[01/26/10 - 05:57 AM]
Hallmark Channel and Martha Stewart Living Omnimedia Form Strategic Alliance to Create Lifestyle Programming
Plus: "The Martha Stewart Show" will be presented 10-11 a.m. (ET/PT) weekdays this fall on the cable channel.

[via press release from The Hallmark Channel]


Original Episodes of "The Martha Stewart Show" Move Exclusively to Hallmark Channel As Anchor of Network's Daytime Lineup Beginning September 2010

Agreement Brings Together Two Leading Lifestyle Brands

STUDIO CITY, CALIF. and NEW YORK - Hallmark Channel today announced a multi-year strategic partnership with Martha Stewart Living Omnimedia, Inc. (MSLO) (NYSE: MSO) to exclusively televise original episodes of the Emmy� Award-winning, popular daytime home and lifestyle series "The Martha Stewart Show" on Hallmark Channel beginning September 2010. Hallmark Channel is a cable television network owned and operated by Crown Media Holdings, Inc. (NASDAQ: CRWN).

Announcement of the partnership was made today by Bill Abbott, President and CEO, Hallmark Channels, and Charles A. Koppelman, Executive Chairman of MSLO.

As part of the agreement, MSLO will also develop a range of new and original series and prime time specials that will complement Hallmark Channel's current schedule of popular original movies, movies from the acclaimed "Hallmark Hall of Fame" library collection, specials and classic television series. In 2010 the network will produce 24 original movies.

Beginning in the fall, Mondays through Fridays, "The Martha Stewart Show" will be presented 10-11 a.m. (ET/PT), kicking off a two-and-half-hour block of original Martha Stewart programming. The flagship how-to series will continue to be filmed in New York City with a live studio audience, informing and inspiring viewers on subjects from cooking and entertaining to crafting and gardening. Encore performances of the daily show will also be presented on the network.

Following "The Martha Stewart Show" from 11 a.m. - 12:30 p.m. (ET/PT) each weekday, Hallmark Channel will present exclusive original programming currently in development at MSLO that will feature a portfolio of creative content for which the Martha Stewart brand is known and which will showcase experts and personalities from within MSLO. Additionally, MSLO will develop numerous holiday and interview specials for prime time on the network.

"This is a match made in TV heaven. We couldn't be more excited about welcoming Martha Stewart to the Hallmark Channel family. She is the undisputed leader in cooking, home d�cor, design and gardening, and �The Martha Stewart Show' is the kind of high-quality, programming that celebrates life, exemplifying Hallmark Channel and the Hallmark brand," said Mr. Abbott. "We believe the creative programming, branding and advertising opportunities this partnership presents are limitless. As these properties join our already strong lineup which includes a full slate of original movies, our viewers, distributors and advertisers will continue to see in Hallmark Channel a destination like no other."

Mr. Koppelman stated: "We're very excited about this partnership, which brings together two powerful and trusted brands in the lifestyle arena. The new relationship builds our broadcast strategy, greatly extends our media platform and reach, and we anticipate will have a positive impact on our business. This also will benefit our merchandising and advertising partners, while offering viewers multiple opportunities to watch and learn from Martha and MSLO experts on a single channel at consistent time periods around the country." Mr. Koppelman added: "As we make this move to Hallmark Channel, we also want to thank NBC Universal Domestic Television and their affiliates for their support over the past five years. We're proud of all that we have accomplished together."

MSLO Founder Martha Stewart added: "It has long been a dream of mine to bring our unique evergreen content to television in an expansive way. I'm delighted that we have found the perfect home for the kind of programming that consumers look to us for, a home that is devoted to excellence, family life and celebrations - what we call Living. Our core values and content areas--entertaining, weddings, crafting, cooking, gardening, holidays, pets and humor--are a perfect fit with Hallmark Channel. I'm thrilled with the opportunity to further develop MSLO's deep pool of talent and provide audiences with exciting new programming that educates, informs, entertains and inspires."

"The Martha Stewart Show" is in its fifth season and is currently distributed by NBC Universal Domestic Television Distribution.

In addition to "The Martha Stewart Show," MSLO offers a growing roster of television series and specials presented elsewhere including the popular "Everyday Food" and the critically-acclaimed "Whatever, Martha!" Upcoming programming includes the weekly series "The Emeril Lagasse Show," featuring celebrity chef Emeril Lagasse. Other current programming includes "Essence of Emeril," "Emeril Live" and "Emeril Green."

About Hallmark Channel: Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming available in high definition (HD) and standard definition (SD) to a national audience of nearly 90 million subscribers. The top tier program service is distributed through more than 5,450 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel consistently ranks among the highest-rated cable networks and is the nation's leading network in providing quality family programming. Hallmark Channel's sibling network is Hallmark Movie Channel, also available in HD and SD, which focuses on the greatest family movies of all time. For more information, please visit www.hallmarkchannelpress.com. Become a fan of Hallmark Channel on Facebook: facebook.com/hallmarkchannel. Follow the network on Twitter: twitter.com/hallmarkchannel.

