[10/01/09 - 07:38 AM]
Syfy Announces First-Ever Partnership with Hershey, Launching with 31 Days of Halloween, Followed by Second Season of Smash Hit Warehouse 13 in 2010
"31 Days of Halloween" programming includes "Stargate Universe," "Scare Tactics," "Ghost Hunters" and "Destination Truth."

[via press release from Syfy]


New York, NY � October 1, 2009 � Syfy today announced its first-ever partnership with Hershey, beginning with 31 Days of Halloween, a month-long programming spook-a-thon, followed by the second season in Summer 2010 of the smash hit Warehouse 13, the most watched series in Syfy history which averaged more than four million viewers during its first season.

Said Chris Czarkowski, Vice President, Ad Sales, Syfy: "As we've found by the powerful response from the advertising community, the Syfy brand evolution opens numerous partnership opportunities. The diversity of our brand is tailor-made for a wide range of integrations, underscored by Hershey's support for two of our most high-profile franchises, Warehouse 13 and 31 Days of Halloween."

"Syfy's 31 Days of Halloween has quickly become an iconic platform, making it an ideal environment for candy's iconic bran, " said OMD's Creighton Talbott, Group Director, National TV Investment. "Combined with the Warehouse 13 branded content opportunity, the Syfy partnership represents the kind of integrated and innovative opportunities that OMD is committed to delivering to clients."

Hershey's 31 Days Of Halloween Sponsorship:

Month-long sponsorship features HERSHEY'S milk chocolate bar, TWIZZLERS candy, REESE'S peanut butter cups and KIT KAT wafer bar.

Series of Enhanced Billboards where four iconic Hershey brands interact within the white space of the Syfy logo. An example:

TWIZZLERS are propped against a wall in the Syfy space, illuminated by flashes of lightning. The camera circles around the logo, momentarily blocking the TWIZZLERS from view. When seen again, they've taken the shape of a spider web.

Custom created Channel IDs throughout the month utilizing clips from Syfy's Halloween shows and movies. An example:

Playing off KIT KAT wafer bar's iconic breaking sound, this spot focuses on what snapping noises mean on Halloween - something unknown breaking branches underfoot in the woods or someone enjoying a KIT KAT wafer bar.

31 Days of Halloween Programming:

The annual celebration showcases the highly-anticipated October 2 series premiere of Stargate Universe, all-new episodes of the Tracey Morgan-hosted Scare Tactics beginning October 6, paranormal reality hits Ghost Hunters (featuring special guest star Meatloaf) and Destination Truth, as well as the October 9 second season premiere of Sanctuary.

The 555 hours of Halloween programming, the most ever, include horror staples Freddy Vs. Jason, Final Destination 2, Interview with a Vampire, Skeleton Key, Saw, Saw 2, and the network premiere of Saw 3. The month includes daytime marathons of the classic sci-fi series Twlight Zone, celebrating its 50th Anniversary, Brimstone and Friday the 13th: The Series.

TWIZZLERS candy and Warehouse 13 Sponsorship:

Season-long integration is highlighted by character-based integrations around Myka (played by Joanne Kelly) and TWIZZLERS candy.

Customized co-branded vignettes throughout season two.

Warehouse 13 follows two Secret Service agents who find themselves abruptly transferred to a massive, top-secret storage facility in windswept South Dakota which houses every strange artifact, mysterious relic, fantastical object and supernatural souvenir ever collected by the U.S. government. The Warehouse's caretaker Artie (Saul Rubinek) charges Pete (Eddie McClintock) and Myka (Joanne Kelly) with chasing down reports of supernatural and paranormal activity in search of new objects to cache at the Warehouse, as well as helping him to control the warehouse itself.

The series is produced for Syfy by Universal Cable Productions. It is executive produced by Jack Kenny (The Book of Daniel) who also serves as showrunner. David Simkins (Dresden Files) is executive producer; and Stephen Surjik (Monk, Burn Notice) is producer/director of the series.

Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in 95 million homes, Syfy is a network of NBC Universal, one of the world's leading media and entertainment companies. (Syfy. Imagine greater.)

