[11/04/09 - 12:01 AM]
Gordon Ramsay to Star in Blockbuster Culinary Competition "Masterchef" (Working Title) on Fox
The series will take wannabe chefs with no experience and attempt to turn one of them into a "MasterChef."

[via press release from FOX]


Reveille, Shine TV and Ramsay's One Potato Two Potato to Produce Series

Famed chef Gordon Ramsay is bringing MASTERCHEF (working title), a new culinary competition series based on the smash hit U.K. and Australian format, to FOX. MASTERCHEF (working title) will take wannabe chefs who simply cook as a hobby and have absolutely no experience in the food industry and attempt to turn one of them into a MasterChef.

Contestants on MASTERCHEF (working title) will be put through the paces with various challenges as they compete head-to-head to create delicious dishes. The series will serve as a unique platform for people from all walks of life who want to follow their dream of working as a professional chef. These everyday at-home cooks will have the once-in-a-lifetime opportunity to show their passion and excitement for food as they are put to the test and judged by world-renowned chefs.

"Gordon Ramsay is the biggest cooking star on television today and one of the most dynamic personalities on FOX, so we jumped at the opportunity to work with him to bring MASTERCHEF to the U.S.," said Mike Darnell, President of Alternative Entertainment for Fox Broadcasting Company. "MASTERCHEF searches for people who possess that perfect blend of creativity, innovation and passion for creating great dishes � rather than focusing on running a kitchen � that earns them the title of MasterChef."

"MASTERCHEF has already become a cultural phenomenon in the U.K. and Australia, breaking ratings records in two of the world's biggest markets," said Mark Koops and Howard T. Owens, Managing Directors of Reveille. "We're excited to work with FOX to replicate that success while bringing a fresh, new U.S. spin to this proven format."

"We're excited to work with FOX and Reveille to make MASTERCHEF a huge hit," said Pat Llewellyn, Vice President of One Potato Two Potato. "With GORDON RAMSAY: COOKALONG LIVE and now MASTERCHEF, One Potato Two Potato is proud to be bringing the biggest food shows on the planet to FOX."

Chef Ramsay will challenge and coach the amateurs all the way to the finish line. However, known for his explosive outbursts, he won't be afraid to tell the chefs the cold, hard truth about their cooking along the way.

MASTERCHEF (working title) is produced by Reveille, Shine TV and One Potato Two Potato. Shine International handles international distribution for the MASTERCHEF format.

  [november 2009]  


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