or


[11/17/09 - 02:36 PM]
Cartoon Network and Kids Foot Locker Reward Shoppers This Holiday Season with Ben 10: Alien Swarm Crossover Promotion
The gift-with-purchase promotion is featured in-store and at kidsfootlocker.com starting November 18.

[via press release from Cartoon Network]

Cartoon Network and Kids Foot Locker Reward Shoppers this Holiday Season with Ben 10: Alien Swarm Crossover Promotion

World Television Premiere of Live-Action/CGI Movie to Air Nov. 25, 7 p.m. on Cartoon Network

Cartoon Network is aligning super marketing powers with sports retailer Kids Foot Locker this holiday season to reward shoppers with a limited edition Ben 10: Alien Swarm movie poster gift with the purchase of Converse Chuck Taylor shoes. The high profile on-air, online and in-store co-branded promotion builds upon the anticipated world television premiere of Cartoon Network's all-new live-action/CGI movie Ben 10: Alien Swarm on Wednesday, Nov. 25 at 7 p.m. The gift-with-purchase promotion is featured in-store and at kidsfootlocker.com starting Nov. 18-Dec. 6, 2009. *

Throughout the promotional period, Cartoon Network will drive awareness for the co-branded Kids Foot Locker campaign with custom on-air spots driving consumers to their local Kids Foot Locker store to find out more about Converse shoes and the Ben 10: Alien Swarm movie poster gift-with-purchase program. The promotional spot featured on-air at Cartoon Network will also stream online at the video section on CartoonNetwork.com.

"Expanding the Ben 10 brand off the small screen and into a retail giant like Kids Foot Locker is monumental´┐Żespecially during the holiday shopping season," said John O'Hara, executive vice president and general sales manager of Cartoon Network and Adult Swim Ad Sales and Marketing. "It's a strategic marketing alliance that not only continues to increase the property's exposure, but also rewards fans through an immersive experience."

"Ben 10 is Cartoon Network's most successful original property here in the U.S. and around the world," added Jill Shields, Cartoon Network senior vice president of marketing and promotions. "We are tactically marketing the much-anticipated premiere of Ben 10: Alien Swarm across kids television, throughout popular online gaming sites, in print, on radio, at movie theatres, on billboards, via publishing and at retail. The film is one of our most ambitious projects this year so we're thrilled that a partner such as Kids Foot Locker will elevate our promotional efforts to reach out to kids and families."

Across more than 300 Kids Foot Locker retail stores, Ben 10: Alien Swarm tune-in and co-branded promotion details will be featured through in-store displays. In addition to reaching in-store shoppers, the posters will be made available to online purchasers of Converse products made at kidsfootlocker.com. The campaign will be recognized in the Kids Foot Locker VIP loyalty club communications, distributed to over 300,000 homes through both opt-in e-mail and direct mail distribution.

Throughout November, Cartoon Network's international operations in countries including the United States, the United Kingdom, Australia, Poland, Italy, Spain, South Africa, Mexico and the Philippines will host premiere events and screenings in 26 languages to support the global broadcast premiere of Ben 10: Alien Swarm. The film follows 16-year-old Ben Tennyson as he breaks ranks from the Plumbers (a secret organization that battles alien forces) to help a mysterious young woman from his past uncover an alien threat to our world. The live-action/CGI movie is directed and executive-produced by Alex Winter, who also directed Cartoon Network's first Ben 10 live-action movie, Ben 10: Race Against Time, which attracted more than 13 million viewers during its Thanksgiving weekend premiere in 2007.

Ryan Kelley (Prayers for Bobby) stars as Ben Tennyson, with industry veteran Barry Corbin (No Country for Old Men) starring as Grandpa Max. Galadriel Stineman (Junkyard Dog) is Gwen, Ben's super-powered cousin, and Nathan Keyes plays Kevin Levin, who has joined Ben's team for the good of the universe, but still seems to have a scheming side. Alyssa Diaz (Red Dawn) plays Elena, a long-time friend of Ben.

The Ben 10 Alien Force animated television series currently premieres new episodes on Cartoon Network Friday nights at 8:30 p.m. (ET, PT) with replays throughout the week. Ben 10: Alien Swarm will be released on both DVD and Blu-ray Disc domestically on Dec. 1 through Warner Home Video.

