FOX BROADCASTING COMPANY AND 20TH CENTURY FOX TELEVISION AWARD DEVELOPMENT DEAL TO WINNER OF FOX-ANIBOOM HOLIDAY ANIMATION CHALLENGE

Jay Malone, Creator of "Santa Intervention," Wins Grand Prize

Fox Broadcasting Company (FOX) and 20th Century Fox Television and Aniboom, the world's first virtual animation studio, announced today that FOX will award Jay Malone, creator of animated short "Santa Intervention," a development deal. "Santa Intervention" was selected by a panel of FOX executives as the grand prize-winning entry in this year's FOX-Aniboom Holiday Animation Challenge. Malone, of Los Angeles, CA, will receive cash prizes totaling $15,000 and a development deal.

"'Santa Intervention' captured the unique and edgy spirit of FOX's animated shows. By tapping into Aniboom's pool of undiscovered animation talent, FOX has found a promising creator in Jay who we might not have otherwise met," said President, Entertainment for Fox Broadcasting Company, Kevin Reilly.

"We are always on the lookout for fresh voices in the animation space," commented Twentieth Century Fox Television Chairmen Gary Newman and Dana Walden. "'Santa Intervention' definitely fits the Fox mold of subversive, smart animated comedy, and in addition to bringing its creator, Jay Malone, to our attention, this contest helped us identify a handful of other unique talents that we think have huge potential."

The FOX-Aniboom Holiday Animation Challenge called on Aniboom's community of nearly 8,000 animators from across the globe to enter their original holiday-inspired animated shorts. After the contest kicked off on May 27, 2009, entries were submitted throughout the summer, followed by a voting period in September during which viewers rated their favorite submissions. Out of the five finalists, four were selected by a panel of FOX executives and one was selected as a "Viewers Choice." Each of the five finalists received a prize of $5,000.

"Providing Aniboom's community of 8,000 animators with network television opportunities is our highest priority, and FOX is synonymous with the very best in prime-time animation," said Uri Shinar, founder and CEO of Aniboom. "Jay Malone's 'Santa Intervention' illustrates the fun animators can have with this art form and superbly represents the caliber of talent within Aniboom."

About Fox Broadcasting Company

Fox Broadcasting Company (FOX) is a unit of News Corporation and the leading broadcast television network among Adults 18-49. FOX finished the 2008-2009 season at No. 1 for the fifth consecutive year � a feat that hasn't been achieved since the mid-1990s � while continuing to dominate all network competition in the more targeted Adults 18-34 and Teen demographics. FOX airs 15 hours of primetime programming a week as well as late-night entertainment programming, major sports and Sunday morning news.

About 20th Century Fox Television

Recognized as a creative haven to some of the most talented writers and producers working in television today, Twentieth Century Fox Television remains the undisputed industry leader in producing animated comedies for prime time, with four animated hits currently in production on new episodes, and two more set to premiere later this year.

About Aniboom

Aniboom (www.aniboom.com) is the premier virtual animation studio that partners with untapped talent around the world to create, produce and distribute unique and high-quality animation creations. Utilizing the web in an effort to seek out the best global talent, Aniboom's vibrant community of world class animators and animation enthusiasts cultivates and develops content intended for commercial application across the realms of TV, Film, Advertising, Digital Video-Gaming, Web, and Mobile Content worldwide. With investors such as Draper Fisher Jurvetson, DFJ Tamir Fishman Ventures, and Evergreen Venture Partners, experienced entertainment and new media executives, and a global community of professional animators, Aniboom's unique virtual studio model has set a new standard on how animated content is created, fostered, and gained commercial success. Aniboom is based in Israel and has offices in New York and San Francisco.