or


[01/08/10 - 07:11 AM]
Oxygen Live Goes West!! Real Time Watercooler Oxygenlive Launches Live West Coast Experience During New Episode of "Bad Girls Club" on January 12th
"Bad Girl" Kendra will help usher in the inaugural West Coast OxygenLive experience.

[via press release from Oxygen]

OXYGEN LIVE GOES WEST!! REAL TIME WATERCOOLER OXYGENLIVE LAUNCHES LIVE WEST COAST EXPERIENCE DURING NEW EPISODE OF "BAD GIRLS CLUB" ON JANUARY 12TH

Network and Show Sites Deliver Triple and Double Digit Growth Since OxygenLive Launch

NEW YORK, January 8, 2010 - After triple digit growth of OxygenLive during "Bad Girls Club" East Coast premieres, the groundbreaking real time destination will now will be offered to fans on the West Coast starting Tuesday, January 12 at 10 PM PT, announced Jason Klarman, General Manager, Oxygen Media. Leveraging the power of social and interactive media, Oxygen launched www.OxygenLive.com, for the premiere of the hit series on December 1. "Bad Girl" Kendra will help usher in the inaugural West Coast OxygenLive experience.

Since the OxygenLive launch, unique visitors for the social event are up 169% (11,700 vs. 4,300) from week one to week five, while the average time spent at OxygenLive is up 17% (5.99min vs. 5.14min). In regards to the experience's key components, there is 16% increase in comments logged (4,000 vs. 3,600), 124% more clicks on the tag cloud (2,200 vs. 1,000) and1,096% more clicks on the poll (60,000 vs. 5,000).

Oxygen.com and the "Bad Girls Club" show site also have benefited from the new social media experience. The network's page views for week five of the series has increased by 116% versus the season premiere day page views (1.97MM vs. 915,000) while the unique visitors on Oxygen.com have increased by 80% (82,000 vs. 46,000). Page Views for the show site are up 91% (1.2MM vs. 641,000), uniques are up 99% (63,000 vs. 31,000) and the video streams are up 163% (135,000 vs. 51,000). Also notable, the series has garnered over 90,000 Facebook fans as compared to 15,000 from the start of the season.

"The increase in OxygenLive users suggests that we are targeting and serving our viewers in a very meaningful way, which drives a positive impact on air and online," said Jen Kavanagh, Vice President, Digital and New Media, Oxygen. "We welcome our West Coast viewers to the party!"

"Based on these viewer trends, it is evident that there is a voracious appetite from fans to chat, text, IM, and Tweet about their favorite shows while they watch them live," said Jason Klarman. "Oxygen is witnessing a phenomena in television viewing behavior. Launching this social, interactive, real time experience that allows viewers to connect with the shows they love will further engage our West Coast audience, just as it has on the East Coast."

Through OxygenLive, fans no longer have to wait until the next morning to chat around the water cooler about the latest show gossip. Instead, OxygenLive is the first two-screen experience in which fans can socialize, interact and react with every episode in real time. Fans can chat live, post to Facebook and Twitter as well as read other fan posts and tweets (#badgirlsclub) all in one place while the show airs. Viewers are able to participate in a live chat hosted by Oxygen editors, guest bloggers and the Bad Girls themselves.

Episode five of this season (aired 1/5/10) became the series' and the network's most watched telecast ever among A18-49, W18-34, A18-34, and total viewers, according to Nielsen Media Research.

Season four of "Bad Girls Club" brings seven new self-proclaimed "bad girls" together in a beautiful mansion in Los Angeles. These women recognize that their outrageous behavior has hindered their relationships, careers and lives. They have issues with anger, trust and control. In a house full of women with similarly explosive personalities, clashes erupt between roommates and housemates over everything from who's on cleaning duty to where they should go out at night. Will these bad girls, faced with the mirrored image of their own behavior, learn to moderate and control their bad girl energy or will they spin out of control and flee this opportunity for change? By Bunim-Murray Productions, season four of "Bad Girls Club" promises more outrageous behavior than ever before.

About Oxygen Media

Oxygen Media is a multiplatform lifestyle brand that delivers relevant and entertaining content to young women, wherever they are. Oxygen is rewriting the rulebook for women's media, with a vast array of unconventional and original content including "Bad Girls Club," "Dance Your Ass Off" and "Tori & Dean: Home Sweet Hollywood." Popular features online include OxygenLIve, shopOholic, makeOvermatic, tweetOverse and hormoneOscope. Available in 75 million homes, online at www.oxygen.com , Oxygen Media is a service of NBC Universal.





