or


[01/08/10 - 07:11 AM]
Oxygen Live Goes West!! Real Time Watercooler Oxygenlive Launches Live West Coast Experience During New Episode of "Bad Girls Club" on January 12th
"Bad Girl" Kendra will help usher in the inaugural West Coast OxygenLive experience.

[via press release from Oxygen]

OXYGEN LIVE GOES WEST!! REAL TIME WATERCOOLER OXYGENLIVE LAUNCHES LIVE WEST COAST EXPERIENCE DURING NEW EPISODE OF "BAD GIRLS CLUB" ON JANUARY 12TH

Network and Show Sites Deliver Triple and Double Digit Growth Since OxygenLive Launch

NEW YORK, January 8, 2010 - After triple digit growth of OxygenLive during "Bad Girls Club" East Coast premieres, the groundbreaking real time destination will now will be offered to fans on the West Coast starting Tuesday, January 12 at 10 PM PT, announced Jason Klarman, General Manager, Oxygen Media. Leveraging the power of social and interactive media, Oxygen launched www.OxygenLive.com, for the premiere of the hit series on December 1. "Bad Girl" Kendra will help usher in the inaugural West Coast OxygenLive experience.

Since the OxygenLive launch, unique visitors for the social event are up 169% (11,700 vs. 4,300) from week one to week five, while the average time spent at OxygenLive is up 17% (5.99min vs. 5.14min). In regards to the experience's key components, there is 16% increase in comments logged (4,000 vs. 3,600), 124% more clicks on the tag cloud (2,200 vs. 1,000) and1,096% more clicks on the poll (60,000 vs. 5,000).

Oxygen.com and the "Bad Girls Club" show site also have benefited from the new social media experience. The network's page views for week five of the series has increased by 116% versus the season premiere day page views (1.97MM vs. 915,000) while the unique visitors on Oxygen.com have increased by 80% (82,000 vs. 46,000). Page Views for the show site are up 91% (1.2MM vs. 641,000), uniques are up 99% (63,000 vs. 31,000) and the video streams are up 163% (135,000 vs. 51,000). Also notable, the series has garnered over 90,000 Facebook fans as compared to 15,000 from the start of the season.

"The increase in OxygenLive users suggests that we are targeting and serving our viewers in a very meaningful way, which drives a positive impact on air and online," said Jen Kavanagh, Vice President, Digital and New Media, Oxygen. "We welcome our West Coast viewers to the party!"

"Based on these viewer trends, it is evident that there is a voracious appetite from fans to chat, text, IM, and Tweet about their favorite shows while they watch them live," said Jason Klarman. "Oxygen is witnessing a phenomena in television viewing behavior. Launching this social, interactive, real time experience that allows viewers to connect with the shows they love will further engage our West Coast audience, just as it has on the East Coast."

Through OxygenLive, fans no longer have to wait until the next morning to chat around the water cooler about the latest show gossip. Instead, OxygenLive is the first two-screen experience in which fans can socialize, interact and react with every episode in real time. Fans can chat live, post to Facebook and Twitter as well as read other fan posts and tweets (#badgirlsclub) all in one place while the show airs. Viewers are able to participate in a live chat hosted by Oxygen editors, guest bloggers and the Bad Girls themselves.

Episode five of this season (aired 1/5/10) became the series' and the network's most watched telecast ever among A18-49, W18-34, A18-34, and total viewers, according to Nielsen Media Research.

Season four of "Bad Girls Club" brings seven new self-proclaimed "bad girls" together in a beautiful mansion in Los Angeles. These women recognize that their outrageous behavior has hindered their relationships, careers and lives. They have issues with anger, trust and control. In a house full of women with similarly explosive personalities, clashes erupt between roommates and housemates over everything from who's on cleaning duty to where they should go out at night. Will these bad girls, faced with the mirrored image of their own behavior, learn to moderate and control their bad girl energy or will they spin out of control and flee this opportunity for change? By Bunim-Murray Productions, season four of "Bad Girls Club" promises more outrageous behavior than ever before.

About Oxygen Media

Oxygen Media is a multiplatform lifestyle brand that delivers relevant and entertaining content to young women, wherever they are. Oxygen is rewriting the rulebook for women's media, with a vast array of unconventional and original content including "Bad Girls Club," "Dance Your Ass Off" and "Tori & Dean: Home Sweet Hollywood." Popular features online include OxygenLIve, shopOholic, makeOvermatic, tweetOverse and hormoneOscope. Available in 75 million homes, online at www.oxygen.com , Oxygen Media is a service of NBC Universal.





