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[10/30/09 - 06:39 AM]
Swords: Life on the Line Is Renewed for Second Season
New episodes will roll out on Discovery early next year.

[via press release from Discovery]

"SWORDS: LIFE ON THE LINE" IS RENEWED FOR SECOND SEASON

Discovery Channels Hit High Seas Adventure Series Returns With All-New Episodes

(Silver Spring, Md.) �- SWORDS: LIFE ON THE LINE, the hit documentary series that showcases the lives of New England's long line fisherman, will return for a second season of high risk adventure in the North Atlantic, it was announced today by John Ford, president and general manager of The Discovery Channel. Produced by Original Productions, a FremantleMedia company, and BermanBraun, the second season of SWORDS is slated to premiere early next year with all-new episodes.

"SWORDS is a potent mix of unbelievable footage and unforgettable characters," said Ford. "The show captures the grit, guts and humor its takes for these men and women to conquer the high seas and high stakes of sword fishing," said Ford.

SWORDS, which debuted Tuesday, August 11 following SHARK WEEK, consistently ranked #1 in the M25-54 demographic for all regular nonfiction cable series throughout its 8-week run. The show delivered strong ratings growth for Discovery Channel, posting double-digit year-over-year time slot (TUE 9PM-10PM) gains for P2+ (+20% to 1391K), P25-54 (+47% to 847K), M25-54 (+73% to 600K), P18-49 (+36% to 824K) and M18-49 (+58% to 585K).

SWORDS takes viewers into the high risk lives of New England's long line fishermen. These men and women are gamblers, risking all to catch an elusive prey in some of the most dangerous waters on the planet. Swordfish, the magnificent giants of the deep, can weigh over a thousand pounds and the best time to catch them is every fall when they can be found in the stormy waters of the North Atlantic � the home of the infamous and deadly "perfect storm" of 1991.

SWORDS is produced for Discovery Channel by Original Productions, a FremantleMedia company, and BermanBraun. Thom Beers, Philip D. Segal and Jeff Conroy are executive producers for Original Productions. Gail Berman and Lloyd Braun are executive producers for BermanBraun. Josh Berkely is executive producer for Discovery Channel.

About Discovery Channel

DISCOVERY CHANNEL (DSC) is dedicated to creating the highest quality nonfiction content that informs and entertains its consumers about the world in all its wonder, diversity and amazement. The network, which reaches 98.1 million viewers in the U.S., can be seen in over 170 countries, offering a signature mix of compelling, high-end production values and vivid cinematography across genres, including science and technology, exploration, adventure, history and in-depth, behind-the-scenes glimpses at the people, places and organizations that shape and share our world. For more information, please visit www.discovery.com.

About Discovery Communications

Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's number one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 170 countries. Discovery empowers people to explore their world and satisfy their curiosity through 100-plus worldwide networks, led by Discovery Channel, TLC, Animal Planet, Science Channel, Planet Green, Investigation Discovery and HD Theater, as well as leading consumer and educational products and services, and a diversified portfolio of digital media services including HowStuffWorks.com. For more information, please visit www.discoverycommunications.com.

About Original Productions

Founded by Thom Beers in 1997, Original Productions produces authentic non-fiction programming featuring everyday heroes in extraordinary situations, including mega-series Deadliest Catch and new hit phenomenon Pitchmen. Beers' steadfast focus on top-notch storytelling with engaging personalities in high risk circumstances has produced more than 1,000 hours of original programming since the company's inception. In February 2009, a majority stake in the company was purchased by FremantleMedia, one of the leading creators and producers of entertainment brands in the world. FremantleMedia is part of the RTL Group, Europe's largest television and radio broadcast company.

About BermanBraun

BermanBraun is an independent media company whose three divisions, television, feature film and digital media, seek to create and exploit entertainment content and advertising solutions across all platforms throughout the world. The Santa Monica, Calif.-based company, founded by principals Gail Berman and Lloyd Braun in January 2007, has separate strategic global alliances with NBC, Microsoft and Pepsi to create and distribute creative content for television, the Internet and mobile. In February 2009, BermanBraun launched WONDERWALL - the primary celebrity destination on the MSN Network. BermanBraun is presently producing two network series for the 2009/2010 television season, including MERCY on NBC and ACCIDENTALLY ON PURPOSE on CBS. BermanBraun is also producing the series IS SHE REALLY GOING OUT WITH HIM? for MTV.





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· SWORDS: LIFE ON THE LINE (DISCOVERY)





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