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[10/13/09 - 03:22 PM]
Microsoft and FOX One to Collaborate on Exclusive Windows 7 Brand Sponsorship of "Family Guy Presents: Seth & Alex's Almost Live Comedy Show" (Working Title)
The half-hour special airs Sunday, November 8 at 8:30/7:30c.

[via press release from FOX]

MICROSOFT AND FOX ONE TO COLLABORATE ON EXCLUSIVE WINDOWS 7 BRAND SPONSORSHIP OF "FAMILY GUY PRESENTS: SETH & ALEX'S ALMOST LIVE COMEDY SHOW" (working title)

Windows 7 to Enhance Viewing Experience of Original Variety Show Special Airing Sunday, November 8, on FOX

Broader Multi-Platform Marketing Initiative Also Encompasses 20th Century Fox Television, Fox Licensing and Merchandising, FOX Sports, FX, FOX.com, FOXSports.com on MSN and Hulu Assets

Today, Microsoft Corp. and FOX One announced an ambitious, unique marketing collaboration that will showcase the best of Windows 7, the newest version of Microsoft's operating system that will be available in market on Oct. 22. The cornerstone of the effort is the exclusive Windows 7 sponsorship of an upcoming television event devoted to the comedy of Seth MacFarlane, creator of FAMILY GUY, AMERICAN DAD and THE CLEVELAND SHOW.

Taking the idea of "commercial-free" to the next level, the original FOX variety special FAMILY GUY PRESENTS: SETH & ALEX'S ALMOST LIVE COMEDY SHOW (working title), airing Sunday, Nov. 8 (8:30-9:00 PM ET/PT) and starring MacFarlane and his FAMILY GUY co-star Alex Borstein, will deliver simplicity for viewers � no commercial ad time, no network promotions and no commercial breaks � and instead will feature unique Windows 7-branded programming that blends seamlessly with show content. In a network first, MacFarlane and Borstein have teamed with Windows and their agencies, Universal McCann and Crispin, Porter + Bogusky, to develop, write and produce the customized branded integrations that seek to bring the old "Texaco Star Theater"-style sponsorships into the 21st century. The half-hour special will highlight the comedy duo's subversive and unique humor with original animation, live-action performances of FAMILY GUY's most memorable musical numbers, comedy sketches and surprise celebrity guests. That night, FOX turns the reins over to MacFarlane for an all-MacFarlane lineup as he also hosts all-new episodes of AMERICAN DAD (7:30-8:00 PM ET/PT), FAMILY GUY (8:00-8:30 and 9:00-9:30 PM ET/PT) and THE CLEVELAND SHOW (9:30-10:00 PM ET/PT).

While the way people watch TV has evolved, their desire to be entertained, and marketers' need to deliver compelling content, hasn't changed. Microsoft and FOX are joining forces to showcase how the power and simplicity of Windows 7 can enhance the content FOX viewers enjoy most, whether it's comedy, drama, sports or reality programming on TV or on the web.

"We're working with FOX on innovative brand integrations that will show how the power and simplicity of Windows 7 can enhance the content FOX viewers love" said Gayle Troberman, general manager of consumer engagement and advertising at Microsoft. "We have simplified the PC with Windows 7, and together with FOX, we're simplifying entertainment."

"We're thrilled to be joining forces with Windows 7 on such an exciting, highly collaborative marketing campaign featuring the very unique talents of Seth MacFarlane as he overhauls the old Hollywood tradition of the sponsored variety show by marrying Windows 7 messaging with content," said Jean Rossi, President of FOX One and Executive Vice President of Sales for FOX. "By partnering with 20th Century Fox Television, Fox Licensing and Merchandising, FOX Sports, FX, FOXSports.com on MSN and Hulu, we have developed a complementary initiative that goes well beyond the screen with customized assets that connect consumers with Windows 7."

In addition to sponsorship of the variety show special, Microsoft and Fox Licensing and Merchandising are working together to reach more than 4.3 million college students in-person on campuses across the country. The joint 12-week college tour gives students the chance to try Windows 7 for themselves and enjoy customized entertainment created by Fox Licensing and Merchandising such as outdoor movie nights hosted by FAMILY GUY's Stewie and Brian, online videos and other customized FAMILY GUY content.

Microsoft and FOX One will roll out marketing collaboration efforts with a variety of FOX One properties including 20th Century Fox Television, FOX Sports, FX, FOX.com, FOXSports.com on MSN and Hulu.

