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[10/02/09 - 08:53 AM] The 10 Things You Need to Know About the New Season: #5 - Scripted Shows Fare Better on Cable By Brian Ford Sullivan (TFC) |
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Please note: As a courtesy, please do not reproduce these comments to newsgroups, forums or other online places. Links only please.
Welcome once again to "The 10 Things You Need to Know About the New Season," our annual feature about, well... the 10 things you need to know about the new season. The goal of this venture is to address not only common questions people have about television but to also demystify (or potentially reaffirm) stigmas out there about certain networks, time periods, genres and so forth. So with that in mind let us put on our journalistic caps and give you the cold hard truth about what's potentially ahead for some of your favorite new and returning shows...
5. Half of all scripted cable shows make it to a second season.
Yesterday we pointed out that 33% of all new dramas and 30% of all new comedies make it to second seasons on the broadcast networks. But what about cable? Here's a breakdown of how new scripted shows on cable have fared in the past 10 years (i.e. those that have launched from 9/1/99-6/1/09):
| network | comedy | drama | total |
| a&e | | 3/4 (75%) | 3/4 (75%) |
| abc family | 1/5 (20%) | 6/10 (60%) | 7/15 (47%) |
| amc | | 3/3 (100%) | 3/3 (100%) |
| bravo | 1/2 (50%) | | 1/2 (50%) |
| comedy central | 11/25 (44%) | | 11/25 (44%) |
| e! | 1/3 (33%) | | 1/3 (33%) |
| espn | | 0/2 (0%) | 0/2 (0%) |
| fx | 2/5 (40%) | 7/9 (78%) | 9/14 (64%) |
| hbo | 8/14 (57%) | 8/11 (73%) | 16/25 (64%) |
| ifc | 6/8 (75%) | | 6/8 (75%) |
| lifetime | 1/2 (50%) | 5/11 (45%) | 6/13 (46%) |
| mtv | 6/21 (29%) | 0/1 (0%) | 6/22 (27%) |
| nick at nite | 1/1 (100%) | | 1/1 (100%) |
| oxygen | 1/4 (25%) | | 1/4 (25%) |
| showtime | 5/9 (56%) | 14/19 (74%) | 19/28 (68%) |
| soapnet | | 2/3 (67%) | 2/3 (67%) |
| spike tv | 1/10 (10%) | 0/1 (0%) | 1/11 (9%) |
| starz | 2/3 (67%) | 1/1 (100%) | 3/4 (75%) |
| syfy | 1/2 (50%) | 6/15 (40%) | 7/17 (41%) |
| tbs | 5/6 (83%) | | 5/6 (83%) |
| tnt | | 5/10 (50%) | 5/10 (50%) |
| usa | 0/2 (0%) | 7/12 (58%) | 7/14 (50%) |
| vh1 | 1/3 (33%) | 0/1 (0%) | 1/4 (25%) |
| total | 53/122 (43%) | 67/112 (60%) | 120/234 (51%) |
The overall numbers shouldn't be much a surprise: cable traditionally has a more patient attitude. After all, original content is about as big of a promotional tool a network can have for its brand. And for the overwhelming majority of networks that have tried scripted programming, it's paid off. (Only ESPN, Spike TV, Oxygen, VH1 and MTV have fared worse than the broadcast networks in launching scripted programming.) And for dramas it's even better - 60% of them made it a second season - while networks like HBO, Showtime and FX fare that well with every original program they launch. All in all, the cable shows you've added to your lineup this fall are more likely to be around than the broadcast ones.
MONDAY: Why don't cable channels pick up canceled broadcast network shows?
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[08/03/26 - 11:54 AM] Amazon MGM Studios Orders "DINKS" to Series from Marta Kauffman's Okay Goodnight, in Pioneering Deal with Lionsgate and Publicis Media Content Innovation Real-life married couple June Diane Raphael and Paul Scheer star in and executive produce the series, with Jon Gabrus set as a series regular.
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[08/03/26 - 11:03 AM] Ben Affleck and Jamie Ding Score Best Audience in a Year with Million-Dollar Win on "Who Wants to Be a Millionaire" The July 29 episode rose from last week's season premiere with 4.22 million viewers.