  [january 2010]  
S
M
T
W
T
F
S
     


· BAD GIRLS CLUB, THE (OXYGEN)





[09/16/14 - 03:07 PM]
Lifetime Announces Premiere Dates for "Project Runway All Stars" and "Project Runway: Threads"
Alyssa Milano hosts the former series, which returns Thursday, October 30 at 9:00/8:00c.

[09/16/14 - 03:06 PM]
"Monday Night Football" Helps ESPN Win the Night among All Networks
ESPN spins the numbers for Monday, September 15.

[09/16/14 - 02:31 PM]
GSN and Jerry Springer Taking "Baggage on the Road" in New Traveling Spinoff of Hit Dating Game Show "Baggage"
"It's hard to be shocked in my line of work, but I'm continually amazed at how revealing the contestants on the show have been," says Springer.

[09/16/14 - 02:00 PM]
Nomination Period for Fourth Annual "Fox Writer's Intensive" Begins Today
Nominations can be submitted by one of the FWI's partnering organizations or through submission by talent agents and management companies.

[09/16/14 - 01:20 PM]
Equestrian Coverage on NBCSN Highlighted by Central Park Grand Prix Live Thurs., Sept. 18 at 7 PM ET
The event features some of the world's top show jumpers including U.S. Champion Kent Farrington and Olympic gold medalists McLain Ward and Laura Kraut in a $200,000 FEI world ranking class.

[09/16/14 - 01:18 PM]
"Ray Donovan" Delivers Highest Rated Episode & Night Ever!
Showtime spins the numbers for Sunday, September 14.

[09/16/14 - 01:04 PM]
Season Three Finale of History's "Mountain Men" Hits 3.0 Million Total Viewers, Ranking as Cable's Top Show for the Night
History spins the numbers for Sunday, September 14.

[09/16/14 - 12:37 PM]
Mark Feuerstein Joins "Nurse Jackie"
He will play Barry Wolfe, a high-powered, cutthroat lawyer who will represent Jackie as she pieces her life back together following her arrest last season.

[09/16/14 - 12:07 PM]
"Ebola: Inside the Deadly Outbreak" to Simulcast On Discovery Channel and Discovery Fit & Health Thursday Sept. 18 at 10PM
The one-hour premiere special is a comprehensive look into the history, containment, and medical implications of this highly infectious disease.

[09/16/14 - 12:04 PM]
Adult Swim Ranks #1 Among Basic Cable Networks for Total Day Delivery of Adults 18-24 & 18-34 for the Second Week Of September
Turner spins the numbers for the week of September 8-14.

[09/16/14 - 10:45 AM]
Bears-49ers on NBC's "Sunday Night Football" Is NFL's Most-Watched West Coast Sunday Primetime Game Ever
NBC further spins the numbers for Sunday, September 14.

[09/16/14 - 10:31 AM]
Famed Wire Walker Nik Wallenda to Attempt His Most Challenging Tightrope Walk Yet Over the Chicago Skyline Untethered
"Skyscraper Live with Nik Wallenda" will air live around the world in over 220 countries beginning at 7 PM ET/4 PM PT, Sunday, November 2 on the Discovery Channel.

[09/16/14 - 10:18 AM]
Spike TV Travels the Infamous Silk Road to Develop New Drama, "Deep Web," From Tony Krantz and Gary Oldman's Flying Studio Pictures
The project is the incredible saga of an ambitious computer aficionado in Silicon Valley who, with the help of his friends, evolves into an internet underworld crime boss fueled by a web portal where one can buy anything - from a kidney to cocaine to a rocket-launcher.

[09/16/14 - 10:13 AM]
CMT Heads Back to the Bayou This Fall with the Return of "Swamp Pawn" and "Swamp Hunters" Beginning Saturday, October 11 at 9 PM, ET/PT
A special crossover episode of the two series will premiere Saturday, November 8 at 9:00 p.m., ET/PT.

[09/16/14 - 09:53 AM]
Video: Tuesday's Are Getting a Little Happier When MTV's New Series "Happyland" Premieres on September 30 at 11:00 PM ET/PT
The project is a soapy teen dramedy exploring the underbelly of one of the country's most popular theme parks, going behind the scenes to reveal the not so magical reality of the park workers.