Whatever Robert Verdi Wants, Robert Verdi Gets on Logo's 'The Robert Verdi Show Starring Robert Verdi'

New Series Premieres on Logo, February 10, 2010 at 10:00PM ET/PT

NEW YORK, Dec. 21 -- Forget what you know about Robert Verdi! For Robert, having it all isn't nearly enough. He's a successful TV personality, a sought-after celebrity stylist, an event-planning impresario and a popular style guru. But there's something else Robert Verdi wants. Actually he wants EVERYTHING else. In the new reality comedy series "The Robert Verdi Show Starring Robert Verdi," Robert balances the day-to-day antics of his hectic creative services business with the serious pursuit of his completely insane and over-the-top dreams such as getting his own TV channel, his own shopping mall and his own ice cream flavor named after him. "The Robert Verdi Show Starring Robert Verdi" - it's a reality show that's not entirely in touch with reality. "The Robert Verdi Show Starring Robert Verdi" premieres February 10, 2010 at 10PM ET/PT on Logo.

Tired of living in the shadow of his celebrity clients like Eva Longoria Parker and Kathy Griffin, Robert feels he needs more attention, more money, more fame, more free stuff, more stuff named after him, more stuff with his face on it, more stuff, more stuff, more stuff!!!

"The Robert Verdi Show Starring Robert Verdi" follows the hilarious Robert Verdi and his creative team as they try to take over pop culture one party, product and outfit at a time. Robert pays the bills by dressing Eva Longoria Parker for the Met Ball, planning a party for "Ugly Betty" co-star Ana Ortiz and coming to Kathy Griffin's rescue in a bona fide fashion emergency. But Robert's real passion is pursuing his crazy dreams as he, his devoted staff, friends, colleagues and everyone else who enters his world get caught up in Robert's whirlwind of want and comedy of errors. From starting his own diet craze to starring in a one-man Broadway show, to becoming an internationally beloved children's character, Robert does what ever it takes to bring his dreams to life...and then some.

Jump into Robert's world right now by going to LogoTV.com to catch a sneak peek of the first episode, photos and more. "The Robert Verdi Show Starring Robert Verdi" is also available on mobile, download-to-own and on-demand beginning in February.

Steven Weinstock, Glenda Hersh and Jo Honig of True Entertainment along with Christopher Willey and Dave Mace of Logo serve as Executive Producers for "The Robert Verdi Show Starring Robert Verdi."

About Logo:

Logo is the world's leading ad-supported cable, satellite, online, mobile and digital entertainment gay and lesbian-themed network, from MTV Networks, a unit of Viacom ( VIA, VIA.B). Launched in 2005, Logo's cable channel is in more than 46 million homes across the United States and is complemented by a federation of online properties, including LogoTV.com, TripOutGayTravel.com, AfterEllen.com, AfterElton.com, 365Gay.com, DowneLink.com and NewNowNext.com. Logo's content is distributed across all leading download-to-own, streaming and mobile services. The most influential brand for the most influential audience, Logo provides a mix of original and acquired entertainment as well as news, social networking and community building that are authentic, smart, fun, entertaining, and inclusive. Logo joins MTV Networks' roster of popular and highly targeted brands which include MTV, Comedy Central, VH1 and Spike TV.

About True Entertainment:

True Entertainment, founded by Glenda Hersh and Steven Weinstock, is a subsidiary of Endemol, the largest television producer in the world. True Entertainment's recent credits include the mega-hit "The Real Housewives of Atlanta" for Bravo, "Guinness World Records LIVE!" for NBC and "Wreckreation Nation with Dave Mordal" for Discovery. They also include multiple Emmy Award winning series "Baby Story" for TLC, "Mystery Diagnosis" for Discovery Health, "Whose Wedding Is It Anyway" for Style, and "Design Star" for HGTV.