or


[01/15/10 - 11:46 AM]
Bravo Partners with Nexxus as Fully Integrated Sponsor for Third Season of "Shear Genius" Premiering Wednesday, February 3 at 10 PM ET/PT
The new season will now launch at 10:00/9:00c instead of the previously announced 11:00/10:00c slot.

[via press release from Bravo]

BRAVO PARTNERS WITH NEXXUS AS FULLY INTEGRATED SPONSOR FOR THIRD SEASON OF "SHEAR GENIUS" PREMIERING WEDNESDAY, FEBRUARY 3 AT 10 PM ET/PT

First Ever "Shear Genius Salon" Opens At Sundance Film Festival

NEW YORK - January 15, 2010 - Bravo books an appointment with Nexxus� Salon Hair Care as the sole integrated sponsor for the upcoming season of the hair-centric hit creative competition series, "Shear Genius," premiering Wednesday, February 3 at 10 p.m. ET/PT. The cross platform sponsorship deal includes exclusive in-show brand integration, on-air sponsorship and customized vignettes featuring the show's new host, sponsorship of Bravo's live voting, interactive photo galleries, as well as other digital and off-channel elements.

The Nexxus brand will be fully integrated into each episode as the stylists work in the "Shear Genius Nexxus Salon," stocked solely with Nexxus hair care products. They will also serve as the prizing partner for the series, furnishing the winner with $100,000 in prize money and an apprenticeship with Nexxus Salon Hair Care. Throughout the series, Nexxus will unveil sponsored custom vignettes featuring "Shear Genius" host Camila Alves and Nexxus Creative Director Kevin Mancuso, presenting fans with how-to's on achieving hot styles with the help of Nexxus products.

Through the Nexxus sponsored live voting, fans can engage online and on their mobile devices, with a weekly chance of winning $500 for a hair makeover and a grand prize of $10,000 compliments of Nexxus Salon Hair Care. On BravoTV.com, Nexxus will have a custom online challenge where the style-savvy fan can submit photos of their own hair creations to win weekly prizes, as well as a "Rate The 'Do" interactive photo gallery where engaged users can weigh-in on looks from each episode of the show.

"We are thrilled to be back for a third season of Shear Genius," said Brandy Ruff, Alberto Culver Director of Integrated Marketing Communication. "It is a natural fit for Nexxus, a company with 30 years of salon experience, to sponsor a program that celebrates the professional community and provides viewers with an insight into the world of hair care."

Bravo presents the first-ever "Shear Genius Salon" opening January 22 through January 24, during the 2010 Sundance Film Festival to support Locks of Love. "Shear Genius" judge, celebrity stylist Jonathan Antin, and Nexxus Creative Director Kevin Mancuso will be creating looks for the event's A-list guests at the salon located in The Main Event Red Carpet Lounge & Green Suite in the heart of Park City, Utah. Locks of Love will welcome any hair donations at the "Shear Genius Salon," and founder Madonna Cauffman will speak on the organizations efforts, as well as provide demonstrations on how to properly donate hair. An educational video on how-to donate hair to Locks of Love can be found at www.nexxus.com.

Bravo's creative hair-styling competition series "Shear Genius" is back for its third season with a whole new look. International model and handbag designer Camila Alves makes her hosting debut alongside new series judge Jonathan Antin, celebrity stylist and former star of Bravo's hit series "Blow Out." Famed stylist Kim Vo returns as a judge for his second season, and new to the series, accomplished stylist Orlando Pita adds his voice of expertise as mentor to the contestants.

In the premiere episode, the twelve stylists arrive in Los Angeles where they meet new host Camila Alves and this season's panel of judges - celebrity stylist Jonathan Antin (star of Bravo's "Blowout") and renowned stylist Kim Vo. In their first shortcut challenge, the stylists must give unruly punk rockers a more polished look, with the brash Antin as their first guest judge. The competition gets even more edgy during the elimination challenge when the contestants collaborate with hot Hollywood swimwear company, L*Space to create sophisticated styles for a risqu� fashion show. Monica Wise, lead designer for L*Space Swimwear, joins as a guest judge.