  [january 2010]  
S
M
T
W
T
F
S
     


· BAD GIRLS CLUB, THE (OXYGEN)





[02/24/17 - 04:46 PM]
The Second Season of "Criminal Minds: Beyond Borders" Will Premiere Wednesday, March 8
The series will replace newcomer "Doubt" in the 10:00/9:00c hour.

[02/24/17 - 03:13 PM]
Jennifer Aniston, Jason Bateman, Warren Beatty, Sofia Boutella, Matt Damon and More Announced as Final Slate of 89th Oscars(R) Presenters
Also on tap: Faye Dunaway, Michael J. Fox, Ryan Gosling, Salma Hayek, Taraji P. Henson, Dev Patel, Seth Rogen, Octavia Spencer, Meryl Streep and Vince Vaughn.

[02/24/17 - 01:09 PM]
E! Exclusive Premiere of "Fifty Shades of Grey" to Air Sunday, March 5 at 7:30 PM ET/PT
The telecast will be followed by the debut of the network's second scripted series "The Arrangement."

[02/24/17 - 11:38 AM]
Platinum-Selling Artists Machine Gun Kelly and Camila Cabello to Perform at "Nickelodeon's 2017 Kids' Choice Awards"
Hosted by WWE Superstar John Cena, the show will air live on Saturday, March 11 from USC's Galen Center in Los Angeles.

[02/24/17 - 10:11 AM]
Animated Adult Television Series "Animals.," Created by Phil Matarese & Mike Luciano, from Duplass Brothers Productions, Returns for Its Second Season March 17, Exclusively on HBO
The series is also available on HBO NOW, HBO GO, HBO On Demand and affiliate portals.

[02/24/17 - 10:04 AM]
Video: The Story of "The Handmaid's Tale"
The 10-episode first season premieres Wednesday, April 26 on Hulu.

[02/24/17 - 09:30 AM]
Tracy Morgan Comes to Netflix with All-New Stand-Up Comedy Special Launching Tuesday, May 16th
Tracy Morgan's "Staying Alive" finds the comedy icon exploring his fresh take on life, career and mortality in the wake of surviving a devastating near-fatal traffic collision in 2014.

[02/24/17 - 09:30 AM]
BBC America's London East End Drama, "Ripper Street," Returns for Its Final Season on March 8
The powerful closing chapter picks up mere days after the grisly death of Detective Inspector Bennet Drake, which reunites his old friends, Detective Inspector Edmund Reid, surgeon Captain Homer Jackson and "Long" Susan Hart, to bring his murderer to justice.

[02/24/17 - 08:42 AM]
Thursday's Broadcast Ratings: ABC Hangs Onto Demo Crown
A new "Grey's Anatomy" sparks another victory for the Alphabet among adults 18-49.

[02/24/17 - 08:30 AM]
Showtime(R) Celebrates "Twin Peaks" Day, Unveiling Dual Key Art
One poster depicts Laura Palmer (Sheryl Lee), whose mysterious death sparked the "Twin Peaks" saga, while the other showcases series star Kyle MacLachlan as Special Agent Dale Cooper.

[02/24/17 - 07:03 AM]
Bravo Media Partners with Lay's for First-Ever Live "Top Chef" Quickfire Challenge
Fans can watch the delicious drama unfold through a Facebook Live special presentation on the official Top Chef page and on bravotv.com's "The Feast," the network's food-focused digital destination.

[02/24/17 - 07:01 AM]
The Guardians and the Avengers Team Up for an Epic One-Hour "Marvel's Guardians of the Galaxy" Season Two Premiere on Saturday, March 11, on Disney XD
Disney XD will also release six shorts following the adventures of the five main characters daily, beginning February 27 on the Disney XD app, VOD and Disney XD's YouTube.

[02/23/17 - 11:52 PM]
Development Update: Thursday, February 23
Updates include: Lauren Graham to lead "Linda from HR" for FOX; Josh Duhamel, Bokeem Woodbine to star in "Unsolved" at USA; and Lea Michele cast in ABC comedy pilot.

[02/23/17 - 03:05 PM]
Disney-ABC Television Group Wins Two Humanitas Prizes
ABC won the 30 Minute award for "black-ish" "Hope" episode, written by Kenya Barris.

[02/23/17 - 02:47 PM]
Video: New Trailer - Burning Sands - on Netflix March 10
The film was selected for the 2017 Sundance Film Festival US Dramatic Competition and will be available to Netflix members worldwide on Friday, March 10.