or


[10/08/09 - 11:47 PM]
The 10 Things You Need to Know About the New Season: #9 - Most Shows Lose 25% of Their Debut Audience
By Brian Ford Sullivan (TFC)

Please note: As a courtesy, please do not reproduce these comments to newsgroups, forums or other online places. Links only please.

Welcome once again to "The 10 Things You Need to Know About the New Season," our annual feature about, well... the 10 things you need to know about the new season. The goal of this venture is to address not only common questions people have about television but to also demystify (or potentially reaffirm) stigmas out there about certain networks, time periods, genres and so forth. So with that in mind let us put on our journalistic caps and give you the cold hard truth about what's potentially ahead for some of your favorite new and returning shows...

9. Most shows lose 25% of their premiere audience by week four.

It shouldn't be too much of a surprise to learn that, for the most part, a new show's audience will fade from week to week. After all, television is weekly commitment and not everyone who watches a show's premiere will be in it for the long haul. But how large is that exodus? It turns out after the first week, 11% of viewers on average don't come back for round two. By the third week, nearly 22% of those initial premiere viewers are gone. Ultimately by a show's fourth installment, 25% of that initial audience will have tuned out. Take a look at how each new show last season fared with each successive week (the number in parenthesis denotes the rank of that week's respective change):

series (network)week 1week 2week 3week 4
mentalist, the (cbs)15.6-0.64% (7)-4.49% (6)-1.92% (6)
lie to me (fox)12.4-1.61% (9)4.84% (2)-10.48% (10)
eleventh hour (cbs)11.44.39% (4)3.51% (3)-1.75% (5)
life on mars (abc)11.3-27.43% (39)-30.09% (31)-28.32% (24)
surviving suburbia (abc)11.2-13.39% (20)-11.61% (9)-19.64% (13)
worst week (cbs)10.9-17.43% (25)-19.27% (18)-10.09% (9)
castle (abc)10.81.85% (5)-15.74% (15)-15.74% (12)
superstars of dance (nbc)10.6-8.49% (13)-32.08% (35)-38.68% (32)
harper's island (cbs)10.2-23.53% (35)-31.37% (33)-54.90% (38)
southland (nbc)9.9-3.03% (11)-18.18% (17)-32.32% (28)
fringe (fox)9.146.15% (2)3.30% (4)8.79% (3)
homeland security usa (abc)7.8-23.08% (34)-28.21% (29)-28.21% (23)
howie do it (nbc)7.8-21.79% (32)-28.21% (28)-32.05% (27)
true beauty (abc)7.6-14.47% (21)-23.68% (23)-9.21% (7)
kath & kim (nbc)7.5-18.67% (28)-33.33% (37)-28.00% (22)
secret millionaire (abc)7.4-1.35% (8)-27.03% (26)-9.46% (8)
crusoe (nbc)7.4-17.57% (26)-44.59% (40)-43.24% (36)
my own worst enemy (nbc)7.3-21.92% (33)-27.40% (27)-41.10% (35)
america's toughest jobs (nbc)7.3-2.74% (10)-10.96% (8)-44.38% (37)
cupid (abc)7.2-20.83% (30)-15.28% (14)-22.22% (15)
hole in the wall (fox)7.2-44.44% (42)-25.00% (24)-34.72% (29)
parks & recreation (nbc)6.9-13.04% (19)-23.19% (21)-26.09% (18)
gary unmarried (cbs)6.81.47% (6)8.82% (1)10.29% (2)
ex list, the (cbs)6.8-17.65% (27)-7.35% (7)-22.06% (14)
unusuals, the (abc)6.8-11.76% (18)-14.71% (13)-30.88% (25)
in the motherhood (abc)6.7-25.37% (37)-32.84% (36)-31.34% (26)
opportunity knocks (abc)6.6-9.09% (14)-21.21% (19)
kings (nbc)6.1-24.59% (36)-26.23% (25)-40.98% (34)
momma's boys (nbc)6.0-16.67% (23)-16.67% (16)-11.67% (11)
better off ted (abc)5.5-16.36% (22)-14.55% (12)-27.27% (20)
sit down, shut up (fox)5.2-19.23% (29)-59.62% (42)-71.15% (40)
dollhouse (fox)4.8-10.42% (16)-12.50% (10)-25.00% (16)
90210 (cw)4.7-31.91% (40)-29.79% (30)-38.30% (31)
do not disturb (fox)4.7-17.02% (24)-23.40% (22)
chopping block (nbc)3.8-10.53% (17)-31.58% (34)-39.47% (33)
game show in my head (cbs)3.488.24% (1)2.94% (5)11.76% (1)
privileged (cw)2.6-7.69% (12)-30.77% (32)-26.92% (19)
13: fear is real (cw)2.4-41.67% (41)-48.33% (41)-62.50% (39)
stylista (cw)2.3-21.74% (31)-21.74% (20)-26.09% (17)
valentine (cw)1.1-9.09% (15)-36.36% (38)-27.27% (21)
easy money (cw)1.1-27.27% (38)-36.36% (39)-36.36% (30)
in harm's way (cw)0.714.29% (3)-14.29% (11)0.00% (4)
average-10.88%-21.54%-25.47%

