or


[11/17/09 - 02:36 PM]
Cartoon Network and Kids Foot Locker Reward Shoppers This Holiday Season with Ben 10: Alien Swarm Crossover Promotion
The gift-with-purchase promotion is featured in-store and at kidsfootlocker.com starting November 18.

[via press release from Cartoon Network]

Cartoon Network and Kids Foot Locker Reward Shoppers this Holiday Season with Ben 10: Alien Swarm Crossover Promotion

World Television Premiere of Live-Action/CGI Movie to Air Nov. 25, 7 p.m. on Cartoon Network

Cartoon Network is aligning super marketing powers with sports retailer Kids Foot Locker this holiday season to reward shoppers with a limited edition Ben 10: Alien Swarm movie poster gift with the purchase of Converse Chuck Taylor shoes. The high profile on-air, online and in-store co-branded promotion builds upon the anticipated world television premiere of Cartoon Network's all-new live-action/CGI movie Ben 10: Alien Swarm on Wednesday, Nov. 25 at 7 p.m. The gift-with-purchase promotion is featured in-store and at kidsfootlocker.com starting Nov. 18-Dec. 6, 2009. *

Throughout the promotional period, Cartoon Network will drive awareness for the co-branded Kids Foot Locker campaign with custom on-air spots driving consumers to their local Kids Foot Locker store to find out more about Converse shoes and the Ben 10: Alien Swarm movie poster gift-with-purchase program. The promotional spot featured on-air at Cartoon Network will also stream online at the video section on CartoonNetwork.com.

"Expanding the Ben 10 brand off the small screen and into a retail giant like Kids Foot Locker is monumental´┐Żespecially during the holiday shopping season," said John O'Hara, executive vice president and general sales manager of Cartoon Network and Adult Swim Ad Sales and Marketing. "It's a strategic marketing alliance that not only continues to increase the property's exposure, but also rewards fans through an immersive experience."

"Ben 10 is Cartoon Network's most successful original property here in the U.S. and around the world," added Jill Shields, Cartoon Network senior vice president of marketing and promotions. "We are tactically marketing the much-anticipated premiere of Ben 10: Alien Swarm across kids television, throughout popular online gaming sites, in print, on radio, at movie theatres, on billboards, via publishing and at retail. The film is one of our most ambitious projects this year so we're thrilled that a partner such as Kids Foot Locker will elevate our promotional efforts to reach out to kids and families."

Across more than 300 Kids Foot Locker retail stores, Ben 10: Alien Swarm tune-in and co-branded promotion details will be featured through in-store displays. In addition to reaching in-store shoppers, the posters will be made available to online purchasers of Converse products made at kidsfootlocker.com. The campaign will be recognized in the Kids Foot Locker VIP loyalty club communications, distributed to over 300,000 homes through both opt-in e-mail and direct mail distribution.

Throughout November, Cartoon Network's international operations in countries including the United States, the United Kingdom, Australia, Poland, Italy, Spain, South Africa, Mexico and the Philippines will host premiere events and screenings in 26 languages to support the global broadcast premiere of Ben 10: Alien Swarm. The film follows 16-year-old Ben Tennyson as he breaks ranks from the Plumbers (a secret organization that battles alien forces) to help a mysterious young woman from his past uncover an alien threat to our world. The live-action/CGI movie is directed and executive-produced by Alex Winter, who also directed Cartoon Network's first Ben 10 live-action movie, Ben 10: Race Against Time, which attracted more than 13 million viewers during its Thanksgiving weekend premiere in 2007.

Ryan Kelley (Prayers for Bobby) stars as Ben Tennyson, with industry veteran Barry Corbin (No Country for Old Men) starring as Grandpa Max. Galadriel Stineman (Junkyard Dog) is Gwen, Ben's super-powered cousin, and Nathan Keyes plays Kevin Levin, who has joined Ben's team for the good of the universe, but still seems to have a scheming side. Alyssa Diaz (Red Dawn) plays Elena, a long-time friend of Ben.

The Ben 10 Alien Force animated television series currently premieres new episodes on Cartoon Network Friday nights at 8:30 p.m. (ET, PT) with replays throughout the week. Ben 10: Alien Swarm will be released on both DVD and Blu-ray Disc domestically on Dec. 1 through Warner Home Video.

About Kids Foot Locker

Kids Foot Locker is a part of Foot Locker, Inc., a specialty athletic retailer that operates approximately 3,600 stores in 21 countries in North America, Europe and Australia. Through its Foot Locker, Footaction, Lady Foot Locker, Kids Foot Locker and Champs Sports retail stores, as well as its direct-to-customer channel Footlocker.com/Eastbay, the Company is the leading provider of athletic footwear and apparel.

