or


[01/19/10 - 07:26 AM]
Syfy's Innovative Caprica Distribution and Marketing Campaign Generates 1.5 Million Pre-Premiere Viewing Audience for Pilot Episode
Hulu, Syfy.com, DVD, FOD (Free on Demand), Apple and Amazon were among the distributed platforms.

[via press release from Syfy]

SYFY'S INNOVATIVE CAPRICA DISTRIBUTION AND MARKETING CAMPAIGN GENERATES 1.5 MILLION PRE-PREMIERE VIEWING AUDIENCE FOR PILOT EPISODE

PLATFORMS INCLUDED HULU, SYFY.COM, DVD, FREE ON DEMAND, APPLE AND AMAZON ALONG WITH PRESTIGIOUS FILM FESTIVALS

Caprica Premieres on Syfy Friday, January 22, at 9PM (ET/PT)

New York, NY -- January 19, 2010 -- Prior to the highly anticipated January 22 premiere of Caprica, Syfy's innovative distribution and marketing campaign has generated a viewing audience of 1.5 million viewers for the two-hour pilot episode across a wide range of platforms from Hulu, Syfy.com, DVD, FOD (Free on Demand), Apple and Amazon to featured screenings at prestigious film festivals.

Starring Eric Stolz and Esai Morales as patriarchs of two rival families, Caprica premieres on Syfy Friday, January 22, at 9PM (ET/PT). The on-air episode goes beyond the DVD version with never-before-seen shots that further illustrate the rich, vibrant world of Caprica.

The campaign kicked off in March 2009, shortly after the series finale of Battlestar Galactica, with the DVD release of the premiere.

Said Blake Callaway, Senior Vice President, Marketing, Brand and Strategic, Syfy: "Marketing a high profile series like Caprica to garner maximum pre-premiere sampling was a risky strategy which has surpassed our expectations � 1.5 million viewers and still counting! As consumer media habits evolve, we wanted to generate awareness by providing easy access to the entire first episode and actively drive consumers to see the pilot. Since the powerful content speaks for itself, there is no better way to generate excitement for the next 18 episodes than by letting viewers get involved early and help us spread the word."

The Caprica Marketing Campaign Included:

The Caprica Open Mic Facebook application is a weekly interactive dialogue between fans and the Caprica cast/producers, beginning with Alessandra Torresani (Zoe Graystone) on the subject of "favorite badass female robots." Users download the application, listen to each week's question and post their video responses. Each week Syfy will post a top 10 reel highlighting the most provocative answers. http://apps.facebook.com/capricaopenmic/

For the national print ad campaign, broad mix of entertainment and digital outlets such as Vanity Fair, Interview, GQ, Daily Beast, Vice, Dwell, Not Cot, OUT and Wired.

Partnerships with MUN2 and Telemundo to target the Hispanic audience, America's fastest growing and youngest demographic.

This partnership includes MUN2 broadcasting the Caprica premiere between January 22-29 in addition to being available at holamun2.com since December 15.

Screenings at the Woodstock, Austin and San Diego Film Festivals as well as a screening series in New York City in partnership with Vice magazine.

The fate of humanity takes a sudden twist when tragedy upsets the lives of the citizens of Caprica, a vibrant world recognizably close to our own. This original series will feature the passion, intrigue, political backbiting, and family conflict in an omnipotent society that is at the height of its blind power and glory�and, unknowingly, on the brink of its fall.

Caprica stars Eric Stoltz (Daniel Graystone), Paula Malcomson (Amanda Graystone), Esai Morales (Joseph Adama), Polly Walker (Sister Clarice Willow), Alessandra Torresani (Zoe Graystone), Magda Apanowicz (Lacy) and Sasha Roiz (Sam Adama).

The series is from Universal Cable Productions, and the first half of season one is executive produced by Ronald D. Moore, David Eick and Jane Espenson. Jonas Pate serves as co-executive producer and director. Jeffrey Reiner (Friday Night Lights) directed the pilot. Caprica premieres January 22, 2010 @ 9pm and will air subsequent Fridays @ 9pm on Syfy.

UNIVERSAL CABLE PRODUCTIONS was established to create a sustainable pipeline of quality content and derive the greatest value from it across multiple platforms. The studio will be an industry leader in unique and innovative programming for USA and Syfy, and all cable networks.

Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in 95 million homes, Syfy is a network of NBC Universal, one of the world's leading media and entertainment companies. (Syfy. Imaginegreater.)





  [january 2010]  
S
M
T
W
T
F
S
     


· BATTLESTAR GALACTICA (SYFY)
· CAPRICA (SYFY)









[04/25/15 - 08:42 AM]
"Grimm" Is Steady Week to Week in Adults 18-49, Grows in Men and Women 18-49, Adults, Men and Women 25-54 and Total Viewers
NBC spins the numbers for Friday, April 24.

[04/25/15 - 08:40 AM]
"20/20: Bruce Jenner - The Interview" Draws 16.9 Million on Friday - Biggest "20/20" in 15 Years
ABC spins the numbers for Friday, April 24.

[04/25/15 - 08:33 AM]
Friday's Broadcast Ratings: "Bruce Jenner - The Interview" Posts Big Numbers for ABC
Nearly 17 million viewers on average tune into the two-hour special.

[04/24/15 - 11:33 PM]
Development Update: Friday, April 24
Updates include: Brooklyn Sudano joins Hulu's "11/22/63"; Disney Channel adds trio to "Jessie" spin-off; and Danielle Sanchez-Witzel to run NBC's "The Carmichael Show."

[04/24/15 - 07:43 PM]
E! Announces New Documentary Series Following Bruce Jenner's Life as a Transgender Woman
The eight-part, one-hour series will premiere Sunday, July 26 at 9:00pm on E! and will also air on the E! channels internationally.

[04/24/15 - 04:25 PM]
Oscar(R) Nominee and Multiple Tony(R) Winner Frank Langella to Return to FX's Peabody Award-Winning Drama "The Americans"
Langella will reprise his role as "Gabriel," Philip and Elizabeth's mysterious KGB handler.

[04/24/15 - 03:05 PM]
Whipclip Teams Up with Pop to Offer Fans Easy Access to Create and Share Video Clips from Network's Original Programming Line-Up
Using Whipclip, viewers can create customized clips of their favorite moments and share them instantly on Facebook, Twitter, Tumblr, Pinterest and via email and SMS.

[04/24/15 - 12:48 PM]
Discovery Channel Renews Hit-Series "Deadliest Catch" for Twelfth Season
From Original Productions, the 13-time Emmy Award-winning series follows the real-life adventures of Alaskan fisherman with one of the most dangerous jobs in the world - crab fishing on the unpredictable Bering Sea.

[04/24/15 - 12:43 PM]
FOX Sports 1 Presents First Ever "U.S. Open Media Day Special"
Originating from the United States Golf Association's Media Day at Chambers Bay, the program, recorded earlier in the day, airs in primetime Monday, April 27, (9:30 PM ET) on FOX Sports 1.

[04/24/15 - 12:32 PM]
Discovery Channel Grabs #1 in Both Persons 25-54 and Persons 18-49 on Cable for the Week
Discovery spins the numbers for the week of April 13-19.

[04/24/15 - 11:17 AM]
"Garbage Time with Katie Nolan" Attracts Largest Audience Ever with Total Viewership Over 1.6 Million
FOX Sports further spins the numbers for Sunday, April 19.

[04/24/15 - 10:35 AM]
Meet the New Class of Students on "Are You Smarter Than a 5th Grader?"
Following a nationwide search, these six kids were chosen to help the grown-ups graduate toward the top prize of $1 million.

[04/24/15 - 10:31 AM]
Live + 3 Day Ratings: ABC's "Once Upon a Time" Emerges at Sunday's Top Broadcast Series
ABC further spins the numbers for Sunday, April 19.

[04/24/15 - 10:26 AM]
Evan Peters the Latest "American Horror Story" Veteran to Join "Hotel"
Lady Gaga, Kathy Bates, Sarah Paulson, Matt Bomer, Cheyenne Jackson, Wes Bentley and Chloë Sevigny also star in the latest installment, due in October.

[04/24/15 - 10:11 AM]
"Thought Crimes: The Case of the Cannibal Cop," Featuring Exclusive Access to Former NYPD Officer Gilberto Valle, Explores Issues of Crime in the Internet Age When It Debuts May 11 on HBO
Dubbed "The Cannibal Cop," former NYPD officer Gilberto Valle was convicted of conspiring to kidnap and eat women in March 2013.