or


[10/08/09 - 11:47 PM]
The 10 Things You Need to Know About the New Season: #9 - Most Shows Lose 25% of Their Debut Audience
By Brian Ford Sullivan (TFC)

Please note: As a courtesy, please do not reproduce these comments to newsgroups, forums or other online places. Links only please.

Welcome once again to "The 10 Things You Need to Know About the New Season," our annual feature about, well... the 10 things you need to know about the new season. The goal of this venture is to address not only common questions people have about television but to also demystify (or potentially reaffirm) stigmas out there about certain networks, time periods, genres and so forth. So with that in mind let us put on our journalistic caps and give you the cold hard truth about what's potentially ahead for some of your favorite new and returning shows...

9. Most shows lose 25% of their premiere audience by week four.

It shouldn't be too much of a surprise to learn that, for the most part, a new show's audience will fade from week to week. After all, television is weekly commitment and not everyone who watches a show's premiere will be in it for the long haul. But how large is that exodus? It turns out after the first week, 11% of viewers on average don't come back for round two. By the third week, nearly 22% of those initial premiere viewers are gone. Ultimately by a show's fourth installment, 25% of that initial audience will have tuned out. Take a look at how each new show last season fared with each successive week (the number in parenthesis denotes the rank of that week's respective change):

series (network)week 1week 2week 3week 4
mentalist, the (cbs)15.6-0.64% (7)-4.49% (6)-1.92% (6)
lie to me (fox)12.4-1.61% (9)4.84% (2)-10.48% (10)
eleventh hour (cbs)11.44.39% (4)3.51% (3)-1.75% (5)
life on mars (abc)11.3-27.43% (39)-30.09% (31)-28.32% (24)
surviving suburbia (abc)11.2-13.39% (20)-11.61% (9)-19.64% (13)
worst week (cbs)10.9-17.43% (25)-19.27% (18)-10.09% (9)
castle (abc)10.81.85% (5)-15.74% (15)-15.74% (12)
superstars of dance (nbc)10.6-8.49% (13)-32.08% (35)-38.68% (32)
harper's island (cbs)10.2-23.53% (35)-31.37% (33)-54.90% (38)
southland (nbc)9.9-3.03% (11)-18.18% (17)-32.32% (28)
fringe (fox)9.146.15% (2)3.30% (4)8.79% (3)
homeland security usa (abc)7.8-23.08% (34)-28.21% (29)-28.21% (23)
howie do it (nbc)7.8-21.79% (32)-28.21% (28)-32.05% (27)
true beauty (abc)7.6-14.47% (21)-23.68% (23)-9.21% (7)
kath & kim (nbc)7.5-18.67% (28)-33.33% (37)-28.00% (22)
secret millionaire (abc)7.4-1.35% (8)-27.03% (26)-9.46% (8)
crusoe (nbc)7.4-17.57% (26)-44.59% (40)-43.24% (36)
my own worst enemy (nbc)7.3-21.92% (33)-27.40% (27)-41.10% (35)
america's toughest jobs (nbc)7.3-2.74% (10)-10.96% (8)-44.38% (37)
cupid (abc)7.2-20.83% (30)-15.28% (14)-22.22% (15)
hole in the wall (fox)7.2-44.44% (42)-25.00% (24)-34.72% (29)
parks & recreation (nbc)6.9-13.04% (19)-23.19% (21)-26.09% (18)
gary unmarried (cbs)6.81.47% (6)8.82% (1)10.29% (2)
ex list, the (cbs)6.8-17.65% (27)-7.35% (7)-22.06% (14)
unusuals, the (abc)6.8-11.76% (18)-14.71% (13)-30.88% (25)
in the motherhood (abc)6.7-25.37% (37)-32.84% (36)-31.34% (26)
opportunity knocks (abc)6.6-9.09% (14)-21.21% (19)
kings (nbc)6.1-24.59% (36)-26.23% (25)-40.98% (34)
momma's boys (nbc)6.0-16.67% (23)-16.67% (16)-11.67% (11)
better off ted (abc)5.5-16.36% (22)-14.55% (12)-27.27% (20)
sit down, shut up (fox)5.2-19.23% (29)-59.62% (42)-71.15% (40)
dollhouse (fox)4.8-10.42% (16)-12.50% (10)-25.00% (16)
90210 (cw)4.7-31.91% (40)-29.79% (30)-38.30% (31)
do not disturb (fox)4.7-17.02% (24)-23.40% (22)
chopping block (nbc)3.8-10.53% (17)-31.58% (34)-39.47% (33)
game show in my head (cbs)3.488.24% (1)2.94% (5)11.76% (1)
privileged (cw)2.6-7.69% (12)-30.77% (32)-26.92% (19)
13: fear is real (cw)2.4-41.67% (41)-48.33% (41)-62.50% (39)
stylista (cw)2.3-21.74% (31)-21.74% (20)-26.09% (17)
valentine (cw)1.1-9.09% (15)-36.36% (38)-27.27% (21)
easy money (cw)1.1-27.27% (38)-36.36% (39)-36.36% (30)
in harm's way (cw)0.714.29% (3)-14.29% (11)0.00% (4)
average-10.88%-21.54%-25.47%

