or


[11/17/09 - 02:36 PM]
Cartoon Network and Kids Foot Locker Reward Shoppers This Holiday Season with Ben 10: Alien Swarm Crossover Promotion
The gift-with-purchase promotion is featured in-store and at kidsfootlocker.com starting November 18.

[via press release from Cartoon Network]

Cartoon Network and Kids Foot Locker Reward Shoppers this Holiday Season with Ben 10: Alien Swarm Crossover Promotion

World Television Premiere of Live-Action/CGI Movie to Air Nov. 25, 7 p.m. on Cartoon Network

Cartoon Network is aligning super marketing powers with sports retailer Kids Foot Locker this holiday season to reward shoppers with a limited edition Ben 10: Alien Swarm movie poster gift with the purchase of Converse Chuck Taylor shoes. The high profile on-air, online and in-store co-branded promotion builds upon the anticipated world television premiere of Cartoon Network's all-new live-action/CGI movie Ben 10: Alien Swarm on Wednesday, Nov. 25 at 7 p.m. The gift-with-purchase promotion is featured in-store and at kidsfootlocker.com starting Nov. 18-Dec. 6, 2009. *

Throughout the promotional period, Cartoon Network will drive awareness for the co-branded Kids Foot Locker campaign with custom on-air spots driving consumers to their local Kids Foot Locker store to find out more about Converse shoes and the Ben 10: Alien Swarm movie poster gift-with-purchase program. The promotional spot featured on-air at Cartoon Network will also stream online at the video section on CartoonNetwork.com.

"Expanding the Ben 10 brand off the small screen and into a retail giant like Kids Foot Locker is monumental´┐Żespecially during the holiday shopping season," said John O'Hara, executive vice president and general sales manager of Cartoon Network and Adult Swim Ad Sales and Marketing. "It's a strategic marketing alliance that not only continues to increase the property's exposure, but also rewards fans through an immersive experience."

"Ben 10 is Cartoon Network's most successful original property here in the U.S. and around the world," added Jill Shields, Cartoon Network senior vice president of marketing and promotions. "We are tactically marketing the much-anticipated premiere of Ben 10: Alien Swarm across kids television, throughout popular online gaming sites, in print, on radio, at movie theatres, on billboards, via publishing and at retail. The film is one of our most ambitious projects this year so we're thrilled that a partner such as Kids Foot Locker will elevate our promotional efforts to reach out to kids and families."

Across more than 300 Kids Foot Locker retail stores, Ben 10: Alien Swarm tune-in and co-branded promotion details will be featured through in-store displays. In addition to reaching in-store shoppers, the posters will be made available to online purchasers of Converse products made at kidsfootlocker.com. The campaign will be recognized in the Kids Foot Locker VIP loyalty club communications, distributed to over 300,000 homes through both opt-in e-mail and direct mail distribution.

Throughout November, Cartoon Network's international operations in countries including the United States, the United Kingdom, Australia, Poland, Italy, Spain, South Africa, Mexico and the Philippines will host premiere events and screenings in 26 languages to support the global broadcast premiere of Ben 10: Alien Swarm. The film follows 16-year-old Ben Tennyson as he breaks ranks from the Plumbers (a secret organization that battles alien forces) to help a mysterious young woman from his past uncover an alien threat to our world. The live-action/CGI movie is directed and executive-produced by Alex Winter, who also directed Cartoon Network's first Ben 10 live-action movie, Ben 10: Race Against Time, which attracted more than 13 million viewers during its Thanksgiving weekend premiere in 2007.

Ryan Kelley (Prayers for Bobby) stars as Ben Tennyson, with industry veteran Barry Corbin (No Country for Old Men) starring as Grandpa Max. Galadriel Stineman (Junkyard Dog) is Gwen, Ben's super-powered cousin, and Nathan Keyes plays Kevin Levin, who has joined Ben's team for the good of the universe, but still seems to have a scheming side. Alyssa Diaz (Red Dawn) plays Elena, a long-time friend of Ben.

The Ben 10 Alien Force animated television series currently premieres new episodes on Cartoon Network Friday nights at 8:30 p.m. (ET, PT) with replays throughout the week. Ben 10: Alien Swarm will be released on both DVD and Blu-ray Disc domestically on Dec. 1 through Warner Home Video.