ABOUT MICROSOFT

Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

ABOUT FOX ONE

FOX ONE, formed in 2007, is a sales unit of Fox Entertainment Group. It develops and implements strategic integrated marketing opportunities and solutions crossing the full range of News Corp.'s global assets and a variety of media platforms, including broadcast, cable, digital, filmed entertainment, print and international.

ABOUT SETH MACFARLANE

One of the youngest people ever to create a television series, Seth MacFarlane is the creator/executive producer/voice actor on FAMILY GUY, AMERICAN DAD and THE CLEVELAND SHOW. In 2009, FAMILY GUY received an Emmy nomination making it the second animated series ever to be nominated for Outstanding Comedy Series. Previously, FAMILY GUY garnered three nominations for Outstanding Animated Series.

ABOUT FOX BROADCASTING COMPANY

Fox Broadcasting Company (FOX) is a unit of News Corporation and the leading broadcast television network among Adults 18-49. FOX finished the 2008-2009 season at No. 1 for the fifth consecutive year � a feat that hasn't been achieved since the mid-1990s � while continuing to dominate all network competition in the more targeted Adults 18-34 and Teen demographics. FOX airs 15 hours of primetime programming a week as well as late-night entertainment programming, major sports and Sunday morning news.

ABOUT FOX LICENSING AND MERCHANDISING

A recognized industry leader, Twentieth Century Fox Licensing and Merchandising licenses and markets properties worldwide on behalf of Twentieth Century Fox Film Corporation, Twentieth Television and Fox Broadcasting Company, as well as third party lines. The division is aligned with Twentieth Century Fox Television, one of the top suppliers of primetime entertainment programming to the broadcast networks.





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· AMERICAN DAD (TBS)
· CLEVELAND SHOW, THE (FOX)
· FAMILY GUY (FOX)









[12/19/14 - 03:15 PM]
David Schwimmer Cast as Attorney Robert Kardashian in "American Crime Story: The People v. O.J. Simpson"
He'll join the previously announced Cuba Gooding Jr. as O.J. Simpson and Sarah Paulson as Marcia Clark.

[12/19/14 - 12:47 PM]
"Whale Wars" Returns to Animal Planet January 2 with a World Premiere Three-Hour Event
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[12/19/14 - 11:58 AM]
Velocity and Discovery Channel Announce the On Air Team for Barrett-Jackson Live
Coverage begins Tuesday, January 13 from 6-8 PM ET on Discovery Channel and continues through Sunday, January 18 from 2-7 PM ET on Velocity.

[12/19/14 - 10:12 AM]
"Night Will Fall," Revealing the Untold Story of a 1945 Film Detailing Concentration-Camp Atrocities, Debuts Jan. 26, Exclusively on HBO
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[12/19/14 - 10:02 AM]
USA Network Announces Series Pick-Up for New Drama "Mr. Robot"
The series stars Rami Malek, Christian Slater, Portia Doubleday, Carly Chaikin and Martin Wallstrom.

[12/19/14 - 10:02 AM]
Starz Releases New Video and Image from "Outlander"
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[12/19/14 - 10:00 AM]
AMC Casts International Film Star Daniel Wu as Lead of "Badlands" (WT)
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[12/19/14 - 09:20 AM]
"@midnight" Moves to 11:30 p.m. for Two Weeks Only; Comedy Central Premieres "Ari Shaffir: Paid Regular" and "This Is Not Happening" in January
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[12/19/14 - 08:41 AM]
"The People Magazine Awards" Generates NBC's Biggest Audience in Its Slot, Excluding "Peter Pan Live!" and NFL, Since October 23
NBC spins the numbers for Thursday, December 18.

[12/19/14 - 08:39 AM]
Emmy(R)-Winning Series "Banshee" Returns for Third Season Jan. 9, Exclusively on Cinemax
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[12/19/14 - 08:25 AM]
Thursday's Broadcast Ratings: Comedies Power CBS to Top Spot
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[12/19/14 - 08:08 AM]
Season Two of "My Big Redneck Family" Premieres Saturday, January 17 at 9 P.M., ET/PT
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[12/19/14 - 08:03 AM]
First-Time People's Choice Award Nominee Iggy Azalea and Last Year's People's Choice Award Winner Fall Out Boy to Perform at "People's Choice Awards 2015"
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[12/19/14 - 08:00 AM]
FOX's TV Everywhere Content Now Available to More Than 20 Million DirecTV Customers Nationwide
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[12/19/14 - 07:28 AM]
Travel Channel's Andrew Zimmern Gives Viewers a Tasty Look at Foods That Define Global Locations on New Series "Bizarre Foods: Delicious Destinations"
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