CBS AND SEARS TO LAUNCH FIRST-EVER ONLINE SURVIVOR(TM) "CASTING CALL" CONTEST
Web Site Will Offer Casting Video Uploading And Voting, All-Star Moments and Ponderosa Behind-The-Scenes Video Clips
LOS ANGELES and CHICAGO, Jan. 20 - CBS and Sears today announced the launch of a first-of-its kind SURVIVORTM "Casting Call" online contest*. One lucky fan will win a trip to Los Angeles to audition in front of the SURVIVORTM casting team for a potential spot on an upcoming season of the popular CBS reality series. After nearly 10 years, SURVIVORTM remains a top 20 show in viewers and top 15 show in the adult 18-49 category, continuing to dominate its time period in all key ratings measures.
From Monday, Jan. 18 through Sunday, Feb. 21, fans can visit the Sears-sponsored hub at http://www.cbs.com/castingsears and upload a 30 to 60-second video of themselves explaining why they think they could win SURVIVORTM. The top 10 entries will be selected by the SURVIVORTM casting team.
Then on Monday, Feb. 22, the top 10 selected videos will be opened to the general public for a vote. Fans can vote for their favorite submissions until Friday, March 5. The winner will be flown to Los Angeles to audition for a spot on the show.
"Sears is thrilled to work with CBS to support the casting call for SURVIVORTM," said Richard Gerstein, senior vice president, marketing for Sears Holdings. "This is a new and unique way to allow consumers to engage and interact with both the CBS SURVIVORTM brand and the Sears brand. We are constantly looking for ways to offer our customers enhanced experiences and are proud to be the first major retailer to offer the chance to become a reality show contestant through this online engagement."
"SURVIVORTM single-handedly defined a new television genre, and we're proud to see its success and popularity continue among millions of fans," says Jeff Clark, vice president of CBS.com. "Working with Sears gave us the opportunity to reach out and give back to the huge SURVIVORTM fan base in a unique and exciting way. Providing fans of the show a chance for a live casting opportunity will not only encourage users to engage with CBS.com's online SURVIVORTM content, but will also allow them the chance to possibly see one of their own on an upcoming season."
Fans who visit the Sears-sponsored SURVIVORTM Web site (www.cbs.com/sears) will also have access to exclusive SURVIVORTM content from the upcoming SURVIVORTM: HEROES VS. VILLAINS season. Additionally, the Web site will include an "All-Star Moments" video page, polls, embeddable widgets, and the popular "Life at Ponderosa" series featuring a behind-the-scenes look at the lives of the castaways right after they have been voted off the show.
Twenty former castaways will return to compete on SURVIVORTM: HEROES VS. VILLAINS, when the 20th installment of the Emmy� award-winning series premieres with a special two-hour episode, Thursday, Feb. 11 (8:00 to 10:00 PM, ET/PT) on the CBS Television Network. SURVIVORTM: HEROES VS. VILLAINS will reunite some of the most memorable, heroic and controversial castaways from previous SURVIVORTM seasons. SURVIVORTM: HEROES VS. VILLAINS is hosted by Emmy� award-winning host Jeff Probst and produced by SEG, Inc. Mark Burnett is executive producer and David Burris and Leisa Francis are co-executive producers.
The 20th installment of the groundbreaking series coincides with its 10-year anniversary. For more detailed information on previous seasons, please go to www.cbs.com/survivor.
*NO PURCHASE NECESSARY. Open to legal residents of the 50 United States and Washington, D.C., 18 (or age of majority) and older. Void where prohibited. Entry Period ends at 11:59:59 PM/PT on Feb. 21, 2010. Contest ends at 11:59:00 PM/PT on March 5, 2010. For Official Rules and more information about the contest, go to: http://www.cbs.com/primetime/survivor/casting_call/.
CBS.com, the online home of America's most-watched network, is the #1 broadcast network site in streaming, minutes and viewers, leading the entertainment category every month in 2009. With interactive features, extended episodes, sneak peaks, forums, an HD video gallery, social viewing rooms and fantasy games, CBS.com allows fans to stay connected to their favorite shows before, during and after the broadcast.
About CBS Interactive
CBS Interactive, a division of CBS Corporation, is the best online content network for information and entertainment. With more than 200 million people visiting its properties each month, it is the eighth largest Web property globally. Its portfolio of leading brands, which include CNET, CBS.com, CBSSports.com, GameSpot, TV.com, BNET, CBS RADIO and Last.fm, span popular categories like technology, entertainment, sports, news and business.
About Sears Holdings Corporation
Sears Holdings Corporation is the nation's fourth largest broadline retailer with approximately 3,900 full-line and specialty retail stores in the United States and Canada. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, home electronics and automotive repair and maintenance. Key proprietary brands include Kenmore, Craftsman and DieHard, and a broad apparel offering, including such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and Covington brands. It also has the Country Living collection, which is offered exclusively by Sears and Kmart. We are the nation's largest provider of home services, with more than 12 million service calls made annually. Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation. For more information, visit Sears Holdings' Web site at http://www.searsholdings.com/.