[01/15/10 - 11:46 AM]
Bravo Partners with Nexxus as Fully Integrated Sponsor for Third Season of "Shear Genius" Premiering Wednesday, February 3 at 10 PM ET/PT
The new season will now launch at 10:00/9:00c instead of the previously announced 11:00/10:00c slot.

[via press release from Bravo]


First Ever "Shear Genius Salon" Opens At Sundance Film Festival

NEW YORK - January 15, 2010 - Bravo books an appointment with Nexxus� Salon Hair Care as the sole integrated sponsor for the upcoming season of the hair-centric hit creative competition series, "Shear Genius," premiering Wednesday, February 3 at 10 p.m. ET/PT. The cross platform sponsorship deal includes exclusive in-show brand integration, on-air sponsorship and customized vignettes featuring the show's new host, sponsorship of Bravo's live voting, interactive photo galleries, as well as other digital and off-channel elements.

The Nexxus brand will be fully integrated into each episode as the stylists work in the "Shear Genius Nexxus Salon," stocked solely with Nexxus hair care products. They will also serve as the prizing partner for the series, furnishing the winner with $100,000 in prize money and an apprenticeship with Nexxus Salon Hair Care. Throughout the series, Nexxus will unveil sponsored custom vignettes featuring "Shear Genius" host Camila Alves and Nexxus Creative Director Kevin Mancuso, presenting fans with how-to's on achieving hot styles with the help of Nexxus products.

Through the Nexxus sponsored live voting, fans can engage online and on their mobile devices, with a weekly chance of winning $500 for a hair makeover and a grand prize of $10,000 compliments of Nexxus Salon Hair Care. On BravoTV.com, Nexxus will have a custom online challenge where the style-savvy fan can submit photos of their own hair creations to win weekly prizes, as well as a "Rate The 'Do" interactive photo gallery where engaged users can weigh-in on looks from each episode of the show.

"We are thrilled to be back for a third season of Shear Genius," said Brandy Ruff, Alberto Culver Director of Integrated Marketing Communication. "It is a natural fit for Nexxus, a company with 30 years of salon experience, to sponsor a program that celebrates the professional community and provides viewers with an insight into the world of hair care."

Bravo presents the first-ever "Shear Genius Salon" opening January 22 through January 24, during the 2010 Sundance Film Festival to support Locks of Love. "Shear Genius" judge, celebrity stylist Jonathan Antin, and Nexxus Creative Director Kevin Mancuso will be creating looks for the event's A-list guests at the salon located in The Main Event Red Carpet Lounge & Green Suite in the heart of Park City, Utah. Locks of Love will welcome any hair donations at the "Shear Genius Salon," and founder Madonna Cauffman will speak on the organizations efforts, as well as provide demonstrations on how to properly donate hair. An educational video on how-to donate hair to Locks of Love can be found at www.nexxus.com.

Bravo's creative hair-styling competition series "Shear Genius" is back for its third season with a whole new look. International model and handbag designer Camila Alves makes her hosting debut alongside new series judge Jonathan Antin, celebrity stylist and former star of Bravo's hit series "Blow Out." Famed stylist Kim Vo returns as a judge for his second season, and new to the series, accomplished stylist Orlando Pita adds his voice of expertise as mentor to the contestants.

In the premiere episode, the twelve stylists arrive in Los Angeles where they meet new host Camila Alves and this season's panel of judges - celebrity stylist Jonathan Antin (star of Bravo's "Blowout") and renowned stylist Kim Vo. In their first shortcut challenge, the stylists must give unruly punk rockers a more polished look, with the brash Antin as their first guest judge. The competition gets even more edgy during the elimination challenge when the contestants collaborate with hot Hollywood swimwear company, L*Space to create sophisticated styles for a risqu� fashion show. Monica Wise, lead designer for L*Space Swimwear, joins as a guest judge.

"Shear Genius" is produced by Reveille for Bravo. Mark Koops, Howard T. Owens and Teri Kennedy serve as executive producers.

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC Universal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com. Follow us on Twitter at https://twitter.com/BravoPR.

  [january 2010]  


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