or


[10/08/09 - 01:40 PM]
Discovery Channel's Mythbusters Tapped for H1n1 Psa Campaign
The PSA will air on Discovery Channel from October 12 through November 8.

[via press release from Discovery]

DISCOVERY CHANNEL'S MYTHBUSTERS TAPPED FOR H1N1 PSA CAMPAIGN

-- Public Service Announcements to Air October 12 through November 8 on Discovery Channel -

-- Discovery Education Preparing and Supporting America's Classrooms with High Quality Digital Content and Resources -

(Silver Spring, Md.) -- Discovery Channel and the hosts of its popular series MYTHBUSTERS have teamed up with the United States Department of Health and Human Services to help inform the public about ways to protect themselves and prevent the spread of the H1N1 flu virus. The effort includes a public service announcement airing on the network, a dedicated web presence that provides resources and important information about H1N1 and educational and classroom resources for teachers and students provided by Discovery Education.

Called "the best science show on television," MYTHBUSTERS uses scientific experimentation to uncover the truth behind popular myths and legends. In their PSA, hosts Jamie Hyneman and Adam Savage utilize a high-speed camera to show the invisible aftermath of a sneeze, and offer a simple message for H1N1 virus prevention: "One of the single most effective things you can do to stop the spread of flu, is to simply stay home if you feel sick."

The PSA will air on Discovery Channel from October 12 through November 8, including primetime airings on October 14, 21 and 28 during the 9PM ET/PT MYTHBUSTERS hour.

"A big myth about the annual flu vaccination and even the H1N1 vaccinations, soon to be available, is that they alone can make people sick," HHS Secretary Kathleen Sebelius said. "The flu cannot be caught from a flu shot; however, if people choose not to get vaccinated, they run the risk of becoming sick or making those around them sick. Discovery Channel and MYTHBUSTERS' efforts to separate fact from fiction related to flu and vaccines are to be commended."

"Discovery Channel and MYTHBUSTERS are committed to helping inform the public about what they can do to prevent the spread of the H1N1 flu virus," said John Ford, President and General Manager of Discovery Channel. "Adam and Jamie bring their blend of scientific 'know-how' and creativity to an urgent issue that affects us all. We are glad to do our part to make people more aware of what they can do to combat this virus."

The PSA will also feature a dedicated website URL that will provide viewers with additional resources and easy-to-understand information about H1N1. The website, www.discovery.com/h1n1, will feature 'Top Five Myths About H1N1' from HowStuffWorks.com, the award-winning source of credible, unbiased, and easy-to-understand explanations of how the world actually works, and links where users can find out more information about H1N1, including www.flu.gov.

Discovery Education, the leader in digital media for the classroom whose services are scientifically shown to improve academic achievement and are available in more than half the schools in the U.S., is also supporting efforts to slow the spread of H1N1 and prepare America's classrooms to maintain the continuity of learning. Visitors to Discovery Channel's H1N1 website can click on the link to www.discoveryeducation.com/readyzone-h1n1, where parents, educators and students will soon find up-to-date information about the H1N1 virus from trusted sources such as the Centers for Disease Control and the Department of Education, as well as a variety of activities supporting home and school prevention and preparedness efforts.

Discovery Education is also making available to educators a variety of free classroom resources and learning activities. In addition, Discovery Education is providing ongoing support to educators using it's flagship service, Discovery Education streaming , so that they may best utilize that service's up to 70,000 video clips, assignment and quiz builders and other tools to aid students' continuity of learning in the event of a school closure or a prolonged student absence.

"Supporting and empowering educators and parents to improve student achievement has long been a core component of Discovery Education's mission," commented President of Discovery Education Bill Goodwyn. "Despite the challenges H1N1 poses to our education system, we will continue to provide all stakeholders the tools and resources our students need to ensure they do not fall behind academically in the event of a disruption in learning."

For more information about Discovery Education, visit www.discoveryeducation.com

About Discovery Channel

Discovery Channel (DSC) is dedicated to creating the highest quality non-fiction content that informs and entertains its consumers about the world in all its wonder, diversity and amazement. The network, which reaches 98.1 million viewers in the US, can be seen in over 170 countries, offering a signature mix of compelling, high-end production values and vivid cinematography across genres including, science and technology, exploration, adventure, history and in-depth, behind-the-scenes glimpses at the people, places and organizations that shape and share our world. For more information, please visit www.discovery.com.

