or


[10/01/09 - 07:38 AM]
Syfy Announces First-Ever Partnership with Hershey, Launching with 31 Days of Halloween, Followed by Second Season of Smash Hit Warehouse 13 in 2010
"31 Days of Halloween" programming includes "Stargate Universe," "Scare Tactics," "Ghost Hunters" and "Destination Truth."

[via press release from Syfy]

SYFY ANNOUNCES FIRST-EVER PARTNERSHIP WITH HERSHEY, LAUNCHING WITH 31 DAYS OF HALLOWEEN, FOLLOWED BY SECOND SEASON OF SMASH HIT WAREHOUSE 13 IN 2010

New York, NY � October 1, 2009 � Syfy today announced its first-ever partnership with Hershey, beginning with 31 Days of Halloween, a month-long programming spook-a-thon, followed by the second season in Summer 2010 of the smash hit Warehouse 13, the most watched series in Syfy history which averaged more than four million viewers during its first season.

Said Chris Czarkowski, Vice President, Ad Sales, Syfy: "As we've found by the powerful response from the advertising community, the Syfy brand evolution opens numerous partnership opportunities. The diversity of our brand is tailor-made for a wide range of integrations, underscored by Hershey's support for two of our most high-profile franchises, Warehouse 13 and 31 Days of Halloween."

"Syfy's 31 Days of Halloween has quickly become an iconic platform, making it an ideal environment for candy's iconic bran, " said OMD's Creighton Talbott, Group Director, National TV Investment. "Combined with the Warehouse 13 branded content opportunity, the Syfy partnership represents the kind of integrated and innovative opportunities that OMD is committed to delivering to clients."

Hershey's 31 Days Of Halloween Sponsorship:

Month-long sponsorship features HERSHEY'S milk chocolate bar, TWIZZLERS candy, REESE'S peanut butter cups and KIT KAT wafer bar.

Series of Enhanced Billboards where four iconic Hershey brands interact within the white space of the Syfy logo. An example:

TWIZZLERS are propped against a wall in the Syfy space, illuminated by flashes of lightning. The camera circles around the logo, momentarily blocking the TWIZZLERS from view. When seen again, they've taken the shape of a spider web.

Custom created Channel IDs throughout the month utilizing clips from Syfy's Halloween shows and movies. An example:

Playing off KIT KAT wafer bar's iconic breaking sound, this spot focuses on what snapping noises mean on Halloween - something unknown breaking branches underfoot in the woods or someone enjoying a KIT KAT wafer bar.

31 Days of Halloween Programming:

The annual celebration showcases the highly-anticipated October 2 series premiere of Stargate Universe, all-new episodes of the Tracey Morgan-hosted Scare Tactics beginning October 6, paranormal reality hits Ghost Hunters (featuring special guest star Meatloaf) and Destination Truth, as well as the October 9 second season premiere of Sanctuary.

The 555 hours of Halloween programming, the most ever, include horror staples Freddy Vs. Jason, Final Destination 2, Interview with a Vampire, Skeleton Key, Saw, Saw 2, and the network premiere of Saw 3. The month includes daytime marathons of the classic sci-fi series Twlight Zone, celebrating its 50th Anniversary, Brimstone and Friday the 13th: The Series.

TWIZZLERS candy and Warehouse 13 Sponsorship:

Season-long integration is highlighted by character-based integrations around Myka (played by Joanne Kelly) and TWIZZLERS candy.

Customized co-branded vignettes throughout season two.

Warehouse 13 follows two Secret Service agents who find themselves abruptly transferred to a massive, top-secret storage facility in windswept South Dakota which houses every strange artifact, mysterious relic, fantastical object and supernatural souvenir ever collected by the U.S. government. The Warehouse's caretaker Artie (Saul Rubinek) charges Pete (Eddie McClintock) and Myka (Joanne Kelly) with chasing down reports of supernatural and paranormal activity in search of new objects to cache at the Warehouse, as well as helping him to control the warehouse itself.

The series is produced for Syfy by Universal Cable Productions. It is executive produced by Jack Kenny (The Book of Daniel) who also serves as showrunner. David Simkins (Dresden Files) is executive producer; and Stephen Surjik (Monk, Burn Notice) is producer/director of the series.

Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in 95 million homes, Syfy is a network of NBC Universal, one of the world's leading media and entertainment companies. (Syfy. Imagine greater.)





