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[01/07/10 - 09:27 AM] The CW Offers Facebook Fans a Special Preview of First Ten Minutes of New Drama "Life Unexpected" Prior to Series On-Air Debut This special screening will be offered across all of The CW's Facebook fan pages, including the main CW page and all CW series pages. |
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[via press release from The CW] |
THE CW OFFERS FACEBOOK FANS A SPECIAL PREVIEW OF FIRST TEN MINUTES OF NEW DRAMA "LIFE UNEXPECTED" PRIOR TO SERIES ON-AIR DEBUT
Through Partnership with Ustream, Critically Hailed Drama Gets Sneak Peek
Across All CW Facebook Pages to More Than 5.4million Registered CW Fans
Beginning January 11
January 7, 2010 (Burbank, CA) - In an innovative digital promotional push, The CW Network announced today it will present a special sneak peek of the first ten minutes of its critically acclaimed new series Life Unexpected for the network's Facebook fans beginning Monday, January 11, 2010, a week prior to making its on-air debut Monday, January 18 (9:00-10:00 p.m. ET). To power this unique event, The CW partnered with Ustream, the leader in live video on the internet.
By utilizing the Ustream on Facebook video application, this special screening of Life Unexpected will be offered across all of The CW's Facebook fan pages, including the main CW page and all CW series pages, totaling more than 5.4 million fans and marking the first time a screening has taken place across multiple Facebook pages. Fans who catch the Life Unexpected preview during the first 24 hours will be able to provide comments live as they watch the video. After the first 24-hour window, viewers will still be able to watch the sneak preview and read the commentary posted by those first day fans.
The CW's online portal (www.cwtv.com) will embark on a heavy digital campaign promoting the Facebook screening and encouraging viewers to sign up as fans of the Life Unexpected Facebook page. The site will also host a wide variety of behind-the-scenes clips and cast interviews.
Life Unexpected is the story of 15-year-old Lux (Britt Robertson, "Swingtown"), who, after spending her life bouncing from one foster family to another, has decided it's time to become an emancipated minor. Her journey through the legal maze leads Lux to her biological parents, Nate "Baze" Bazile (Kristoffer Polaha, "Mad Men") and Cate Cassidy (Shiri Appleby, "E.R."). When a judge unexpectedly grants temporary joint custody to Baze and Cate, they agree to make a belated attempt to give Lux the family she deserves. Life Unexpected is produced by CBS Television Studios and Warner Bros. Television in association with Mojo Films with executive producers Liz Tigelaar ("Brothers and Sisters," "What About Brian"), Janet Leahy ("Boston Legal," "Gilmore Girls") and Gary Fleder ("October Road").
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[10/03/25 - 02:17 PM] ESPN's Record-Setting '25 MLB Wild Card Series Across eight games, the MLB Wild Card Series is averaging 4.4 million viewers, up 65% from last year.
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[10/03/25 - 12:37 PM] BET+ Sets October 23 Premiere for "Carl Weber's The Family Business" Season 6 The 10-episode season will premiere with two episodes, followed by one episode weekly, with the finale on Thursday, December 18.
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[10/03/25 - 12:07 PM] "Dancing with the Stars" Continues to Shatter Records - Growing Two Weeks in a Row Since Season Premiere for First Time Since 2005 Plus: "High Potential" hit a season high in Total Viewers (4.24 million), growing by double digits over the show's comparable third episode from last fall.
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[10/03/25 - 10:57 AM] Legends, Champions and Icons of October Highlight FOX Sports' Postseason Broadcaster Lineup FOX Sports begins its Postseason coverage Saturday, October 4 at 4:00 PM ET on FOX, FOX Deportes, the FOX Sports App and FOX One as the New York Yankees face the Toronto Blue Jays.
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[10/03/25 - 10:05 AM] All-New Season of "Gold Rush" Returns with High-Stake Risks and Land Fury on Friday, November 7 at 8PM ET/PT on Discovery With only a few short months to mine, top bosses and rising underdogs collide in a race to claim new ground, move more dirt, and strike it rich.
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[10/03/25 - 09:12 AM] FOX Nation Secures Exclusive U.S. Rights to Docuseries "Elizabeth Taylor: Rebel Superstar" The acclaimed series will make its anticipated U.S. debut on FOX Nation on Monday, October 6.
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[10/03/25 - 08:02 AM] TNT Sports to Be Exclusive Home of 2025 NLDS & NLCS Both best-of-five NLDS series begin Saturday, October 4.
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[10/03/25 - 08:01 AM] TNT Sports Sets BIG EAST Men's College Basketball Schedule for Inaugural 2025-26 Season TNT Sports' regular season BIG EAST men's basketball schedule will feature 40 appearances by St. John's, UConn, Creighton, Xavier, and Marquette, programs that each clinched berths in last season's NCAA Men's Tournament.
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[10/03/25 - 07:01 AM] Video: "27 Nights" - Official Trailer - Netflix When a woman is admitted by her daughters to a psychiatric clinic for her carefree ways, an expert must judge if she is ill or simply wants to enjoy life.
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[10/03/25 - 04:01 AM] Video: "Steve" - Official Trailer #2 - Netflix Over one intense day, the devoted head teacher of a last-chance reform school strives to keep his students in line while facing pressures of his own.
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[10/03/25 - 03:02 AM] Miguel Herran Will Play Poli Diaz in "El Porto the Vallecas," the New Film by Daniel Calparsoro for Netflix Inspired by true events, the film follows the life of Policarpo "Poli" Díaz (Miguel Herrán), a young man from Vallecas who, despite a childhood marked by poverty and family violence, became a boxing legend in 1980s Spain, even fighting for the world lightweight title.
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[10/03/25 - 03:01 AM] Netflix Honors Jane Goodall with Posthumous Release of "Famous Last Words" Docuseries Following Her Passing The series showcases reflective interviews with some of the world's most influential cultural figures, who agreed to sit down and discuss their legacy, and give their final words, with the understanding that it would only be shared with the world after they passed.
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[10/02/25 - 04:09 PM] ESPN Delivers the Most-Watched WNBA Semifinals Ever Game 5 between the Indiana Fever and the Las Vegas Aces averaged 1.8 million viewers, peaking at 2.1 million.
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[10/02/25 - 03:01 PM] Video: "Twisted Wonderland" - Trailer - Disney+ Your favorite villains reimagined in ways you've never dared to dream.
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[10/02/25 - 02:51 PM] ESPN's Record-Setting Day One of MLB Wild Card Series Coverage of Red Sox versus Yankees averaged 6.5 million viewers, peaking at 9.9 million.
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