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[10/22/09 - 12:58 PM]
G4 Presents the Latest Craze in Alternative Sports with the Premiere of the "Barclaycard World Freerun Championships 2009"
The two-hour event airs Sunday, October 25 at 9:00/8:00c.

[via press release from G4]

G4 PRESENTS THE LATEST CRAZE IN ALTERNATIVE SPORTS WITH THE PREMIERE OF THE "BARCLAYCARD WORLD FREERUN CHAMPIONSHIPS 2009"

Athletes From Around The Globe Converge On London's Trafalgar Square To Compete In This Two-Hour Special Premiering Sunday, October 25th at 9:00pm ET/PT

Los Angeles, CA, October 22, 2009 � G4, the network that brought extreme sports fans shows like "Ninja Warrior" and "Unbeatable Banzuke," brings viewers the next big thing in alternative athletics with the premiere of the "Barclaycard World Freerun Championships 2009." Staged in historic Trafalgar Square in London, the "Barclaycard World Freerunning Championships" attracts world-class free-run athletes from 17 different countries across 5 continents who compete in a form of urban acrobatics in which they scale, traverse and descend from every part of a city landscape in ways that seem impossible. Hosted by Attack of the Show's Kevin Pereira and Alison Haislip, the two-hour "Barclaycard World Freerun Championships 2009" event premieres on Sunday, October 25th at 9:00 PM, ET/PT, only on G4.

Part athlete, part acrobat and part animal, freerunners perform stunts that are downright out of the question. Freerunning began as an urban expression of freedom and athleticism in Paris in the 1980s and gained popularity after the release of the British documentary Jump Britain, where daredevils sprinted over London landmarks. Over the past three decades, larger and more diverse audiences have become familiar with the sport and it has become a mainstay in popular culture, from videogames like the Lara Croft Tomb Raider series to television shows like Heroes and Chuck to major box-office movies like Casino Royale.

Now in its second year, The Barclaycard World Freerun Championships is the foremost international competition for this rapidly expanding urban sport and the event attracted nearly 7000 fans to Trafalgar Square. G4's own Kevin Pereira and Alison Haislip traveled to London and caught all the action on their personal flipcams witnessing these urban athletes perform moves like the Crane Moonstep, The Kash Vault, 360 Wallhop, or the Palm Spin. The duo hit the streets to interview contestants about what it takes to perform these gravity defying acts, and sat with the judges to get the inside scoop on the four areas of scoring, which include technical difficulty, execution, creativity and fluidity. Kevin and Alison also interviewed the founder of the London-based freerunning group "Urban Freeflow" to get the history of the freerunning movement and Alison even gave the sport a shot herself when this crew of hard-core competitors took her out to attempt some basic moves.

G4 viewers can experience all the action of this exciting extreme international competition on Sunday, October 25th at 9:00 PM ET/PT.

For additional info please go to: http://g4tv.com/freerun

About Comcast Entertainment Group

Based in Los Angeles, Comcast Entertainment Group operates E! Entertainment Television, the 24-hour network with programming dedicated to the world of entertainment, and E! Online; The Style Network, the destination for women 18-49 with a passion for the best in relatable, inspiring and transformational lifestyle programming; G4, offering the last word on gaming, technology, animation, interactivity and "geek culture" for the male 18-34 demo; and FEARnet, the world's premier horror and thriller destination on demand, online and on mobile devices. E! is currently available to 96 million cable and direct broadcast satellite subscribers in the U.S. and the E! Everywhere initiative underscores the company's dedication to making E! content available on all new media platforms any time and anywhere from online to broadband video to wireless to radio to VOD. The Style Network currently counts 63 million cable and satellite subscribers and G4, the #1 podcasted cable network in America, is available in more than 64 million cable and satellite homes nationwide. FEARnet is a joint venture between Comcast, Sony Pictures Television and Lionsgate. FEARnet.com ranks as the number one horror web site and FEARnet On Demand is one of the top five VOD networks.





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