or


[10/02/09 - 08:53 AM]
The 10 Things You Need to Know About the New Season: #5 - Scripted Shows Fare Better on Cable
By Brian Ford Sullivan (TFC)

Please note: As a courtesy, please do not reproduce these comments to newsgroups, forums or other online places. Links only please.

Welcome once again to "The 10 Things You Need to Know About the New Season," our annual feature about, well... the 10 things you need to know about the new season. The goal of this venture is to address not only common questions people have about television but to also demystify (or potentially reaffirm) stigmas out there about certain networks, time periods, genres and so forth. So with that in mind let us put on our journalistic caps and give you the cold hard truth about what's potentially ahead for some of your favorite new and returning shows...

5. Half of all scripted cable shows make it to a second season.

Yesterday we pointed out that 33% of all new dramas and 30% of all new comedies make it to second seasons on the broadcast networks. But what about cable? Here's a breakdown of how new scripted shows on cable have fared in the past 10 years (i.e. those that have launched from 9/1/99-6/1/09):


networkcomedydramatotal
a&e3/4 (75%)3/4 (75%)
abc family1/5 (20%)6/10 (60%)7/15 (47%)
amc3/3 (100%)3/3 (100%)
bravo1/2 (50%)1/2 (50%)
comedy central11/25 (44%)11/25 (44%)
e!1/3 (33%)1/3 (33%)
espn0/2 (0%)0/2 (0%)
fx2/5 (40%)7/9 (78%)9/14 (64%)
hbo8/14 (57%)8/11 (73%)16/25 (64%)
ifc6/8 (75%)6/8 (75%)
lifetime1/2 (50%)5/11 (45%)6/13 (46%)
mtv6/21 (29%)0/1 (0%)6/22 (27%)
nick at nite1/1 (100%)1/1 (100%)
oxygen1/4 (25%)1/4 (25%)
showtime5/9 (56%)14/19 (74%)19/28 (68%)
soapnet2/3 (67%)2/3 (67%)
spike tv1/10 (10%)0/1 (0%)1/11 (9%)
starz2/3 (67%)1/1 (100%)3/4 (75%)
syfy1/2 (50%)6/15 (40%)7/17 (41%)
tbs5/6 (83%)5/6 (83%)
tnt5/10 (50%)5/10 (50%)
usa0/2 (0%)7/12 (58%)7/14 (50%)
vh11/3 (33%)0/1 (0%)1/4 (25%)
total53/122 (43%)67/112 (60%)120/234 (51%)


The overall numbers shouldn't be much a surprise: cable traditionally has a more patient attitude. After all, original content is about as big of a promotional tool a network can have for its brand. And for the overwhelming majority of networks that have tried scripted programming, it's paid off. (Only ESPN, Spike TV, Oxygen, VH1 and MTV have fared worse than the broadcast networks in launching scripted programming.) And for dramas it's even better - 60% of them made it a second season - while networks like HBO, Showtime and FX fare that well with every original program they launch. All in all, the cable shows you've added to your lineup this fall are more likely to be around than the broadcast ones.

MONDAY: Why don't cable channels pick up canceled broadcast network shows?





  [october 2009]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[05/07/26 - 08:00 AM]
Prime Video's "We Were Liars" Casts Six New Series Regulars for Season Two
Josh Dallas, Costa D'Angelo, Parker Lapaine, Peyton List, Elysia Roorbach and Madison Wolfe are among the latest additions.

[05/07/26 - 07:01 AM]
NBC Sports' 2026 Notre Dame Football Schedule Headlined by Primetime Games Against Wisconsin at Lambeau Field, Miami, Michigan State, and SMU
Notre Dame opens its season with its 2026 Shamrock Series game against Wisconsin on Sunday, September 6, at 7:30 p.m. ET on NBC and Peacock from Lambeau Field, home of the Green Bay Packers.

[05/07/26 - 06:31 AM]
Video: "Survival of the Thickest" The Final Season - Official Teaser - Netflix
She's going out in style. The final season premieres July 2, only on Netflix.

[05/07/26 - 06:31 AM]
Video: "Alice and Steve" - Official Trailer - Hulu
Best friends. Bad decisions. Meet Alice and Steve.

[05/07/26 - 06:02 AM]
Video: "I Will Find You" - Official Teaser - Netflix
An innocent father serving life for the murder of his own son receives evidence that his child may still be alive - and must break out of prison to find out the truth.

[05/07/26 - 06:01 AM]
Netflix to Bring First Looks at "Charlie vs. The Chocolate Factory" Film, Upcoming Anime Slate Including "The One Piece", and Jason Reitman & Gil Kenan for "Ghostbusters" Series to Annecy Festival
Netflix returns to the Annecy International Animation Film Festival with a genre-spanning line-up of films and series featuring visionary filmmakers, as well as up-and-coming talent.

[05/07/26 - 06:01 AM]
Video: Fear Takes Hold in New Trailer for Apple TV's Psychological Thriller "Cape Fear"
Fear will take hold this summer when the 10-episode limited series makes its global debut on Friday, June 5, 2026 with the first two episodes, followed by new episodes every Friday through July 31, 2026 on Apple TV.

[05/07/26 - 02:01 AM]
Video: "Untold UK: Jamie Vardy" - Official Trailer - Netflix
From part-time footballer to Premier League legend, this is the story of Jamie Vardy's unprecedented path and his rise to the top against all odds.

[05/07/26 - 01:55 AM]
Video: "Kartavya" - Official Trailer - Netflix
With his family's safety at stake and menacing threats closing in, a police officer must decide how far he'll go to uphold his duty.

[05/06/26 - 08:33 PM]
Shane Gillis' "Tires" Races Back to Netflix with Season 3 on August 13, 2026
Shane Gillis, John McKeever and Steve Gerben broke the news live during the "Netflix Is a Joke Fest Presents: Bill Simmons with the Creators of Tires" event at The Wiltern.

[05/06/26 - 05:01 PM]
Video: "Teach You a Lesson" - Official Teaser - Netflix
When respect collapses in schools, unconventional inspectors arrive to set things right - with sharp, no-nonsense lessons you won't find in textbooks.

[05/06/26 - 02:01 PM]
FOX Hits the Road with Return of Beloved Global Sensation "Highway to Heaven"
Slated to debut during the 2027-28 season, the series will introduce longtime fans and a new generation to the franchise's timeless themes of compassion, humanity, and second chances.

[05/06/26 - 01:31 PM]
Apple TV Lands "Disavowed," New Action Thriller Starring and Executive Produced by James Marsden
Marsden will play legendary CIA Case Officer Brad Griffin, who is abruptly fired in the middle of a global hunt for an elusive assassin responsible for killing his colleague.

[05/06/26 - 12:02 PM]
Oscar Isaac Is Hitting the Casino in Martin Scorsese's New Vegas Series
The Netflix series hails from showrunners/executive producers/writers Brian Koppelman and David Levien, who are no strangers to the world of gambling.

[05/06/26 - 11:34 AM]
FOX Sports, Big Machine Racing Productions and Chassy Media Announce "Bobby Rahal: True American Racer" Premiering May 8 on FS1
The compelling new documentary celebrates the life and legacy of Bobby Rahal, one of American motorsports' most legendary champions.