About Kids Foot Locker

Kids Foot Locker is a part of Foot Locker, Inc., a specialty athletic retailer that operates approximately 3,600 stores in 21 countries in North America, Europe and Australia. Through its Foot Locker, Footaction, Lady Foot Locker, Kids Foot Locker and Champs Sports retail stores, as well as its direct-to-customer channel Footlocker.com/Eastbay, the Company is the leading provider of athletic footwear and apparel.

About Cartoon Network

Cartoon Network (CartoonNetwork.com), currently seen in more than 97 million U.S. homes and 166 countries around the world, is Turner Broadcasting System, Inc.'s ad-supported cable service now available in HD offering the best in original, acquired and classic animated entertainment for kids and families. Nightly from 10 p.m. to 6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animation for young adults 18-34.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.





  [november 2009]  
S
M
T
W
T
F
S


· BEN 10: ALIEN FORCE (CARTOON)
· BEN 10: ALIEN SWARM (CARTOON)











[10/30/14 - 08:50 AM]
Bounce TV Posts Double-Digit Primetime Viewership Gains Among HHs, A18-49 & A25-54 in October
Bounce TV spins the numbers for the month of October to date.

[10/30/14 - 08:39 AM]
Wednesday's Broadcast Ratings: World Series Wraps on Top for FOX
Plus: The CW's "Arrow" and "The 100" see double-digit weekly gains despite said competition.

[10/30/14 - 08:35 AM]
"The Mysteries of Laura" Retains 92% of the Prior Week's Rating in Adults 18-49
NBC spins the numbers for Wednesday, October 29.

[10/30/14 - 08:19 AM]
October Is a Record-Breaking Month for DIY Network
DIY Network spins the numbers for the month of October to date.

[10/30/14 - 08:08 AM]
Hulu Announces Ten Episode Straight-to-Series Order for "Casual," a Comedy Series Executive-Produced and Directed by Oscar(R) Nominee Jason Reitman
The series follows the story of a dysfunctional family with a bachelor brother and his newly divorced sister.

[10/30/14 - 07:59 AM]
Video: First Look - "Portlandia" Season 5 - Goth Couple Plans Own Funeral - Premieres January 2015 on IFC
Most people avoid planning their own funeral services, but this goth duo considers it the pinnacle of their life's celebration.

[10/30/14 - 07:01 AM]
Video: New Trailer for Syfy's Upcoming Series "12 Monkeys"
Inspired by the classic blockbuster film, the series premieres Friday, January 16 at 9:00/8:00c.

[10/30/14 - 06:32 AM]
Breeders' Cup and NBC Sports Group Reach Unprecedented 10-Year Media Rights Extension
As part of the agreement, NBC and NBCSN will combine to present at least eight hours of live coverage of the Breeders' Cup.

[10/30/14 - 06:24 AM]
Jewelry Television and The Weather Channel Partner for Co-Branded $10,000 National Sweepstakes
The popular show, produced by High Noon Entertainment, returns Sunday, December 7 at 9:00/8:00c.

[10/30/14 - 06:04 AM]
ESPN2 and ABC7 Present the 2014 TCS New York City Marathon
The 44th running of the race will also be available to fans in the New York area on WatchABC and beyond the city on WatchESPN.

[10/30/14 - 06:00 AM]
Christina Milian Cranks Up the Volume on Her Life and Career When "Christina Milian Turned Up," Premieres January 18 at 10PM on E!
The series follows Christina as she reinvigorates her music career with a new label, a new sound and a new look, all while raising her young daughter Violet with help from mom Carmen and sisters Danielle and Lizzy.

[10/29/14 - 05:01 PM]
Fan Favorite Chris Soules Searches for Love Again on ABC's Hit Romance Reality Series, "The Bachelor," When It Premieres Monday, January 5, 2015
Chris Soules, the stylish farmer from Iowa, was sent home by Andi Dorfman on "The Bachelorette."

[10/29/14 - 04:37 PM]
"The Great Christmas Light Fight" Returns for Its Second Season, Premiering December 8 on ABC
Each of the six one hour episodes features 4 families from across America who work harder than the elves themselves in order to out-deck the halls of their competition and possibly win the ultimate Christmas Gift: $50,000!

[10/29/14 - 03:25 PM]
Duggar Wedding Rings in Record Ratings for TLC
TLC spins the numbers for Tuesday, October 28.

[10/29/14 - 03:25 PM]
Video: "Justified" - Hat Trick
Get your first tease for the upcoming final season, due this January on FX.