About Kids Foot Locker

Kids Foot Locker is a part of Foot Locker, Inc., a specialty athletic retailer that operates approximately 3,600 stores in 21 countries in North America, Europe and Australia. Through its Foot Locker, Footaction, Lady Foot Locker, Kids Foot Locker and Champs Sports retail stores, as well as its direct-to-customer channel Footlocker.com/Eastbay, the Company is the leading provider of athletic footwear and apparel.

About Cartoon Network

Cartoon Network (CartoonNetwork.com), currently seen in more than 97 million U.S. homes and 166 countries around the world, is Turner Broadcasting System, Inc.'s ad-supported cable service now available in HD offering the best in original, acquired and classic animated entertainment for kids and families. Nightly from 10 p.m. to 6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animation for young adults 18-34.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.





  [november 2009]  
S
M
T
W
T
F
S


· BEN 10: ALIEN FORCE (CARTOON)
· BEN 10: ALIEN SWARM (CARTOON)





[08/31/16 - 08:32 AM]
Netflix Announces New Talk Show with Bill Nye
Set to launch Spring 2017, each episode will tackle a topic from a scientific point of view, dispelling myths, and refuting anti-scientific claims that may be espoused by politicians, religious leaders or titans of industry.

[08/31/16 - 07:28 AM]
New Smithsonian Channel(TM) Limited Series Features Africa's Most Iconic Predators and Their Tales of Survival
"Africa's Wild Havens" premieres tonight, Wednesday, August 31 at 8:00/7:00c.

[08/31/16 - 06:34 AM]
Cartoon Network Expands the World of "Mighty Magiswords" with Linear Series Debut Thursday, Sept. 29, 6:30 P.M. (ET/PT)
Building on the original 15-second series that launched last year on the CN Anything app, the new TV series continues the adventures of Prohyas and Vambre, a sibling team of "warriors for hire."

[08/31/16 - 06:32 AM]
Video: Netflix Releases First Part of Social Video Series for "Marvel's Luke Cage"
These digital videos look to blend fiction with history by taking audiences behind the curtain on the themes that give the show it's street-level authenticity and cultural relevance.

[08/31/16 - 05:33 AM]
Netflix Announces "Stranger Things 2"
Nine new episodes are confirmed for the second season.

[08/31/16 - 03:03 AM]
ABC Signs Expansive New Agreement to Broadcast the Oscars(R), Hollywood's Biggest Entertainment Ceremony, Through 2028
The new agreement for the domestic network of the Academy Awards(R) adds eight years to the existing contract, which was scheduled to expire in 2020.

[08/30/16 - 07:06 PM]
ABC's "The Bachelor" Returns in January 2017 for Its 21st Season
The Alphabet also reveals the next man to give out the roses and, hopefully, this time find his happy ending.

[08/30/16 - 04:00 PM]
NBC Delays "Caught on Camera" Return; Adds "The Good Place," "This Is Us" Repeats
The Peacock will now use Fridays at 8:00/7:00c for encores on September 23, September 30 and October 7.

[08/30/16 - 02:25 PM]
Freeform Shines Across Multiple Digital Platforms During Summer 2016
Freeform spins the numbers for the summer to date.

[08/30/16 - 02:02 PM]
Hallmark Channel's First Annual "Summer Nights" Programming Event Finishes Strong
The Hallmark Channel spins the numbers for the weeks of July 23-August 28.

[08/30/16 - 01:43 PM]
Viceland Adds New Late Night Show "Desus & Mero" Among Others, Renews "Huang's World" and "States of Undress"
The new show promises to be a fresh take on the day's events, the culture at large and day-to-day life... all through the eyes of two friends born and raised in the Bronx.

[08/30/16 - 12:16 PM]
Video: Showtime(R) Releases Official Trailer and New Poster Art for "Shameless" Season Seven
The seventh season picks up a month after last season's finale, with the Gallaghers ready for another sizzling summer on the South Side of Chicago.

[08/30/16 - 11:42 AM]
DIY Network Renews "Stone House Revival" Starring Expert Carpenter Jeff Devlin
More than 2.1 million viewers tuned in to the first season of the series.

[08/30/16 - 11:29 AM]
Disney Channel and 24-Hour Disney Junior Are No. 1 for Summer 2016 Among Key Target Demographics
Disney Channel spins the numbers for the summer to date.

[08/30/16 - 10:49 AM]
Monday's Broadcast Ratings: "Ninja Warrior," "Running Wild" Stay on Top for NBC
The Peacock leads the night among total viewers and adults 18-49.