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[10/01/09 - 07:38 AM]
Syfy Announces First-Ever Partnership with Hershey, Launching with 31 Days of Halloween, Followed by Second Season of Smash Hit Warehouse 13 in 2010
"31 Days of Halloween" programming includes "Stargate Universe," "Scare Tactics," "Ghost Hunters" and "Destination Truth."

[via press release from Syfy]

SYFY ANNOUNCES FIRST-EVER PARTNERSHIP WITH HERSHEY, LAUNCHING WITH 31 DAYS OF HALLOWEEN, FOLLOWED BY SECOND SEASON OF SMASH HIT WAREHOUSE 13 IN 2010

New York, NY � October 1, 2009 � Syfy today announced its first-ever partnership with Hershey, beginning with 31 Days of Halloween, a month-long programming spook-a-thon, followed by the second season in Summer 2010 of the smash hit Warehouse 13, the most watched series in Syfy history which averaged more than four million viewers during its first season.

Said Chris Czarkowski, Vice President, Ad Sales, Syfy: "As we've found by the powerful response from the advertising community, the Syfy brand evolution opens numerous partnership opportunities. The diversity of our brand is tailor-made for a wide range of integrations, underscored by Hershey's support for two of our most high-profile franchises, Warehouse 13 and 31 Days of Halloween."

"Syfy's 31 Days of Halloween has quickly become an iconic platform, making it an ideal environment for candy's iconic bran, " said OMD's Creighton Talbott, Group Director, National TV Investment. "Combined with the Warehouse 13 branded content opportunity, the Syfy partnership represents the kind of integrated and innovative opportunities that OMD is committed to delivering to clients."

Hershey's 31 Days Of Halloween Sponsorship:

Month-long sponsorship features HERSHEY'S milk chocolate bar, TWIZZLERS candy, REESE'S peanut butter cups and KIT KAT wafer bar.

Series of Enhanced Billboards where four iconic Hershey brands interact within the white space of the Syfy logo. An example:

TWIZZLERS are propped against a wall in the Syfy space, illuminated by flashes of lightning. The camera circles around the logo, momentarily blocking the TWIZZLERS from view. When seen again, they've taken the shape of a spider web.

Custom created Channel IDs throughout the month utilizing clips from Syfy's Halloween shows and movies. An example:

Playing off KIT KAT wafer bar's iconic breaking sound, this spot focuses on what snapping noises mean on Halloween - something unknown breaking branches underfoot in the woods or someone enjoying a KIT KAT wafer bar.

31 Days of Halloween Programming:

The annual celebration showcases the highly-anticipated October 2 series premiere of Stargate Universe, all-new episodes of the Tracey Morgan-hosted Scare Tactics beginning October 6, paranormal reality hits Ghost Hunters (featuring special guest star Meatloaf) and Destination Truth, as well as the October 9 second season premiere of Sanctuary.

The 555 hours of Halloween programming, the most ever, include horror staples Freddy Vs. Jason, Final Destination 2, Interview with a Vampire, Skeleton Key, Saw, Saw 2, and the network premiere of Saw 3. The month includes daytime marathons of the classic sci-fi series Twlight Zone, celebrating its 50th Anniversary, Brimstone and Friday the 13th: The Series.

TWIZZLERS candy and Warehouse 13 Sponsorship:

Season-long integration is highlighted by character-based integrations around Myka (played by Joanne Kelly) and TWIZZLERS candy.

Customized co-branded vignettes throughout season two.

Warehouse 13 follows two Secret Service agents who find themselves abruptly transferred to a massive, top-secret storage facility in windswept South Dakota which houses every strange artifact, mysterious relic, fantastical object and supernatural souvenir ever collected by the U.S. government. The Warehouse's caretaker Artie (Saul Rubinek) charges Pete (Eddie McClintock) and Myka (Joanne Kelly) with chasing down reports of supernatural and paranormal activity in search of new objects to cache at the Warehouse, as well as helping him to control the warehouse itself.

The series is produced for Syfy by Universal Cable Productions. It is executive produced by Jack Kenny (The Book of Daniel) who also serves as showrunner. David Simkins (Dresden Files) is executive producer; and Stephen Surjik (Monk, Burn Notice) is producer/director of the series.

Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in 95 million homes, Syfy is a network of NBC Universal, one of the world's leading media and entertainment companies. (Syfy. Imagine greater.)





  [october 2009]  
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· DESTINATION TRUTH (SYFY)
· GHOST HUNTERS (SYFY)
· SANCTUARY (SYFY)
· SCARE TACTICS (SYFY)
· STARGATE UNIVERSE (SYFY)
· WAREHOUSE 13 (SYFY)











[03/06/15 - 03:15 PM]
Introducing Your Newest Addiction: TV Land's "Younger" from Darren Star to Premiere with Two Back-to-Back Episodes on March 31st
As part of an extensive preview strategy, the first episode is now available in full On Demand, on TVLand.com, Hulu, Amazon Instant Video and iTunes.

[03/06/15 - 01:31 PM]
Showtime(R) Releases Key Art and First Trailer for Its New Comedy Series "Happyish"
The series, premiering Sunday, April 26, stars Oscar(R) and Golden Globe(R) nominee Steve Coogan, Kathryn Hahn and Emmy(R) winner and Golden Globe nominee Bradley Whitford.

[03/06/15 - 01:16 PM]
NBC Announces Summer Tentpole Premiere Dates, Led by the Most-Watched Summer Show of the Last Nine Years, "America's Got Talent"
Also on tap are new seasons of "American Ninja Warrior" and "Hannibal" plus the premiere of "Aquarius."

[03/06/15 - 01:03 PM]
Date Changes for Hallmark Movies & Mysteries Original Movie World Premieres
"A Bone To Pick: An Aurora Teagarden Mystery" will now premiere on Saturday, April 4 while "Garage Sale Mystery: The Deadly Room" is now due on Saturday, April 11.

[03/06/15 - 01:01 PM]
"Supergirl" First Images Revealed as Production Begins on New Pilot for CBS from Warner Bros. Television, Based on the Characters from DC Comics
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[03/06/15 - 01:00 PM]
Disney Channel Orders Comedy Series "Best Friends Whenever"
The project centers on teenagers Shelby and Cyd, who when a science experiment goes wrong, become unstuck in time, leaping forward and backward whenever they want - and sometimes even when they don't.

[03/06/15 - 12:51 PM]
Showtime(R) Comedy Documentary "Knock Knock, It's Tig Notaro" to Debut on Friday, April 17
The film follows Notaro's travels as she embraces her most loyal fans by creating unique and intimate comedy experiences in their homes, backyards, barns, and basements.

[03/06/15 - 11:31 AM]
Crews Race for Crab and Battle Monstrous Storms Like Never Before in Discovery's Hit Series "Deadliest Catch"
The 13-time Emmy Award-winning series returns for its 11th season on Tuesday, April 14 at 9:00/8:00c on the Discovery Channel.

[03/06/15 - 10:25 AM]
"Dateline: The Real Blacklist" to Lead Into Hit Drama "The Blacklist" to Form Two-Hour Thursday-Themed Programming Block
Plus: "The Slap" will shift to 10:00/9:00c next week, replacing the hiatus-bound "Allegiance."

[03/06/15 - 09:31 AM]
"The Odd Couple" Grows in Its Third Week - Up 13% in Viewers and 7% in Adults 18-49
CBS spins the numbers for Thursday, March 5.

[03/06/15 - 08:53 AM]
"The Blacklist" Doubles Its Lead-In, Finishes Within a Tenth of Last Week's Fast-Affil Rating
NBC spins the numbers for Thursday, March 5.

[03/06/15 - 08:43 AM]
Live + 3: ABC's "Secrets and Lies" Grows to a 2.1 in Adults 18-49 - Remains Sunday's Top Drama Debut
ABC further spins the numbers for Sunday, March 1.

[03/06/15 - 08:40 AM]
Thursday's Broadcast Ratings: ABC, CBS Split the Demo Crown
The Alphabet's "American Crime" opens on top at 10:00/9:00c among total viewers and adults 18-49.

[03/06/15 - 08:25 AM]
ABC Is Up Sharply Year to Year and Finishes No. 1 for Its 6th-Straight Thursday
ABC spins the numbers for Thursday, March 5.

[03/06/15 - 08:02 AM]
HBO Announces Featured Artists on Game of Thrones Mixtape Vol. 2
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