"Shear Genius" is produced by Reveille for Bravo. Mark Koops, Howard T. Owens and Teri Kennedy serve as executive producers.

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC Universal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com. Follow us on Twitter at https://twitter.com/BravoPR.





  [january 2010]  
S
M
T
W
T
F
S
     


· BLOW OUT (BRAVO)
· SHEAR GENIUS (BRAVO)











[09/02/14 - 01:20 PM]
Netflix Orders Third Season of "Hemlock Grove"
Showrunner Charles H. (Chic) Eglee will return for the ten-episode final season which is slated to premiere on Netflix in 2015.

[09/02/14 - 01:20 PM]
"Houdini" Mesmerizies 3.7 Million Viewers
History spins the numbers for Monday, September 1.

[09/02/14 - 12:11 PM]
TNT Announces Restaurants Set to Participate in New Series "On the Menu," Premiering Friday, Oct. 3
Host Ty Pennington and legendary Chef Emeril Lagasse headline the series in which everyday cooks will vie for the chance to have their own dishes served in major restaurant chains across the country.

[09/02/14 - 11:02 AM]
Spike TV Presents a Compelling Inside Look at the Life of America's Greatest Daredevil, Evel Knievel
The 90-minute special will premiere on Spike TV Wednesday, September 10 at 11:00/10:00c.

[09/02/14 - 10:30 AM]
Monday's Broadcast Ratings: "MasterChef," "American Ninja Warrior" Top Demos
FOX and NBC both share the adults 18-49 crown last night.

[09/02/14 - 10:20 AM]
ABC Family Scares Up Some Fun During Its 16th Annual "13 Nights pf Halloween" Holiday Programming Event, Airing October 19th - 31st
The fright fest features brand-new Halloween-themed episodes of "Melissa & Joey" and "Baby Daddy," an all-new "Pretty Little Liars" fan appreciation special, plus the hilariously scary prank specials "Freak Out."

[09/02/14 - 09:59 AM]
Ted Gold Named Senior Vice President, Scripted Original Series, Spike TV
Gold previously served as President of Television and Executive Producer at Parkes+Macdonald/Universal Television, under an overall deal with NBCUniversal.

[09/02/14 - 09:08 AM]
Nickelodeon Teams Up with NFL, MLS and NASCAR for NickSports -- New Primetime Sports-Themed Block
The block will feature a rotating lineup of sports-themed content including series, specials and documentaries from leagues and key athletes, as well as acquired theatrical movies.

[09/02/14 - 08:36 AM]
Viriginia Beach Is Chosen as Final City on Nickelodeon's "Road to Worldwide Day of Play"
The network will spend three days in Virginia Beach (Sept. 10-12), encouraging kids to get active by bringing Nickelodeon-themed games, costumed characters and live-action stars to local events in the area.

[09/02/14 - 08:33 AM]
"Colin's Football Show" Opens Second Season with New Theme and Fresh Segments
The hour-long program will introduce new elements this year, including the debut of a fresh open, as well as the return of some of last season's most entertaining segments.

[09/02/14 - 07:50 AM]
"Terror at the Mall," A Harrowing Inside Look at the Siege of Westgate Mall in Nairobi, Debuts Sept. 15 on HBO
The film recalls the horror of the attack, as well as the courage and resilience of ordinary citizens in the face of mass murder.

[09/02/14 - 05:00 AM]
CBS's "The Talk" Kicks Off Season 5 Monday, Sept. 8!
In what promises to be their boldest premiere yet, the hosts will face their biggest fears, reveal intimate secrets and, for the first time, live-tweet during the show.

[09/01/14 - 10:01 AM]
Sunday's Broadcast Ratings: CBS Tops Viewers, Demos with "Big Brother"
The show's latest installment is the night's number one program among adults 18-49.

[09/01/14 - 10:00 AM]
Saturday's Broadcast Ratings: "Saturday Night Football" Returns on Top for ABC
The Alphabet leads the night in both total viewers and adults 18-49.

[09/01/14 - 09:53 AM]
"Dateline Saturday Night Mystery" Matches Its Top 18-49 Rating Since July 26
NBC spins the numbers for Saturday, August 30 and Sunday, August 31.