About Martha Stewart Living Omnimedia, Inc.: Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) is a diversified media and merchandising company, inspiring and engaging consumers with unique lifestyle content and distinctive products. The Publishing segment encompasses four magazines, including the company's flagship publication, Martha Stewart Living, periodic special issues and books. The marthastewart.com website provides consumers with instant access to MSLO's multimedia library, search and find capabilities, recipes, online workshops, community and personalization, as well as wedding-planning tools powered by WeddingWire and digital invitations with pingg.com. The Broadcasting segment produces such programming as the Emmy-winning daily, nationally syndicated television series, "The Martha Stewart Show," and Martha Stewart Living Radio on SIRIUS channel 112 and XM Radio 157. In addition to its media properties, MSLO offers high-quality Martha Stewart products through licensing agreements with carefully selected companies, including the Martha Stewart Collection exclusively at Macy's, Martha Stewart Everyday at Kmart, the Martha Stewart Living line of home-improvement products at The Home Depot, Martha Stewart Crafts with EK Success at Michaels and independent retailers, Martha Stewart for 1-800-FLOWERS.COM, the forthcoming Martha Stewart Pets line at PetSmart and more. In 2008, Emeril Lagasse joined the Martha Stewart family of brands; MSLO acquired the assets related to Lagasse's media and merchandising business, including television programming, cookbooks, and emerils.com website and his licensed kitchen and food products. For additional information about MSLO, visit www.marthastewart.com.

  [january 2010]  


[10/12/15 - 03:20 PM]
"American Horror Story: Hotel" Premiere Delivers 12.17 Million Viewers
FX further spins the numbers for Wednesday, October 7.

[10/12/15 - 02:47 PM]
With 14-Day Multi-Platform Viewing, The Premiere Epsiode of "Limitless" Increases to More Than 17.6 Million Viewers
CBS further spins the numbers for Tuesday, September 22.

[10/12/15 - 01:48 PM]
Modern-Day Medicine Woman Knows No Boundaries When Caring for the Animals of the Last Frontier on Animal Planet's "Dr. Dee: Alaska Vet"
The eight-episode series premieres on Saturday, November 7 at 9:00/8:00c.

[10/12/15 - 01:17 PM]
Adrien Brody and Lorraine Bracco to Guest Star on New Showtime(R) Comedy Series "Dice"
Brody will guest star in one episode playing himself, while Bracco will guest star in two episodes as Toni, a Vegas overlord who owns series star Andrew Dice Clay's gambling debts.

[10/12/15 - 12:15 PM]
Velocity Says Goodbye to Iconic Automotive Series "Overhaulin'" with Star-Studded Final Episodes
Velocity is celebrating its undeniable legacy with four all-new episodes, two of which feature movie stars Johnny Depp and Amber Heard, and retired U.S. Navy SEAL and "Lone Survivor" co-author Marcus Luttrell.

[10/12/15 - 12:12 PM]
Esquire Network Celebrates Marty McFly's Trip to the Future with a Bingeworthy Marathon of the "Back to the Future" Trilogy on Oct 21, 2015!
Relive all the breathtaking action, groundbreaking comedy and sheer movie-making magic of one of the most brilliantly inventive, wildly entertaining motion picture triumphs in Hollywood history.

[10/12/15 - 11:32 AM]
CBS Launches MySupergirlIs.Com, Encouraging People to Put a Social Spotlight on the Supergirl in Their Own Lives
The site enables those with a strong and inspiring "supergirl" in their lives to celebrate her publicly with a customized #MYSUPERGIRL graphic featuring her name and photo to share on Facebook.

[10/12/15 - 11:15 AM]
Taye Diggs to Guest-Star in a Multi-Episode Arc on New Drama "Rosewood"
Diggs will portray Dr. Mike Boyce, a world-renowned infectious disease doctor based in Miami and the longtime best friend of Dr. Beaumont Rosewood (Morris Chestnut).

[10/12/15 - 11:05 AM]
With Live +7-Day Playback, CBS Widens Its Premiere Week Lead Over Its Nearest Competitor to 2.5 Million Viewers
CBS further spins the numbers for the week of September 21-27.

[10/12/15 - 11:00 AM]
Nigel Lythgoe and Gail Berman Get Their Game on with Pop as "Easiest Game Show Ever" Heads Into Production with 20 Episodes
The series puts a new twist on "True or False?" and gives contestants the opportunity to win up to $100,000 cash per episode.

[10/12/15 - 10:43 AM]
VH1 Hosts Roundtable Discussion Moderated by T.J. Holmes on the Reality of Being Openly Gay in the Hip Hop Community with "LHH: Out in Hip Hop" Premiering Monday, October 19 at 11PM
Moderated by ABC News' T.J. Holmes, the open dialogue will include a studio audience that has been touched by the Miles and Milan story line.

[10/12/15 - 10:31 AM]
Live + 3 Day Ratings: Standing as Tuesday's Biggest Gainer, ABC's "S.H.I.E.L.D." Emerges as the Top Scripted Show in Its Hour
ABC further spins the numbers for Tuesday, October 6.

[10/12/15 - 10:18 AM]
Video: "Outcast" - Comic Con Exclusive Scene (Cinemax)
The series, based on the Robert Kirkman comic book of the same name, premieres in 2016.

[10/12/15 - 10:11 AM]
Top Women of Country to Perform at Country Music's Biggest Night(TM)
All eyes will be focused on Country Music on November 4 to see the leading ladies of the format, including Kelsea Ballerini, Miranda Lambert, Maddie & Tae, and Kacey Musgraves, performing during the three-hour gala.

[10/12/15 - 10:00 AM]
MTV's Iconic Series "Real World" Begins Production Today in Hip Downtown Las Vegas
This season, cast members take over the penthouse suite at the dynamic Gold Spike in the revamped downtown section of Las Vegas.