or


[10/13/09 - 03:22 PM]
Microsoft and FOX One to Collaborate on Exclusive Windows 7 Brand Sponsorship of "Family Guy Presents: Seth & Alex's Almost Live Comedy Show" (Working Title)
The half-hour special airs Sunday, November 8 at 8:30/7:30c.

[via press release from FOX]

MICROSOFT AND FOX ONE TO COLLABORATE ON EXCLUSIVE WINDOWS 7 BRAND SPONSORSHIP OF "FAMILY GUY PRESENTS: SETH & ALEX'S ALMOST LIVE COMEDY SHOW" (working title)

Windows 7 to Enhance Viewing Experience of Original Variety Show Special Airing Sunday, November 8, on FOX

Broader Multi-Platform Marketing Initiative Also Encompasses 20th Century Fox Television, Fox Licensing and Merchandising, FOX Sports, FX, FOX.com, FOXSports.com on MSN and Hulu Assets

Today, Microsoft Corp. and FOX One announced an ambitious, unique marketing collaboration that will showcase the best of Windows 7, the newest version of Microsoft's operating system that will be available in market on Oct. 22. The cornerstone of the effort is the exclusive Windows 7 sponsorship of an upcoming television event devoted to the comedy of Seth MacFarlane, creator of FAMILY GUY, AMERICAN DAD and THE CLEVELAND SHOW.

Taking the idea of "commercial-free" to the next level, the original FOX variety special FAMILY GUY PRESENTS: SETH & ALEX'S ALMOST LIVE COMEDY SHOW (working title), airing Sunday, Nov. 8 (8:30-9:00 PM ET/PT) and starring MacFarlane and his FAMILY GUY co-star Alex Borstein, will deliver simplicity for viewers � no commercial ad time, no network promotions and no commercial breaks � and instead will feature unique Windows 7-branded programming that blends seamlessly with show content. In a network first, MacFarlane and Borstein have teamed with Windows and their agencies, Universal McCann and Crispin, Porter + Bogusky, to develop, write and produce the customized branded integrations that seek to bring the old "Texaco Star Theater"-style sponsorships into the 21st century. The half-hour special will highlight the comedy duo's subversive and unique humor with original animation, live-action performances of FAMILY GUY's most memorable musical numbers, comedy sketches and surprise celebrity guests. That night, FOX turns the reins over to MacFarlane for an all-MacFarlane lineup as he also hosts all-new episodes of AMERICAN DAD (7:30-8:00 PM ET/PT), FAMILY GUY (8:00-8:30 and 9:00-9:30 PM ET/PT) and THE CLEVELAND SHOW (9:30-10:00 PM ET/PT).

While the way people watch TV has evolved, their desire to be entertained, and marketers' need to deliver compelling content, hasn't changed. Microsoft and FOX are joining forces to showcase how the power and simplicity of Windows 7 can enhance the content FOX viewers enjoy most, whether it's comedy, drama, sports or reality programming on TV or on the web.

"We're working with FOX on innovative brand integrations that will show how the power and simplicity of Windows 7 can enhance the content FOX viewers love" said Gayle Troberman, general manager of consumer engagement and advertising at Microsoft. "We have simplified the PC with Windows 7, and together with FOX, we're simplifying entertainment."

"We're thrilled to be joining forces with Windows 7 on such an exciting, highly collaborative marketing campaign featuring the very unique talents of Seth MacFarlane as he overhauls the old Hollywood tradition of the sponsored variety show by marrying Windows 7 messaging with content," said Jean Rossi, President of FOX One and Executive Vice President of Sales for FOX. "By partnering with 20th Century Fox Television, Fox Licensing and Merchandising, FOX Sports, FX, FOXSports.com on MSN and Hulu, we have developed a complementary initiative that goes well beyond the screen with customized assets that connect consumers with Windows 7."

In addition to sponsorship of the variety show special, Microsoft and Fox Licensing and Merchandising are working together to reach more than 4.3 million college students in-person on campuses across the country. The joint 12-week college tour gives students the chance to try Windows 7 for themselves and enjoy customized entertainment created by Fox Licensing and Merchandising such as outdoor movie nights hosted by FAMILY GUY's Stewie and Brian, online videos and other customized FAMILY GUY content.

Microsoft and FOX One will roll out marketing collaboration efforts with a variety of FOX One properties including 20th Century Fox Television, FOX Sports, FX, FOX.com, FOXSports.com on MSN and Hulu.

ABOUT MICROSOFT

Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

ABOUT FOX ONE

FOX ONE, formed in 2007, is a sales unit of Fox Entertainment Group. It develops and implements strategic integrated marketing opportunities and solutions crossing the full range of News Corp.'s global assets and a variety of media platforms, including broadcast, cable, digital, filmed entertainment, print and international.

ABOUT SETH MACFARLANE

One of the youngest people ever to create a television series, Seth MacFarlane is the creator/executive producer/voice actor on FAMILY GUY, AMERICAN DAD and THE CLEVELAND SHOW. In 2009, FAMILY GUY received an Emmy nomination making it the second animated series ever to be nominated for Outstanding Comedy Series. Previously, FAMILY GUY garnered three nominations for Outstanding Animated Series.

