NBC EXTENDS PREMIERE OF NEW PRIMETIME GAME SHOW 'MINUTE TO WIN IT' TO TWO HOURS ON SUNDAY, MARCH 14 (7-9 P.M. ET)

All-American Chef and Popular Television Personality Guy Fieri to Host

UNIVERSAL CITY, CALIF. - February 16, 2010 - NBC adds more family fun to its upcoming Sunday night line-up by extending the premiere episode of its new primetime game show "Minute To Win It" to two hours on the previously announced date of Sunday, March 14 (7-9 p.m. ET).

The two-hour premiere episode of the third season of "The Celebrity Apprentice" will immediately follow from 9-11 p.m. ET.

"Minute To Win It," hosted by All-American chef and television personality Guy Fieri ("Diners, Drive-Ins and Dives"), features competitors participating in a series of simple, yet nerve-wracking, games that can lead to a $1 million prize.

In each one-hour episode competitors will face 10 challenges that escalate in level of difficulty using everyday household items. Each game has a one minute time limit and failure to finish the task on time will eliminate the contestant. At various points throughout the game, the competitor can walk away with the money earned up to that point - but it'll take nerves of steel to complete all 10 tasks to win $1 million.

The competitors, who come from all walks of life, are shown over 60 games prior to the competition and are encouraged to practice these one-of-a-kind challenges at home. Some of the challenges include:

HANKY PANKY - Using only one hand, the competitor must pull tissues out of a tissue box one-at-a-time until the box is empty.

JUNK IN THE TRUNK - A belt with an empty tissue box is attached around the competitor's waist and positioned against the contestant's back with the hole facing outwards. Ping-pong balls are placed inside the tissue box and the competitor must jump and wiggle to shake the balls out of the box without letting his hands touch the ground. All balls must be out of the box within the minute time limit to successfully complete the challenge.

EGG ROLL - Contestant must move three eggs across the floor and into a target area only by "fanning" the eggs with an empty pizza box.

BOBBLE HEAD - A pedometer is attached to the competitor's head and he must move his head to rack up a total number of steps to complete the game.

MOVIN' ON UP - Contestant is given a stack of 49 blue plastic cups with a red cup on the bottom. He must race to move the one red cup to the top by holding the stack and continuously moving the cups, one-by-one, from the top to the bottom through the entire stack.

"Minute To Win It" is produced by Universal Media Studios with Friday Television. Craig Plestis, Tim Puntillo (NBC's "Identity"), Mattias Olsson and Jock Millgardh serve as executive producers.