%) and The WB (36%) had the best survival rates while FOX (30%), UPN (25%) and The CW (25%) had the worst. But considering that both UPN and the WB don't exist anymore, that doesn't necessarily translate into longevity as a whole.
So brace yourself, chances are the majority of the new shows you've added to your viewing schedule won't be back this time next year.
TOMORROW: Which day of the week is the toughest to launch a new show?
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[09/08/26 - 12:34 PM]
ESPN and Apple Music Collaborate on "Monday Night Football" Music Curation for the 2026-27 Season, Leading Up to ESPN's First-Ever Super Bowl and the Apple Music Super Bowl Halftime Show
The first song and artist Apple Music has selected is the recently-released single, "Dead Fresh" by Lil Baby, which will run in ESPN's Week 1 promotional efforts.
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[09/08/26 - 12:01 PM]
Netflix Top 10: Week of August 31 - "The Whisper Man" Tracks Down No. 1 in This Week's Top 10
"Death of the Pastor's Wife" held the top spot of the English TV list with 13.9 million views.
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[09/08/26 - 12:01 PM]
Drama and Rumors Bloom as "The Real Housewives of Potomac" Season 11 Launches on Sunday, Oct 11. at 8 P.M. ET/PT
Returning "housewives" include Karen Huger, Gizelle Bryant, Ashley Darby, Dr. Wendy Osefo, Stacey Rusch and Tia Glover.
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[09/08/26 - 11:13 AM]
Jamie Demetriou and Amelia Dimoldenberg to Host Next Two Episodes of "Saturday Night Live UK," with Musical Guests Royal Blood and Rachel Chinouriri
They'll join the previously announced Jeff Goldblum and CMAT.
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[09/08/26 - 10:30 AM]
Prime Video Announces September 24 Premiere Date for "Go Deep: The DeSean Jackson Story"
The groundbreaking documentary traces the story of a father, his two sons, and their family's pursuit of the American Dream through football excellence.
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[09/08/26 - 10:09 AM]
FOX MLB Posts Best Regular Season Thursday Night Baseball Telecast Since 2022
2,668,000 viewers tuned-in to FOX Thursday for a two-game slate highlighted by the Cubs' 2-1 win over the Brewers in most of the country.
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[09/08/26 - 10:03 AM]
"Moonshiners" Celebrates 250 Years of American Rebellion, Risk and Reward in All-New Season Premiering Tuesday, September 29 at 8PM ET/PT on Discovery Channel
It's a 250-year celebration of life, liberty and the pursuit of tax-free liquor when America's favorite Appalachian distillers return in an all-new season.
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[09/08/26 - 10:02 AM]
ESPN Studio Lineup Continues 2026 Momentum with Record August Audiences
As a year-long pattern of strong viewership continued, multiple programs delivered their best August viewership on record, while overall studio show audiences increased 13% year over year.
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[09/08/26 - 10:01 AM]
"The Tonight Show Starring Jimmy Fallon" Scores Four Special Episodes Post-"Sunday Night Football" This Fall on NBC
The first Sunday night show is set for September 27 when Fallon will welcome an all-star lineup of guests, including Sylvester Stallone and Luke Bryan.
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[09/08/26 - 10:01 AM]
HBO Original Documentary "Siren: The Voices of Shelley" Beattie Debuts September 22
While searching the internet one day, Hollywood veteran Marlee Matlin came upon the story of athlete Shelley Beattie - a fellow Deaf woman whose life felt eerily like her own.
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[09/08/26 - 09:40 AM]
Following Their Emmy Win for Outstanding Animated Program, "South Park" Is Making a Big Change
Creators Trey Parker and Matt Stone announced: "Inspired by the bravery and patriotism of Apple and Google, we are changing the name of South Park to SOUTH AMERICA. We especially want to thank our parent company Paramount -- a Skydance Capitulation."
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[09/08/26 - 09:29 AM]
Paramount+ and T-Mobile Arena Launch Paramount+ Plaza in New Multi-Year Partnership
The agreement establishes a prominent new platform for the streaming service to connect its expansive portfolio of original series, films, live sports and iconic franchises with millions of fans visiting Las Vegas.
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[09/08/26 - 09:04 AM]
Terror on Tubi Continues with First Look Photos of "R.L. Stine's Pumpkinhead 2"
Cassandra Peterson, famously known as Elvira, joins Bean Reid and Adeline Lo in spooky sequel premiering October 9.
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[09/08/26 - 09:01 AM]
UPtv's "Most Uplifting Christmas Ever" Returns November 5 with Eight Premiere Movies and a Thanksgiving Marathon of "The Rookie"
Vivica A. Fox, Kelley Jakle, Kym Johnson Herjavec, Carson Kressley, Franco Lo Presti, Gilles Marini, Rob Mayes, and Jonathan Stoddard are among the featured talent.
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[09/08/26 - 09:01 AM]
Comedy Central Announces the Return of "Drunk History" with New Episodes on Comedy Central YouTube Channel
The brand-new short-form episodes will launch on Tuesday, September 15, with a premiere episode about Madonna's legendary first performance at the inaugural MTV Video Music Awards, starring Meghan Trainor as Madonna.
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