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[10/02/09 - 08:53 AM] The 10 Things You Need to Know About the New Season: #5 - Scripted Shows Fare Better on Cable By Brian Ford Sullivan (TFC) |
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Please note: As a courtesy, please do not reproduce these comments to newsgroups, forums or other online places. Links only please.
Welcome once again to "The 10 Things You Need to Know About the New Season," our annual feature about, well... the 10 things you need to know about the new season. The goal of this venture is to address not only common questions people have about television but to also demystify (or potentially reaffirm) stigmas out there about certain networks, time periods, genres and so forth. So with that in mind let us put on our journalistic caps and give you the cold hard truth about what's potentially ahead for some of your favorite new and returning shows...
5. Half of all scripted cable shows make it to a second season.
Yesterday we pointed out that 33% of all new dramas and 30% of all new comedies make it to second seasons on the broadcast networks. But what about cable? Here's a breakdown of how new scripted shows on cable have fared in the past 10 years (i.e. those that have launched from 9/1/99-6/1/09):
| network | comedy | drama | total |
| a&e | | 3/4 (75%) | 3/4 (75%) |
| abc family | 1/5 (20%) | 6/10 (60%) | 7/15 (47%) |
| amc | | 3/3 (100%) | 3/3 (100%) |
| bravo | 1/2 (50%) | | 1/2 (50%) |
| comedy central | 11/25 (44%) | | 11/25 (44%) |
| e! | 1/3 (33%) | | 1/3 (33%) |
| espn | | 0/2 (0%) | 0/2 (0%) |
| fx | 2/5 (40%) | 7/9 (78%) | 9/14 (64%) |
| hbo | 8/14 (57%) | 8/11 (73%) | 16/25 (64%) |
| ifc | 6/8 (75%) | | 6/8 (75%) |
| lifetime | 1/2 (50%) | 5/11 (45%) | 6/13 (46%) |
| mtv | 6/21 (29%) | 0/1 (0%) | 6/22 (27%) |
| nick at nite | 1/1 (100%) | | 1/1 (100%) |
| oxygen | 1/4 (25%) | | 1/4 (25%) |
| showtime | 5/9 (56%) | 14/19 (74%) | 19/28 (68%) |
| soapnet | | 2/3 (67%) | 2/3 (67%) |
| spike tv | 1/10 (10%) | 0/1 (0%) | 1/11 (9%) |
| starz | 2/3 (67%) | 1/1 (100%) | 3/4 (75%) |
| syfy | 1/2 (50%) | 6/15 (40%) | 7/17 (41%) |
| tbs | 5/6 (83%) | | 5/6 (83%) |
| tnt | | 5/10 (50%) | 5/10 (50%) |
| usa | 0/2 (0%) | 7/12 (58%) | 7/14 (50%) |
| vh1 | 1/3 (33%) | 0/1 (0%) | 1/4 (25%) |
| total | 53/122 (43%) | 67/112 (60%) | 120/234 (51%) |
The overall numbers shouldn't be much a surprise: cable traditionally has a more patient attitude. After all, original content is about as big of a promotional tool a network can have for its brand. And for the overwhelming majority of networks that have tried scripted programming, it's paid off. (Only ESPN, Spike TV, Oxygen, VH1 and MTV have fared worse than the broadcast networks in launching scripted programming.) And for dramas it's even better - 60% of them made it a second season - while networks like HBO, Showtime and FX fare that well with every original program they launch. All in all, the cable shows you've added to your lineup this fall are more likely to be around than the broadcast ones.
MONDAY: Why don't cable channels pick up canceled broadcast network shows?
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[11/20/25 - 01:16 PM] "Christmas in Nashville" Unveils Star-Studded Performer Lineup for Dec. 3 Country Music Holiday Special on NBC Bill Murray & His Blood Brothers, Lauren Alaina, NE-YO, The War and Treaty and Trace Adkins are set to perform holiday favorites.
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[11/20/25 - 11:01 AM] ESPN Signs Women's Basketball Analyst and Hall of Famer Rebecca Lobo to Multi-Year Extension She will continue as one of ESPN's lead voices on women's college basketball and WNBA coverage, including regular-season games, Champ Week, the NCAA Women's Basketball Tournament and the WNBA Finals.
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[11/20/25 - 11:01 AM] BritBox Announces Season Three of Jimmy McGovern's Award-Winning "Time" Starring David Tennant and Siobhan Finneran Set within a Young Offenders Institution, the season will explore the impact of locking up teenagers and the effects on those who look after them.
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[11/20/25 - 10:17 AM] All New Season of "When Calls the Heart" Returns January 4 Plus: Guess who's returning to Hope Valley... it's Brooke Shields!
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[11/20/25 - 10:10 AM] Tubi's YA Original Film "How to Lose a Popularity Contest" Premieres Exclusively on Tubi on January 16 The film is a sharp, flirty high school rom-com about a charming underachiever and a type-A overachiever teaming up to win student body president - and maybe each other.
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[11/20/25 - 10:01 AM] HBO Original Documentary "Paul Anka: His Way" Debuts December 1 From teen idol to chart-topping songwriter, Paul Anka has spent seven decades as one of the most prolific musicians in the world and he's still going.
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[11/20/25 - 10:01 AM] BET+ Original Film, "Love After Holidays," Premieres Thursday, December 4 The film stars Jacinth Headlam, Jeremy Meeks, Trina, Amia Brock, and Malik Yoba.
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[11/20/25 - 09:01 AM] Video: "Train Dreams" - Final Trailer - Netflix A logger leads a life of quiet grace as he experiences love and loss during an era of monumental change in early 20th-century America.
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[11/20/25 - 09:01 AM] Prime Video Announces Premiere Date for "Beast Games" Season Two and Shares First Look at New Beast City The first three episodes will be available on January 7 with following episodes dropping weekly thereafter leading up to the Season Two finale on February 25.
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