or


[09/30/09 - 12:02 AM]
The 10 Things You Need to Know About the New Season: #3 - Time Period Doesn't Matter
By Brian Ford Sullivan (TFC)

Please note: As a courtesy, please do not reproduce these comments to newsgroups, forums or other online places. Links only please.

Welcome once again to "The 10 Things You Need to Know About the New Season," our annual feature about, well... the 10 things you need to know about the new season. The goal of this venture is to address not only common questions people have about television but to also demystify (or potentially reaffirm) stigmas out there about certain networks, time periods, genres and so forth. So with that in mind let us put on our journalistic caps and give you the cold hard truth about what's potentially ahead for some of your favorite new and returning shows...

3. Shows at 10:00/9:00c fail at the same rate as those at 9:00/8:00c.

NBC handing over its 10:00/9:00c hour to Jay Leno has sparked an industry discussion about the difficulty of launching shows in the 10:00/9:00c hour. But is it really? Check out how new shows on the broadcast networks have fared in the following time periods since the fall of 1999:


timeabccbsfoxnbcupnwbcwtotal
8:00 PM11/34 (32%)9/28 (32%)6/31 (19%)13/49 (27%)3/15 (20%)8/14 (57%)1/6 (17%)51/177 (29%)
8:30 PM5/17 (29%)6/15 (40%)9/26 (35%)5/20 (25%)5/7 (71%)1/11 (9%)1/2 (50%)32/98 (33%)
9:00 PM11/38 (29%)7/17 (41%)19/60 (32%)10/27 (37%)2/20 (10%)12/30 (40%)3/8 (38%)64/200 (32%)
9:30 PM5/19 (26%)4/9 (44%)3/14 (21%)5/18 (28%)2/6 (33%)3/10 (30%)22/76 (29%)
10:00 PM17/58 (29%)11/29 (38%)11/34 (32%)39/121 (32%)
other*1/7 (14%)4/6 (67%)3/10 (30%)2/6 (33%)0/2 (0%)0/4 (0%)10/35 (29%)
total50/173 (29%)41/104 (39%)40/141 (28%)46/154 (30%)12/48 (25%)24/67 (36%)5/20 (25%)218/707 (31%)


Surprisingly, shows at 10:00/9:00c and 9:00/8:00c have the same success rate while shows at 8:00/7:00c aren't much worse. In general, each time period stays pretty close to the broadcast average of 31%. Sure there are some interesting deviations - just 19% of new FOX shows at 8:00/7:00c made it to a second season while The WB batted an impressive 57% in said slot - but most are endemic of the network's overall success rate. All in all, while a spot on Sunday nights is preferable to toiling away on Fridays, 10:00/9:00c is just as much of a challenge as any other time period.

TOMORROW: Which genre has had the most success?

* includes shows that aired at 7:00/6:00c and those that didn't have a regular weekly time period





  [september 2009]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









[07/31/15 - 03:50 PM]
The CW Sets New Season Premiere Date for "Crazy Ex-Girlfriend" and "Jane the Virgin"
Both series will now roll out one week earlier, on Monday, October 12.

[07/31/15 - 03:33 PM]
AMC's Martial Arts Drama Series "Into the Badlands" to Premiere Sunday, November 15th at 10:00 P.M. ET/PT
The series premiere will coincide with AMC's newest movie event, "AMC FightFest," a two-week martial arts movie marathon beginning Monday, November 2 through Friday, November 13.

[07/31/15 - 03:32 PM]
AMC Confirms 15-Episode Order for Second Season of "Fear the Walking Dead"
As previously announced, the series will debut in the U.S. Sunday, August 23 at 9:00/8:00c with an extended 90-minute episode.

[07/31/15 - 03:31 PM]
AMC Places Straight-to-Series Order for "The West" (WT) from Executive Producers Robert Redford and Stephen David Entertainment
In addition, AMC announced today that "The Making of The Mob," also executive produced by Stephen David Entertainment.

[07/31/15 - 11:58 AM]
BBC America Announces Two New Original Scripted Series and Original Scripted Development Slate
"Undercover", a gripping political thriller from acclaimed writer Peter Moffat starring Sophie Okonedo and Adrian Lester, and "Thirteen," a compelling contemporary mystery from rising star Marnie Dickens, are both on tap for 2016.

[07/31/15 - 11:20 AM]
Starz to Offer Subscribers Online and On-Demand Bingeing Opportunities for "Flesh and Bone" Limited Series and "Da Vinci's Demons" Final Season
All episodes will be available exclusively for subscribers, timed with their respective first episode premieres on October 24 and November 8.

[07/31/15 - 11:19 AM]
Starz Orders Fourth Season of Hit Original Series "Black Sails"
The 10-episode third season of the authentic high seas drama series will roll out in 2016.

[07/31/15 - 11:18 AM]
Starz to Develop "Havana Quartet" Starring Antonio Banderas
Based on the popular four-book series by acclaimed Cuban novelist Leonardo Padura, the series follows hard-drinking, romantic Cuban Police Detective Mario Conde (Banderas) who longs to be a writer but settled for a job as a detective.

[07/31/15 - 10:45 AM]
New Season of "Hey Rookie, Welcome to the NFL" Debuts August 4 on ESPN
The 30-minute episodes follow eight rookies - including five first-round draft selections - from the NFL Draft through training camp as they prepare for their first season in the NFL.

[07/31/15 - 09:31 AM]
E!'s "I Am Cait" Ranks as Cable's Biggest Unscripted Launch of the Year and E!'s Most-Watched Series Debut in Over a Decade
E! further spins the numbers for Sunday, July 26.

[07/31/15 - 08:40 AM]
"Dateline Mystery" Matches NBC's Best Rating in the Thursday 9-11 P.M. Slot Since May
NBC spins the numbers for Thursday, July 30.

[07/31/15 - 08:39 AM]
Thursday's Broadcast Ratings: "Big Brother," "Big Bang" Keep CBS on Top
The Eye wins the evening in both total viewers and adults 18-49.

[07/31/15 - 07:59 AM]
"Taco Trip" Season Two Premieres Tuesday, August 25th on Cooking Channel
In each episode, Aarón Sánchez jumps mouth-first into one city's local taco scene, meeting the chefs, families and locals who define the Latin-side of each region.

[07/31/15 - 07:13 AM]
"Better Call Saul": First-Look Photos
The series is currently shooting its second season in Albuquerque, NM and is set to debut early next year on AMC.

[07/31/15 - 07:00 AM]
Original Reporting Fuels Television Year-to-Date Audience Growth and Solid Key News Demo Performances for All CBS News Broadcasts
CBS spins the numbers for the week of July 20-26.