or


[01/19/10 - 07:26 AM]
Syfy's Innovative Caprica Distribution and Marketing Campaign Generates 1.5 Million Pre-Premiere Viewing Audience for Pilot Episode
Hulu, Syfy.com, DVD, FOD (Free on Demand), Apple and Amazon were among the distributed platforms.

[via press release from Syfy]

SYFY'S INNOVATIVE CAPRICA DISTRIBUTION AND MARKETING CAMPAIGN GENERATES 1.5 MILLION PRE-PREMIERE VIEWING AUDIENCE FOR PILOT EPISODE

PLATFORMS INCLUDED HULU, SYFY.COM, DVD, FREE ON DEMAND, APPLE AND AMAZON ALONG WITH PRESTIGIOUS FILM FESTIVALS

Caprica Premieres on Syfy Friday, January 22, at 9PM (ET/PT)

New York, NY -- January 19, 2010 -- Prior to the highly anticipated January 22 premiere of Caprica, Syfy's innovative distribution and marketing campaign has generated a viewing audience of 1.5 million viewers for the two-hour pilot episode across a wide range of platforms from Hulu, Syfy.com, DVD, FOD (Free on Demand), Apple and Amazon to featured screenings at prestigious film festivals.

Starring Eric Stolz and Esai Morales as patriarchs of two rival families, Caprica premieres on Syfy Friday, January 22, at 9PM (ET/PT). The on-air episode goes beyond the DVD version with never-before-seen shots that further illustrate the rich, vibrant world of Caprica.

The campaign kicked off in March 2009, shortly after the series finale of Battlestar Galactica, with the DVD release of the premiere.

Said Blake Callaway, Senior Vice President, Marketing, Brand and Strategic, Syfy: "Marketing a high profile series like Caprica to garner maximum pre-premiere sampling was a risky strategy which has surpassed our expectations � 1.5 million viewers and still counting! As consumer media habits evolve, we wanted to generate awareness by providing easy access to the entire first episode and actively drive consumers to see the pilot. Since the powerful content speaks for itself, there is no better way to generate excitement for the next 18 episodes than by letting viewers get involved early and help us spread the word."

The Caprica Marketing Campaign Included:

The Caprica Open Mic Facebook application is a weekly interactive dialogue between fans and the Caprica cast/producers, beginning with Alessandra Torresani (Zoe Graystone) on the subject of "favorite badass female robots." Users download the application, listen to each week's question and post their video responses. Each week Syfy will post a top 10 reel highlighting the most provocative answers. http://apps.facebook.com/capricaopenmic/

For the national print ad campaign, broad mix of entertainment and digital outlets such as Vanity Fair, Interview, GQ, Daily Beast, Vice, Dwell, Not Cot, OUT and Wired.

Partnerships with MUN2 and Telemundo to target the Hispanic audience, America's fastest growing and youngest demographic.

This partnership includes MUN2 broadcasting the Caprica premiere between January 22-29 in addition to being available at holamun2.com since December 15.

Screenings at the Woodstock, Austin and San Diego Film Festivals as well as a screening series in New York City in partnership with Vice magazine.

The fate of humanity takes a sudden twist when tragedy upsets the lives of the citizens of Caprica, a vibrant world recognizably close to our own. This original series will feature the passion, intrigue, political backbiting, and family conflict in an omnipotent society that is at the height of its blind power and glory�and, unknowingly, on the brink of its fall.

Caprica stars Eric Stoltz (Daniel Graystone), Paula Malcomson (Amanda Graystone), Esai Morales (Joseph Adama), Polly Walker (Sister Clarice Willow), Alessandra Torresani (Zoe Graystone), Magda Apanowicz (Lacy) and Sasha Roiz (Sam Adama).

The series is from Universal Cable Productions, and the first half of season one is executive produced by Ronald D. Moore, David Eick and Jane Espenson. Jonas Pate serves as co-executive producer and director. Jeffrey Reiner (Friday Night Lights) directed the pilot. Caprica premieres January 22, 2010 @ 9pm and will air subsequent Fridays @ 9pm on Syfy.

UNIVERSAL CABLE PRODUCTIONS was established to create a sustainable pipeline of quality content and derive the greatest value from it across multiple platforms. The studio will be an industry leader in unique and innovative programming for USA and Syfy, and all cable networks.

Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in 95 million homes, Syfy is a network of NBC Universal, one of the world's leading media and entertainment companies. (Syfy. Imaginegreater.)





  [january 2010]  
S
M
T
W
T
F
S
     


· BATTLESTAR GALACTICA (SCI FI)
· CAPRICA (SYFY)





[10/03/25 - 02:17 PM]
ESPN's Record-Setting '25 MLB Wild Card Series
Across eight games, the MLB Wild Card Series is averaging 4.4 million viewers, up 65% from last year.

[10/03/25 - 12:37 PM]
BET+ Sets October 23 Premiere for "Carl Weber's The Family Business" Season 6
The 10-episode season will premiere with two episodes, followed by one episode weekly, with the finale on Thursday, December 18.

[10/03/25 - 12:07 PM]
"Dancing with the Stars" Continues to Shatter Records - Growing Two Weeks in a Row Since Season Premiere for First Time Since 2005
Plus: "High Potential" hit a season high in Total Viewers (4.24 million), growing by double digits over the show's comparable third episode from last fall.

[10/03/25 - 10:57 AM]
Legends, Champions and Icons of October Highlight FOX Sports' Postseason Broadcaster Lineup
FOX Sports begins its Postseason coverage Saturday, October 4 at 4:00 PM ET on FOX, FOX Deportes, the FOX Sports App and FOX One as the New York Yankees face the Toronto Blue Jays.

[10/03/25 - 10:05 AM]
All-New Season of "Gold Rush" Returns with High-Stake Risks and Land Fury on Friday, November 7 at 8PM ET/PT on Discovery
With only a few short months to mine, top bosses and rising underdogs collide in a race to claim new ground, move more dirt, and strike it rich.

[10/03/25 - 09:12 AM]
FOX Nation Secures Exclusive U.S. Rights to Docuseries "Elizabeth Taylor: Rebel Superstar"
The acclaimed series will make its anticipated U.S. debut on FOX Nation on Monday, October 6.

[10/03/25 - 08:02 AM]
TNT Sports to Be Exclusive Home of 2025 NLDS & NLCS
Both best-of-five NLDS series begin Saturday, October 4.

[10/03/25 - 08:01 AM]
TNT Sports Sets BIG EAST Men's College Basketball Schedule for Inaugural 2025-26 Season
TNT Sports' regular season BIG EAST men's basketball schedule will feature 40 appearances by St. John's, UConn, Creighton, Xavier, and Marquette, programs that each clinched berths in last season's NCAA Men's Tournament.

[10/03/25 - 07:01 AM]
Video: "27 Nights" - Official Trailer - Netflix
When a woman is admitted by her daughters to a psychiatric clinic for her carefree ways, an expert must judge if she is ill or simply wants to enjoy life.

[10/03/25 - 04:01 AM]
Video: "Steve" - Official Trailer #2 - Netflix
Over one intense day, the devoted head teacher of a last-chance reform school strives to keep his students in line while facing pressures of his own.

[10/03/25 - 03:02 AM]
Miguel Herran Will Play Poli Diaz in "El Porto the Vallecas," the New Film by Daniel Calparsoro for Netflix
Inspired by true events, the film follows the life of Policarpo "Poli" Díaz (Miguel Herrán), a young man from Vallecas who, despite a childhood marked by poverty and family violence, became a boxing legend in 1980s Spain, even fighting for the world lightweight title.

[10/03/25 - 03:01 AM]
Netflix Honors Jane Goodall with Posthumous Release of "Famous Last Words" Docuseries Following Her Passing
The series showcases reflective interviews with some of the world's most influential cultural figures, who agreed to sit down and discuss their legacy, and give their final words, with the understanding that it would only be shared with the world after they passed.

[10/02/25 - 04:09 PM]
ESPN Delivers the Most-Watched WNBA Semifinals Ever
Game 5 between the Indiana Fever and the Las Vegas Aces averaged 1.8 million viewers, peaking at 2.1 million.

[10/02/25 - 03:01 PM]
Video: "Twisted Wonderland" - Trailer - Disney+
Your favorite villains reimagined in ways you've never dared to dream.

[10/02/25 - 02:51 PM]
ESPN's Record-Setting Day One of MLB Wild Card Series
Coverage of Red Sox versus Yankees averaged 6.5 million viewers, peaking at 9.9 million.