About Cartoon Network

Cartoon Network (CartoonNetwork.com), currently seen in more than 97 million U.S. homes and 166 countries around the world, is Turner Broadcasting System, Inc.'s ad-supported cable service now available in HD offering the best in original, acquired and classic animated entertainment for kids and families. Nightly from 10 p.m. to 6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animation for young adults 18-34.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.





  [november 2009]  
S
M
T
W
T
F
S


· BEN 10: ALIEN FORCE (CARTOON)
· BEN 10: ALIEN SWARM (CARTOON)





[03/25/17 - 08:29 AM]
Friday's Broadcast Ratings: NCAA Coverage Puts CBS on Top
The Eye easily wins the evening in total viewers and adults 18-49.

[03/24/17 - 02:58 PM]
TV One Premieres "The Lost Souls Cafe" on Easter Sunday, April 16 at 6 pm ET
Loretta Devine, Christian Keyes, Kiki Haynes and Ernest L. Thomas star in the film adaptation of Donald Welch's popular inspirational stage play.

[03/24/17 - 01:20 PM]
"Into the Badlands" Is 2017's #1 Returning Cable Series
AMC further spins the numbers for Sunday, March 19.

[03/24/17 - 10:51 AM]
Univision Network Casts Marco de la O as Star of New Boundary-Breaking Original Series "El Chapo"
The new ripped-from-the-headlines drama explores the life story of one of the world's most notorious criminals over a span of three decades - from 1985, when he was a low level member of the Guadalajara Cartel, his rise to power and his ultimate downfall.

[03/24/17 - 10:38 AM]
John Leguizamo Joins the Cast of "Waco" - Premieres on Paramount Network in 2018
Leguizamo joins the cast as ATF agent Robert Rodriguez, who was was sent into Koresh's Mount Carmel to gather evidence and build a federal case against the Branch Davidians but forged a bond with the people inside.

[03/24/17 - 10:05 AM]
Discovery Channel Revs Up Motor Line-Up with New Series "House of Cars" (W/T)
The series, produced by Coolfire Studios, is an original unscripted series that proves building cars isn't just for the pros - it's for anyone who thinks they have what it takes to test their chops on a big build.

[03/24/17 - 10:00 AM]
Leah Remini and Kevin James Reunite on the Two-Part Season Finale of the #1 New Comedy "Kevin Can Wait"
In the two-part finale, Kevin agrees to come out of retirement briefly to reprise his undercover assignment in an ongoing police investigation where he and fellow cop Vanessa Cellucci (Remini) will, once again, pose as husband and wife.

[03/24/17 - 09:30 AM]
AMC to Air Special Edition of "Talking" After Show Following the "Better Call Saul" Season Three Premiere and Finale Episodes
Hosted by Chris Hardwick, the hour-long talk show will feature series cast, producers and celebrity fans discussing the Emmy(R) nominated series' third season.

[03/24/17 - 08:41 AM]
Thursday's Broadcast Ratings: CBS Pulls in Front with NCAA Coverage
The Eye wins the night among total viewers and adults 18-49.

[03/24/17 - 08:02 AM]
"J. Cole: 4 Your Eyez Only, A Dreamville Film," The Grammy-Nominated Music Star's Second HBO Special, Debuts April 15
In the spirit of his previous outing, this exclusive presentation is a multi-narrative show that combines music performances with intimate interviews documented through Cole's lens.

[03/24/17 - 08:00 AM]
"Charlie Hustle" & "The Big Hurt" Reunite as MLB Analysts for FOX Sports' 2017 Season
"Charlie Hustle" and "The Big Hurt" add to an already impressive baseball cast for FOX Sports, which also includes World Series Champions Alex Rodriguez, and Nick Swisher.

[03/24/17 - 07:26 AM]
Giada De Laurentiis Returns to Her Family's Homeland and Showcases the Food and Culture of Florence in New Season of "Giada in Italy," Premiering Sunday, April 9th at 12PM ET/PT
The series shares Giada's passion for all things Italy - especially the food.

[03/24/17 - 02:52 AM]
Academy Award Winner Adrien Brody Joins "Peaky Blinders" for Series Four
Tom Hardy returns as Jewish gang leader Alfie Solomons, alongside series regulars Natasha O'Keefe and Packy Lee.

[03/23/17 - 07:32 PM]
"This Just In" Celebrates First Daytime Emmy Nomination
Since "This Just In's" 22 episode critically acclaimed first season on PopTV continues to be an overwhelming success, a second season is already planned.

[03/23/17 - 02:46 PM]
CBS Announces Mario Lopez as Host of "Candy Crush" Premiering Sunday, July 9 on CBS
In the new CBS series, the game that has become a worldwide phenomenon comes to life as teams of two people use their wits and physical agility to compete on enormous, interactive game boards featuring next generation technology.