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[01/08/10 - 07:11 AM]
Oxygen Live Goes West!! Real Time Watercooler Oxygenlive Launches Live West Coast Experience During New Episode of "Bad Girls Club" on January 12th
"Bad Girl" Kendra will help usher in the inaugural West Coast OxygenLive experience.

[via press release from Oxygen]

OXYGEN LIVE GOES WEST!! REAL TIME WATERCOOLER OXYGENLIVE LAUNCHES LIVE WEST COAST EXPERIENCE DURING NEW EPISODE OF "BAD GIRLS CLUB" ON JANUARY 12TH

Network and Show Sites Deliver Triple and Double Digit Growth Since OxygenLive Launch

NEW YORK, January 8, 2010 - After triple digit growth of OxygenLive during "Bad Girls Club" East Coast premieres, the groundbreaking real time destination will now will be offered to fans on the West Coast starting Tuesday, January 12 at 10 PM PT, announced Jason Klarman, General Manager, Oxygen Media. Leveraging the power of social and interactive media, Oxygen launched www.OxygenLive.com, for the premiere of the hit series on December 1. "Bad Girl" Kendra will help usher in the inaugural West Coast OxygenLive experience.

Since the OxygenLive launch, unique visitors for the social event are up 169% (11,700 vs. 4,300) from week one to week five, while the average time spent at OxygenLive is up 17% (5.99min vs. 5.14min). In regards to the experience's key components, there is 16% increase in comments logged (4,000 vs. 3,600), 124% more clicks on the tag cloud (2,200 vs. 1,000) and1,096% more clicks on the poll (60,000 vs. 5,000).

Oxygen.com and the "Bad Girls Club" show site also have benefited from the new social media experience. The network's page views for week five of the series has increased by 116% versus the season premiere day page views (1.97MM vs. 915,000) while the unique visitors on Oxygen.com have increased by 80% (82,000 vs. 46,000). Page Views for the show site are up 91% (1.2MM vs. 641,000), uniques are up 99% (63,000 vs. 31,000) and the video streams are up 163% (135,000 vs. 51,000). Also notable, the series has garnered over 90,000 Facebook fans as compared to 15,000 from the start of the season.

"The increase in OxygenLive users suggests that we are targeting and serving our viewers in a very meaningful way, which drives a positive impact on air and online," said Jen Kavanagh, Vice President, Digital and New Media, Oxygen. "We welcome our West Coast viewers to the party!"

"Based on these viewer trends, it is evident that there is a voracious appetite from fans to chat, text, IM, and Tweet about their favorite shows while they watch them live," said Jason Klarman. "Oxygen is witnessing a phenomena in television viewing behavior. Launching this social, interactive, real time experience that allows viewers to connect with the shows they love will further engage our West Coast audience, just as it has on the East Coast."

Through OxygenLive, fans no longer have to wait until the next morning to chat around the water cooler about the latest show gossip. Instead, OxygenLive is the first two-screen experience in which fans can socialize, interact and react with every episode in real time. Fans can chat live, post to Facebook and Twitter as well as read other fan posts and tweets (#badgirlsclub) all in one place while the show airs. Viewers are able to participate in a live chat hosted by Oxygen editors, guest bloggers and the Bad Girls themselves.

Episode five of this season (aired 1/5/10) became the series' and the network's most watched telecast ever among A18-49, W18-34, A18-34, and total viewers, according to Nielsen Media Research.

Season four of "Bad Girls Club" brings seven new self-proclaimed "bad girls" together in a beautiful mansion in Los Angeles. These women recognize that their outrageous behavior has hindered their relationships, careers and lives. They have issues with anger, trust and control. In a house full of women with similarly explosive personalities, clashes erupt between roommates and housemates over everything from who's on cleaning duty to where they should go out at night. Will these bad girls, faced with the mirrored image of their own behavior, learn to moderate and control their bad girl energy or will they spin out of control and flee this opportunity for change? By Bunim-Murray Productions, season four of "Bad Girls Club" promises more outrageous behavior than ever before.

About Oxygen Media

Oxygen Media is a multiplatform lifestyle brand that delivers relevant and entertaining content to young women, wherever they are. Oxygen is rewriting the rulebook for women's media, with a vast array of unconventional and original content including "Bad Girls Club," "Dance Your Ass Off" and "Tori & Dean: Home Sweet Hollywood." Popular features online include OxygenLIve, shopOholic, makeOvermatic, tweetOverse and hormoneOscope. Available in 75 million homes, online at www.oxygen.com , Oxygen Media is a service of NBC Universal.