About Discovery Education

Discovery Communications revolutionized television with Discovery Channel and is now transforming classrooms through Discovery Education. Powered by the number one nonfiction media company in the world, Discovery Education combines scientifically proven, standards-based digital media and a dynamic user community in order to empower teachers to improve student achievement. Already, more than half of all U.S. schools access Discovery Education digital services. Explore the future of education at www.discoveryeducation.com.

About Discovery Communications

Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's number one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 170 countries. Discovery empowers people to explore their world and satisfy their curiosity through 100-plus worldwide networks, led by Discovery Channel, TLC, Animal Planet, Science Channel, Planet Green, Investigation Discovery and HD Theater, as well as leading consumer and educational products and services, and a diversified portfolio of digital media services including HowStuffWorks.com. For more information, please visit www.discoverycommunications.com.





  [october 2009]  
S
M
T
W
T
F
S
    


· MYTHBUSTERS (DISCOVERY)









[04/19/14 - 09:02 AM]
Friday's Broadcast Ratings: ABC Tops Demos with "Shark Tank," "20/20"
The Alphabet's veteran newsmagazine posts big gains from last week among adults 18-49.

[04/19/14 - 08:34 AM]
"Hannibal" Is Up 29% Week to Week in Adults 18-49 with Its Top Result in Three Weeks
NBC spins the numbers for Friday, April 18.

[04/19/14 - 08:32 AM]
ABC Wins 3rd Straight Friday with the Top 2 TV Shows - "20/20" Surges to 2nd-Highest Ratings This Season
ABC spins the numbers for Friday, April 18.

[04/18/14 - 03:21 PM]
ESPN NFL Programming Highlights - "Draft Academy" Debuts April 22
Projected first-round picks Blake Bortles, Jadeveon Clowney and Marqise Lee will be part of the four-week series.

[04/18/14 - 12:09 PM]
First Lady Michelle Obama and Kellie Pickler Guest Star on "Nashville"
Said installment revolves around a charity concert at Fort Campbell.

[04/18/14 - 11:25 AM]
"Saturday Night Live" to Celebrate 40th Anniversary on Feb. 15, 2015
Past and present cast members, as well as special and musical guests from the show's incredible five-decade run, will appear on the telecast, with the specific lineup of guests to be determined in the coming months.

[04/18/14 - 10:56 AM]
New truTV Series "The Carbonaro Effect," Starring Comic Magician Michael Carbonaro, Set To Premiere Thursday, May 15th at 10pm ET/PT
The new 12-episode and hilarious series follows Carbonaro as he tricks, amazes and amuses the unsuspecting public.

[04/18/14 - 10:21 AM]
TLC Stitches Up Season Two, And Says I Do to More "Something Borrowed, Something New"
Season three, currently scheduled to premiere in November, promises to deliver more tears shed over old shredded threads.

[04/18/14 - 10:13 AM]
Video: "The Normal Heart" - Trailer (HBO Films)
The trailer will air this Sunday, April 20 just before "Game of Thrones" at 9:00/8:00c.

[04/18/14 - 10:02 AM]
Ariana Grande, Austin Mahone, Becky G, Zendaya, R5 and Fifth Harmony to Perform at the 2014 Radio Disney Music Awards
"Disney Channel Presents The Radio Disney Music Awards," a television special originating from the event, will be presented Sunday, April 27 on Disney Channel.

[04/18/14 - 09:32 AM]
Syfy's Hit Competition Series "Face Off" to Return for 7th Season in July
Season 7 will also introduce new judge, Lois Burwell, a renowned Academy-Award winning makeup artist known for her work on Lincoln, Braveheart, Saving Private Ryan, War Horse and War of the Worlds.

[04/18/14 - 09:30 AM]
Shakira to Sing "Empire" from New Self-Titled Album on Live Tuesday, April 22 Telecast of "The Voice"
In addition to the Grammy Award-winning Shakira, "The Voice" coaches Adam Levine and Blake Shelton will perform a song with their respective teams on the April 22 telecast.

[04/18/14 - 08:43 AM]
"Jimmy Kimmel Live" Scores Its Best-Ever Numbers at 11:35 p.m.
ABC spins the late-night numbers for Thursday, April 17.

[04/18/14 - 08:42 AM]
"Parenthood" Jumps 18% Versus Last Week in 18-49, Making It Its Top Episode in Three Weeks
NBC spins the numbers for Thursday, April 17.

[04/18/14 - 08:22 AM]
Thursday's Broadcast Ratings: "Scandal" Finale Powers ABC Into the Top Spot
The Alphabet takes home the adults 18-49 crown but falls just short as the most-watched network.