or


[01/12/10 - 02:39 PM]
Record-Setting TruTV Joins Super Bowl Lineup with Ad Featuring NFL Superstar Troy Polamalu of the Pittsburgh Steelers
The spot will highlight the network's upcoming series "NFL Full Contact," due on Monday, February 8 at 10:00/9:00c.
[via press release from truTV]

Record-Setting truTV Joins Super Bowl Lineup With Ad Featuring NFL Superstar Troy Polamalu of the Pittsburgh Steelers

NEW YORK, Jan. 12 -- truTV, which scored its best ratings year ever in 2009, will be part of the ad lineup for CBS's broadcast of the Super Bowl. truTV's first Super Bowl ad will feature one of the NFL's most popular players, Troy Polamalu of the Pittsburgh Steelers.

truTV programming includes original series that focus on giving viewers access to places and situations they can't normally experience. The network's Super Bowl spot will highlight an addition to truTV's lineup: NFL FULL CONTACT, a behind-the-scenes look at professional football that debuts Monday, Feb. 8, at 10 p.m. (ET/PT), the day following the Super Bowl. The ad is scheduled to appear in the second quarter of the game, prior to the two-minute warning.

truTV was known as Court TV before being rebranded in 2008. In 2009, truTV enjoyed its most-watched primetime in the network's 18-year history, as deliveries grew 29% among adults 18-34 and 11% among adults 18-49.

"Clearly, truTV has arrived and has enjoyed great success in attracting a new, younger audience," said Marc Juris, executive vice president and general manager of truTV/In Session. "Having an ad in the Super Bowl gives the network the biggest possible platform to show viewers and the advertising community that truTV has emerged as a major player in television."

truTV's Super Bowl spot is being created by Grey, a renowned New York agency. Grey's recent Super Bowl work includes iconic spots for ETrade. truTV's ad will focus on Polamalu, one of the NFL's top safeties. Since the 2005 season, Polamalu has earned two Super Bowl rings. He was also chosen for five-straight Pro Bowls from 2005-2009.

truTV is television's destination for real-life stories told from an exciting and dramatic first-person perspective. Currently seen in 91 million U.S. households, the 18-year-old network is enjoying its best deliveries ever in key demographics. truTV features high-stakes, action-packed originals that give viewers access to places and situations they can't normally experience. truTV's primetime fan favorites include the original series Black Gold, Operation Repo, The Smoking Gun Presents� and Forensic Files. During the daytime, the channel features expert trial coverage under the name In Session.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.





  [january 2010]  
S
M
T
W
T
F
S
     


· NFL FULL CONTACT (TRUTV)




[05/20/26 - 12:02 PM]
"A Woman of Substance": Brenda Blethyn Limited Series Marks BritBox's Next Prestige Period Drama
Other June premieres include new seasons of "Beyond Paradise" and "Trigger Point."
[05/20/26 - 11:01 AM]
Video: HBO Releases Official Trailer for Original Film "Miss You, Love You," Debuting May 29
A blunt, grieving widow, Diane Patterson (Allison Janney) is forced to plan her husband's funeral with a total stranger: her estranged son's assistant, Jamie Simms (Andrew Rannells).
[05/20/26 - 11:01 AM]
Great American Media Announces New Original, Unscripted Series, "Mark vs. The Mountain," Premiering June 11 on Great American Pure Flix
Meteorologist and former New Mexico gubernatorial candidate Mark Ronchetti, alongside his wife, interior designer, Krysty Ronchetti, star in the new unscripted series.
[05/20/26 - 11:00 AM]
FOX Entertainment Studios Strikes Multi-Year, First-Look Deal with Emmy Award-Winning Comedian, Actor and Producer JB Smoove
Under the partnership, Smoove will serve as executive producer and creative collaborator on an unscripted slate spanning a range of formats and genres.
[05/20/26 - 10:50 AM]
The Tampa Bay Buccaneers' Emmy-Nominated Docuseries, "Raise The Flags", Makes Its Linear Premiere on NFL Network May 25-29
The series delivers a sweeping portrait of the Buccaneers organization - chronicling its rise from humble beginnings to championship glory in the most comprehensive account of franchise history ever produced.
[05/20/26 - 10:01 AM]
Video: "Michael Jackson: The Verdict" - Official Trailer - Netflix
Told by key players who were inside the courtroom, this three-part comprehensive docuseries dissects the trial of Michael Jackson and his complex legacy.
[05/20/26 - 10:01 AM]
Video: MGM+ Debuts Teaser for "The Westies"
The gritty and kinetic crime drama centers on New York City's infamously violent Irish gang of the same name.

[05/20/26 - 10:00 AM]
Lifetime Greenlights Two New Thrillers for This June
Amber Stevens West and Michael Xavier star in "The Jealous Bride" while Remy Ma leads "Don't Trust the Girls Upstairs."
[05/20/26 - 09:31 AM]
Video: Peacock Releases Official Trailer, Key Art and New Imagery for "Strung"
From director Malcolm D. Lee, a talented violinist takes a prestigious job as a music tutor for the gifted daughter of an influential and enigmatic family.
[05/20/26 - 09:31 AM]
Hit Drama Series "The Testaments" from Creator Bruce Miller and Starring Chase Infiniti, Renewed for a Second Season
Season one is now streaming with the season finale on Wednesday, May 27.
[05/20/26 - 09:01 AM]
A24's "Pillion" Begins Streaming Exclusively on HBO Max June 5
A timid man is swept off his feet when an enigmatic, impossibly handsome biker takes him on as his submissive.
[05/20/26 - 09:01 AM]
AMC Global Media's June Highlights Include "The Vampire Lestat," "You're Killing Me," "Devil in Silver," "Doctor Who" and More
Newly announced premieres include ALLBLK's "Funny Thing About Love" and BBC America's "Wild Spring."
[05/20/26 - 09:00 AM]
The History Channel's Hit Survival Series "Alone" Is Going Global! New Season Premieres June 17
On the heels of the World Cup and for the first time in franchise history, 10 skilled survivalists from around the globe will compete in "Alone: World Championship".

[05/20/26 - 09:00 AM]
Laura Benanti and Tituss Burgess to Host "The Tony Awards: Act One"
The two stage-and-screen icons will kick off Broadway's biggest night with the presentation of the first round of Tony Awards during the exciting pre-show telecast.
[05/20/26 - 07:36 AM]
After Record-Setting 2025 Season, "Sunday Night Football" Finishes Fall-Spring TV Season as Primetime's No. 1 Show for Unprecedented 15th Consecutive Year
The series averaged 23.5 million viewers in 2025, marking the show's best-ever viewership - up nearly 1 million viewers from the prior record for the series set a decade ago (22.6 million in 2015 season) and an increase of 9% over the '24 season (21.6 million).