[11/09/09 - 12:37 PM]
CBS.com Launches Csi-Inspired Application to Let Fans Be a Part of the Search for the Zeta Killer Through Facebook(R) Connect
The Cadillac sponsored site will debut in conjunction with the highly anticipated "CSI" Trilogy episodes.

[via press release from CBS]


Cadillac Sponsored Site Will Also Include Cast Interviews, Virtual Lab Tours, Video Clips Featuring Real CSI Experts, and the Chance To Win a Trip To the Set of CSI: Crime Scene Investigation

SAN FRANCISCO - Nov. 9 - Just in time for the CSI Trilogy week, CBS.com announced today the launch of the CSI Zeta Casefile site, dedicated to bringing fans exclusive content from three CSI series. The Website features a new application that lets fans be part of a CSI-inspired video and create customized suspect dossiers pulling images and information through Facebook Connect. The site will also feature exclusive interviews with cast and real CSI experts, virtual tours of the three CSI crime labs, and the chance to win a trip to the set of CSI: CRIME SCENE INVESTIGATION.* To access the Zeta Casefile site, please visit: http://www.csicrossover.com/

The Cadillac sponsored site will debut in conjunction with the highly anticipated CSI Trilogy episodes. The three episode story line involves an interstate trucking ring that specializes in human cargo and black market organ harvesting set to air on November 9 at 10:00 PM, ET/PT (CSI: MIAMI), November 11 at 10:00 PM, ET/PT (CSI: NY), and November 12 at 9:00 PM ET/PT (CSI: CRIME SCENE INVESTIGATION).

This CSI Zeta Casefile application uses Facebook Connect to pull photos and information from the user's Facebook account to produce a personalized criminal file and video, including artificial information on past crimes, aliases, and last known locations. Fans can share their experience with other fans and friends in their Facebook network.

Fans can also visit the CSI Zeta Casefile site to watch interviews with real CSI experts, who discuss the evolution of technology and innovation within CSI crime solving. Fans can take virtual tours of the labs featured on each of the three CSI series, allowing them a deeper look at the special effects, set designs and other various technologies used on the shows. The video content is complemented by a comprehensive photo gallery, showcasing stills and images of the set locations and cast interactions.

"Each of the CSI series continues to be among the most popular shows on CBS," said Bill Binenstock, Vice President and Manager of CBS.com. "The upcoming CSI Trilogy has caused enormous buzz throughout the CBS.com CSI communities, and we wanted to build a site that would give fans a fascinating and exclusive behind-the-scenes look at the three series. The Zeta Casefile program is a creative and fun way to keep users engaged, while the behind-the-scenes content will give fans a deeper look into how the fictional CSI series are the most realistic looking shows on television."

*NO PURCHASE NECESSARY. Open to legal residents of one of the 50 US or DC, 18 or over or age of majority in state of residence. Sweepstakes starts on Nov. 9, 2009 and ends at 11:59:59 am ET on December 31, 2009. Void where prohibited by law. See Official Rules and details at http://www.csicrossover.com/ or http://www.zetasyndicate.com/

About CBS.com

CBS.com, the online home of America's most-watched network, is the #1 broadcast network site in streaming, minutes and viewers, leading the entertainment category every month in 2009. With interactive features, extended episodes, sneak peaks, forums, an HD video gallery, social viewing rooms and fantasy games, CBS.com allows fans to stay connected to their favorite shows before, during and after the broadcast.

To follow CBS.com on Twitter, please visit: www.twitter.com/cbstweet

About CBS Interactive

CBS Interactive, a division of CBS Corporation, is the best online content network for information and entertainment. With more than 180 million people visiting its properties each month, it is the 8th largest Web property globally. Its portfolio of leading brands, which include CNET, CBS.com, CBSSports.com, GameSpot, TV.com, BNET and Last.fm, span popular categories like technology, entertainment, sports, news and business.

To follow CBS Interactive on Twitter, please visit: www.twitter.com/cbsitweets

Facebook´┐Ż is a registered trademark of Facebook Inc. Other names may be trademarks of their respective owners.

  [november 2009]  


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