BBC UNVEILS NEW LOGO FOR NEW DOCTOR

A first look at the new Doctor Who logo, which will accompany Matt Smith's on-screen debut as The Doctor in spring 2010, has been unveiled and can be seen at www.bbcamerica.com/doctorwho. The logo is the eleventh to have been used on screen in the show's history.

Accompanying the logo at BBCAmerica.com is an animated insignia of the show's initials, which will be used as branding for the new series in conjunction with the logo.

About the new logo Steven Moffat, the new Lead Writer and Executive Producer said:

"A new logo. The eleventh logo for the eleventh Doctor - those grand old words, Doctor Who, suddenly looking newer than ever. And look at that, something really new - an insignia! DW in TARDIS form! Simple and beautiful, and most important of all, a completely irresistible doodle. I apologise to school notebooks everywhere, because in 2010 that's what they're going to be wearing."

The new series of Doctor Who will premiere in spring 2010. The final three episodes featuring David Tennant will be broadcast later this year, with the existing logo on-screen.

BBC AMERICA brings audiences a new generation of award-winning television featuring news with a uniquely global perspective, provocative dramas, razor-sharp comedies, life-changing makeovers and a whole new world of nonfiction. BBC AMERICA pushes the boundaries to deliver high quality, highly addictive and eminently watchable programming to viewers who demand more. BBC AMERICA is distributed by Discovery Networks. It is available on digital cable and satellite TV in more than 64 million homes.