or


[01/08/10 - 07:11 AM]
Oxygen Live Goes West!! Real Time Watercooler Oxygenlive Launches Live West Coast Experience During New Episode of "Bad Girls Club" on January 12th
"Bad Girl" Kendra will help usher in the inaugural West Coast OxygenLive experience.

[via press release from Oxygen]

OXYGEN LIVE GOES WEST!! REAL TIME WATERCOOLER OXYGENLIVE LAUNCHES LIVE WEST COAST EXPERIENCE DURING NEW EPISODE OF "BAD GIRLS CLUB" ON JANUARY 12TH

Network and Show Sites Deliver Triple and Double Digit Growth Since OxygenLive Launch

NEW YORK, January 8, 2010 - After triple digit growth of OxygenLive during "Bad Girls Club" East Coast premieres, the groundbreaking real time destination will now will be offered to fans on the West Coast starting Tuesday, January 12 at 10 PM PT, announced Jason Klarman, General Manager, Oxygen Media. Leveraging the power of social and interactive media, Oxygen launched www.OxygenLive.com, for the premiere of the hit series on December 1. "Bad Girl" Kendra will help usher in the inaugural West Coast OxygenLive experience.

Since the OxygenLive launch, unique visitors for the social event are up 169% (11,700 vs. 4,300) from week one to week five, while the average time spent at OxygenLive is up 17% (5.99min vs. 5.14min). In regards to the experience's key components, there is 16% increase in comments logged (4,000 vs. 3,600), 124% more clicks on the tag cloud (2,200 vs. 1,000) and1,096% more clicks on the poll (60,000 vs. 5,000).

Oxygen.com and the "Bad Girls Club" show site also have benefited from the new social media experience. The network's page views for week five of the series has increased by 116% versus the season premiere day page views (1.97MM vs. 915,000) while the unique visitors on Oxygen.com have increased by 80% (82,000 vs. 46,000). Page Views for the show site are up 91% (1.2MM vs. 641,000), uniques are up 99% (63,000 vs. 31,000) and the video streams are up 163% (135,000 vs. 51,000). Also notable, the series has garnered over 90,000 Facebook fans as compared to 15,000 from the start of the season.

"The increase in OxygenLive users suggests that we are targeting and serving our viewers in a very meaningful way, which drives a positive impact on air and online," said Jen Kavanagh, Vice President, Digital and New Media, Oxygen. "We welcome our West Coast viewers to the party!"

"Based on these viewer trends, it is evident that there is a voracious appetite from fans to chat, text, IM, and Tweet about their favorite shows while they watch them live," said Jason Klarman. "Oxygen is witnessing a phenomena in television viewing behavior. Launching this social, interactive, real time experience that allows viewers to connect with the shows they love will further engage our West Coast audience, just as it has on the East Coast."

Through OxygenLive, fans no longer have to wait until the next morning to chat around the water cooler about the latest show gossip. Instead, OxygenLive is the first two-screen experience in which fans can socialize, interact and react with every episode in real time. Fans can chat live, post to Facebook and Twitter as well as read other fan posts and tweets (#badgirlsclub) all in one place while the show airs. Viewers are able to participate in a live chat hosted by Oxygen editors, guest bloggers and the Bad Girls themselves.

Episode five of this season (aired 1/5/10) became the series' and the network's most watched telecast ever among A18-49, W18-34, A18-34, and total viewers, according to Nielsen Media Research.

Season four of "Bad Girls Club" brings seven new self-proclaimed "bad girls" together in a beautiful mansion in Los Angeles. These women recognize that their outrageous behavior has hindered their relationships, careers and lives. They have issues with anger, trust and control. In a house full of women with similarly explosive personalities, clashes erupt between roommates and housemates over everything from who's on cleaning duty to where they should go out at night. Will these bad girls, faced with the mirrored image of their own behavior, learn to moderate and control their bad girl energy or will they spin out of control and flee this opportunity for change? By Bunim-Murray Productions, season four of "Bad Girls Club" promises more outrageous behavior than ever before.

About Oxygen Media

Oxygen Media is a multiplatform lifestyle brand that delivers relevant and entertaining content to young women, wherever they are. Oxygen is rewriting the rulebook for women's media, with a vast array of unconventional and original content including "Bad Girls Club," "Dance Your Ass Off" and "Tori & Dean: Home Sweet Hollywood." Popular features online include OxygenLIve, shopOholic, makeOvermatic, tweetOverse and hormoneOscope. Available in 75 million homes, online at www.oxygen.com , Oxygen Media is a service of NBC Universal.