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[08/03/26 - 10:02 AM] Shudder's Cult-Favorite Series "The Creep Tapes" Returns with a Two-Episode Premiere Tuesday, September 15 The six-episode season of the cult-favorite franchise features guest stars including Kate Siegel, Nic Hamilton, Elliott Fulham and Duplass' daughter, Ora Duplass, who will star in a throwback episode.
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[08/03/26 - 09:46 AM] "In Pursuit: Lessons of American Leadership" Premieres Tuesday, October 27, 2026 on PBS Based on More Perfect's groundbreaking In Pursuit initiative, the film weaves together new interviews and archival material with documentary storytelling to explore what we can learn from the past to inform a more perfect union.
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[08/03/26 - 09:15 AM] V/H/S Cranks Up the Volume with New Installment "V/H/S/Mixtape" Streaming on Shudder October 9, 2026 Featuring all-new segments from legendary filmmaker Ernest Dickerson, hip-hop icon RZA, visionary director David Moreau, and acclaimed filmmaker Renee Zhan, whose segment includes original puppets by Jim Henson's Creature Shop.
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[08/03/26 - 09:01 AM] Video: "Star Wars: Visions Presents - The Ninth Jedi" - Final Trailer - Aug. 5 on Disney+ & Hulu Beyond light and dark lies a power never seen before.
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[08/03/26 - 09:00 AM] The CW Network Renews Unscripted Hit Series "Scrabble," "Trivial Pursuit" and "Police 24/7" The second seasons of "Trivial Pursuit" aAnd "Scrabble" continue on The CW this fall with new episodes debuting on Thursday, October 1.
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[08/03/26 - 08:01 AM] Video: "Outer Banks" Season 5 - Official Podcast Trailer Debut & Announcement Hosted by longtime OBX fan and podcaster Ria Ciuffo, the series dives into the cast, characters, and the cultural phenomenon that has captivated audiences for years.
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[08/03/26 - 07:23 AM] New True Crime Series "Somebody Knows Something" Premieres Monday, Aug. 10, on Freeform and Streams Next Day on Hulu "Somebody Knows Something" follows true crime influencer Kara Chamberlain as she investigates unsolved murders and missing persons cases that have stumped law enforcement and haunted internet sleuths for decades.
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[08/03/26 - 07:04 AM] Meet the Minds Behind the Magic: "Disney Worldbuilders" Premieres August 20 on Disney+ Academy Award- and Emmy-nominated filmmaker Leslie Iwerks sits down with Bob Iger, James Cameron, Jon Favreau, Kevin Feige, Jennifer Lee, Pete Docter, Dave Filoni, Jared Bush and Josh D'Amaro - with a look at new worlds on the way.
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[08/03/26 - 06:01 AM] Netflix Sets On-Air Team for First-Ever Regular Season NFL Game in Australia Live from the Melbourne Cricket Ground on September 10 at 8:35 PM ET (September 11 at 10:35 AM AEST), Netflix will broadcast the Week 1 matchup, featuring the San Francisco 49ers vs. the Los Angeles Rams.
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[08/02/26 - 05:16 PM] Seo Kangjun and Ahn Eun-jin Explore Love, Temptation, and Complexities of Long-term Relationships in Prime Video's "A Love Other Than Yours" The series explores the fragile line between comfort and passion, and whether choosing each other after ten years is an act of love, habit, or survival.
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[07/31/26 - 01:03 PM] ABC News Wins Across Late Night, Sunday Morning and Friday Night in Total Viewers and Key Adult Demos Season to date, "Nightline" is up in Total Viewers versus the same point last season.
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[07/31/26 - 10:37 AM] ESPN and Fanatics Studios Announce Second Edition of "Fanatics Fest: All Access" to Debut on August 4 at 7 p.m. ET on ESPN The second installment of the special offers unprecedented behind-the-scenes access to Fanatics Fest, the premier sports, entertainment and culture 4-day event that recently brought together the biggest names in sports, music, comedy and entertainment.
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[07/31/26 - 10:01 AM] Bravo's "The Real Housewives of Atlanta" Three-Part Reunion Begins Sunday, Aug. 9 at 8 P.M. ET/PT Host Andy Cohen sits down with Porsha Williams, Phaedra Parks, Drew Sidora, Shamea Morton Mwangi, Kelli Potter, Angela Oakley, K. Michelle, Pinky Cole and friend Cynthia Bailey as they unpack the season's biggest moments, clear up the rumors and confront some surprising revelations.
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