  [october 2009]  


[11/24/15 - 01:48 PM]
Spike TV Unwraps Big Ratings for "Lip Sync Battle" Holiday Special
Spike TV further spins the numbers for Thursday, November 19.

[11/24/15 - 01:26 PM]
"48 Hours: The Strange Case of Kurt Sonnenfeld" Is Saturday's #1 Program with Viewers
CBS spins the numbers for Saturday, November 21.

[11/24/15 - 01:01 PM]
NBC's Annual "Christmas in Rockefeller Center" Celebrates the Music of the Holidays Live on Wednesday, Dec. 2
Matt Lauer, Savannah Guthrie, Al Roker and Natalie Morales will host the live broadcast from New York City's Rockefeller Center.

[11/24/15 - 12:30 PM]
"Jimmy Kimmel Live: The Star Wars Special" to Air Wednesday, November 25 on ABC
Said encore replaces the previously announced repeat of "Nashville" that night.

[11/24/15 - 12:29 PM]
TV One's Hit Scripted Comedy "Born Again Virgin" Returns with All-New Episodes Tuesday, December 8 at 9 P.M. ET/PT
The scripted comedy is back with more dating adventures of three 30-something best friends and the challenges they face while attempting to navigate a new romantic landscape and trying to avoid the pitfalls of empty relationships.

[11/24/15 - 11:30 AM]
Music Icon and Animal Activist Emmylou Harris to Be Honored on "The All-Star Dog Rescue Celebration" Thanksgiving Night, Thursday, November 26, On FOX
Eugene Bostick and Michael Schoepf also will be honored as ordinary citizens doing extraordinary things to better the lives of rescue animals.

[11/24/15 - 11:18 AM]
Showtime(R) Documentary Series "Dark Net" to Premiere Thursday, January 21st at 11 PM ET/PT
Each half-hour episode will shed light on themes such as bio-hacking, cyber-kidnapping, digital warfare, online cults, pornography addiction, the webcam sex trade and more.

[11/24/15 - 11:04 AM]
ABC Family Announces Winter Premiere Dates
New scripted drama "Recovery Road" and fan favorite "The Fosters" will now premiere on Monday, January 25.

[11/24/15 - 11:01 AM]
Hallmark Channel Is the Most-Watched Network for the 3rd Consecutive Weekend Among Households, W25-54 and Total Viewers
The Hallmark Channel spins the numbers for the week of November 16-22.

[11/24/15 - 10:38 AM]
With the Cast of "Star Wars: The Force Awakens," "Kimmel" Draws Its 4th-Biggest-Ever Monday Audience
ABC spins the late-night numbers for Monday, November 23.

[11/24/15 - 10:16 AM]
New Year, New You! TLC Amps Up Friday Nights with the Return of Fan-Favorite TLC Talent
Fan-favorite talent including Stacy London, Clinton Kelly, Devyn Simone, Monte Durham and Lori Allen come together to make Friday nights bigger and better than ever.

[11/24/15 - 10:00 AM]
Big Bird, Elmo and Cookie Monster Are Back as "Sesame Street" Debuts Its 46th Season Saturday, Jan. 16, 2016 on HBO
The award-winning show will include 30-minute episodes, new preschool-relevant themes, new show opening and closing songs, an updated set, a new segment called "Smart Cookies" and a new cast member, Nina.

[11/24/15 - 09:01 AM]
LL Cool J to Host the 17th Annual "A Home for the Holidays," An Entertainment Special Celebrating Families, To Be Broadcast Friday, Dec. 18 on the CBS Television Network
Special performances are dedicated to these children and their new adoptive families, whose stories are featured in pre-taped segments to help raise awareness of this important social issue.

[11/24/15 - 08:51 AM]
Monday's Broadcast Ratings: NBC Holds Off Surging ABC in Demo Race
The Peacock leads the night among adults 18-49 while the Alphabet is the most-watched network.

[11/24/15 - 08:37 AM]
NBC Sweeps 6 of 6 Monday Half-Hours Among the Big 4 in 18-49
NBC spins the numbers for Monday, November 23.