ABOUT FOX BROADCASTING COMPANY

Fox Broadcasting Company (FOX) is a unit of News Corporation and the leading broadcast television network among Adults 18-49. FOX finished the 2008-2009 season at No. 1 for the fifth consecutive year � a feat that hasn't been achieved since the mid-1990s � while continuing to dominate all network competition in the more targeted Adults 18-34 and Teen demographics. FOX airs 15 hours of primetime programming a week as well as late-night entertainment programming, major sports and Sunday morning news.

ABOUT FOX LICENSING AND MERCHANDISING

A recognized industry leader, Twentieth Century Fox Licensing and Merchandising licenses and markets properties worldwide on behalf of Twentieth Century Fox Film Corporation, Twentieth Television and Fox Broadcasting Company, as well as third party lines. The division is aligned with Twentieth Century Fox Television, one of the top suppliers of primetime entertainment programming to the broadcast networks.





  [october 2009]  
S
M
T
W
T
F
S
    


· AMERICAN DAD (FOX)
· CLEVELAND SHOW, THE (FOX)
· FAMILY GUY (FOX)











[08/28/14 - 05:31 PM]
"Jay Leno's Garage: The Ultimate Car Week" Premieres Sunday, August 31 at 10PM ET/PT on CNBC
Based on his Emmy-winning web series "Jay Leno's Garage," this special takes viewers into the heart of Monterey Week, America's ultimate automotive event.

[08/28/14 - 02:21 PM]
"Live with Kelly and Michael" Enters Its 27th Season in National Syndication September 1, 2014
The show finished the 2013-14 season as the No. 2 syndicated talker in Households, posting an 8% gain over the prior year, and its highest Household rating in 6 years.

[08/28/14 - 01:40 PM]
Lori Loughlin Stars in "Garage Sale Mystery: All That Glitters," A Hallmark Movies & Mysteries Original World Premiere October 26
Steve Bacic, Sarah Strange and Brendan Meyer also star in the second installment of the "Garage Sale Mystery" movie series.

[08/28/14 - 12:12 PM]
HGTV's Newest Series "Sold on the Spot" Taps Into the Ultimate Buying and Selling Fantasy
In his new series, Josh teams up with house hunters to knock on every door in their ideal location and convince one homeowner to sell their house within 24 hours.

[08/28/14 - 12:08 PM]
FXX Paints Labor Day Weekend Yellow - Five Days Left in Record 12-Day "The Simpsons" Marathon Ends Monday, September 1 at Midnight ET
Following the conclusion of the 12-day marathon on Monday night, "The Simpsons" moves to its regular weekly schedule beginning on Tuesday, September 2.

[08/28/14 - 12:03 PM]
Emmy and Tony Award-Winning Actor David Hyde Pierce Joins "The Good Wife" in Recurring Role for Season Six
The role will mark Pierce's first appearance in a television series since "Frasier" ended its run in 2004.

[08/28/14 - 11:40 AM]
HBO's Banksy Does New York a User-Generated Chronicle of the Street Artist's One-Month Residency in New York City, To Debut Nov. 17
"From the moment Banksy took over the streets, New Yorkers became obsessed. The film captures this month of madness created by user-generated footage," says Sheila Nevins.

[08/28/14 - 11:31 AM]
The Reinvention of "The View" Continues as ABC Recruits a Powerful New Senior Team
Bill Wolff, Brian Balthazar, Ashley S. Gorman and Kathleen Rajsp are among those overseeing the new season.

[08/28/14 - 11:13 AM]
Get Ready for the Hottest Night of the Summer on the Season Finale of "So You Think You Can Dance" Wednesday, September 3 on FOX
Guest judges include Jenna Dewan Tatum, Debbie Allen, Tara Lipinski and Adam Shankman.

[08/28/14 - 10:00 AM]
Starz Offers First Five Episodes of Unscripted Original Series "The Chair" for Starz Subscribers on Starz Play and Starz on Demand
The first episode of the network's first unscripted series will also debut on the pay channel on Saturday, September 6 at 11:00/10:00c.

[08/28/14 - 09:30 AM]
Nerd Alert - September Is Nerd Month on TBS
Look for extra episodes of nerd favorite "The Big Bang Theory" and nerdtastic movies like Men in Black 2, Zombieland, Bad Teacher and Old School.

[08/28/14 - 09:21 AM]
More Families, More Fun! "Family Feud" Returns with All-New Season on Monday, September 15, 2014
"Family Feud" is averaging a 5.0 household rating to date nationally, putting it 9% over a year ago and making it the fourth highest-rated first-run strip.

[08/28/14 - 09:02 AM]
Maroon 5 to Perform During "America's Got Talent" Sept. 3 Live Results Show on NBC
The chart-topping recording group will play, "Maps," the most recent single from their upcoming fifth studio album, "V" through 222 Records/Interscope Records.

[08/28/14 - 08:36 AM]
"America's Got Talent" Wins Its Time Slot Among the Big 4 in Every Key Measure and Is the #1 Show of the Night in Total Viewers
NBC spins the numbers for Wednesday, August 27.

[08/28/14 - 08:29 AM]
ABC's "Motive" Finale Is Up 13% to Tie a 10-Week High and Grows Over Its Year-Ago Finale
ABC spins the numbers for Wednesday, August 27.