or


[10/02/09 - 08:53 AM]
The 10 Things You Need to Know About the New Season: #5 - Scripted Shows Fare Better on Cable
By Brian Ford Sullivan (TFC)

Please note: As a courtesy, please do not reproduce these comments to newsgroups, forums or other online places. Links only please.

Welcome once again to "The 10 Things You Need to Know About the New Season," our annual feature about, well... the 10 things you need to know about the new season. The goal of this venture is to address not only common questions people have about television but to also demystify (or potentially reaffirm) stigmas out there about certain networks, time periods, genres and so forth. So with that in mind let us put on our journalistic caps and give you the cold hard truth about what's potentially ahead for some of your favorite new and returning shows...

5. Half of all scripted cable shows make it to a second season.

Yesterday we pointed out that 33% of all new dramas and 30% of all new comedies make it to second seasons on the broadcast networks. But what about cable? Here's a breakdown of how new scripted shows on cable have fared in the past 10 years (i.e. those that have launched from 9/1/99-6/1/09):


networkcomedydramatotal
a&e3/4 (75%)3/4 (75%)
abc family1/5 (20%)6/10 (60%)7/15 (47%)
amc3/3 (100%)3/3 (100%)
bravo1/2 (50%)1/2 (50%)
comedy central11/25 (44%)11/25 (44%)
e!1/3 (33%)1/3 (33%)
espn0/2 (0%)0/2 (0%)
fx2/5 (40%)7/9 (78%)9/14 (64%)
hbo8/14 (57%)8/11 (73%)16/25 (64%)
ifc6/8 (75%)6/8 (75%)
lifetime1/2 (50%)5/11 (45%)6/13 (46%)
mtv6/21 (29%)0/1 (0%)6/22 (27%)
nick at nite1/1 (100%)1/1 (100%)
oxygen1/4 (25%)1/4 (25%)
showtime5/9 (56%)14/19 (74%)19/28 (68%)
soapnet2/3 (67%)2/3 (67%)
spike tv1/10 (10%)0/1 (0%)1/11 (9%)
starz2/3 (67%)1/1 (100%)3/4 (75%)
syfy1/2 (50%)6/15 (40%)7/17 (41%)
tbs5/6 (83%)5/6 (83%)
tnt5/10 (50%)5/10 (50%)
usa0/2 (0%)7/12 (58%)7/14 (50%)
vh11/3 (33%)0/1 (0%)1/4 (25%)
total53/122 (43%)67/112 (60%)120/234 (51%)


The overall numbers shouldn't be much a surprise: cable traditionally has a more patient attitude. After all, original content is about as big of a promotional tool a network can have for its brand. And for the overwhelming majority of networks that have tried scripted programming, it's paid off. (Only ESPN, Spike TV, Oxygen, VH1 and MTV have fared worse than the broadcast networks in launching scripted programming.) And for dramas it's even better - 60% of them made it a second season - while networks like HBO, Showtime and FX fare that well with every original program they launch. All in all, the cable shows you've added to your lineup this fall are more likely to be around than the broadcast ones.

MONDAY: Why don't cable channels pick up canceled broadcast network shows?





  [october 2009]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









[12/20/14 - 09:00 AM]
NBC Ranks #1 Friday Night Among the Big 4 in Adults 18-49, Total Viewers, Adults 25-54 and All Other Key Measures
NBC spins the numbers for Friday, December 19.

[12/20/14 - 08:47 AM]
Friday's Broadcast Ratings: NBC Tops Viewers, Demos with "Dateline"
The Peacock leads the night with its perennial newsmagazine.

[12/19/14 - 03:15 PM]
David Schwimmer Cast as Attorney Robert Kardashian in "American Crime Story: The People v. O.J. Simpson"
He'll join the previously announced Cuba Gooding Jr. as O.J. Simpson and Sarah Paulson as Marcia Clark.

[12/19/14 - 12:47 PM]
"Whale Wars" Returns to Animal Planet January 2 with a World Premiere Three-Hour Event
Under legal siege, Captain Paul Watson is forced to hand the mission over to youthful veteran Peter Hammarstedt following a ruling from the United States Court of Appeals for the Ninth Circuit.

[12/19/14 - 11:58 AM]
Velocity and Discovery Channel Announce the On Air Team for Barrett-Jackson Live
Coverage begins Tuesday, January 13 from 6-8 PM ET on Discovery Channel and continues through Sunday, January 18 from 2-7 PM ET on Velocity.

[12/19/14 - 10:12 AM]
"Night Will Fall," Revealing the Untold Story of a 1945 Film Detailing Concentration-Camp Atrocities, Debuts Jan. 26, Exclusively on HBO
The film juxtaposes horrific raw footage and scenes from the 1945 documentary with insights from the survivors, the soldiers who liberated them and the filmmakers who recorded these appalling images.

[12/19/14 - 10:02 AM]
USA Network Announces Series Pick-Up for New Drama "Mr. Robot"
The series stars Rami Malek, Christian Slater, Portia Doubleday, Carly Chaikin and Martin Wallstrom.

[12/19/14 - 10:02 AM]
Starz Releases New Video and Image from "Outlander"
The release is part of Starz's 25 Days of #OutlanderOfferings that has been giving fans something extra special for the holidays to get them through the #Droughtlander.

[12/19/14 - 10:00 AM]
AMC Casts International Film Star Daniel Wu as Lead of "Badlands" (WT)
The series tells the story of a ruthless, well-trained warrior named Sunny (Wu) and a young boy who embark on a journey across a dangerous land to find enlightenment.

[12/19/14 - 09:20 AM]
"@midnight" Moves to 11:30 p.m. for Two Weeks Only; Comedy Central Premieres "Ari Shaffir: Paid Regular" and "This Is Not Happening" in January
The premiere episode of "This Is Not Happening" will be available on Amazon Instant Video on January 12 and in the Comedy Central App on January 13.

[12/19/14 - 08:41 AM]
"The People Magazine Awards" Generates NBC's Biggest Audience in Its Slot, Excluding "Peter Pan Live!" and NFL, Since October 23
NBC spins the numbers for Thursday, December 18.

[12/19/14 - 08:39 AM]
Emmy(R)-Winning Series "Banshee" Returns for Third Season Jan. 9, Exclusively on Cinemax
New guest stars this season include Denis O'Hare, Chaske Spencer, Tom Pelphrey and Meaghan Rath.

[12/19/14 - 08:25 AM]
Thursday's Broadcast Ratings: Comedies Power CBS to Top Spot
A repeat "The Big Bang Theory" and a new "Mom" lead the night among adults 18-49.

[12/19/14 - 08:08 AM]
Season Two of "My Big Redneck Family" Premieres Saturday, January 17 at 9 P.M., ET/PT
Tom Arnold is back to host the 13-episode second season as this lovable gang faces more parenting problems, marital misadventures and questionable career moves than ever before.

[12/19/14 - 08:03 AM]
First-Time People's Choice Award Nominee Iggy Azalea and Last Year's People's Choice Award Winner Fall Out Boy to Perform at "People's Choice Awards 2015"
They will join the lineup with recently announced performers Lady Antebellum.