[10/08/09 - 11:47 PM]
The 10 Things You Need to Know About the New Season: #9 - Most Shows Lose 25% of Their Debut Audience
By Brian Ford Sullivan (TFC)

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Welcome once again to "The 10 Things You Need to Know About the New Season," our annual feature about, well... the 10 things you need to know about the new season. The goal of this venture is to address not only common questions people have about television but to also demystify (or potentially reaffirm) stigmas out there about certain networks, time periods, genres and so forth. So with that in mind let us put on our journalistic caps and give you the cold hard truth about what's potentially ahead for some of your favorite new and returning shows...

9. Most shows lose 25% of their premiere audience by week four.

It shouldn't be too much of a surprise to learn that, for the most part, a new show's audience will fade from week to week. After all, television is weekly commitment and not everyone who watches a show's premiere will be in it for the long haul. But how large is that exodus? It turns out after the first week, 11% of viewers on average don't come back for round two. By the third week, nearly 22% of those initial premiere viewers are gone. Ultimately by a show's fourth installment, 25% of that initial audience will have tuned out. Take a look at how each new show last season fared with each successive week (the number in parenthesis denotes the rank of that week's respective change):

series (network)week 1week 2week 3week 4
mentalist, the (cbs)15.6-0.64% (7)-4.49% (6)-1.92% (6)
lie to me (fox)12.4-1.61% (9)4.84% (2)-10.48% (10)
eleventh hour (cbs)11.44.39% (4)3.51% (3)-1.75% (5)
life on mars (abc)11.3-27.43% (39)-30.09% (31)-28.32% (24)
surviving suburbia (abc)11.2-13.39% (20)-11.61% (9)-19.64% (13)
worst week (cbs)10.9-17.43% (25)-19.27% (18)-10.09% (9)
castle (abc)10.81.85% (5)-15.74% (15)-15.74% (12)
superstars of dance (nbc)10.6-8.49% (13)-32.08% (35)-38.68% (32)
harper's island (cbs)10.2-23.53% (35)-31.37% (33)-54.90% (38)
southland (nbc)9.9-3.03% (11)-18.18% (17)-32.32% (28)
fringe (fox)9.146.15% (2)3.30% (4)8.79% (3)
homeland security usa (abc)7.8-23.08% (34)-28.21% (29)-28.21% (23)
howie do it (nbc)7.8-21.79% (32)-28.21% (28)-32.05% (27)
true beauty (abc)7.6-14.47% (21)-23.68% (23)-9.21% (7)
kath & kim (nbc)7.5-18.67% (28)-33.33% (37)-28.00% (22)
secret millionaire (abc)7.4-1.35% (8)-27.03% (26)-9.46% (8)
crusoe (nbc)7.4-17.57% (26)-44.59% (40)-43.24% (36)
my own worst enemy (nbc)7.3-21.92% (33)-27.40% (27)-41.10% (35)
america's toughest jobs (nbc)7.3-2.74% (10)-10.96% (8)-44.38% (37)
cupid (abc)7.2-20.83% (30)-15.28% (14)-22.22% (15)
hole in the wall (fox)7.2-44.44% (42)-25.00% (24)-34.72% (29)
parks & recreation (nbc)6.9-13.04% (19)-23.19% (21)-26.09% (18)
gary unmarried (cbs)6.81.47% (6)8.82% (1)10.29% (2)
ex list, the (cbs)6.8-17.65% (27)-7.35% (7)-22.06% (14)
unusuals, the (abc)6.8-11.76% (18)-14.71% (13)-30.88% (25)
in the motherhood (abc)6.7-25.37% (37)-32.84% (36)-31.34% (26)
opportunity knocks (abc)6.6-9.09% (14)-21.21% (19)
kings (nbc)6.1-24.59% (36)-26.23% (25)-40.98% (34)
momma's boys (nbc)6.0-16.67% (23)-16.67% (16)-11.67% (11)
better off ted (abc)5.5-16.36% (22)-14.55% (12)-27.27% (20)
sit down, shut up (fox)5.2-19.23% (29)-59.62% (42)-71.15% (40)
dollhouse (fox)4.8-10.42% (16)-12.50% (10)-25.00% (16)
90210 (cw)4.7-31.91% (40)-29.79% (30)-38.30% (31)
do not disturb (fox)4.7-17.02% (24)-23.40% (22)
chopping block (nbc)3.8-10.53% (17)-31.58% (34)-39.47% (33)
game show in my head (cbs)3.488.24% (1)2.94% (5)11.76% (1)
privileged (cw)2.6-7.69% (12)-30.77% (32)-26.92% (19)
13: fear is real (cw)2.4-41.67% (41)-48.33% (41)-62.50% (39)
stylista (cw)2.3-21.74% (31)-21.74% (20)-26.09% (17)
valentine (cw)1.1-9.09% (15)-36.36% (38)-27.27% (21)
easy money (cw)1.1-27.27% (38)-36.36% (39)-36.36% (30)
in harm's way (cw)0.714.29% (3)-14.29% (11)0.00% (4)