Some other interesting notes: only two of the 19 shows that lost 28% (or more) of their premiere audience got renewed for second seasons: "90210" and "Southland." Conversely, "Gary Unmarried," "Fringe" and "The Mentalist" either built or stayed on par with their debut viewership, not surprisingly earning second seasons in the process. That facet however didn't help "Game Show In My Head," "In Harm's Way" and "Eleventh Hour," all of which were canceled last season. So why were they canceled then? Stay tuned.

TOMORROW: The final tools you'll need to survive the new season.





  [october 2009]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[05/25/17 - 11:59 AM]
Rubber Hits the Road on the New Season of CNBC's "Jay Leno's Garage" Premiering Wednesday, June 28th
Celebrity guests this season include President George W. Bush and Laura Bush, Ted Koppel, Wanda Sykes, Michael Strahan, Brad Garrett, Josh Duhamel, J. B. Smoove, among others.

[05/25/17 - 10:59 AM]
History Orders Robert Zemeckis Scripted Drama Series "Blue Book"
"Blue Book" chronicles the true top secret United States Air Force-sponsored investigations into UFO-related phenomena in the 1950's and 60's known as "Project Blue Book."

[05/25/17 - 10:46 AM]
Summer Is Blazing Hot with "Teen Choice 2017" Live Sunday, August 13, on FOX
For 19 years, the special has presented performances and appearances by some of pop culture's brightest stars.

[05/25/17 - 10:30 AM]
The Avengers Return for an Action-Packed One-Hour "Marvel's Avengers: Secret Wars" Season Four Premiere on Saturday, June 17, on Disney XD
Picking up right after the events of season three "Ultron Revolution," the fourth season finds Tony Stark trapped in another dimension.

[05/25/17 - 10:04 AM]
"Legends of Chamberlain Heights" Returns for Season Two on Sunday, June 18 at 11:30 P.M. ET/PT on Comedy Central
"Legends of Chamberlain Heights" is an urban animated series mixing raucous comedy and social commentary that centers on three high school freshman basketball benchwarmers.

[05/25/17 - 10:02 AM]
HBO Renews Hit Series "Silicon Valley" and "Veep" for 2018
Both shows are returning in 2018, it was announced today by Casey Bloys, president, HBO Programming.

[05/25/17 - 09:57 AM]
Ina Garten Launches "Barefoot Contessa: Cook Like a Pro" on Sunday, May 28th at 11AM ET/PT on Food Network
Each of the all-new eight episodes were shot on-location at Ina's home in East Hampton, New York.

[05/25/17 - 09:37 AM]
Video: Sneak Peaks from Netflix's "Friends from College" - Premieres July 14th
Soak up all of the immature use of mature language in four all new NSFW sneak peeks at the new Netflix original series.

[05/25/17 - 09:26 AM]
Hip-Hop. Money. Fame. Deception. Murder. All Collide in New Original Scripted Series, "Tales", Premiering Tuesday, June 27, 2017
The project is a scripted anthology series of "song stories" weaving classic and current hip-hop songs into captivating visual narratives from the lyrics of some of hip-hop's greatest hits.

[05/25/17 - 08:59 AM]
Video: All-New Hack into "Broad City!" Communication Barriers Keep Abbi & Ilana From Successfully Playing Synchronized Solitaire
Season four premieres on Wednesday, August 23 on Comedy Central.

[05/25/17 - 08:44 AM]
Bravo Media Premieres Season Three of "Odd Mom Out" on Wednesday, July 12 at 10PM ET/PT
Joining the cast this season is Christine Taylor playing Brooke's older sister, Barrett.

[05/25/17 - 08:26 AM]
Wednesday's Broadcast Ratings: "Survivor" Finale Puts CBS on Top
The Eye wins the evening in both total viewers and adults 18-49.

[05/25/17 - 08:22 AM]
Travel Channel Names 10 of the Newest Extreme Waterslides to Ride this Weekend
These awesome aquatic adventures are just the beginning of the fun in Travel Channel's new season of "Xtreme Waterparks," premiering on Sunday, June 4.

[05/25/17 - 07:31 AM]
"Andi Mack" Has Been Ordered for Second Season on Disney Channel
The series ranks as the #1 TV series of 2017 to-date among Girls 6-11, Girls 9-14 and Girls 6-14.

[05/25/17 - 07:04 AM]
Video: EPIX Releases First Trailer for "Get Shorty"
The series is based in part on the 1990 Elmore Leonard novel of the same name.