  [january 2010]  
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· BAD GIRLS CLUB, THE (OXYGEN)





[12/14/17 - 01:11 PM]
Warner Bros. and DC Entertainment Announce "DC in D.C."
Events will take place Friday, January 12, and Saturday, January 13, at the Newseum, and will culminate with the world premiere screening of the upcoming DC series "Black Lightning."

[12/14/17 - 12:57 PM]
Nat Geo WILD Celebrates the Pol-Idays with "The 12 Days of Dr. Pol" Marathon
The marathon continues through the new season, which premieres Saturday, January 6 at 9:00/8:00c.

[12/14/17 - 12:30 PM]
Nickelodeon's New Original Animated Series, "The Adventures of Kid Danger," to Debut Friday, Jan. 19, at 6:30 P.M. (ET/PT)
The original "Henry Danger" live-action cast will continue their roles, now as voice talent, on the brand-new animated series.

[12/14/17 - 11:43 AM]
TLC Welcomes New Series "Seeking Sister Wife" and Fan Favorite "Sister Wives" Returns
The newcomer follows three families - the Alldredges, the Brineys and the Snowdens - all of whom are in various phases of seeking, dating or transitioning a new sister wife into their lives.

[12/14/17 - 11:31 AM]
Discovery Takes to the Gritty Streets of Memphis in the All New Series "Street Outlaws: Memphis"
The all new series debuts Monday, January 15 at 10:00/9:00c on Discovery.

[12/14/17 - 11:29 AM]
Food Network Renews "Best Baker in America"
The new season of seven episodes will go into production in early 2018 and is slated for a spring launch.

[12/14/17 - 11:00 AM]
History's "Pawn Stars" Celebrates 500th Episode with Back-to-Back Episodes Premieres Monday, January 22 at 10PM ET/PT on History
In the 500th episode, Rick Harrison celebrates by spending some capital in our nation's capital.

[12/14/17 - 10:47 AM]
NBC Sets Thursday, February 1 for Preview of Its New Comedy "A.P. Bio"
The series will then return Thursday, March 1 following the network's coverage of the Winter Olympic Games.

[12/14/17 - 10:18 AM]
The Dakota Boys Return to Discovery with an All-New "Gold Rush" Spin-Off "Gold Rush: White Water"
Gold miners Dakota Fred and his son Dustin are back - returning to McKinley Creek Alaska, determined to make a fortune no matter the risk.

[12/14/17 - 10:15 AM]
Jason Momoa Adventure Series "Frontier" Renewed for a Third Season on Netflix
Season three will include six episodes and premiere in 2018.

[12/14/17 - 10:11 AM]
Science Channel Decks the Halls with Mistletoe and Myths for the "MythBusters Mega Merry-Thon" Beginning Friday, December 22 at Midnight
This year's marathon is bigger than ever, starting with the very first myth - "Jet Assisted Chevy," which premiered in 2003 - and ending with the latest myths from the new episodes "MythBusters."

[12/14/17 - 10:05 AM]
Oscar(R) Nominee Catherine Keener Joins Showtime(R) Comedy Series "Kidding"
The series stars Golden Globe winner Jim Carrey in his first series regular role in more than two decades and reunites him with Oscar winner Michel Gondry, who will direct the project.

[12/14/17 - 10:00 AM]
Hit HBO Comedy Series "Curb Your Enthusiasm," Starring Larry David, to Return for Its Tenth Season
Said Larry David, "As I've said many times, when one has the opportunity to annoy someone, one should do so."

[12/14/17 - 09:56 AM]
ABC Pulls "The Great American Baking Show" from Schedule
The decision follows allegations of sexual harassment against judge Johnny Iuzzini.

[12/14/17 - 09:43 AM]
National Geographic's Groundbreaking New Documentary Series "Chain of Command" Reveals 360 Portrait of America's War Against Extremism as Never Seen Before
The series premieres Monday, January 15 at 9:00/8:00c with a double episode, and will be available for sale the day after broadcast on digital platforms including iTunes, Amazon and GooglePlay.