Some other interesting notes: only two of the 19 shows that lost 28% (or more) of their premiere audience got renewed for second seasons: "90210" and "Southland." Conversely, "Gary Unmarried," "Fringe" and "The Mentalist" either built or stayed on par with their debut viewership, not surprisingly earning second seasons in the process. That facet however didn't help "Game Show In My Head," "In Harm's Way" and "Eleventh Hour," all of which were canceled last season. So why were they canceled then? Stay tuned.

TOMORROW: The final tools you'll need to survive the new season.

  [october 2009]  

(series past and present)
(series in development)
(tv movies and mini-series)

[10/13/15 - 02:42 PM]
"The Wiz Live" Key Art
Get your first look at David Alan Grier as the Cowardly Lion, Shanice Williams as Dorothy, Ne-Yo as the Tin Man and Elijah Kelley as the Scarecrow.

[10/13/15 - 02:38 PM]
Katie Nolan's Takedown of Greg Hardy Sets "Garbage Time" Digital Viewership Record
FOX Sports spins the digital numbers from Wednesday, October 7 to date.

[10/13/15 - 02:15 PM]
"Monday Night Football" Helps ESPN Win the Night among All Networks
ESPN spins the numbers for Monday, October 12.

[10/13/15 - 01:16 PM]
National Geographic Channel and Bill Nye Tackle Climate Change with a Little Muscle from Arnold Schwarzenegger
"Explorer: Bill Nye's Global Meltdown" premieres Sunday, November 1 at 8:00/7:00c.

[10/13/15 - 01:01 PM]
New Daytime Show Hosted by Harry Connick, Jr. Sold to FOX Television Stations
"Harry" will be hosted by multi-award winning musician, singer, composer, actor and legendary live performer Harry Connick, Jr. and will air on the Fox owned TV stations in 17 markets.

[10/13/15 - 12:55 PM]
MLB ALDS Comes Down to the Wire with Two Deciding Game 5s Tomorrow on FS1 & FOX Deportes
Kevin Burkhardt, Eric Karros, Frank Thomas and C.J. Nitkowski kick things off with a pre-game show at 3:00 PM ET.

[10/13/15 - 12:34 PM]
"48 Hours: Shadow of Death" Is Saturday's #1 Non-Sports Program with Viewers
CBS spins the numbers for Saturday, October 10.

[10/13/15 - 12:26 PM]
The Simpsons "Treehouse of Horror" Marathon to Air October 25 - October 31 on FXX
Said stunt features all 25 spooktacular "Treehouse of Horror" episodes airing in consecutive order.

[10/13/15 - 11:28 AM]
Video: WGN America Unveils Provocative First Trailer for the Highly Anticipated New Drama "Outsiders"
David Morse, Thomas M. Wright and Ryan Hurst co-star in the series, premiering in early 2016.

[10/13/15 - 11:27 AM]
DIY Network Premieres "Miami Flip" on October 21
In the series, licensed contractor and fearless renovator Carolina Sullivan showcases her keen eye for buying low and selling high as she and her team gut outdated Miami properties and renovate them into gorgeous modern homes to sell.

[10/13/15 - 11:22 AM]
Hallmark Channel Reaps Top Ratings with Premiere of Latest Original Movie, "Harvest Moon"
The Hallmark Channel spins the numbers for Saturday, October 10.

[10/13/15 - 11:08 AM]
ABC Television Network Gives Hit New Drama Series "Quantico" a Full Season Order
Season to date, "Quantico" ranks as Sunday's No. 1 scripted broadcast show in Adults 18-49, improving the 10 o'clock hour for ABC by 44%.

[10/13/15 - 10:41 AM]
Starz Shocks Fans with a Surprise Screening of "Ash vs Evil Dead" at New York Comic-Con 2015
Nearly 2,400 fans were treated to the surprise screening at the Hammerstein Ballroom in New York City.

[10/13/15 - 10:26 AM]
FX to Air Special Halloween Marathon of the Hit FOX Show "Scream Queens"
Spend Halloween night with FX, catching up on the first six episodes of the new FOX horror comedy.

[10/13/15 - 10:07 AM]
Gear Up for a Genre-Busting Month of October on El Rey Network
Highlights include the "From Dusk Till Dawn: The Series" season finale on Tuesday, October 27.