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[01/19/10 - 12:32 PM] ABC and Cafe Press Form Visionary Relationship to Let Viewers Take the Reins to Create Authorized Show Merchandise "Lost," "Desperate Housewives," "Grey's Anatomy," "Scrubs" and "Legend of the Seeker" are among the initial offerings. |
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ABC AND CAFE PRESS FORM VISIONARY RELATIONSHIP TO LET VIEWERS TAKE THE REINS TO CREATE AUTHORIZED SHOW MERCHANDISE
Groundbreaking Concept Allows Fans of Hit ABC Entertainment Group Shows to Design Authorized Apparel and Gifts, Sharing in Revenue Stream
ABC Entertainment Group and CafePress, the online epicenter for user-designed apparel and gifts, today announced a licensing agreement that allows TV fans to design and sell authorized show merchandise. Fans of the hit ABC shows � Lost, Desperate Housewives, Grey's Anatomy, Scrubs and Schoolhouse Rock along with Legend of the Seeker (from ABC Studios) � can unleash their creativity to design custom apparel and gifts by following the official guidelines. Fans can visit CafePress.com to create products and purchase merchandise designed by other fans fully encompassing fan engagement within this merchandise platform. In addition, CafePress will be launching a shop featuring official Schoolhouse Rock merchandise.
"These days, fans have more and more ways to engage with their favorite brands, be it through online fan sites, social media networks or blogs. CafePress takes fan engagement to the next level by mobilizing a community's passion to create a marketplace of tangible, unique products," comments CafePress Vice President of Marketing Amy Maniatis. "Through our licensing arrangement with ABC, we're able to engage top fan communities that are passionate about popular shows like Lost and Grey's Anatomy to create merchandise that can be inspiring, personalized and often insightful."
"Each week our dedicated ABC viewers tune in to follow the latest twists and turns of the Oceanic 815 survivors or to hear the latest gossip on Wisteria Lane," comments ABC Entertainment Group Vice President of Business Planning and Development Mia Rondinella, "Through our innovative relationship with CafePress, we're able to reward our viewers with a wholly unique and personal way to engage with the ABC shows and characters that they love. We value our fans immensely. Providing them with new and exciting ways to further express and share their passion for our shows is very important to us."
Fans can learn more about getting started on their own merchandise designs by visiting:
� Lost
� Desperate Housewives
� Grey's Anatomy
� Scrubs
� Legend Of the Seeker
� Schoolhouse Rock
About CafePress
CafePress is the world's biggest destination for self-expression through merchandise. Each month over 11 million shoppers visit CafePress to buy or create T-shirts, mugs, posters and other gifts that reflect their interests, passions, beliefs and affiliations. Launched in 1999, CafePress has empowered individuals, Non Profits and businesses to create, buy and sell customized merchandise online using the company's unique print-on-demand and e-commerce services. Today, CafePress is a growing network of over 6.5 million members who have unleashed their creativity to transform their artwork and ideas into an impressive catalog of over 250 million unique gifts.
Learn more about CafePress at http://www.cafepress.com or on their international sites in Australia (http://www.cafepress.com.au), Canada (http://www.cafepress.ca) and the United Kingdom (http://www.cafepress.co.uk).
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[09/02/26 - 12:01 PM] Top 10 Most-Watched Prime Original Films & Series for the Week of August 24 "Reacher," "Sterling Point," "Off Campus," "Ride or Die," and "The Traitors" led all original series worldwide.
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[09/02/26 - 12:00 PM] Judge Judy Gets Candid About Life and Celebrates 30 Years as a TV Icon During "Judge Judy: Unfiltered, Unforgettable," A Primetime Special Airing Tuesday, Sept. 22 on CBS This groundbreaking special reveals how the last three decades cemented Judy Sheindlin (aka "Judge Judy") as one of television's most iconic personalities.
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[09/02/26 - 11:31 AM] "Fan Level Midnight: Devoted to The Office" Makes Its Exclusive Streaming Premiere on Peacock September 7 The six-part docuseries explores the enduring legacy, cultural impact and devoted fanbase behind the beloved series through never-before-heard stories, original interviews with cast and creatives including Kathy Bates, Seth Rogen and Andy Buckley, archival interviews and more.
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[09/02/26 - 11:31 AM] BritBox Announces "Ludwig" Christmas Special Starring David Mitchell and Sir David Suchet Set in Yorkshire, the 60-minute Christmas episode sees John, Lucy and Henry arrive at a remote Christmas themed hotel for what should have been a much-needed escape, when a sudden blackout turns the festivities into a locked-room murder mystery.
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[09/02/26 - 11:01 AM] NBC Debuts First Look Images for "Newlyweds" A later-in-life love story about a free-spirited woman, Jeanie (Téa Leoni), and a buttoned-up professor, James (Tim Daly), who marry impetuously after a whirlwind courtship.
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[09/02/26 - 11:01 AM] "Hell's Kitchen" Is Serving Up a Fiery New 25th Season This Fall with an Ambitious New Class of Chefs, All Under 25! Don't miss the season premiere airing Thursday, September 24 at 8:00/7:00c on FOX and next day Hulu.
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[09/02/26 - 10:31 AM] Video: "The Widower: 'Til Death Do Us Part" - Official Trailer - Netflix In this documentary, a journalist and a detective uncover the truth about a killer whose charm masked a trail of failed marriages and suspicious deaths.
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[09/02/26 - 10:23 AM] Video: "Marshals" Season 2 - Official Trailer - CBS Kayce Dutton is back. "Marshals" returns for Season 2, kicking off CBS Premiere Week, Sunday, October 4.
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[09/02/26 - 10:02 AM] Shaquille O'Neal, Authentic Brands & TNT Sports' "Dunkman" to Expand in 2027, Introducing Team Competitions, Junior Division & Global Regional Qualifiers Series The world's first professional dunk league will officially return in 2027, highlighted by an expanded slate of premium events.
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[09/02/26 - 10:00 AM] Video: Starz Releases Explosive Trailer for "S.W.A.T. Exiles" The spin-off of the fan favorite, hit series "S.W.A.T.," raises the stakes of the legacy series, introducing a bold new era.
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[09/02/26 - 09:33 AM] "Pati Jinich Explores Panamericana" Returns For Second Season The three-part second season continues Jinich's journey, inspired by the Pan-American Highway.
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[09/02/26 - 09:31 AM] Drew Binsky Brings His Travels to Netflix September 19 Beginning September 19, members can watch a curated collection pulled from Drew's content library, including his latest episode "Entering The World's Narrowest Island (100 Feet Wide)," with new episodes dropping day-and-date alongside Drew's channels.
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[09/02/26 - 09:16 AM] New Series "Playing with Matches" Pits Undercover Couples Against Each Other In the upcoming unscripted series, a group of undercover couples from all walks of life will compete in the ultimate game of romantic deception.
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[09/02/26 - 09:01 AM] Nimesh Patel Makes His Netflix One-Hour Stand-Up Debut with "Buy the Dip" In this hilarious, no-punches-pulled special, Nimesh takes aim at the absurdity of parenting, the insanity of his Indian family, and the rampant corruption in DC.
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[09/02/26 - 09:01 AM] Video: "Being Heumann" - Official Teaser - Apple TV Judy didn't wait for change. She fought to make it happen.
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