  [october 2009]  
S
M
T
W
T
F
S
    


· DESTINATION TRUTH (SYFY)
· GHOST HUNTERS (SYFY)
· SANCTUARY (SYFY)
· SCARE TACTICS (SYFY)
· STARGATE UNIVERSE (SYFY)
· WAREHOUSE 13 (SYFY)





[06/28/16 - 03:42 PM]
OWN Delivers 2Q 2016 Primetime Growth and Most-Watched Week in Network History
OWN spins the numbers for the quarter to date.

[06/28/16 - 02:37 PM]
Sarah Gadon to Star in Netflix and CBC Miniseries "Alias Grace"
The six-hour miniseries, inspired by the historical true story of convicted murderer Grace Marks, is written and produced by Sarah Polley and directed by Mary Harron.

[06/28/16 - 02:29 PM]
Smithsonian Channel Goes Wild on Wednesdays This Summer with Some of the World's Deadliest Predators
Through five consecutive weeks of one-hour specials, the stunt will span the globe in search of elusive sharks, mighty lizard kings, viper queens, killer hornets and desert lions.

[06/28/16 - 12:31 PM]
Double the Episodes, Double the Surprises on the Second Season of "Cooks vs. Cons"
New episodes begin Sunday, July 10 at 10:00/9:00c on Food Network.

[06/28/16 - 12:16 PM]
Hallmark Channel's Most Recent Original Premiere Marks 4th Consecutive Week with Top HH-Rated Movie of the Week
The Hallmark Channel spins the numbers for the week of June 20-26.

[06/28/16 - 11:18 AM]
All Eyes Were on the 2016 "BET Awards" as 7.2mm Total Viewers Tuned in Across 12 Viacom Networks for the Premiere Telecast on Sunday, June 26
BET spins the numbers for Sunday, June 26.

[06/28/16 - 11:09 AM]
Bravo Media's Lavish Ladies from Down Under Return for a New Season of "The Real Housewives of Melbourne" on Friday, July 22 at 9 PM ET/PT
Newcomer Susie McLean will join returning cast members Chyka Keebaugh, Gamble Breaux, Gina Liano, Jackie Gillies, Janet Roach, Lydia Schiavello and Pettifleur Berenger.

[06/28/16 - 10:54 AM]
"ER Week" Is Back on Discovery Life with Unpredicatble Moments Leading Up to the Premiere of "Trauma Doctors"
These elite doctors take the emergency room to the streets providing on-site medical treatments that are normally only done in hospitals, transforming a patient's chance of survival.

[06/28/16 - 10:50 AM]
ESPN Remembers Legendary Coach Pat Summitt
ESPN Classic will be the home of Tennessee's National Championship title games, where Summitt led the Lady Vols to national titles in 1996, 1997, 1998, 2007 and 2008.

[06/28/16 - 10:35 AM]
U.S. Army Sgt. Elizabeth Marks to Receive Pat Tillman Award for Service at The 2016 ESPYS
Marks is also a member of the 2016 U.S. Paralympics Swimming National Team and is training for the 2016 Paralympic Games taking place in Rio de Janeiro in September.

[06/28/16 - 10:28 AM]
Heartwarming Documentary "Open Your Eyes," Following Nepalese Spouses on a Remarkable Odyssey to Restore Their Sight, Debuts July 18, Exclusively on HBO
The film follows Manisara and Durga, an aging couple from the remote Himalayan Mountains of Nepal, as they embark on a transformative odyssey to regain the sight they lost over the years by undergoing this life-changing procedure.

[06/28/16 - 10:21 AM]
Diane Sawyer Holds Exclusive Interview with Jaycee Dugard, on ABC News' "20/20," Friday, July 8
Sawyer interviewed Dugard in 2011 when she talked about her horrendous experience in captivity for the first time on the eve of the release of her first memoir "A Stolen Life."

[06/28/16 - 09:24 AM]
SundanceTV Greenlights Original Scripted Series "Hap and Leonard" for a Second Season
Plus: John Wirth will join as showrunner and executive producer.

[06/28/16 - 09:06 AM]
Monday's Broadcast Ratings: NBC, "American Ninja Warrior" Hold Onto Top Spot
The Peacock leads the night among total viewers and adults 18-49.

[06/28/16 - 09:05 AM]
Fans Can Now Share Adult Swim Themed Images, GIFs, Sounds, and Custom Bumps With New App
The new Adult Swim Keyboard also features sharable soundboards and animated GIFs from the network's colorful show characters.