  [january 2010]  
S
M
T
W
T
F
S
     


· BAD GIRLS CLUB, THE (OXYGEN)





[01/15/17 - 10:05 AM]
PBS and Stations Launch 24/7 PBS Kids Channel, Expanding Access to the #1 Children's Educational Media Brand on TV and Digital Platforms
The free service ensures that PBS Kids' high-quality content is available to all children and caregivers on a platform and at a time that works for them, including primetime, weekends and other out-of-school times when they are most likely to tune in.

[01/15/17 - 10:04 AM]
PBS and HHMI Tangled Bank Studios Celebrate 40th Anniversary of NASA Voyager Launch in "The Farthest" (w.t.)
The twin Voyager spacecraft revolutionized planetary science, resolved key questions about the outer planets and raised intriguing new ones about the evolution of our solar system.

[01/15/17 - 10:03 AM]
PBS and Time Inc. Announce "Beyond a Year in Space"
The two specials explore the human limitations for space travel and what a mission to Mars will require.

[01/15/17 - 10:02 AM]
PBS Announces New Summer of Adventure
Look for six new limited series that take viewers to some of the world's most amazing places and cultures.

[01/15/17 - 10:01 AM]
PBS Series "Nova" Shares the Great American Solar Eclipse with Audiences Across the U.S. in Special Day-of-Event Presentation
On Monday August 21, 2017, America's eyes will be glued to the skies as the mainland United States experiences the first total solar eclipse since 1979.

[01/15/17 - 09:38 AM]
Saturday's Broadcast Ratings: NFL Playoff Coverage Tops Charts for CBS
The Eye's telecast of the Texans/Patriots showdown easily wins the night.

[01/15/17 - 08:41 AM]
"Saturday Night Live" Is the #1 Non-Sports Telecast of the Night on the Big 4 Networks
NBC spins the numbers for Saturday, January 14.

[01/14/17 - 05:06 PM]
AMC Announces 2017 Winter and Spring Premiere Dates for New and Returning Original Series
The cable channel sets premieres for the martial arts drama "Into the Badlands," new epic "The Son" and the Emmy(R)-nominated "Better Call Saul."

[01/14/17 - 05:05 PM]
On the Heels of Three Golden Globe(R) Wins for "The Night Manager" AMC and the BBC Team Up Again with Best-Selling Author John le Carre
"The Spy" is being distributed internationally by Paramount and adapted by Academy Award winner Simon Beaufoy.

[01/14/17 - 05:04 PM]
AMC Greenlights New Documentary Series "James Cameron's Story of Science Fiction" (Working Title) from the Acclaimed Filmmaker
The series, which explores the evolution of sci-fi from its origins as a small genre with a cult following to the blockbuster pop-cultural phenomenon we know today, will consist of six one-hour episodes and will debut on AMC in 2018.

[01/14/17 - 04:57 PM]
IFC's Flagship Sketch Series "Portlandia" to Return for Eighth and Final Season in 2018
"I am so proud to have worked with Fred, Carrie and the entire cast and crew-family of 'Portlandia' to make something so funny and so special," said Jonathan Krisel.

[01/14/17 - 04:50 PM]
Video: First Full Trailer for IFC's "Brockmire" Starring Hank Azaria and Amanda Peet
The network's newest original comedy premieres Wednesday, April 5 at 10:00/9:00c.

[01/14/17 - 02:19 PM]
Discovery's "Cooper's Treasure" Sets Out to Uncover Shipwrecks from Space
The new series premieres Tuesday, April 18 at 10:00/9:00c on the cable channel.

[01/14/17 - 02:18 PM]
What Was Lost, Is Now Found: TLC's Hit Docu-Series "Long Lost Family" Returns for a Second Season on Sunday February 12th
Plus: look for spin-off series "Long Lost Family: What Happened Next" to launch this Sunday.

[01/14/17 - 02:17 PM]
Investigation Discovery Teams with Academy Award(R)-Nominated and Emmy(R)-Winning Filmmaker Joe Berlinger to Present World Premiere Docu-Series "Killing Richard Glossip"
The world premiere two-night event kicks off Sunday, March 5 at 9:00/8:00c.