Some other interesting notes: only two of the 19 shows that lost 28% (or more) of their premiere audience got renewed for second seasons: "90210" and "Southland." Conversely, "Gary Unmarried," "Fringe" and "The Mentalist" either built or stayed on par with their debut viewership, not surprisingly earning second seasons in the process. That facet however didn't help "Game Show In My Head," "In Harm's Way" and "Eleventh Hour," all of which were canceled last season. So why were they canceled then? Stay tuned.

TOMORROW: The final tools you'll need to survive the new season.





  [october 2009]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[06/27/16 - 06:21 PM]
Video: "Better Things" Season 1 Promo
Get your first look at the new FX comedy series, premiering Thursday, September 8.

[06/27/16 - 01:44 PM]
ESPN Films' "O.J.: Made in America" Seen by More than 35 Million People
ESPN spins the numbers for the series to date.

[06/27/16 - 01:31 PM]
AMC to Air "Preacher" Marathon on Thursday, June 30th Beginning at 9:00 PM ET/PT
The new, sixth episode of the season appears on AMC this Sunday in the show's regular timeslot at 9:00/8:00c.

[06/27/16 - 12:48 PM]
TV One's June 14 Episode of Docu-Series "Rickey Smiley for Real" Is Most Watched Episode of the Series Among Key Demos
TV One further spins the numbers for Tuesday, June 14.

[06/27/16 - 11:00 AM]
Freeform Greenlights No. 1 Comedy "Baby Daddy" for a Sixth Season
In season six, Ben will remain on his quest to find the "girl of his dreams" and Emma's new mom while Danny and Riley figure out their future.

[06/27/16 - 10:49 AM]
E! Sets Premiere Date for New Series "Total Bellas"
The spin-off of E!'s mega-hit series "Total Divas" premieres Wednesday, October 5 at 8:00/7:00c.

[06/27/16 - 10:08 AM]
Warner Bros. Television Group Set to Bring a Historic 21 Shows to Comic-Con International July 20-24 in San Diego
The world's leading comics and pop-culture convention will be dominated by WBTVG, with 13 returning shows and eight new series making their much-anticipated Comic-Con debut.

[06/27/16 - 10:01 AM]
Blake Shelton Performs New Opening Theme for NBC Sports' NASCAR Coverage
This year's Open includes an all-new look and presentation, including updated lyrics for Shelton's hit "Bringing Back the Sunshine."

[06/27/16 - 09:19 AM]
Adult Swim Launches First Ever Full Episode on Vine
The new animated sketch show "Brad Neely's Harg Nallin' Sclopio Peepio" premieres Sunday, July 10.

[06/27/16 - 08:37 AM]
Sunday's Broadcast Ratings: ABC's "Sunday Fun and Games" Lineup Opens on Top
The Alphabet's "$100,000 Pyramid" leads the night in both total viewers and adults 18-49.

[06/27/16 - 07:31 AM]
Emmy Winner Jon Cryer Explores Lifelong Passion for Space Travel in First Installment of Travel Channel's "Celebrity Adventure Club"
The first installment of Travel Channel's new series of specials premieres Friday, July 1 at 11:00/10:00c.

[06/26/16 - 09:01 AM]
Saturday's Broadcast Ratings: ABC Tops Viewers, Splits Demo Crown with NBC
The Alphabet's "In an Instant" and the Peacock's "U.S. Olympic Trials" coverage lead the night among adults 18-49.

[06/26/16 - 08:47 AM]
NBC Ties for the Saturday Primetime Win as Men's Gymnastics Scores a 7-Week Slot High
NBC spins the numbers for Saturday, June 25.

[06/25/16 - 08:55 AM]
Friday's Broadcast Ratings: ABC Wins Low Key Demo Race
ABC, NBC and CBS all finish within a few ticks among adults 18-49.

[06/25/16 - 08:27 AM]
Women's Gymnastics Championship Grows 80% Vs. Year-Ago Saturday Telecast
NBC spins the numbers for Friday, June 24.